Monday Memo: Repeat After Me
By Holland Cooke
Consultant
BLOCK ISLAND, RI — The Redfin TV ad ends: “Sell for more than the home next door.” Write local retailers’ commercial copy that communicates a consumer benefit that succinctly – and repeat it and repeat it — and your clients will renew.
QUICK QUIZ, from the auto insurance battle-royal:
“Fifteen minutes could save you fifteen percent or more on car insurance.”
Geico…slugging-it-out with…