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Monday Memo: Are We Flunking the Rorschach Test?

| September 27, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Is that ink blot a butterfly? Or Satan? Some psychologists use the Rorschach Test to analyze personality characteristics and emotional function, especially when patients are reluctant or unable to describe their thinking process openly.

We see what we want to see

And we hear what we want to hear, as talk radio assures those dug-in that “It’s not YOU, it’s THEM!” And “they” don’t simply view things differently, they’re wrong. And bad people. Grrr…

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Monday, May 17, 2021

| May 17, 2021

Monday Memo: Listeners Kidnapped! “They’re being abducted! Snatched-up in our own house,” consultant Holland Cooke warns. In this week’s column: How transmitters are diverting media consumers elsewhere and how smart stations are “riding the horse in the direction he’s facing.” Read it here.

Pending Business: Elvis Has Left the Building. Sales pro Steve Lapa, president of Lapcom Communications Corp, has some advice for sellers who are caught short when a host committed to doing endorsement spots up and leaves his (or her) talk host gig with no notice. Obviously, that scenario puts sellers in a tough situation but a little planning ahead of time can ease the burden on the sales department a little bit. Read his column here.

CDC’s Mask Update/COVID-19, Israeli-Palestinian Violence, Rising Consumer Prices/Inflation Worries, Arizona Vote Audit, and Gates Divorce Controversy Among Top News/Talk Stories Over the Weekend. The CDC issues new mask guidance for Americans who are fully vaccinated, vaccine hesitancy, and death rate in India; the violence in Gaza as Israel and Hamas continue rocket fire and concerns about an all-out war; the soaring prices for consumer goods in the U.S. and worries about inflation; the 2020 presidential election vote audit taking place in Maricopa Country, Arizona; and the controversy surrounding the divorce of Bill and Melinda Gates and the Jeffrey Epstein connection were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Bloomberg Radio Surpasses 400-Affiliate Station Mark. Syndication firm Key Networks announces that radio business news provider Bloomberg Radio hits a “major benchmark in affiliate growth, with over 400 stations now carrying its business and consumer news programming, a whopping 25% growth rate in the first six months.” In late October 2020, Key Networks entered into an exclusive agreement with Bloomberg Radio to manage all network advertising sales, affiliate sales and marketing. Global head of Bloomberg television and radio Al Mayers says, “The results speak for themselves. In six months, Key Networks has grown Bloomberg’s existing affiliates – including virtually all major radio groups – and added new groups and stations to our portfolio. When you combine the magic of Key Networks’ smart marketing strategies and fresh new approach to affiliations with the high-quality programming that Bloomberg offers, you can take a fully mature network and supercharge its growth.” Bloomberg’s news content includes live, customized reports for stations, “Bloomberg Money Minutes,” and Bloomberg specialty features that appeal to a diversity of audiences and interests, including the “Black Business Report,” “Green Business Report,” “Bloomberg Business of Sports,” and “The Luxury Report,” among others.

‘New Jersey 101.5’ to Present ‘Summer of ‘21’ Town Hall Broadcast. This Thursday (5/20), Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting the latest in a series of Town Hall broadcasts to help New Jersey deal with the ongoing coronavirus pandemic. New Jersey 101.5’s Eric Scott leads the news and digital departments in helping New Jersey families stay safe and have fun in the Summer of ’21. Scott says, “Everyone is understandably anxious for a summer of fun. This program will help guide families into making smart decisions so they can enjoy the summer safely.” The program’s on-air expert panel will feature Dr. Margaret Fisher, world-renowned pediatric infectious disease specialist and Jeff Vasser, executive director of the New Jersey Division of Travel and Tourism. The program will also feature check-ins with the mayors of New Jersey shore towns and representatives from the state’s biggest venues and attractions. Scott and his guests will also answer live, call-in questions from listeners throughout the hour.

KKOB-FM, Albuquerque Joins Multi-Media Effort to Address Literacy. Albuquerque news/talk KKOB-FM is working with The Albuquerque Journal and KOAT-TV to address New Mexico’s low literacy rate through The Literacy Project. The Cumulus Media station and its partners have been meeting for several months on the project after a recent study from the National Center for Education Statistics showed that New Mexico ranks 49th in literacy nationwide. Even more alarming, literacy rates in New Mexico appear to not have made any significant improvements in the last 20 years. As a result, the three newsrooms have pledged 12 months or more of layered, in-depth coverage to identify the gaps, resources and opportunities to create positive, workable solutions. The special coverage kicks off this weekend. Cumulus VP and market manager Jeff Berry says, “I believe we can do this together. As news leaders, we know how to be catalysts for change. We know how to get the attention of government and industry. We know how to rally public opinion and support. We want to use our joint strength and training to serve the state in a way that can truly enhance and assist public and private educational efforts.” Each organization has assigned some it its top reporters to this complex issue. “96.3 News Radio KKOB” operations manager Jared Hart is assigning Haylee Gonzales and is enlisting the talk show hosts in planning featured experts.

‘ESPN Cleveland’ to Honor Super Fan Stan the Man. Today (5/17), Good Karma Brands’ sports talk WKNR-AM “ESPN Cleveland” is producing a special tribute to local super fan Stan the Man, a.k.a. Leonard Stanislaus Lisewsky, who passed away last Wednesday at the age of 77. The station says it was saddened to learn of the longtime fan and caller’s passing. “Stan was a lifelong Browns fan who also loved golf. His regular calls to ‘The Really Big Show’ became a highlight of that day’s program. He even had his own produced open that was played to introduce each of his calls into the show.” Today’s tribute will air live from 9:00 am to 1:00 pm “850 ESPN Cleveland.”

TALKERS News Notes. A new collaboration between Bloomberg Media and iHeartMedia is an exclusive multiyear agreement for the two companies to produce and distribute more than a dozen new original podcasts, and will also include the distribution of Bloomberg Media’s existing slate of over 20 podcasts through the iHeartPodcast Network. iHeartMedia Digital Audio Group CEO Conal Byrne says, “Bloomberg Media continues to be one of the first, most-trusted destinations for high-quality content – from market news to business trends, to deeper financial backstories on what’s moving the economy overall. We are excited to partner with Bloomberg, not only to grow the audience of their existing slate of great shows, but to develop a whole new list of titles across the next several years, combining their editorial expertise with our mass reach and monetization.”…..ABC Audio, ESPN Audio and National Geographic presented on the final day of the last week’s IAB Podcast Upfront and announced upcoming podcast projects, including ABC’s launch of LZ Granderson’s LGBTQ+ focused “Life Out Loud with LZ Granderson.” National Geographic’s Tara Roberts previewed a new six-part series as she sets off on the journey of a lifetime, traveling with divers to investigate the lost stories of the slave trade — both to expand the historical record and to honor the estimated 1.8 million unsung souls who perished during the Middle Passage…..KQED-FM, San Francisco announces that journalist Alexis Madrigal is named co-host of KQED’s long-running public affairs radio program, “Forum.” Madrigal arrives at KQED from The Atlantic, where he was a staff writer. Madrigal will take over the 9:00 am hour of “Forum” while Mina Kim continues to host the 10:00 am hour, which is shared with stations statewide and explores current affairs through the lens of race, justice and equality. Madrigal was selected after a national search to fill the 9:00 am slot of “Forum” vacated by Michael Krasny, who retired in February after a distinguished 28-year career at KQED.

Dr. Jack Casey Leaving Emerson College’s WERS, Boston. Veteran radio executive and educator Dr. Jack Casey is leaving Emerson College’s WERS-FM, Boston later this month to expand his media career as a consultant. Casey, who has been general manager of WERS for the past 16 years, says, “I am grateful that Emerson College sees the potential of WERS, both as a real-world training ground for students and, just as importantly, as a vibrant and robust fundraising stream. This has truly been a team effort and I appreciate all the hard work done by our professional staff, as well as by student managers and volunteers. I hope the higher education community takes note of what can be accomplished by professional management and willing students. College and university radio stations don’t have to be sandboxes. They can be competitive, revenue producing, major market media outlets. In addition, I couldn’t be happier to be passing the baton to our longtime operations manager Howard ‘D’ Simpson.”

Morning Radio Opportunity at KFAQ, Tulsa. Thirteen-year KFAQ, Tulsa morning host Pat Campbell is not returning to his show in order to focus on health challenges. As a result, Griffin Communications is seeking his successor. Director of operations and programming Steve Hunter says, “We are looking for someone to fill his big shoes. We need someone that is plugged into current events, sports and community events. This is a rare opportunity to work for a locally owned company in brand-new, state-of-art studios in the heart of downtown Tulsa. Griffin Communications Tulsa Radio/Talk Radio 1170 is looking for an on-air talent that can do a daily morning show that speaks to our 35-54-year-old demo. Digital/Social Media skills are a must. We are seeking a great communicator and a fun storyteller with a keen sense of how to create excellent content that will be displayed across all our platforms. The perfect candidate is exceptional on the air, excellent digitally and has worked in various formats including talk radio, news radio or sports radio. This is a very active radio group, heavily involved in the community and requires someone who is fearless and willing to get out of the studio and meet listeners. If you are ready to work in a building full of incredible talent with a family atmosphere and a must-win attitude, we would love to hear from you. Must be willing to work a flexible schedule including nights, weekends and holidays. Qualified candidates can contact me or Talk Radio 1170 PD Jeremie Poplin at Jeremie.poplin@griffin.news.

EWTN Seeks Producer/Call Screener. Religious broadcaster EWTN Global Catholic Network is seeking an associate producer/call screener. EWTN says, “As the first point of contact for listeners during live call-in programs, [the associate producer/call screener] utilizes excellent knowledge of the Catholic Faith and customer service skills to prep callers for on-air broadcast. Executes assigned duties of recording, editing, mixing and transferring audio to and from specific media. This position is also responsible for exceptional production and promotion of live and recorded programs to EWTN standards. What does EWTN offer? Career with Purpose; Family-oriented working environment; Competitive salary; Benefits Package (Health, Dental, Vision, Life and Retirement); 11 Paid Holidays and Paid Time Off; Online continuing education and degree programs through Catholic Distance University.” Get more information here. Please send cover letter, resume and salary requirements here. EOE.

Promotions Positions Open at Audacy. There are two positions open on the Promotions + Experiences team at Audacy. The company says it is “looking to add two talented, versatile promotions pros to our central Promotions + Experiences team. These individuals will focus on promotional partnerships with concert partners, activating select live performance venues, and play a vital role in live events across the company’s portfolio of brands.” You can learn more and to apply for the Promotion Director, Concerts & Experiences position here and do the same for the Promotion Manager, Concerts & Experiences position here.

Thursday, March 25, 2021

| March 25, 2021

Cumulus Fires One and Suspends Two at WGRF-FM, Buffalo After Racists Remarks on ‘Morning Bull Show.’ One member of the “The Morning Bull Show” at Cumulus Media’s classic rock WGRF-FM, Buffalo “97 Rock” has been fired and two other members have been suspended after they did a bit that involved comparing the color of famous Black women’s skin to burnt toast. Spectrum News reports that Cumulus fired Rob Lederman and suspended Rich Gaenzler and Chris Klein. Gaenzler also lost his gig as arena announcer for Buffalo Sabres and Buffalo Bandits games and the University of Buffalo says Gaenzler will not be considered for stadium announcer next fall (a position he’s held in the past). At least two advertisers pulled their ads from the station as Roswell Park Comprehensive Cancer Center and the West Herr Auto Group canceled their current ad schedules. Cumulus issued the following statement: “Cumulus Media operates from a clearly defined set of programming principles and there is no question that Rob Lederman’s comments made on The Morning Bull Show are in direct violation of those principles. We swiftly terminated him and suspended the remainder of the show’s on-air talent. We apologize and deeply regret the incident.”

WBEN-AM, Buffalo Extends Bauerle and Bellavia Shows to Cover Limbaugh Daypart. According to a report in the Buffalo News, Entercom’s Buffalo news/talk WBEN-AM is going to fill the 12:00 noon to 3:00 pm daypart long occupied by “The Rush Limbaugh Show” by expanding the midday David Bellavia and afternoon drive Tom Bauerle shows. Beginning on April 5, the David Bellavia show air from 10:00 am to 2:00 pm and Tom Bauerle’s program will air from 2:00 pm to 6:00 pm. The station will add a 9:00 am to 10:00 am program hosted by AM drive co-host Brian Mazurowski and producer and fill-in host Joe Beamer. To fill the 6:00 pm to 7:00 pm hour created by Bauerle’s move, WBEN will air “The News Hour with Tom Puckett and the WBEN News Team.” Program director Tim Wenger says in a memo to staff, “This lineup gives us the ability to super-serve the market with the most compelling stories and topics on the minds of people in Buffalo and Western New York and establishes us as THE go-to outlet for full LIVE coverage all day long.”

Dana Loesch Is This Week’s Guest on Harrison Podcast. The leading female news/talk radio host in America, Dana Loesch, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Loesch has been syndicated by Radio America in the 12:00 noon – 3:00 pm ET time slot for the past seven years and is considered one of the leading players in a growing field of competitors seeking to be cleared on stations looking to fill the vacancy left by the passing of Rush Limbaugh. Loesch, a staunch conservative described as a “next generation” talker, is the author of three highly influential books: Hands Off My Gun: Defeating the Plot to Disarm America (Hachette, 2015), Flyover Nation: You Can’t Run a Country You’ve Never Been To (Sentinel, 2016), and Grace Canceled: How Outrage is Destroying Lives, Ending Debate, and Endangering Democracy (Regnery, 2020). Harrison and Loesch discuss the state of the talk radio industry as it enters the post-Limbaugh era along with her views on the gun control debate in the wake of the latest wave of mass murders in the news.  They also tackle the big questions about the future of the Republican Party, Donald Trump and the conservative movement in America.  To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column on every page of Talkers.com.  Don’t miss this!

Round Three of Nielsen Audio’s February PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s February 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s February 2021 sweep covered February 4 – March 3. All-news and news/talk stations that typically see a decline in listening following a presidential election kept the attention of listeners due to the chaos that followed the elections and that continued into the new year with the January 6 Capitol attack and the incoming Biden administration. In this report, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM drops from #1 to #2 after losing two-tenths to finish the February survey with a 6.0 share (weekly, 6+ AQH share). Urban One’s news/talk WBT-AM/FM, Charlotte sheds 1.1 shares to finish with a 5.5 share and slides to the #4 rank. In Sacramento, iHeartMedia’s news/talk KFBK remains ranked #1 even while losing six-tenths and wrapping the survey with a 9.6 share. There’s a second-place tie in Salt Lake City as iHeartMedia’s news/talk KNRS-FM dips nine-tenths and Bonneville’s KSL-AM/FM is flat – both posting 7.0 shares. See Mike Kinosian’s complete Ratings Takeaways from this round of markets – as well as the first two rounds – here.

Nielsen: Women Make Up 45% of Podcast Consumers; Kids & Family Most-Listened-To Genre. The new Podcasting Today report from Nielsen indicates that the top genre among female podcast listeners in the U.S. is ‘kids & family,’ with a 77% audience composition while true crime is fourth with a 60% audience composition (health & fitness and arts are second and third, respectively). The rest of the top 10 is: religion and spirituality (58%), education (54%), society and culture (53%), fiction (50%), and TV, film, and music (48%). “Perhaps what this tells us is that regardless of characteristics such as gender, podcasts listeners are a diverse group with diverse interests and that women are among the most voracious consumers of podcasts of all types and subjects.” Nielsen states, “Women are savvy consumers of news, information, and other media across devices. They also make up 45% of all podcast consumers over-indexing in podcasts across all genres. This is a coveted demographic for marketers and advertisers, as female-led households in the U.S. increased 41% in the last five years. No matter what media they’re consuming, truth, transparency, and real representation matter.”

TALKERS News Notes. A new podcast deal is announced in which iHeartMedia partners with Will Packer Media for a slate of original scripted and unscripted podcasts to the iHeartPodcast Network. iHeartMedia says, “The new partnership builds on the success of the true crime podcast ‘Fight Night,’ which launched on the iHeartMedia platform in October 2020 and was co-produced by Will Packer and James Lopez, president of Will Packer Productions. ‘Fight Night’ examined one of Atlanta’s most infamous armed robberies from the night of Muhammad Ali’s historic 1970 return to boxing.”…..ABC Audio unveils its new podcast “Inside the Oscars,” hosted by ABC News’ Ginger Zee. ABC says the six-part series dives into everything listeners want to know in the one-month countdown to an Oscar Sunday that will be like no other, including how filmmaking and the way we enjoy movies has changed. The first episode of “Inside the Oscars” is available today (3/25) with new episodes posting Thursdays…..Entercom and Global Music Rights announce a long-term partnership that allows Entercom to perform GMR’s catalog of hit songs across all of its platforms. Entercom says the multi-year deal starts immediately and paves the way for a strong partnership between the rapidly growing audio content and entertainment platform and the boutique performing rights organization featuring some of music’s most talented hitmakers. Entercom chief David Field adds, “We are excited to partner with Irving [Azoff] and the team at GMR. They represent some of the top talent on radio today. The combination of Entercom’s reach and GMR’s music is a huge win for our audience.”

Biden’s Immigration Policy, COVID-19, Cuomo Troubles, Georgia Voting Bill-Dem’s For the People Act, Suez Canal Blocked, Deadly Boulder Shooting/Gun Control, Biden Press Conference, and Chinese Cotton Controversy Among Top News/Talk Stories Yesterday (3/24). The growing crush of unaccompanied children at the U.S.-Mexico border and the Biden administration’s response; the rising number of COVID-19 cases in some U.S. states, concern about variants, and vaccine rollouts; New York Governor Andrew Cuomo is accused of giving his family priority in COVID testing, he faces allegations of sexual harassment, and engineering a cover-up over nursing home COVID deaths in the state; the Georgia bill that would restrict voting and the House Democrats’ For the People voting expansion bill; the freighter creating a roadblock in the Suez Canal; the slaying of 10 at a grocery in Boulder, Colorado and the larger issue of gun control; today’s first live press conference for President Joe Biden; and the allegation that Xinjiang cotton is made in Chinese detention camps were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Monday Memo: Steal This Line

| November 30, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI –“COVID isn’t canceling the holidays, but how will it affect the season?” Big Four accounting and advisory firm Deloitte asked, in its 35th annual Holiday Retail Survey:

  • “COVID-19 is playing on shoppers’ psyches as they weigh its impact on their health and finances. But as we’ve seen with previous periods of recession, as well as those of growth, consumers are resilient and will adjust their habits to adapt.”
  • “Price, product, and convenience are still top considerations for consumers, and so is the desire to make the season special for friends, family, and pets, no matter the circumstances.”

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