copy points | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "copy points"

Pending Business: Checking In

| March 29, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Checking in for advertisers’ performance feedback is a dying part of the sales process. The phrase that pays, ”How are we doing?” part of my sales culture for over 45 years is gone. My marketing work in over 50 markets showed me how fast this part of the sales process is eroding. Houston, our sales teams have a problem and nobody cares. Chances are automated check-ins show up more often than you do. Wake up and smell the coffee.

Read More

Monday Memo: High Impact, Soft Sell

| February 17, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Auto body repair was always an opportune radio advertising category; then came texting-while-driving.  Ka-CHING.

 Rip-off this copy, which I myself ripped-off. 

These copy points are culled from ads for competing shops in an all-out radio air war in a market I monitor regularly; and it’s moved the needle for a half-dozen of my client stations.

Read More