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Monday Memo: Coronavirus Conundrum

| March 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Keywords have never been more important – not just in composing and posting digital content – but in on-air content too.  Especially now.

Non-AM/FM audio competition is SO formidable, and ratings methodology is a memory test.  So being noticed is the ballgame, earning repeat use for what earned you that notice is a big win, and being quoted or referred by a user is winning the World Series.

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