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By Steve Lapa
Lapcom Communications Corp
The estimate is nearly 100 million will be on the road moving from one holiday destination to another and that should be music or chatter to your ears.
If you sell radio ads for a living, time to high five your steering wheel. Congested traffic means more time in the car, listening to and engaging with your programming. Most importantly longer commutes are another indication of our attempt to get back to a more familiar post-covid routine. Isn’t it great to see the legendary commuter routine that made in-car captive listening a mainstay of radio sales?