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Monday, October 18, 2021

| October 18, 2021

Pending Business: Beam Me Up, Scotty. Radio sales pro Steve Lapa says, “If you sell talk radio for a living, take a minute to thank William Shatner.” Why? “For years talk radio sellers used the anecdotal examples of iconic figures who crossed into the older demographic with faces and lifestyle that made the older demo more advertiser friendly. From Mick Jagger and Joe Namath, to Cher and Goldie Hawn, these were the easy-to-reference examples leading the path to older demo acceptance. And now a new normal has fallen into our collective talk radio lap, William Shatner who at age 90 touched the sky as the planet logged on.” Read more here.

Monday Memo: Speaking of Vaccine Mandates. “Until we can come up with something else to argue about,” the latest COVID controversy offers what consultant Holland Cooke calls “new evidence demonstrating the importance of choosing our words carefully.” In this week’s column HC bullet-points some fresh research. Read it here.

Matt Sheeder Promoted to VP of Sales for iHeartMedia Minneapolis. Radio sales pro Matt Sheeder is promoted to vice president of sales for iHeartMedia’s Minneapolis station group that includes KTLK-AM, sports talk KFXN “KFAN,” and news KQQL-HD2/W227BF “BIN 93.3,” plus five music brands. Sheeder was most recently serving the cluster as local sales manager. Sheeder started in the media industry in 2015 at Comcast Spotlight. He joined the iHeartMedia Minneapolis team as an account executive in 2018. Sheeder says, “I feel fortunate to be able to help expand and lead this high-performing team. The past three years of my career at iHeartMedia have been incredibly enriching and have only helped me grow both professionally and personally. Thank you to the iHeartMedia Minneapolis team for this exciting new opportunity!”

WTOP, Washington’s Chris Roth to Acquire WNAV-AM, Annapolis from Pat Sajak. The Annapolis, Maryland radio station owned by “Wheel of Fortune” host Pat Sajak – oldies intensive, full-service outlet WNAV-AM – is being acquired by partners Chris Roth and Frank Brady for $1,000. Roth is currently a staffer in the WTOP-FM, Washington production department. WTOP has the story and notes that Roth and Brady will have to trim some of the payroll but hope to keep as many of the two dozen staffers as they can. The station will have to move from land that Sajak owns but Sajak is committing up to $100,000 to help with the move and a new lease. Roth says he will keep his position with WTOP as he transitions to his new role as co-owner of the station. Meanwhile, Sajak comments, “I am indebted to our advertisers and, of course, our loyal listeners. As I move toward retirement over the next couple of years, I’ll always look back at my ownership of WNAV with great pride and satisfaction.”

AdLarge Releases 2021 Podcasting Buying Guide. The 2021 Podcast Buying Guide V4.0 has been released by AdLarge. The company says this guide features “essential information on the rapid evolution of the marketplace including the latest resources and tools for measurement, analysis, and attribution available today. While similar to the first three guides by remaining simple to follow and understand, the fourth edition goes beyond the basics of buying and delves into the specifics behind content selection, measurement efficacy, and targeted delivery.” AdLarge SVP, head of revenue operations & digital sales Ilwira Marciszek adds, “As more buyers continue to experience the unmatched ROI of podcast advertising, we recognized the opportunity to provide guidance and context to the quickly evolving landscape of attribution, measurement, and delivery. The unprecedented growth we are witnessing today is a true testament to the power of podcasting.” AdLarge co-CEO Cathy Csukas states, “Working with a broad range of shows and clients has uniquely positioned AdLarge as an authentic resource to buyers. Our spectrum of knowledge has enabled us to gain a comprehensive understanding of the marketplace, which we’ve outlined in this playbook. Our goal is to provide everyone with the tools to make the most informed advertising decisions possible. The substantial increase year-over-year in advertiser spend has proven the audience is attentive, engaged, and ready to take action.”

TALKERS News Notes. Chicago media writer Robert Feder reports that former WGN-AM morning drive personality Steve Cochran has kicked off the fourth season of his podcast “Live From My Office.” Guests on the twice-weekly podcast this season are expected to include: Tom Waddle, Mark Giangreco, Lou Piniella, Bill Leff, Spike O’Dell and comedians Kathleen Madigan and John Da Cosse…..Cromwell Media’s sports talk WPRT-FM, Nashville “ESPN 102.5 The Game” and the NHL’s Nashville Predators agree to a multi-year extension that continues WPRT’s role as the official flagship station and broadcast partner of the Nashville Predators Radio Network. Cromwell Media president Bud Walters says, “For over 10 years the Predators have been the ‘best’ to work with. They’ve brought such excitement to Nashville, and we look forward to continuing our partnership together. We are very proud to be the flagship home of the Nashville Predators Network.”…..Townsquare Media’s KHOM, Hannibal, Missouri “NewsTalk 1070” adds Premiere Networks’ “Glenn Beck Program” to its daily lineup, effective today (10/18). Beck’s show airs locally from 11:00 am to 2:00 pm.

Supply Chain Woes/Inflation, Biden vs Progressive Democrats, COVID-19, January 6 Investigation/Bannon Subpoena, U.S. Missionaries Kidnapped, and Ahmaud Arbery Case Among Top News/Talk Stories Over the Weekend. The effects of the global supply chain breakdown and soaring retail prices; President Joe Biden’s challenges bringing progressive Democrats aboard his agenda; the rate of COVID cases in the U.S., and mask & vaccine mandates; the January 6 investigation and former Donald Trump adviser Steve Bannon’s defying a subpoena to testify before a congressional committee; the kidnapping of 17 U.S. missionaries by a gang in Haiti; and the trial of three Georgia men in the slaying of Black jogger Ahmaud Arbery were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Monday Memo: Speaking of Vaccine Mandates

| October 18, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — While the USA remains an embarrassing hot spot in the worldwide COVID pandemic – and until we can come up with something else to argue about – new evidence demonstrates the importance of choosing our words carefully.

In a recent CNBC interview, pollster Frank Luntz shared recommendations based on fresh research:

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Monday Memo: Copy Worth Copying, Part 3

| October 4, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — In every room where I have a TV – and in both cars — there’s a pen and pad within arm’s reach. I end up fishing scraps of paper out of pant and sport coat pockets, things I’ve scribbled when a line really caught my ear.

In previous columns here (this one and this one), I’ve shared great copy points I’ve collected.

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Friday, October 1, 2021

| October 1, 2021

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted. This new episode titled, “Spread Dem Wings,” looks back at this past week of 9/27 – 10/1. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS magazine; Dr. Daliah Wachs, talk show host, Genesis Communications Network/physician; Bill Brady, talk show host/station owner, KFNX, Phoenix; Thom Hartmann, talk show host, WYD Media; and Curtis Sliwa, talk show host (on leave) WABC, New York/GOP NYC mayoral nominee. The show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY;  WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA;  WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio NetworkCRN Digital Talk Radio Network; the iHeart Podcast NetworkPioneer Valley Radio, Springfield, MA; Podcast Radio, UK and many more.  To listen to this week’s episode, please click here. To view the latest TALKERS magazine topic research, please click here.  “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Quick: Just What is Radio? Consultant Jon Quick answers that question in this piece published today in TALKERS magazine. He says, “I remember in Sunday school the minister asked us: ‘What is a church?’ All of us agreed that a church is a building with a bell and a steeple. Pastor Thorson said, ‘No, that is just a shell. A church is really a congregation of people, the spirit and all of the goodness we are taught to believe in.’ I find this analogous to radio.” Read his story here.

14th Annual ‘Hold Their Feet to the Fire’ Radio Row Wraps Up in Washington. The 14th annual “Hold Their Feet to the Fire” radio row event, produced by Federation for American Immigration Reform, took place on Wednesday and Thursday (9/29-30) based at the Phoenix Park Hotel on Capitol Hill in Washington, DC. The actual radio row was produced under a tent on the rooftop of the adjacent office building to provide outdoor COVID-19 protection. More than 75 talk hosts attended the event and discussed issues surrounding American immigration policy with legislators and experts. Pictured here at the event is talk media personality Heidi Harris (left) with U.S. Senator Ted Cruz (right).

Todd Schnitt Celebrates 20 Years of ‘The Schnitt Show.’ Twenty years ago today (10/1), “The Schnitt Show” entered syndication from radio pro Todd Schnitt’s home market of Tampa. Compass Media Networks says that as the syndicated show celebrates its 20th anniversary, Schnitt is back at home in Tampa on Beasley Media Group’s WHFS-AM “Money Talk 1010 AM” from 3:00 pm to 6:00 pm and is currently heard in more than 50 markets nationwide. Schnitt is also heard in Tampa as alter ego morning jock personality MJ, host of “MJ in the Morning” on Beasley’s classic hits WRBQ-FM. Schnitt comments, “It’s been a very eventful 20-year ride and never a dull moment. I am proud of my team and feel we’re doing our most compelling programs ever. I am grateful for my special relationship with the Compass team.” Compass Media Networks CEO/founder Peter Kosann adds, “Climbing the mountain is hard. Staying on top is truly an awesome accomplishment. Kudos to Todd and his team. We look forward to a great future together. Congratulations Todd.”

Alex Jones Found Liable in Sandy Hook Suits in Default Judgement. As reported by the Huffington Post, talk media personality and InfoWars founder Alex Jones has been found liable in a rare default judgement after two parents of children who died in the Sandy Hook school massacre in Newtown, Connecticut in 2012 – Leonard Pozner and Veronique De La Rosa – sued Jones and InfoWars for defamation. In the piece, Sebastian Murdock writes, “In the years since, the parents have dealt with continued harassment from those who followed Jones’ lead and claimed the shooting was faked. They’re not the only ones. In total, nine families who lost loved ones in the Sandy Hook shooting have leveled lawsuits against Jones and Infowars for the damage he and his outlet caused. Since then, Jones has lost multiple legal battles in his many lawsuits and was ordered to pay nearly $150,000 in legal fees in 2020 for failing to provide discovery documents for the plaintiffs.” The default judgement rulings came after Jones repeatedly refused to hand over documents during the discovery phase of the trial. In the next phase of the case, a jury will decide how much Jones will have to pay the plaintiffs.

Lisa DiMartini Named VP of Sales for iHeartMedia Allentown. Radio sales pro Lisa DiMartini is promoted to vice president of sales for iHeartMedia’s Allentown, Pennsylvania station group that includes news/talk WAEB-AM “Newsradio 790” and WSAN-AM “iHeartPodcast AM 1470,” plus three music brands. iHeartMedia area president Brit Goldstein states, “I could not be more thrilled to have Lisa as a partner in maximizing the untapped potential we see in Allentown and the surrounding areas. Lisa is incredibly focused and driven and will thrive in this role.” DiMartini most recently served the iHeartMedia Allentown cluster as a senior account executive. She says, “I am excited for this new opportunity to lead the Allentown team and focus on growing revenue, increasing market share, and increasing team collaboration. Thank you, iHeartMedia, for this amazing opportunity.”

Bonneville Assumes Operation of KZNS-AM/FM, Salt Lake City; Several Staffers Let Go. The Salt Lake Tribune reports that Bonneville International, in a deal with Smith Entertainment Group, is taking over operations of sports talk outlet KZNS-AM/FM “The Zone.” The Qualtrics co-founder Ryan Smith bought the Utah Jazz from Larry H. Miller Sports and Entertainment in 2020 and although KZNS-AM/FM was owned by Miller as well, the station was sold to Smith in a separate deal. It remains the radio flagship for the NBA club’s games. Bonneville has made some changes to the station and that includes the ouster of station personality and Salt Lake Tribune sports columnist Gordon Monson as well as other radio producers. In a statement, Bonneville president Darrell Brown said, “Bonneville is proud to partner with the Utah Jazz, and we are grateful for the trust the Jazz have placed in us with their radio assets. Our two companies are uniquely aligned, sharing deep roots in Utah and a focus on serving local audiences with a commitment to high quality content and operations.”

PodcastOne Announces Winner of ‘Self Made Podcast Edition’ Contest. The winner of this year’s first-ever “Self Made Podcast Edition” audio competition from PodcastOne is “Knock Knock,” created and hosted by Jason B. Jones. The competition was hosted on PodcastOne’s independent podcasting platform LaunchpadOne. In addition to being crowned the inaugural winner, Jones is awarded a PodcastOne podcasting contract and a total prize package worth over $100,000 including promotion across PodcastOne’s network. “Knock Knock” featuries real stories of families and communities that have lived through the horror of an unsolved murder. Season 1 tells the story of host Jones’ own step-grandmother, Betty Jones, who was murdered alongside her friend Kathryn Crigler on Labor Day in 1990 after answering a knock on the door at Crigler’s Starkville, Mississippi home. PodcastOne president Kit Gray says, “We had an overwhelming response to the competition and the content for the submissions ranged from true crime and sports to pop culture and gossip. The quality and excitement around the ‘Self Made Podcast Edition’ competition exemplifies that independent podcasting is thriving. We are thrilled to be able to offer up an opportunity to become part of the PodcastOne network and plan to continue enabling up and coming podcasters to succeed through our LaunchpadOne platform. A very special thank you to our judges who took the time to listen to each podcast and tell us what they think. We can’t wait for ‘Self Made Podcast 2nd Edition.’”

Tavis Smiley’s KBLA-AM, Los Angeles Announces New Weekend Programming. Los Angeles talk radio outlet KBLA-AM – launched this summer by media personality and entrepreneur Tavis Smiley – adds some new shows to its weekend program schedule. “Café Mocha,” hosted by Los Angeles hip hop icon YoYo, comedienne and talk show host Loni Love, and voice actress Angelique Perrin airs Saturdays from 2:00 pm to 3:00 pm. “Areva Martin Out Loud,” hosted by civil rights attorney Areva Martin airs from 10:00 am to 11:00 am and follows “This Is Not a Drill,” hosted by BLM/LA co-founder Dr. Melina Abdullah.

COVID-19 Top News/Talk Story for Week of September 27 – October 1. COVID-19 infection rates, vaccines, booster shots, masks, mandates & politics combined as the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was the Joe Biden budget and infrastructure bill debate, followed by the debt ceiling-government shutdown battle in congress tied with the larger issue of the U.S. economy at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

 

 

Pensacola News/Talk Outlet NewsRadio 92.3/ AM1620 WNRP Seeks Program Director. Pensacola, Florida news/talk outlet WNRP “NewsRadio 92.3/AM1620” has an immediate opening for a program director. ADX Communications says, “Enjoy life working in a beach paradise on the pristine Gulf Coast of Florida’s NW panhandle. Lead our award-winning, full-service news/talker “NewsRadio 92.3/ AM1620” WNRP in Pensacola, Florida to the next level. We have an immediate opening for a forward-thinking program director. We’ve won seven Murrow Awards, nine Florida Association of Broadcast Journalists awards, and this year we’re nominated for a Marconi. We’re ready to take our experienced talk and news pros to the next level and grow our presence on-air, promotionally and on our social media platforms. News-based talk hosting/producing, creative production and technical trouble shooting are plusses. Must be organized, detail-oriented and with good staff communication skills. Our locally owned, independent owners are committed to live, local news and talk programming, and community-oriented promotions. The ADX Communications group also includes CatCountry98.7, 1330 ESPN Pensacola and Playlist 94.5. 401k/health/dental/vision plans available. Send audio or audio link with resume to aschiller@newsradio1620.com. EOE.

Monday Memo: Are We Flunking the Rorschach Test?

| September 27, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Is that ink blot a butterfly? Or Satan? Some psychologists use the Rorschach Test to analyze personality characteristics and emotional function, especially when patients are reluctant or unable to describe their thinking process openly.

We see what we want to see

And we hear what we want to hear, as talk radio assures those dug-in that “It’s not YOU, it’s THEM!” And “they” don’t simply view things differently, they’re wrong. And bad people. Grrr…

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