connected | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "connected"

Pending Business: Clients (As Well as Listeners) Seek Connection

| June 8, 2020

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — How do you sell into the turbulence of today’s news/talk radio cycle?

If you are fortunate enough to be based at one of the few dominant, highly sold news/talk radio stations with no real competition, virtual high five to you! The biggest challenge you face is working with your management to balance pricing, demand, and relationships. It is tempting to hang the sold out sign in every conversation and email. Careful, as markets tend to correct themselves and comfort zones can be rocked.

Read More