consumer benefit | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "consumer benefit"

Monday Memo: Repeat After Me

| May 16, 2022

By Holland Cooke


BLOCK ISLAND, RI — The Redfin TV ad ends: “Sell for more than the home next door.” Write local retailers’ commercial copy that communicates a consumer benefit that succinctly – and repeat it and repeat it — and your clients will renew.
QUICK QUIZ, from the auto insurance battle-royal:

Fifteen minutes could save you fifteen percent or more on car insurance.”

Geico…slugging-it-out with…

Read More