BRADENTON, Fla. — There have been explosive changes in the talk media since I was last able to chat face-to-face with a number of my peers at a TALKERS conference a year ago. But, at the recently completed one in New York City — TALKERS 2018: Full Speed Ahead! — we, once again, were able to gather and exchange views. You’ll notice that even my terminology has changed from talk “radio” to talk “media,” and that was clearly evidenced from the stage at the Helen Mills Theater just a number of days ago.
iHeartMedia Names JoJo Turnbeaugh and Kelly Ransford to Posts at Colorado Operations. Moving from the regional SVP of programming post at iHeartMedia’s Nevada/Central California region to the same position at the company’s Denver market is JoJo Turnbeaugh. He’ll work with personalities and programmers at the company’s 26 stations in Denver, Colorado Springs and Fort Collins markets. iHeartMedia Denver region president Tim Hager says, “As a Denver native, JoJo has a great understanding of the legendary brands that encompass the Denver region and our greatest asset: the people who operate them. A job of this scope comes with great responsibility and I know JoJo is the leader we need for this vital role.” At the same time, the company officially welcomes Kelly Ransford to the Denver cluster as director of event marketing. She’ll be responsible for spearheading the cluster’s multiple events throughout the year and will work closely with SVP of sales Ryan Clune on sponsorships and revenue opportunities. She will also work with the stations’ programming departments to promote the market’s events on air and online. She was most recently with CBS RADIO’s triple A WXRT, Chicago as music director. Her previous experience in marketing and planning includes time at KMTT-FM and KNDD-FM in Seattle and KFOG-FM, San Francisco, California. She began her career in Denver at iHeartMedia’s news/talk KOA-AM/FM and rock KBCO-FM.
TALKERS Magazine’s 2017 Heavy Hundred to Be Published on May 23. This year’s edition of the “100 Most Important Radio Talk Show Hosts in America” – also known as the Heavy Hundred – will be published by TALKERS magazine on Monday, May 23. This 23rd edition of the Heavy Hundred is compiled by the editors of TALKERS and inclusion is based upon a combination of hard factors such as ratings, revenue and longevity, plus soft factors including effort, impact, recognition, service, talent and uniqueness. Executive editor Kevin Casey says, “As we put the finishing touches on this year’s Heavy Hundred, we’re reminded how difficult it is – not only to select the 100 most important talk show hosts – but also of the challenge in ranking these fine radio talk show hosts. A small number of these hosts have been on the list since its debut, but there are also a number of fresh faces that reflect the changing flavor of the talk radio industry.”
Joe Pags Show Hits 95 Affiliate Mark with KRLD-AM, Dallas Addition. WOAI, San Antonio-based Joe “Pags” Pagliarulo is now heard in Dallas as CBS RADIO adds “The Joe Pags Show” for the evening daypart on KRLD-AM. The addition to Joe Pags’ affiliate roster puts his program on in virtually every market in his home state of Texas and extends his list of affiliates to 95. Pags states, “It is an absolute privilege to be a part of a station with so much heritage and a track record for being an industry leader in news and talk. I’m thrilled to be on KRLD!” Pagliarulo’s program is syndicated by Compass Media Networks.
McKay: Norway’s DAB Troubles. TALKERS magazine special features correspondent Jeff McKay visited Oslo, Norway this spring and witnessed first-hand how radio listening is being affected by that country’s mandated switch from AM/FM to DAB radio. The problem, McKay reports, is the cost. The Norse were told the country would adopt the DAB platform for radio in 2015 and it would be each citizen’s responsibility to acquire DAB radios for their homes and cars. The trouble is that people tend to procrastinate and don’t like to spend several hundred dollars to replace the radios in their cars that work just fine. Except that soon, they won’t work just fine. Read McKay’s report here.
TALKERS News Notes. It its latest State of the Market Report for the first quarter of 2017, the New York Market Radio – NYMRAD – notes that “radio listenership in New York is up 1.45% from December 2016 to January 2017 (this according to Triton Digital).” The report also points out recent growth in the professional services and pharmaceuticals industries, suggesting they are prime candidates to benefit from radio campaigns, in part because “radio listeners trust the news that they hear on the radio. Sixty-eight percent consider radio trustworthy, whereas only 25% of those who get their news on social media deem it to be trustworthy. The majority, 88% of Republicans and 89%% of Democrats, believe it not likely that they will encounter fake news on local radio. The trust in local radio benefits advertisers, as listeners will transfer that trust in their local radio station’s news reporting to their advertising.” Read it here…..iHeartRadio and Arianna Huffington’s Thrive Global are launching the first episode of the “Thrive Global Podcast With iHeartRadio” all about health and well-being. On the podcast, Arianna hosts one-on-one interviews with notable celebrities, athletes and influencers to discuss how they thrive and how listeners can enhance their own lives. The premiere episode features a conversation with Jennifer Aniston. Upcoming guests include Golden State Warriors star Andre Iguodala, business mogul Mark Cuban, and best-selling author Glennon Doyle Melton.
Trump Fires James Comey, Trump-Russia Connection Investigation, GOP Health Care Plan, More Troops to Afghanistan, North Korea Nuclear Program/Threats Against U.S., L.A. Declares Schools Sanctuaries, and MLB, NBA and NHL Action Among Top News/Talk Stories Yesterday (5/9). President Donald Trump fires FBI director James Comey; the investigation into possible connections between Trump campaign officials and Russian agents; the GOP plan to replace the Affordable Care Act with its own health care plan; the Trump Administration’s intent to increase U.S. troops in Afghanistan by as much as 5,000; ongoing speculation about North Korea’s nuclear weapons program and threats against the U.S. by Kim Jong Un; the Los Angeles public schools declare the schools sanctuaries; and MLB, NBA and NHL action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Talk Host Dr. Asa to Co-Host New TV Show for Discovery Life. Improving the lifestyles of people with diabetes is the goal of the new show co-hosted by nationally syndicated radio and TV personality Dr. Asa Andrew and celebrity chef Charles Mattocks. The two have partnered to launch WellTent Media Group LLC, a joint venture designed to create health-based content that inspires true lifestyle transformations. The two have both appeared frequently on various shows on FOX, NBC, ABC, and CNN with their insights toward improving lifestyle choices for people struggling with diabetes and chronic disease. Their first project is titled, “Reversed,” that will air in July on the Discovery Life Channel. The show is designed as reality TV intended to present the powerful effects of unmanaged diabetes and the hope of reversal. It will showcase the struggles and the triumphs of five individuals living with diabetes as they work to radically transform their lifestyle choices. The show will have an evidence-based team of nutritionists, trainers, doctors, therapists, and celebrity guests focused on the common goal of improving the health and well-being of each person living with diabetes. Dr. Asa says, “Better health begins with better choices. ‘Reversed’ is about transforming the behavior of those fighting diabetes. I am thrilled to partner with Charles Mattocks in WellTent Media, we share a common mission and this is just the beginning. In my years of coaching and clinical experience, our shows may just be the most powerful version of an inspirational office visit to those watching for empowering your health.”
Michael Harrison Interviews Legendary Stray Cats Drummer, Slim Jim Phantom on “Up Close and Far Out” Podcast. Back in the 1980s, a rock ‘n’ roll group comprised of three kids from Massapequa, Long Island called the Stray Cats set the international music world on fire with a sound that came to be known as “neo-rockabilly.” Their music and appearance was based on the authentic style of such 1950s artists as Elvis Presley, Buddy Holly, Carl Perkins, Jerry Lee Lewis, Gene Vincent and Eddie Cochran with a distinctly modern flare. The Stray Cats were comprised of lead guitarist Brian Setzer, bassist Lee Rocker and drummer Slim Jim Phantom (aka James McDonnell). They released multi-platinum albums and were embraced and befriended by classic rock acts like the Rolling Stones and Led Zeppelin, as well as original punk heroes such as the Sex Pistols, the Damned, and the Clash… and even rock ‘n’ roll originators Carl Perkins and Jerry Lee Lewis. Now at 55, well-spoken Slim Jim Phantom, lives in Los Angeles, still plays drums, dabbles in radio, plays senior league softball, is a dad and has compiled his fascinating rock ‘n’ roll stories into a book titled A Stray Cat Struts: My Life as a Rockabilly Rebel (Thomas Dunne Books/St. Martin’s Press, 2016). He joins TALKERS founder Michael Harrison (an old rocker himself) as the guest on this week’s informative and fun installment of the award-winning PodcastOne series “Up Close and Far Out.” To listen to the podcast in its entirety, please click here or click on the “Up Close and Far Out” player box located in the right-hand column on every page of Talkers.com.
Music Radio News and Career Moves. At Detroit country outlet WYCD, CBS RADIO promotes afternoon drive co-host Holly Hutton, adding music director to her day-to-day responsibilities. Hutton moved to WYCD from sister station classic hits WOMC in August of last year, taking over for the late Linda Lee on the afternoon show. CBS RADIO VP of country Tim Roberts states, “Holly’s in-depth experience dealing with the music industry, as well as her understanding of programming has been evident from the beginning. She lives, eats and breathes the country lifestyle. Holly will be a great asset to the music and programming efforts of WYCD.”…..Cumulus Media agrees to a multi-year extension for KRBE, Houston evening host Tyler Frye. He joined the station in April of 2015. KRBE program director Leslie Whittle says, “Tyler made an immediate impact when we launched ‘H-Town Live with Tyler Frye on KRBE’ two years ago. He understands there’s more to being a great personality than just doing an amazing show. He has a unique ability to personally connect with our listeners through fantastic digital content and focuses on what’s happening today in Houston. I look forward to another incredible two years of working with Tyler!”…..Air personality and programmer Shawn Williams exits the Cumulus New Orleans station group where she was morning host on alternative WZRH “106.1 The Underground” and afternoon jock on country WRKN “NASH FM 92.3,” as well as serving as assistant program director…..At the corporate level at Cox Media Group, Ashley Peterson is named the new senior director of human resources.
Cumulus Media Promotes Three to Executive Vice President. Three current Cumulus Media executives are promoted to newly created EVP positions: Mike McVay rises from senior vice president, content & programming to executive vice president, content & programming; Dave Milner, moves up from senior vice president, operations to executive vice president, operations; and Bob Walker is elevated from senior vice president, operations to executive vice president, operations. Cumulus Media president and chief executive officer Mary Berner states, “These promotions recognize the strong performance of these key members of our senior leadership team. Mike, Dave and Bob are terrific executives and have each been instrumental to the success we’ve achieved during the first year of executing our turnaround plan for the company.”
Ryan Wrecker Joins KMOX, St. Louis as ‘Overnight America’ Host. Talk radio pro Ryan Wrecker moves from his most recent gig as PD at Pathfinder Communications’ WOWO, Fort Wayne to CBS RADIO’s heritage St. Louis news/talker KMOX to host the station’s late-night program, “Overnight America,” beginning Monday (4/17). The program airs from 10:00 pm to 3:00 am. KMOX program director Steve Moore comments, “Ryan is a passionate advocate of local radio who comes to us from a legacy station and brings a great appreciation for KMOX and its role in the community. In addition, Ryan understands how creating unique digital and social media content can quickly expand his reach in the market and grow his listener base.” Speaking about his new gig, Wrecker states, “We’re going to have fun on ‘Overnight America.’ It’s a show that’s inclusive to new voices and topics. Every night we will present fresh and unique ideas to the audience and explore them in a way that’s different from any other radio show.” The “Overnight America” show had been hosted by Jon Grayson, who exited KMOX in February to host the midday show at crosstown news/talk KTRS.
Kaplan Promoted to Marketing Director for Cumulus Media Dallas. For the past two years, Rebecca Kaplan has been promotions director for Cumulus Media’s Dallas country signals KSCS and KPLX “99.5 The Wolf.” Now, she is promoted to marketing director for the seven-station cluster that includes news/talk WBAP, news/talk KLIF-AM, sports talker KTCK-AM and KESN-FM, and CHR KLIF-FM “HOT 93.3.” Cumulus regional vice president Dan Bennett states, “Rebecca has proven herself with outstanding event execution for our country stations KPLX and KSCS. Our seven-station cluster will benefit greatly from her involvement in the future with all our stations.”
TALKERS News Notes. The NBA Playoffs begin this weekend and ESPN Radio is presenting its coverage starting with the Cavaliers versus the Pacers Saturday at 2:00 pm ET. Marc Kestecher and Jon Barry will call the action. Sunday’s contest will be the Warriors vs Trailblazers with Adam Amin and P.J. Carlesimo on the call…..When the NHL’s new franchise the Vegas Golden Knights takes to the ice next fall, Lotus Communications’ KRLV, Las Vegas “FOX Sports 1340” will serve as the flagship station for radio. Lotus plans to begin simulcasting the station on FM translator K255CT, Henderson, Nevada. As part of the deal, some of the games will also be broadcast in Spanish on Lotus’ KENO-AM “1460 ESPN Deportes.”…..In podcasting news, Apple is changing the name of its podcast platform from “iTunes Podcasts” to “Apple Podcasts.”…..TALKERS magazine sends condolences to the family and friends of longtime Cleveland sports media personality Kendall Lewis, a.k.a. The BSK — the Big Sports Kahuna, who died on April 11 at the age of 56. Lewis’ most recent work was on digital platforms, but for years he was a host on sports talk WKNR, Cleveland “ESPN 850.” He also was a fixture at FOX Sports Net Ohio and served with WOIO-TV, Cleveland.
U.S.-Russia Relations/Syria Gas Attack Top News/Talk Stories This Week. The tense relations between the U.S. and Russia over the Syria sarin attack and the U.S.’s airstrikes in Syria were the most-talked-about stories on news/talk radio for the week of April 10-14. At #2 this week was the North Korea nuclear missile threats. Coming in at #3 was the United Airlines passenger removal case and the resulting PR blowback, followed by the FBI’s monitoring of Trump adviser Carter Page at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. View this week’s entire chart here.
Michael Harrison Interviews Judy Collins on this Week’s Podcast. Folk singing/pop music legend Judy Collins is this week’s special guest on the award-winning PodcastOne hit series “Up Close and Far Out with Michael Harrison.” In the words of Harrison, “Although she sings like an angel and performed on a number of hits and concert stages across the nation, creating a total of more than 50 albums along the way – not to mention authoring books, painting, and even directing a film – she lived a deeply troubled existence. We’re talking about severe depression and emotional disturbance that nearly drove her to suicide. We’re talking about substance abuse and eating disorders…and on top of everything, coping with the suicide of her son in 1992.” The TALKERS founder continues, “This amazing woman has survived to not only overcome these challenges but to be of great service and help to others, as well. She is a tireless advocate of those who suffer from similar emotional afflictions and has made significant contributions in bringing public awareness of mental illness out of the shadows and into the open.” On April 27, in recognition of her service to others, Collins will receive the 2017 Beatrice Stern Media Award at a major gathering in Los Angeles – The Erasing the Stigma Leadership Awards. It is an annual event thrown by Didi Hirsch Mental Health Services, a leading non-profit provider of free community mental health and substance abuse services for children and adults for over 75 years. Harrison and Collins engage in a remarkably candid and informative discussion about the state of mental illness in our healthcare system and culture. They also talk about the early days of her career, her relationship with rock legend Stephen Stills and her storied connection to his Crosby, Stills and Nash masterpiece, “Suite: Judy Blue Eyes.” To listen to the podcast in its entirety, please click here or click on the “Up Close and Far Out” player box located in the right hand column on every page of Talkers.com.
Music Radio News and Career Moves. Audio content syndicator Westwood One is partnering with dick clark productions to help promote the 2017 Billboard Music Awards and offer its broadcast partners branded, long-form and short-form content and promotions. Westwood One will welcome more than 20 radio stations to its Westwood One Backstage at the BBMAs event with live performances and celebrity interviews during rehearsals the day before the 2017 Billboard Music Awards (Saturday, May 20) at the T-Mobile Arena in Las Vegas. Talent taking part in the Saturday event include WPLJ, New York personality Jayde Donovan; WPLJ and WPRO-FM, Providence host Ralphie Aversa; and syndicated personalities Adam Bomb and Zach Sang…..The three urban-formatted Philadelphia stations owned by iHeartMedia – urban contemporary WDAS-FM “Philly’s Best R&B & Throwbacks,” hip hop WUSL “Power 99,” and smooth jazz WDAS-AM “Smooth Jazz ‘JJZ 1480” – are organizing the inaugural “Sista Strut 3K Breast Cancer Walk” taking place on Saturday, June 17 at Xfinity Live! in Philadelphia. Proceeds will benefit The American Association for Cancer Research. The stations note that the walk aims to raise breast cancer awareness among African American women, who are 41% more likely to die from the disease than white women, making screenings and early detection crucial. WDAS-FM personality Frankie Darcell comments, “As one of the founders of Detroit’s ‘Sista Strut,’ I’m ecstatic that nearly 20 years later the event will be held in our Philadelphia community.”…..Country KNIX, Phoenix and Jack Daniel’s Tennessee Fire are cooperating on a “Rise From The Fire” Concert Flyaway Sweepstakes. Consumers ages 21+ can enter for a chance to win a trip for two to New York for a benefit concert featuring a top music act. The event concludes an 11-city iHeartRadio concert series to benefit firefighters and communities affected by fire. The Phoenix stop in the concert series will feature national recording artist, Brett Young, and will take place on April 19 at the Hall of Flame Fire Museum. The sweepstakes and concert series are part of an effort by Jack Daniel’s Tennessee Fire to raise funds in support of the Fire Family Foundation, an organization that offers immediate assistance to firefighters and their families, fire victims, fire departments and charities. The Foundation believes that by coming together as a “Fire Family,” assistance can be provided by those impacted by fire.
GOING, GOING… TALKERS Convention Registrations Close Today. The 19th annual installment of the talk media industry’s longest-running and most important convention is on the verge of being an early sellout. Registrations will not be taken after 5:00 pm ET today. The event – TALKERS 2016: Bridging the Generations – will take place one week from tomorrow on Friday, May 20 on the campus of Hofstra University in Hempstead, NY. TALKERS EVP Kevin Casey states, “This installment of the historical and colorful conference will be extremely contemporary in its focus in terms of talk media’s need to open the tent to younger demos, expand its menu options, become indispensable to the public and strategically integrate both its old and new media platforms into an effective, symbiotic system.” Casey will personally moderate the panel, “The Millennials and the Media.” The conference will feature a power-packed day of non-stop panels, presentations, addresses, live broadcasts, technology exhibits and tremendous networking opportunities at the “Breakfast with Hannity,” “Salem Luncheon” and “Radio Hofstra University Closing Reception.” More than 65 industry leaders from programming, sales, technology, research, management and ownership will be participating in speaking roles. Registrations ($299 per person and open only to media industry professionals) can only be taken over the phone with credit card by calling 413-565-5413 before 5:00 pm ET today. For complete agenda, hotel, sponsorship and travel information, please click here.
Alpha Media Appoints Latzer Regional Interactive Sales Manager. Media sales pro Jon Latzer is named to the regional interactive sales director position with Alpha Media. The company’s VP of business development, Lindi Glasgow, says, “We are excited about this new position to better serve our Alpha markets and clients. Digital and mobile are key to our 360 approach to drive ROI for our customers. Jon’s radio, digital and start-up experience make him the perfect fit for the job and Alpha culture.” Latzer has served in sales and management capacities at media firms including CBS, iHeartMedia, Katz Radio Group, TuneIn and Rovi.
The Presidential Race, Iran Nukes Deal, MIT Islamophobia-Global Warming Lecture, Facebook Anti-Conservative Allegations, Brazil President Impeachment/Looming Summer Olympics, and NBA-NHL Playoffs Among Top News/Talk Stories Yesterday (5/11). The activities of the candidates for president and Donald Trump’s scheduled meeting with House Speaker Paul Ryan; the fallout over former Obama Administration staffer Ben Rhodes’ comments that it purposely mislead the media in order to secure a nuclear deal with Iran; controversy over Australian professor’s MIT lecture suggesting a connection between Islamophobia and global warming; the charge that Facebook’s trending topics are manipulated by people averse to conservative topics; the impeachment of Brazilian President Dilma Rousseff and the related concerns over public safety at the this summer’s Olympic Games; and the NBA and NHL playoffs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Nielsen Audio Releases Third Round of April 2016 PPM Data. The third of four rounds of April 2016 PPM ratings data from Nielsen Audio has been released for 12 markets including: Portland, Charlotte, Pittsburgh, Sacramento, San Antonio, Cincinnati, Cleveland, Salt Lake City, Las Vegas, Kansas City, Orlando, and Columbus. The April 2016 survey period covered March 24 to April 20. You can find the complete 6+ ratings numbers from subscribing stations here. Additionally, TALKERS/RadioInfo managing editor Mike Kinosian provides his “Twelve Takeaways” from this group on the main page of our sister publication here.
Profile: America’s Health Coach, Dr. Asa. TALKERS magazine managing editor Mike Kinosian profiles talk show host and “America’s Health Coach” Dr. Asa in a piece published today (5/12). Ten years ago, Dr. Asa Andrews hosted a one-hour, late Sunday evening show in Nashville. Now, Dr. Asa is preparing to celebrate the decade mark and his show is heard nightly from 9:00 pm – 12:00 midnight. In addition, he hosts a daily 10:30 am – 11:00 am syndicated television program that is seen in 300 markets. Dr. Asa comments, “I have always been a big believer that, if you serve people, and give them hope and practical help, you can impact their lives. Ratings and revenue will come if you do that with great programming. It is through a very conscious effort that we do not ‘hawk’ products or become an info-mercial. We have been successful because the show’s focus is our desire to help people, stations, and communities thrive.” Read more here.
Dave Ramsey’s Smart Money Tour Stops in Salt Lake City. Nationally syndicated talk radio star Dave Ramsey brought his Smart Money event to Salt Lake City’s Abravanel Hall (home of the Utah Symphony!) on Wednesday (5/11). The program, focusing on how to win with money, get out of debt and invest for the future, was promoted with the help of local affiliate KNRS “Talk Radio 105.9.” KNRS general manager Joyce Wirthlin says, “Another Dave Ramsey Salt Lake event created a tremendous opportunity for us. In addition to generating sponsorship revenue, it provided an opportunity for our current and potential endorsement clients to see firsthand the powerful influence of the Ramsey brand. Listeners of the show are incredibly engaged and loyal and there is nothing more telling of that connection Dave has than looking around a room full of thousands of people that are a part of his tribe.” On Tuesday (5/10), Ramsey also hosted his EntreLeadership 1 Day event along with best-selling author Chris Hogan and Ramsey personality Christy Wright. Pictured here are (from l-r): iHeartMedia regional vice president Stu Stanek, KNRS program director and personality Rod Arquette, Rachel Cruz, Wirthlin, and Ramsey.
Odds & Sods. Chicago radio legend Garry Meier is launching a daily podcast that will feature interviews with “a wide range of guests from authors to Academy Award winners and everyone in between.” Meier states, “All of the growth in broadcasting appears to be in the digital arena. As that migration happens more and more every day, week, month and year, I’m happy to be riding that wave.” Meier says that Howard Stern, Richard Lewis and Chicago Blackhawks president and CEO John McDonough will be among his first guests…..Radio personality and XtreMedia founder Kevin McCullough reports that his weekend talk show “Radio Night ‘Live’” – a talk radio/television simulcast – has acquired its 300th affiliate station with the addition of KOTK, Omaha “AM 1420 The Answer.” “Radio Night ‘Live’” is a show that was launched with an adjusted format after McCullough’s eight-year run with former radio partner Stephen Baldwin. McCullough says the show’s current success is the result of work with “amazing partners like Salem Media Group, GCN, and BizTV/Radio.”…..WPRO-AM, Providence talk show host John DePetro (pictured here with mic) joined Rhode Island State Representative Patricia Morgan in a recent rally at the Rhode Island State House against Governor Gina Raimondo. Critics of the governor say her efforts to market Rhode Island by going outside the state to a New York design shop indicates she is “out of touch” with Rhode Islanders. Interestingly, the rally drew supporters of both Donald Trump and Bernie Sanders who are critical of Raimondo. See a video news report about the rally here…..Checking in with TALKERS magazine from Shanghai is “Into Tomorrow” host Dave Graveline, pictured here with the city’s iconic skyline behind him. Graveline has been reporting from the giant CES Asia show but says he’ll be back in the states in time to join fellow broadcasters at the TALKERS 2016 Bridging the Generations conference at Hofstra University on Friday, May 20…..Local, independent station owner Anne Eller announces the addition of an FM translator signal to her station, WCRS, Greenwood, South Carolina. She says she was blown away by the response to the addition of the 98.5 FM signal. “It is fantastic. Of course the signal goes further and doesn’t drop off in the evening. Businesses are calling me!”