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Monday Memo: Is “On-Air” now “Old School?”

| July 26, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI – In the summer of 1974, there were two slogans on the WPRO/Providence studio whiteboard:

  • “The Station That Reaches The Beaches,” the legacy liner with which long-ago PD Al Herskovitz bludgeoned high-band directional AM format competitor WICE; and
  • “The Greatest Summer of Your Life,” by then-PD Jay Clark. And for me it sure was. He hired me for Saturday and Sunday nights, $2.50 an hour, and I would have paid him. That gig was my career turning point.

As Jay showed me around the station that day, he pointed to the whiteboard, and said – winking as he took the pipe out of his mouth – “Keep saying those two lines.” And he had us walking-the-talk, showing-up everywhere, creating our own events and hijacking others. Delivering experiences.

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Monday, July 19, 2021

| July 19, 2021

Monday Memo: Selling The Sorehead Show. Because “we live in a divided America” in which many use talk radio to validate grievance, consultant Holland Cooke sees sales opportunity: “Affinity = entre.” In this week’s column, HC suggests an approach to kindred prospects, and recommends four packages and specific copy points for improving results from endorsement spots. Read it here.

Pending Business: Wobbles. Sales pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column about the challenges of selling when the ratings wobble. He says, “After over a year of COVID craziness, the last thing you want to deal with is game planning for more negativity. Business should be accelerating, yet here we are looking at many large market news/talk radio stations down trending after lineup changes designed to improve audience levels have been slow to show upticks. Maybe a little too soon to judge, maybe sampling wobbles, maybe work-life patterns shifting, maybe we should start dealing with what we can control – our game plan.” Read more here.

Round Four of June PPM Ratings Released. The fourth of four rounds of ratings information from Nielsen Audio’s June 2021 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2021 sweep covered May 27 – June 23. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Austin, Waterloo Media’s news/talk KLBJ-AM loses nine-tenths for a 4.0 share (6+ weekly AQH share) finish and the #9 rank. iHeartMedia’s news/talk WTKK-FM, Raleigh rises six-tenths, finishing with a 5.8 share good for the #6 rank in the market. In Indianapolis, Emmis Communications’ news/talk WIBC-FM tacks on one-tenths for a 7.0 share and rises from #3 to #2 in the market. In the Milwaukee market, Good Karma Brands’ news/talk WTMJ remains in the #1 rank even though it lost three-tenths. It finished with an 8.9 share on the strength of Brewers baseball and Bucks basketball and easily topped iHeartMedia’s crosstown news/talk WISN, which lost one-tenth and finished with a 6.5 share and the #4 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (and the first three groups) here.

FAIR’s Hold Their Feet to the Fire Event Sets Record Attendance. The 14th annual “Hold Their Feet to the Fire” radio row event is taking place this year on September 29 and 30 at the Phoenix Hotel on Capitol Hill in Washington, DC. The annual event in which talk radio hosts from around the nation gather to broadcast from Washington and discuss the issues surrounding American immigration policy with legislators and experts is almost completely booked. FAIR executive director Bob Dane says, “Thanks to Biden’s border crisis – and apparently the itch to just get out after a year of being isolated – this year’s 14th Hold Their Feet to the Fire radio row has set record attendance with 70 hosts now confirmed to broadcast September 29 and 30. After 14 years of doing this, I guess next year, we’ll need a bigger boat!” Inquiries can be made to Matt Tragesser at mtragesser@fairus.org

California Recall Controversy as Larry Elder Left Off Official List of Candidates. The official list of candidates in California’s recall election of Governor Gavin Newsom was released Saturday and Salem Radio Network host Larry Elder – who’s taking a leave from his nationally syndicated talk radio program in order to run – was not on the list. KCRA-TV reports that state officials say Elder’s filing did not include complete tax returns for the past five years, which are required to run. The report does not explain what was missing from Elder’s filing. In response, Elder tweeted the following: “Politicians know I’m the only candidate who will beat Gavin Newsom — and that’s why they don’t want me on the ballot. They’re using shenanigans that they invented to block the doors to the Governor’s Office and make sure they stay in power.”

WPTF, Raleigh’s Tom Kearney Retires. Longtime evening talk radio host Tom Kearney has retired from Curtis Media Group’s news/talk WPTF, Raleigh after almost 40 years with the station. Kearney joined the station in 1982 and in 1988 he began his full-time role as evening talk host. The Raleigh Observer says Kearney didn’t copy political hosts such as Rush Limbaugh, but “chose a folksier path: garden chats, computer repair tips, stamp collecting, Friday night trivia. He picked guests who could pass on something useful: the astronomer who explained Pluto’s non-planetary status, or the assistant attorney general who offered advice on fighting elder fraud.” WPTF VP of content Rick Martinez is quoted saying, “Whether he’s talking to a political leader or an auto mechanic. Tom always seems to know what questions the listeners want answered. Tom has always put the listener first.”

iHeartMedia Miami Promotes Mark McKenzie to Sales Manager. Radio sales pro Mark McKenzie is promoted from account executive to sales manager for iHeartMedia’s Miami station group in which he’ll be responsible for overseeing all sales operations for “103.5 The Beat,” “Throwback 105.5 Miami” and Miami’s BIN 880 WZAB “Black Information Network.” iHeartMedia Miami market president Shari Gonzalez says, “Since joining iHeartMedia, Mark has led our team in multiple capacities. It is wonderful to make it official. As sales manager, I am confident that Mark will take this brand and team to new heights.”

Opinion: Mama, Don’t Let Your Daughters Grow Up to Be Sportscasters. Author Michael Levin writes an opinion piece after reading Julie DeCaro’s new book, Sidelined: Sports, Culture, and Being a Woman in America, which he says, “details what a slime pit the world of sports broadcasting really is.” He says, “DeCaro is an attorney turned sports talk radio host who, in her book, decries the piggish nature of virtually all men in the world of sports, from the male broadcasters to the executives who run teams and broadcast outlets, to many of the players, and certainly to the fans.” But, Levin says, DeCaro is guilty of the legal concept called, “coming to the nuisance.” Read his piece here.

TALKERS News Notes. WSGW, Saginaw operations manager Dave Maurer is being inducted into the Michigan Association of Broadcasters Hall of Fame. Maurer has also served as the host of news/talk WSGW’s morning show for the past 42 years. The station lists Maurer’s accomplishments during his time with the station: Maurer and his news team were named AP Station of the Year for 25 consecutive years; in 2005, he received the Michigan AP Lifetime Achievement Award; and in 2016, he was named a Paul Harris Fellow by Rotary International for his coverage and contributions to humanitarian causes in Northeast Michigan. Under his leadership, WSGW was awarded the 2020 NAB Crystal Award for Community Service and the 2020 NAB Service to America Award for the Sharing Hope Radiothon…..NuVoodoo Media Services, is revealing findings from its recently completed Ratings Prospects Study 18 that indicates more than 40% of those 14-54 year-old radio listeners most likely to participate in ratings say that they have gotten out of the habit of listening to local morning radio shows. NuVoodoo will be presenting results from the study in a series of webinars beginning on Wednesday July 21. Interested attendees can sign up for free at NuVoodoo.com/webinars…..Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the June 2021 reporting period (May 31 – June 27, 2021), as measured by Triton’s Podcast Metrics measurement service. The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with v2.1 of the IAB Podcast Technical Measurement Guidelines. In this reporting period, Stitcher Media remained in the #1 spot with 31M Average Weekly Downloads and 9M Average Weekly Users, followed by NPR with 30M Average Weekly Downloads and 7M Average Weekly Users. The Audacy Podcast Network ranked #3 with 16M Average Weekly Downloads and 6M Average Weekly Users. See the whole report here.

COVID-19, Facebook Anti-Vax Charges, January 6 Investigation/Sentencing, Critical Race Theory, the Economy/Inflation, Trump and the GOP, Voting Bills, European Floods, and Western Wildfires Among Top News/Talk Stories Over the Weekend. The rising rate of COVID-19 cases in the U.S., concerns about the Delta variant, and the debate over restrictions; Facebook is called out by President Joe Biden who says it is “killing people” by allowing anti-vax posts; the investigation into the January 6 Capitol attack and the sentencing of those who’ve pled guilty; the furor over the teaching of “critical race theory” in public schools; the state of the U.S. economy, the shortage of workers, and concerns about inflation; the relationship between former President Donald Trump and the GOP; the various voting laws recently passed and the controversy over Texas Democrats leaving the state to avoid voting on that state’s bill; the devastating floods in Europe; and the wildfires in the U.S. West were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Selling the Sorehead Show

| July 19, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Last week’s column dealt with the product aspect of talk radio’s negativity problem. This week, about sales.

Face facts:

  • We live in a divided America. Many are dug-into “rigged election” and similar grievance mantras.
  • Say “talk radio,” and you conjure a caricature. A decade ago Rush Limbaugh’s Sandra Fluke faux pas scared-away major advertisers who never came back.

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Monday, July 12, 2021

| July 12, 2021

TALKERS 2021 Conference Video Posted – Panel Discussion, “What Radio Must Do to Survive and Thrive.” The eighth video, under the direction of Art Vuolo, from the TALKERS 2021 Conference that took place at Hofstra University on June 11, is posted. This installment features the panel discussion, “What Radio Must Do to Survive and Thrive.” Moderated by TALKERS founder Michael Harrison, introduced by Dr. Ira Nash, senior VP/executive director, Northwell Heath Physician Partners, and sponsored by The Ramsey Show, the panel featured (in alphabetical order): Bruce Avery, GM, WRHU Radio, Hofstra UniversityVince Benedetto, CEO, Bold Gold Media GroupGary Krantz, CEO, Krantz Media Group;  Chris Oliviero, senior VP/market manager, Audacy, New York; Walter Sterling, talk show host, Sterling on Sunday; and Julie Talbott, president, Premiere Networks.  TALKERS will be posting a new video from TALKERS 2021 each business day until all 10 are archived and available for on-demand viewing.

Monday Memo: But what IF…? Consultant Holland Cooke reckons that “there’s too much argument and too little assessment for political talk radio to remain habit-forming.” He says that as radio programmers and performers we have a specific goal: to repeat occasions-of-listening, same-time-tomorrow (what the ratings people call “horizontal recycling”). If today sounds like yesterday, would they feel they’re missing something by not coming back tomorrow. Calling it “a grim Groundhog Day,” his column this week suggests a simple pivot. You can read it here.

Pending Business: Old Habits. Sales pro Steve Lapa asks if your sales department’s old habits are preventing it from working efficiently? “My marketing work requires working with sellers and managers in 50 to 60 markets annually. No matter what market size, when a proposed schedule is finally delivered, nine out of 10 times we see CPP presented, not CPM as specifically outlined, requested, maybe ignored. Too much work to change that overused template? The selling and buying dialogue is brought to a cold standstill as we correct schedule parameters two, maybe three times before a submission is possible. Momentum swings from positive to frustrated, because that’s the way we’ve always submitted: CPP not CPM. What you’re transmitting to the advertiser is, ‘I’m not listening, and my habits are in control.’” Read more here.

Radio Hall of Fame 2021 Nominees Announced. The nominees for the Radio Hall of Fame class of 2021 have been announced. Twenty-four people and shows in six categories have been selected by the Radio Hall of Fame nominating committee, with input from the radio industry and listeners. A panel of 600 industry professionals will begin voting today in four of six categories – Longstanding Local/Regional (20 years or more), Active Local/Regional (10 years or more), Longstanding Network/Syndication (20 years or more), and Longstanding Network/Syndication (20 years or more). On July 26, listeners nationwide will vote on the other two categories, Music Format On-Air Personality and Spoken Word On-Air Personality. The winners in those categories will be determined by the public and the Radio Hall of Fame Nominating Committee. The outcome of the listener vote will count as one vote among the committee votes. Listeners may vote once beginning Monday, July 26 at: www.radiovote.com. 2021 Radio Hall of Fame inductees will be announced Monday, August 16, and honored in-person at the 2021 Radio Hall of Fame induction ceremony on Thursday, October 28, 2021, at Chicago’s Wintrust Grand Banking Hall. The nominees are:

Longstanding Local/Regional (20 years or more)

John & Ken – KFI-AM, Los Angeles

Melvin Lindsey -Washington “The Quiet Storm”

Matt Siegel – WXKS-FM, Boston

Brother Wease – WAIO-FM, Rochester

Active Local/Regional (10 years or more)

Laurie De Young – WPOC-FM, Baltimore

Mercedes Martinez – KMXB-FM, Las Vegas

Elliot Segal – WWDC-FM, Washington

Bob Stroud – WDRV-FM, Chicago

Longstanding Network/Syndication (20 years or more)

Dr. Bobby Jones – “The Bobby Jones Radio Show”

Dan Patrick – “The Dan Patrick Show”

“Wait Wait Don’t Tell Me” – NPR

Suzyn Waldman – New York Yankees Network

Active Network/Syndication (10 years or more)

Bob & Sheri – “The Bob & Sheri Show”

Kim Komando – “The Kim Komando Show”

Sid Mark – “Sounds of Sinatra”

Chris “Mad Dog” Russo – SiriusXM

Music Format On-Air Personality

Russ Parr – “The Russ Parr Show”

Javier Romero – WAMR-FM, Miami

Alex Sensation – Spanish Broadcasting System

Steven Van Zandt – “Little Steven’s Underground Garage”

Spoken Word On-Air Personality

Alex Bennett

Larry Elder – “The Larry Elder Show,” Salem Radio Network

Preston Elliot and Steve Morrison – WMMR, Philadelphia

Sally Jessy Raphael

TALKERS News Notes. Longtime “Better Lawns & Gardens” host Tom MacCubbin is retiring from the Florida radio show at the end of this month after 33 years. The show that he hosts along with his wife Joan is heard on more than 20 affiliates, including: WFLF-AM, Orlando, WSKY-FM, Gainesville, WNDB-AM/FM, Daytona Beach, WHNZ-AM, Tampa. The new host of the program will be Teresa Watkins, a veteran gardening show radio broadcaster, horticulturist, and UF/IFAS Master Gardener for more than two decades. Jim Poling is director of operations for Florida News Network and he says, “‘Better Lawns & Gardens’ is a heritage name in Florida gardening and the show will continue with Teresa at the helm. The show name will continue and the basic premise of serving Florida gardeners will continue but that’s where the similarity will end. It will be Teresa’s show. We hate to lose a legend like Tom MacCubbin, but with Teresa, the program won’t miss a beat.”…..Beasley Media Group has expanded the signals for its sports talk “ESPN Southwest Florida” emanating from WBCN-AM, Fort Myers. The station is now also heard on WRXK-HD2 (96.1 FM), as well as translators W282BY at 104.3 FM and W251AL at 98.1 FM…..The Society of Broadcast Engineers announces the results of its sixth annual compensation survey to determine salary levels and benefits among broadcast and media technology engineers. The SBE says the survey provides a wealth of useful information, and it adds to the baseline being developed for subsequent surveys to establish compensation trends. SBE president Wayne Pecena says, “The SBE Compensation Survey garners interest from SBE members and non-members. We provide this information as a service not only to our members, but the industry. We appreciate the support of those who participated in providing data.” The complete results of the survey are available at no charge to SBE members as a benefit of membership. The survey is available here…..Pictured below is Salem Radio NewsLori Tradup interviewing U.S. Rep. Matt Gaetz (R-FL) at the CPAC 2021 conference in Dallas this weekend. Gaetz called Donald Trump “our best candidate for president in 2024. I do not believe there’s even a close second.” Other talk radio show hosts addressing the attendees at the three-day conference included: Todd Starnes, Jason Rantz, and Glenn Beck.

COVID-19 Hot Spots, Extreme Heat and Wildfires in the Western U.S., Trump CPAC Speech, Inflation, the Economy and Employee Shortages, Branson Goes into Space, Cuban Protests, and South China Sea Tensions Among Top News/Talk Stories Over the Weekend. Rising rates of COVID-19 cases in hot spots in Florida, Louisiana, Arkansas, Missouri and Nevada; the extreme heat affecting much of the Western U.S. and the outbreak of wildfires; former President Donald Trump’s Sunday speech at CPAC in which he reiterated his claims of a stolen election; inflation’s effect on consumer prices; the soaring U.S. economy and employers’ difficulties hiring enough staff; billionaire Richard Branson makes history as first private individual to launch a space vehicle; the protests in Cuba over the communist country’s shortage of food; and U.S.-China tensions over China’s domination of the South China Sea were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research fromTALKERS magazine.

Monday, June 28, 2021

| June 28, 2021

Monday Memo: Quoting Sgt. Hulka. Are you the soundtrack of The American Comeback? Or what consultant Holland Cooke calls “relentless negativity, even as polls demonstrate widespread optimism? The phrase ‘talk radio’ conjures a caricature. That seems not to be a problem for station owners and managers focused on FMs losing music consumers to streaming. Down the hall, legacy stations with once-proud call letters – now sadly referred to as ‘the AM’ – dispense daily discouragement. To the suits, that’s ‘talk radio.’” Get more of Cooke’s take on this by reading his column here.

Pending Business: Hunters and Farmers. Sales pro Steve Lapa, president of Lapcom Communications Corp, writes today about a major university-based seminar he attended that identified two basic categories of sellers: “hunters” and “farmers.” The “hunter” personality enjoys the prospecting, contact, engagement, in essence the outright pursuit and negotiation of the deal. The “farmer” personality will be stronger at keeping current relationships fluid. Servicing current advertisers and easier legacy renewals are the farmer’s number one priority. Is you approach balanced or does it lean too much in one direction? Read his column here.

Video of First Session from TALKERS 2021 Conference Posted. The video of the first session from the TALKERS 2021 Conference held at Hofstra University on June 11 is posted above. In this opening session, TALKERS 2021 master of ceremonies and TALKERS general manager of broadcasting operations David Bernstein welcomes the attendees to the conference and introduces FOX News Radio talk host Jimmy Failla who provides opening remarks and performs his trademark stand-up comedy. Also, in this session is a greeting from Premiere Networks and FOX News Channel superstar Sean Hannity, followed by the presentation by WPG, Atlantic City morning show host Harry Hurley of $5,000 from his charity to the Broadcasters Foundation of America. Also included: San Antonio-based, nationally syndicated talk show host Joe “Pags” Pagliarulo kicks off the event with his saxophone rendition of the “National Anthem.” TALKERS magazine will continue posting videos of the panels and presentations from TALKERS 2021 this week and next at the rate of one session per day.

KPRC-AM, Houston Announces New Evening Programming. Houston news/talk KPRC-AM “AM 950, Real Texas, Real Talk” unveils new evening programming that begins today. Airing from 8:00 pm to 11:00 pm is Sean Salisbury, who is venturing into the news/talk world in addition to his morning drive sports talk program that’s heard on iHeartMedia’s sister sports talker KBME, “Sportstalk 790 AM.” Also, KPRC is adding Premiere Networks’ “Jesse Kelly Show” in the 5:00 pm to 8:00 pm daypart. iHeartMedia Houston director of programming Bryan Erickson says, “Kelly, a U.S. Marine combat veteran, brings an exciting new perspective on the day’s events. He’s a unique and fresh voice in the talk radio landscape and one of the most entertaining guys I’ve ever heard.” Regarding Salisbury’s new show, Erickson adds, “The self-proclaimed ‘news junkie’ is anxious to talk about events outside the realm of sports. If he could, Salisbury would be on the air 24 hours a day. He loves what he does, and his passion is off the charts.”

WGFX-FM, Nashville ‘104.5 The Zone’ Unveils ‘3 The Pro Way’ Podcast. Nashville sports talk outlet WGFX-FM, “104.5 The Zone” announces the launch of a new podcast titled, “3 The Pro Way,” hosted by Nashville sports figures Kevin Dyson, a former Titans wide receiver; Joey Kent, a Vol For Life and former Titans wide receiver; and Todd Campbell, a former who Western Kentucky University football player. The podcast is the newest addition to the “104.5 The Zone Podcast Network.” The debut episode features guest former Tennessee Titans great  and Heisman Trophy winner Eddie George, who currently serves as head coach of the Tennessee State Tigers. The Cumulus Media sports talk station says, “‘3 The Pro Way’ shares the stories of the three African American athletes and business professionals, who have each transformed their respective athletic careers into different careers, allowing them to learn, grow and become successful through those unique paths. Kent, Dyson, and Campbell will give advice and discuss concepts for how to successfully transition from one career to another. They will also welcome guests who have gone through similar career journeys to share their personal and professional perspectives and provide podcast listeners with helpful takeaways on how to transition from one career to an entirely new one.” WGFX program director Paul Mason says, “When Kevin, Joey, and Todd first shared their ‘3 The Pro Way’ podcast idea, I knew the 104.5 The Zone Podcast Network would be the perfect partner. I look forward to hearing a weekly conversation with different athletes and professionals on their career transitions. I am also excited to work with Todd, Joey, and Kevin in growing ‘3 The Pro Way’ within the ‘104.5 The Zone Podcast Network.’” The “104.5 The Zone Podcast Network” was launched in April, when the Nashville sports station announced that it had entered into a content partnership agreement with popular online sports information and entertainment destination, A to Z Sports.

PodcastOne Inks Deals to Distribute Podcasts. The five podcasts that PodcastOne has just acquired the sales and distribution rights to are: “Killer Genes,” “@lexie,” “Trust Me,” “Underworld,” and “Walk-Ins Welcome” – all of which will appear in the True Crime, Society & Culture and Documentary category. Podcast One president Kit Gray says, “PodcastOne actively seeks unique and compelling content for our network and being able to add these shows: “Killer Genes,” “@lexie,” “Trust Me,” “Underworld” and “Walk-Ins Welcome” to our network is something we consider a real coup as we increase the varied genre content we make available to listeners, potential listeners and to advertisers.”

Dartmouth Puts Radio Station Up for Sale. The Valley News reports that Dartmouth College is putting its commercial radio station for up sale. A spokesperson for the school says that WFRD-FM “has not met revenue expectations and has been operating ‘in the red.’” The station has just one paid staffer Chris Fazio, a.k.a. Chris Garrett, who handles morning show duties as well as ad sales. The Class A FM is a 6,000-watt signal that serves the Hanover and Lebanon, New Hampshire towns.

Florida Condo Collapse, COVID-19, Infrastructure Deal, Trump Ohio Rally, U.S. Iran Strikes, Election Fraud Claims/Giuliani’s NY Law License Suspended, Big City Gun Violence, Kim Jong Un Weight Loss, and Northwest Heatwave Among Top News/Talk Stories Over the Weekend. The search for survivors of Florida’s condo collapse and early reports of inspections and repair delays; concerns about the COVID-19 Delta variant and the slowing rate of vaccinations; the compromise infrastructure deal; Donald Trump holds a rally in Ohio and continues claims of election fraud; Joe Biden orders strikes on Iran-backed militants on Syrian border; the issue of 2020 election fraud claims and Rudy Giuliani’s New York law license is suspended; the soaring rate of gun violence in America’s big cities; North Korean dictator Kim Jong Un’s weight loss; and the record-setting heat wave affecting the Pacific Northwest were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.