“Why Is KFI So Successful?”
iHeartMedia’s news/talk KFI, Los Angeles gets some love from the Los Angeles Daily News’ Richard Wagoner in his column. Reporting on the station’s recent #3 rank in Nielsen’s August PPM survey,
Wagoner writes, “Why is KFI so successful – isn’t conservative talk dead? Yes, it is… and it’s been decades since KFI was considered ‘conservative talk’ (even when it wasn’t). There have always been a balance of viewpoints on the station; as it moved away from politically centered topics to more general topics, it matched the mood of listeners who wanted to be entertained more than they wanted to be angry.” Read his column here.