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By Holland Cooke
WAUSAU, WI — Client stations are sharing feedback from listeners increasingly uncomfortable with “guided” Rush Limbaugh Show reruns. “Morbid,” “forced,” “clinging to the past,” and “icky” are among verbatim comments, as, for instance – three months after Rush passed – aircheck clips react to President Biden’s address to Congress.
Non-iHeart stations (allowed to) are bailing, most to one of a half-dozen other syndicated keepers of the flame. Some stations, however, are recovering the network inventory and reallocating Limbaugh cash clearance dollars to fund live-N-local hosts in his former hours. Last week’s column suggested a creative financing model.