Cumulus Media Names Two Execs to Multi-Platform Content Development Positions. The new title SVP, sports, content and audience is a promotion for Bruce Gilbert, who has been serving with Cumulus Media for the past seven years. This new title formalizes Gilbert’s role following “consistent accomplishments leveraging the company’s massive sports portfolio to build compelling new franchises and successful partnerships.” Gilbert continues to direct all sports programming for Cumulus radio stations and Westwood One Sports, which also entails overseeing key partnerships with iconic brands including the NFL, the NCAA, the Masters, and the PGA Championship/Ryder Cup. Cumulus also brings Doug Cohn aboard as SVP, music & entertainment, content and audience in which he’ll “lead new content development across the company’s platforms, including broadcasting, podcasting, streaming, social media, digital, and live events.” He was previously with ViacomCBS as SVP, music & talent for Nickelodeon. Cumulus EVP of content and audience Brian Philips says, “Today’s audio ecosystem provides us with infinite opportunities to break talent out of their traditional lanes and our consumers with the ability to access our products whenever they wish, on an ever-widening array of platforms. Cumulus is bursting at the seams with creative chops and the ambition to thrive in this exciting environment. Doug has shown a Midas touch in understanding what the next generation will want, and Bruce has forged groundbreaking partnerships for years and will now have more runway to innovate – these two leaders possess the vision to produce a surge of remarkable new Cumulus content.”
Broadcast for Broadway. Pictured above at The Hunt & Fish Club on W 44th Street in the heart of the Theater District are (from l-r): The Broadway Association’s Cristyne Nicholas, Broadway historian, NYPost columnist, and WOR morning host Michael Riedel, and WNYM “AM 970 The Answer” afternoon host Kevin McCullough. Salem’s “AM 970 The Answer” and McCullough presented the “Broadcast For Broadway” show from 6:00 pm to 8:00 pm last Friday night as Broadway shows were staged for the first time since the pandemic began in March of 2020. The program was presented in conjunction with Nicholas & Lence Communications, The Broadway Association, and The Actors Fund.
WARC and iHeartMedia Study Underscores Gap in Audio Investment from Marketers. According to data from a study by WARC and iHeartMedia, although consumers spend 31% of their media time with audio, brands only allocate 8.8% of their media budget to audio, while 25% of brands eschew audio entirely. The study concludes that consumers of every generation are spending more and more time with audio content across radio, streaming and podcasts driven by audio’s ease and accessibility with the growth of wireless headphones and smart speakers adding to in-car, at home and at work listening. WARC Data forecasts audio advertising spend in the US to reach $13.9 billion this year, a double-digit recovery (+10.9%) from the pandemic’s 2020 cuts, yet the report highlights a large audio investment gap and the vast opportunity that exists in this mass reach and high engagement audio advertising market. The study identified four key types of advertiser attitudes towards audio: 1) Audio Avoiders, the 25% of advertisers who do not invest in audio at all; 2) Broadcast Believers, who have seen the benefits of radio and are beginning to delve into more forms of audio; 3) Digital Only, those who have started to invest but are missing out on the full suite of audio options, particularly the 90% reach of broadcast radio; and 4) Cross-Platform Champions, who explore audio’s full potential and continue to test, learn from and optimize their investments across platforms. iHeartMedia chief marketing officer Gayle Troberman says, “The Audio Investment Gap is the single-biggest growth opportunity for brands. With the growth of wireless headphones and smart speakers paired with in-car listening, audio is everywhere, and consumers are listening in more places, more times throughout the day. But too many brands are on mute. Brands that right-size their audio investments and begin spending and innovating across radio, streaming and podcasts outpace competitors in finding new audiences, building brand affinity and driving sales.” See the full report here.
NuVoodoo: Delta Variant Keeping the Vaccinated at Home. A recent study from NuVoodoo Media Services on public attitudes toward attending large indoor gatherings indicates the unvaccinated are “nearly twice as likely to attend large indoor gatherings with no COVID restrictions, when Compared to their vaccinated counterparts.” Among the people 18-64 surveyed, 47% were fully vaccinated, with another 10% having had the first of the two-shot vaccines – meaning 57% of the subjects are at least partially vaccinated. There’s another 5% who say they’re trying to find time to get vaccinated. There are 20% who are not interested in getting vaccinated at all and another 18% who say they’re still researching facts about the vaccines or aren’t sure about getting vaccinated. The study found “only 4 in 10 people would attend a large public indoor gathering that didn’t require prior COVID-19 vaccination or other safety measures.” NuVoodoo president Carolyn Gilbert says, “As always, the devil is in the details – and the results change with age. In our sample, which includes only pre-retirement demographics and excludes the vaccination status of seniors, 55-64s are the only age cell in our study where a solid majority are fully vaccinated. Vaccination rates hover around 40% among young women and fall well below that level among young men.” NuVoodoo EVP of research Leigh Jacobs adds, “Our study results indicate that Delta’s impact on event attendance is significant. For example, better than 2 in 5 either will not (or might not) attend business conferences or trade shows. Requiring proof of vaccination lifts attendance among the vaccinated while disenfranchising the unvaccinated. Potential attendance is limited either way. Last week’s cancellation of the October NAB event underscored the value of virtual attendance options wherever possible. Virtual won’t work to replace every event experience, but it can be an attendance-widening addition in many cases – and an insurance policy in others.”
TALKERS News Notes. The new podcast from retired NBA All-Star Metta World Peace debuts on PodcastOne today (9/21). “Mettaphorically Speaking” features Metta World Peace as he interviews a variety of people from the worlds of athletics, music, film and television, and business covering topics including sports, business, mental health and community, with a goal of inspiring and empowering listeners to pursue their own passions and dreams.” PodcastOne president Kit Gray comments, “Metta World Peace was a force to be reckoned with on the hardwood courts of the NBA and he’s a force to be reckoned with in the world of podcasting. His drive to search for the deeper purpose and meaning in life matches the drive that shone in his career as a professional athlete, and we couldn’t be more pleased to be hosting his podcast.”…..iHeartMedia announces a new iHeartPodcast slate of true-crime shows in collaboration with KT-Studios after their first successful venture together produced, “The Piketon Massacre.” The new slate of podcasts begins with, “The Dougherty Gang.” iHeartPodcast Network COO Will Pearson says, “iHeartMedia is excited to join forces with KT-Studios to co-produce this brilliant new slate of true-crime podcasts. We’ve seen incredible success with KT-Studios and are excited to offer listeners a full slate of new podcasts that delve into everything from unsolved murders to some of the most bizarre crimes in the name of love.”…..This Thursday, WMVP-AM, Chicago “ESPN Chicago” personality David Kaplan steps off on the second annual Walk As One Chicago charity walk to benefit Bernie’s Book Bank, a nonprofit dedicated to increasing book ownership. During the 24-mile walk, Kaplan and Bernie’s Book Bank CEO Darrin Utynek will distribute free books to K-6th grade students at James Ward Elementary. Since 2009, Bernie’s Book Bank has distributed more than 19 million books to Chicagoland children ages birth through sixth grade.
COVID-19, Debt Ceiling Debate, Biden UN Address, Immigration Woes/Border Agents Violence, U.S.-Australia Sub Deal, Canadian Election, and Gabby Petito Case Among Top News/Talk Stories Yesterday (9/20). U.S. COVID-19 deaths match the number of those who died from 1918-21 Spanish Flu pandemic, boosters, masks & mandates; the debate in congress over raising the U.S. debt ceiling; President Joe Biden to make first address to UN; the immigrant situation at the U.S.-Mexico border and the video of border agents on horses rounding up Haitian migrants; the controversy over the U.S.-Australia nuclear sub deal; Prime Minister Justin Trudeau wins re-election but fails to gain a majority in parliament in Canada; and the case of Gabby Petito and missing fiancé Brian Laundrie were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
PALM BEACH GARDENS, Fla. — Ready for the next round of re-discovering audio? I hope so, because it’s arrived and ready for your sales talent. Or, are you still stuck selling 60- or 30-second packages? Wake up, smell the coffee, and read on.
Last week Amazon and Group M opened the door to a next level opportunity for audio. You know where this all winds up, right?
Cumulus Media and Programmer McVay Renew Vows. With Cumulus Media since September of 2011, programming and management pro Mike McVay agrees to a contract extension with Cumulus Media in which he takes on the new title senior vice president, content & programming for the company. His old title was SVP, corporate/programming. McVay reports directly to EVP, content & programming John Dickey. In a press statement, Cumulus notes that McVay is “a 40-year programming professional with consulting, management, ownership, sales, programming and on-air experience, and has developed and launched several nationally syndicated programs. He has programmed more than 800 stations around the world, including stations across the U.S., Canada, Mexico, United Kingdom, Australia, New Zealand, Grand Cayman and Puerto Rico. In 1984, McVay and his wife Doris McVay launched McVay Media, a programming consultancy recognized around the world as the leader in its field. He has also owned or managed radio stations in Honolulu, Cleveland, Naples, Key West and Flint, Michigan. McVay was also one of the founding partners of Listener Driven Radio (now Futuri Media). McVay comments, “I’m thrilled to continue to work for John and Lew and with the entire corporate programming team. Cumulus has added, and continues to add, some brilliant minds to the management and programming teams. The platform we have, the products and brands we’re developing, and what’s on the horizon makes this one of the best companies to work at in this industry…worldwide. We’re having fun!”
Dwight Douglas Pens Provocative Work of Theological Fiction. Noted veteran broadcaster and writer Dwight Douglas – VP marketing, RCS Sound Software — has written and published a fictitious book that takes on and explores some of the core issues of theology and philosophy. Titled, If God Could Talk… The Diary of a TV Journalist (CreateSpace 2015), the story involves a fictitious cable TV talk show in which the concept and question of what God would say if He could talk through the vehicle of such a platform is explored. In it, Douglas amply displays his knowledge about modern talk media in addition to his personal thoughts on the deeper issues of existence. He presents the questions why do most of the world’s great religions act as middlemen and interpreters of what God intends for humanity? Why can’t God just speak for Himself directly and if he did, what might he say? TALKERS publisher Michael Harrison states, “Dwight Douglas has always been an extremely independent and creative ‘idea guy’ all the way back to his days as a major rock radio programmer. He really shines as a writer – as indicated by this powerful, courageous book — and as a marvelous guest discussing it on both radio and TV talk shows. Considering the central role religion plays in most of today’s tense international issues, this book couldn’t be more timely for talk radio conversation.” To learn more about If God Could Talk… The Diary of a TV Journalist and scheduling Dwight Douglas as a talk show guest, please click here.
Odds & Sods. There’s a new local voice on iHeartMedia’s KOGO, San Diego “News Radio 600.” The station has brought former City Councilman Carl DeMaio aboard to partner up with current afternoon personality Bob Sullivan and host the newly re-titled “DeMaio-Sullivan Report” from 1:00 pm to 4:00 pm. De Maio is a 40-year-old Dubuque, Iowa native who served one four-year term on the City Council as a Republican from District 5…..Cumulus Media splits the simulcast of sports talk on WSJZ-FM and WLZR-AM in Brevard County Florida. Sports remains on WLZR-AM but WSJZ-FM flips to rock…..Cumulus Media promotes Mike Fadelli to vice president, sales for the San Francisco music stations KFOG, KSAN and KSJO. Previously he oversaw sales at Cumulus sports talkers KNBR, KTCT and Entercom‘s sports KGME-FM.
Michael Harrison Discusses Monica Lewinsky’s TED Talk, Rips Presidents and Politicians of Both Parties, and Interviews Linda Ronstadt. The fourth in the new weekly podcast series “Up Close and Far Out with Michael Harrison” is posted at PodcastOne (PodcastOne.com). It presents the publisher of TALKERS and RadioInfo reflecting upon the recent TED Talk delivered by Monica Lewinsky. The famous – perhaps, infamous — White House intern who found herself embroiled in the center of one of the most sensational presidential scandals in history surfaces with compelling personal insights about her experiences as a 22-year old from the perspective of being a 40-year old, and sheds new light on the internet’s impact on what she describes as the “shame industry.” Harrison, known for his steadfast adherence to a non-partisan political posture other than his staunch support the First Amendment, springboards off Lewinsky’s remarks and shares provocative comments about his distrust of politicians – left and right – and admonishes the media that ganged up on Lewinsky for giving “figurative oral sex” to presidents and politicians of both parties for years. Harrison also presents his recent, compelling interview with Linda Ronstadt and talks about his days as a golden-eared radio PD who has come to recognize how difficult it is to accurately predict what kind of music anyone will really like in a media-fractured marketplace. The podcast can be heard directly by clicking here or by clicking on the special “Up Close and far Out with Michael Harrison” player located in the right hand column of both the TALKERS and RadioInfo websites.
Indiana’s Religious Freedom Act, Iran Nuclear Negotiations, Comedy Central’s Trevor Noah Flap, New ISIS-al Qaeda Violence, 2016 Presidential Prospects, Germanwings Flight 9525 Investigation, California Issues Water Restrictions, and Cynthia Lennon’s Death Among Top News/Talk Stories Yesterday (4/1). The controversy over the religious freedom law passed in Indiana and a similar law proposed in Arkansas; the tenuous negotiations with Iran over its nuclear program; the flap over perceived anti-American jokes made by new ‘Daily Show’ host Trevor Noah; recent spates of violence perpetrated by ISIS, al Qaeda, and Boko Haram; the potential candidates for president in 2016; the investigation into the downing of Germanwings Flight 9525; new water restrictions for California and its worst drought in recent history; and the death of John Lennon’s first wife Cynthia were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Michael Savage Makes It Official: Moves to PM Drive in January. Cumulus Media Networks talk star Michael Savage confirmed to listeners to his Wednesday evening program that he will move to the 3:00 pm to 6:00 pm ET slot for the live broadcast of his program beginning in January. As Savage said to fans last month, he will take over the slot currently held by Premiere Networks’ Sean Hannity on 60 stations owned by Cumulus Media including a number of major market news/talk stations — WABC, New York; WMAL, Washington; WBAP, Dallas; KSFO, San Francisco; WJR, Detroit; and WLS-AM, Chicago. Clear Channel is promising to clear Hannity in markets where Cumulus currently airs the program. At WLS, the local program “Roe & Roeper” featuring Roe Conn and Richard Roeper airs from 2:00 pm to 6:00 pm. If, indeed Savage moves to the 2:00 pm to 5:00 pm CT timeslot, something’s gotta give there. At WJR, Detroit, Hannity currently airs from 3:00 pm to 5:00 pm when local host Mitch Albom takes over from 5:00 pm to 7:00 pm. Even during his long tenure with TRN, Savage’s afternoon broadcast time on the West Coast pushed his live program into the evening hours in the East. This is his first opportunity for Savage to air live in PM drive in the East. In an official statement from Cumulus, Savage says, “With this important time slot as well as the iconic Cumulus stations coveted by everyone in radio, I hope to edutain the world. Politics will always be my mainstay but there is so much more to talk about. Breaking news and science, religion, films, books have always been my calling cards. With these new stations, I break out a new deck.” Commenting on the forthcoming change, TALKERS magazine publish Michael Harrison states, “This move of Michael Savage to afternoon drive on a variety of Cumulus heritage stations coupled with the high-profile accent of Sean Hannity to an almost impenetrable national phalanx of heavyweight Clear Channel sticks such as the legendary WOR, New York, that will welcome his arrival with major promotion and enthusiasm, is an exciting shot in the arm for news/talk radio in general across America. Having a choice between Hannity and Savage on the dial during afternoon drive in every major East Coast market (and earlier elsewhere) is sure to increase overall listening and the image of the format for all concerned.”
WestwoodOne CEO Paul Caine Speaks on Ad Week Panel. Speaking on a panel discussion titled, Kings of Content, as part of the events surrounding “Advertising Week” in New York City on Wednesday, WestwoodOne CEO Paul Caine touted the expanding value of audio to advertisers as it moves beyond just the traditional AM/FM radio model. Caine also echoed the statements made by RadioInfo/TALKERS publisher Michael Harrison during his speech at the NAB/RAB Radio Show last week when he noted that content without the proper platform is not “king,” that a respected and recognized platform is necessary to successfully deliver good content. Caine stated that the industry needs to build both content and platforms that consumers want. In explaining the growing nature of audio, Caine said the newer forms of content are those people use when they aren’t able to view a screen or read. “We have to think about it as long-form, whether that’s an NFL game, which we broadcast, to short-form which is podcasting, to shorter-form which is social audio that can be put into bite-sized content and shared with your friends.” Caine said the numerous ways in which audio content is now packaged is good for advertisers. “Companies like ours have been growing in terms of our ability to reach more consumers.”
L.M. Communications Fights Back in Arbitron Copyright Infringement Suit. Arbitron’s suit for copyright infringement of its radio ratings data against Lexington, Kentucky-based broadcaster L.M. Communications is under order by U.S. District Court Judge Karen K. Caldwell for both sides to meet to see if they can come to a settlement and then file a report with the court. This comes as L.M. argues Arbitron does not have and cannot own copyright rights to the data. L.M. states, “Plaintiff… has known, or should have known, that it does not, and cannot, own any copyright rights in any data, information, rankings, or other factual listings, and that it cannot prevent third parties including radio stations from receiving and using this unprotectable data. Despite this knowledge, Plaintiff has attempted to impermissively extend the scope of any copyright rights it may have, in a calculated campaign to maintain its monopolistic stranglehold on the radio ratings market. Plaintiff has done so through threats and filing of multiple lawsuits and by improperly manipulating its data to punish nonsubscribers. This improper manipulation includes, among other things, threatening to gerrymander radio station markets to improperly force subscription to Arbitron’s services, and outright exclusion from the data rankings of non-subscriber stations as if they do not exist at all. Arbitron has announced plans to implement additional discriminatory practices in the future including combining simulcast data for only subscribing stations to give them an advantage over nonsubscribers. In doing so, plaintiff has made a mockery of the very ‘facts’ and ‘data’ it seeks to protect. Plaintiff’s misconduct in engaging in acts of copyright misuse has the effect of rendering Plaintiff’s copyrights, to the extent valid at all, unenforceable.” According to the judge’s orders, the two sides must have met by October 9 and filed a report by October 19.
CBS Sports Network Enters into ‘Boomer & Carton’ TV Simulcast Picture. The television simulcast of WFAN, New York’s “Boomer & Carton” morning drive show is currently aired on the local MSG Network but that deal ends on Monday. The New York Daily News is reporting that joining the Yankees-owned YES Network in the bidding process is the show’s parent company-owned CBS Sports Network cable channel. Although the exclusive negotiation period between the program and MSG has ended, MSG has the right to match any offer. The Daily News says sources close to the situation say the fledgling cable sports channel was originally interested in simulcasting the CBS Sports Radio Network morning show with Tiki Barber, Brandon Tierney and Dana Jacobson but is now interested in Boomer Esiason and Craig Carton. As the paper observes, Boomer & Carton are a local show and if they “go national” via CBS Sports Network, would they alter their content to appeal to a national audience? We’ll probably have the answers to these and other questions before the current deal ends on Monday.
WPRO, Providence Takes a Look at Journalism in the Digital Age as Part of Live Debate Series. The event takes place today from 12:00 noon to 1:00 pm at Roger Williams University in Providence with WPRO’s Tara Granahan moderating the discussion. It’s the fourth in the station’s debate series and it’s titled, “Reading Between the Lines,” and examines the complexities of funding and producing journalism in the digital age. It is being streamed live at 630WPRO.com and will be the center piece of a WPRO Special Report scheduled to air during the “WPRO Morning News with Gene Valicenti” the week of September 30. Panelists include: Mark Patinkin, columnist for the Providence Journal; Linda Levin, former dean of URI’s Journalism Department; Barbara Meagher, URI professor and former TV reporter; John Howell, owner and publisher of the Warwick Beacon and Cranston Herald; Dan MacGowan, blogger and reporter from WPRI-TV; and Michael Skully, assistant professor of communications at Roger Williams University.
Odds & Sods. Fox News Channel unveils new program, “The Real Story with Gretchen Carlson,” to debut in the 2:00 pm ET slot on Monday, September 30. Carlson left the “Fox & Friends” morning show to focus on this new program. She was replaced by Elisabeth Hasselbeck. Carlson says in a statement, “I am thrilled that Roger Ailes has given me the opportunity to host a signature show for Fox that will focus on the real stories of the day. From in-depth interviews to social media interaction live during the show, I look forward to joining viewers in the afternoon for smart and straight-forward talk.”…..Synergy is going on at CBS Sports Radio Network where Boomer Esiason – co-host of WFAN, New York’s “Boomer & Carton” show and host of the network’s “Sports Minute” feature will call in to the network’s Jim Rome program every Friday at 12:20 ET during football season…..ESPN Radio’s Thursday night game this week is Virginia Tech at Georgia Tech with Bill Rosinski calling the action along with analyst David Norrie and sideline reporter Joe Schad. Also ESPN Radio’s “SVP & Russillo” will broadcast live tomorrow from the set of ESPN TV’s College GameDay Built by The Home Depot at Myers Quad on the campus of the University of Georgia in advance of the Georgia vs LSU game on Saturday…..SiriusXM debuts a new 24/7 comedy channel called “Just For Laughs” that features over 30 years of stand-up comedy drawn from the comedy archives of the Just For Laughs Festival in Montreal, including the work of established comedians, new faces, international superstars, and stand-up from comedians before they were stars…..The New York Times writer Carmen Wong Ulrich joins American Public Media to host the weekend program “Marketplace Money” beginning November 2.
Cool Job Opportunity. Entercom San Francisco (96.5 KOIT, 95.7 The GAME, 102.9 KBLX, 98.5 & 102.1 KFOX) is looking for a web director who can immediately step in and be responsible for developing the voice for all aspects of the organization’s online presence. You must possess the skills to do web design and create and edit high quality video/graphics while maintaining our station’s websites on a daily basis. In addition to writing, editing, and proofreading site content, this candidate will work closely with the corporate technical team to maintain site standards in regards to new development. The web director will also be responsible for crafting site promotions, email newsletters and online outreach campaigns. This job requires prior experience managing online marketing and outreach campaigns, strong attention to detail and an ability to work under tight deadlines. The ideal candidate must have a STRONG knowledge and love of sports! Additionally the web director should have an extensive knowledge and understanding of social media (Facebook, Twitter, Instagram), SEO, web analytics and digital marketing best practices. Logistically, the web director implements web pages, maintains content including user clubs, web design, video editing, audio editing, digital and print ready and graphic. The ideal candidate will be a brand evangelist who doesn’t just think outside of the box but can create a new one! To be considered, please send your cover letter and resume to SCunningham@entercom.com and JBarrett@entercom.com. You can also find further details about the job responsibilities and skills required for this position in the careers section on http://www.entercom.com. No phone calls please. Entercom San Francisco is an Equal Opportunity Employer.
Broadcasters Foundation of America Raises $235,000 at Celebrity Golf Tourney. The Broadcasters Foundation of America announces it brought in $235,000 to help broadcasters in need at its 2013 Celebrity Golf Tournament on Monday at the Baltusrol Golf Club in Springfield, New Jersey. The organization says the funds come at a time when more broadcasters than ever are in need of assistance. The Foundation expects to grant more than $850,000 in aid over the next year. More than 150 broadcasters and celebrities turned out in support of the mission of the Broadcasters Foundation, including 30 sportscasters, athletes, and actors. Celebrity golfers included Bruce Beck, WNBC-TV; Nick Buoniconti, NFL Super Bowl Champion; Craig Carton, WFAN; Duke Castiglione, Fox 5; Tina Cervasio, MSG Network; Howard Cross, NFL Super Bowl Champion; Maurice Dubois, WCBS-TV; John Franco, New York Mets Hall of Famer; Jay Harris, ESPN; Ann Liguori, WFAN Radio and ESPN; Otis Livingston, WCBS-TV; Sean McDonough, ESPN; Lonnie Quinn, WCBS-TV; Bill Raftery, CBS Sports; Sterling Sharpe, NFL Green Bay Packers Hall of Famer; Mike Woodson, New York Knicks; Chris Wragge, WCBS-TV, and more.
The Effort to Defund ObamaCare, Government Shutdown Threat, Climate Change Controversy, and U.S.-Iran Relations Among Top News/Talk Stories Yesterday (9/25). The attempt by members of the GOP to defund the Affordable Care Act; the threat of a federal government shutdown; the controversy over the science behind climate change; and the relations between the U.S. and Iran as the latter approaches completion of its nuclear program were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
Holland Cooke reports to TALKERS from Blogworld/New York
By Holland Cooke
MCVAY/COOK & ASSOCIATES
NEW YORK – “Internet attention span?” That’s dang near an oxymoron, we’ve learned, via piles of research, and by observing our own behavior. Thus the tips we’ve heard about writing short, keyword-rich sentences and paragraphs. Keep the eye moving, for just…another…sentence.
It’s familiar lore to radio talent, especially with PPM demonstrating how on-air programming needs to be relevant, one…moment…at…a…time. Heck, Twitter trains us to keep it down to 140 characters! A useful discipline – quite applicable to writing anything for radio.
But, as iPod and iPhone have, stable mate iPad is, once again, demonstrating how facile new devices change the way we consume information/entertainment content – and how we interact.
For several years, Michael Harrison has urged radio talk hosts to migrate to what he terms the “media station,” and these new devices are, in radio parlance, “receivers.”
Clearly observable trend: Longer-form internet content is gaining in popularity for two reasons:
1. iPad – and Kindle/Nook/other tablet devices – make longer text content easier to consume than on small smartphone screens, or less-portable desktop computers, or even less-instant-on notebooks and netbooks.
2. “Internet advertising” for consumer products is becoming the next oxymoron. As a society, we’ve become banner-blind; and we can set our browsers to block ads. That controversial Facebook IPO exposed its vulnerability as an ad medium.
Accordingly, co-founder of the crowd sourcing market place for professional writers Contently.com, Shane Snow, told Blogworld attendees that brands are shifting from online advertising to sharable content of interest to their customers; and they’re spending to create “really good, high-quality content,” done by freelancers he called “real journalists.”
Example: Pepsi.com. Think “the kind of stories you’d see in the BACK of magazines.”
Snow’s company feeds this beast, with the banner atop its web site proclaiming: “Contently empowers professional journalists and bloggers to build careers doing what they love.”
Radio news people — now such an endangered species — might investigate www.Contently.com/network and other similar opportunities online.
As Contently’s Manifesto trumpets: “Quality is king. Freelance is the future. Anyone can be a publisher.”
News/Talk consultant Holland Cooke covers conventions for Talkers. See/hear/read more atwww.HollandCooke.com; and follow HC on Twitter @HollandCooke.