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By Holland Cooke
BLOCK ISLAND, RI — Does copy you write for local retail advertisers – and your station’s promo copy – convey a benefit as clearly and succinctly as these?
“The New York Times in a New York minute”
Amazon Kindle ad in airline magazine.
• Monday Memo: Dear Old Dad
• Pending Business: Demand vs Frequency
• Wainwright: “Creesh, We Hardly Knew Ye…”
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