By Steve Lapa
Lapcom Communications Corp
You’re certainly seeing the articles, interviews, research, and industry visibility showcasing the recent resurgence in the host read commercial. Longtime sellers, managers, owners, all know the host read never really went away. From the days of Ed McMahon and Johnny Carson to today’s talk radio talent, many of whom can be identified by just one name – Rush, Howard, Rome – they all kept talking and reading the bullet points.
By Holland Cooke
BLOCK ISLAND, RI — Commercial broadcasters subsist on advertising by businesses, most-of-which are OUT of business now. But as we watch television, we’re seeing local TV advertisers emulate the pertinent, tasteful way national commercials acknowledge what’s happening, and convey that “we’ve got your back;” or, simply, “Be safe.” And radio must too.
By Holland Cooke
- Cause listeners to notice that they’re listening in the first place! Diaries don’t measure what people listen to. “Unaided recall” methodology measures what they remember. Even if you’re in a PPM market, on-air marketing has to cut through all the mental clutter that crowds a listener’s head during the day. With so many new-tech audio competitors, brand recall is imperative.
Monday Memo: Do You Copy? If you were the advertiser, how would you feel about being #5 in a 6-spot stopset? It’s a problem that now seems baked-into radio’s business model. But good commercials get results. And REAL good ones are actually welcome. In this week’s column, consultant Holland Cooke shares tips from the experts, and actual phrases that got results for his client stations’ advertisers. Read it here.
Impeachment Process, 2020 Presidential Race, California Wildfires, McDonald’s CEO Fired, Hong Kong Violence, and Kanye West’s Sunday Service Among Top News/Talk Stories Over the Weekend. The impeachment process against President Trump and speculation about who will be called to testify; the Democrats vying to challenge Trump in 2020; the status of the California wildfires; McDonald’s CEO Steve Easterbrook is fired for having a relationship with an employee; the violent clashes between protesters and police in Hong Kong; and rapper Kanye West’s Louisiana “Sunday Service” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Todd Starnes Launches New, Three-Hour Talk Show Today. Author, award-winning journalist, and former FOX News Radio personality Todd Starnes begins hosting his new, daily talk show today (11/4). “The Todd Starnes Show” airs from 12:00 noon to 3:00 pm ET and is premiering on more than 25 radio stations via syndication through Hamilton Strategies. Starnes says the program is a caller-driven format and weaves his unique, down-home humor with interviews featuring major newsmakers, entertainers, artists, and Christian leaders. He also covers breaking news and stories from across America. “I don’t spend three hours yelling at folks,” he adds. “Sure, I get riled up, but we also share plenty of laughs with our listeners. Callers are an important part of our program. Conservative or liberal, we give folks a fair shake.” In addition to the new show, Starnes also produces the daily, short-form feature, “Todd Starnes News & Commentary,” that includes unique, one-minute stories covering politics, culture, and heartland headlines. Starnes says, “I believe in taking care of our affiliates, taking care of our sponsors, and taking care of our listeners. I am first and foremost a radio guy. I love the format and I believe that radio will continue to have a lasting impact on the nation.” Interested stations can contact Hamilton Strategies via: Media@HamiltonStrategies.com or (610) 584-1096, ext. 101.
WWL-AM/FM, New Orleans Fires Seth Dunlap. WVUE-TV, New Orleans reports that Entercom news/talk WWL-AM/FM has fired evening sports talk host Seth Dunlap, almost two months after he took a leave from the station in the aftermath of the posting of a homophobic slur directed at him on the station’s Twitter account. The case is still in the hands of the New Orleans Police Department after Entercom requested it get involved following its own investigation. The station says it appears Dunlap posted the tweet himself, but his attorney says that, not only did Dunlap not have access to the station’s password for the Twitter account, he passed a polygraph test pointing to his innocence. Early last month the NOPD obtained a warrant for information from Dunlap’s cell phone. At the same time, according to a previous New Orleans Times Picayune story, Entercom alleged Dunlap is engaging in extortion after seeking a $1.85 million settlement. Dunlap’s attorney, Megan Keifer, alleges Entercom is not complying with requests for documents to “substantiate their defamatory claims” and also has not produced documentation for the NOPD.
TALKERS News Notes. Talk show host Joe Madison is the focus of a piece in the Los Angeles Sentinel the centers around his belief that ordinary citizens can make a difference in their government. The story also reveals that the SiriusXM Urban View host’s program was targeted by Russian trolls during the 2016 election. Madison tells the paper’s Nadine Matthews that after getting calls to the program from Blacks encouraging other Blacks not to vote, he discovered his show was being targeted. “We found out that the Russians had actually hired African Americans to target social media and Black news/talk programs.” Read the story here…..Sports talk host Josh Innes – formerly of WIP, Philadelphia and KILT-AM and KBME-AM in Houston – is filling in on the afternoon drive show on Gow Media’s KFNC-FM, Houston “ESPN 97.5” today (11/4). Innes has been off the AM/FM airwaves and has been focusing on his eponymous podcast since exiting KBME eight months ago…..Salem Media Group’s WNTP, Philadelphia re-brands the station as “Philadelphia’s AM 990 The Answer.” Salem Philly general manager Lorenzo Caldara says, “The change to ‘Philadelphia’s AM 990 The Answer’ more accurately reflects what we have always desired to be as a radio station – one that always went deeper into issues that matter to all of us, one that provides answers to the many questions we all have. With the addition of Chris Stigall in the mornings, we now have the added dimension to focus on local issues just as closely as we can on national issues. We’re proud of this city, and it’s time to serve it better than ever before.”…..Toledo’s “Talk Radio 100.7” is gone as Cumulus Media replaces the format with rock “100.7 The Zone” on WQQO-HD2/W264AK. The signals became the home of the news/talk format three years ago after the company moved the programming from WTOD-AM and turned in the station’s license…..WHO, Des Moines afternoon drive talk host Simon Conway is doing double duty, filling in all this week on iHeartMedia’s sister news/talk WFLF, Orlando “Newsradio WFLA” in morning drive for “Good Morning Orlando” host Bud Hedinger in addition to his own program…..Envision Networks is offering stations 24 segments of its new “60 Seconds of Service” feature to air once per hour on Veterans Day (11/11). Stations are invited to broadcast “60 Seconds of Service” throughout the entire day, with each segment spotlighting men, women and even animals in uniform who have served their country and their communities. Program host Randy Miller says, “Veterans Day should be every day in the United States. We should never forget the sacrifice of the men and women who wear the uniform and give their all to protect our way of life. We do 60 Seconds of Service to remind everyone about the continuous commitment of the less than 1 percent who serve our country each and every day.”…..Pictured below is WNYM “AM 970 The Answer” and WMCA “The Mission” talk show host Kevin McCullough with some of the guests that appeared on his Salem Media Group program that broadcast live from Bobby Vans “The Original” in the historic Helmsley Building in New York City. McCullough says more than 300 listeners packed the place for his 3:00 pm to 6:00 pm broadcast. Guests on the program included: Donald Trump Jr., Kimberly Guilfoyle, and congressional candidates Mike Ghassali, Chele Farley, Nicole Malliotakis, and Fernando Cabrera.
Marianne Williamson Is Guest on Harrison Podcast. 2020 presidential candidate and prolific best-selling author Marianne Williamson guests on the award-winning PodcastOne series, “The Michael Harrison Interview.” Criticism of today’s media and journalism is not the exclusive domain of President Donald Trump. Nor is the observation that the national party committees are above putting their thumbs on the scale to help certain candidates of their own choosing. In a candid conversation conducted shortly after the most recent televised Democratic Party debate, Williamson tells Harrison that both today’s media journalism and political party machinery can use improvement when it comes to honesty, integrity, and competency. When asked what she has learned thus far from the experience of running for president, she states, “I’ve learned that the system is even more corrupt than I feared and that the people of the United States are even more wonderful than I hoped.” To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of the TALKERS email newsletter and on every page of Talkers.com.
BFoA to Honor George Beasley with Lifetime Achievement Award. At the Broadcasters Foundation of America’s Golden Mike Award dinner on March 4, 2020, Beasley Media Group founder and chairman George Beasley will be honored with the 2020 Lifetime Achievement Award. The annual fundraising gala takes place at the Plaza Hotel in New York City. BFoA chairman Dan Mason says, “George is one of the forward-thinking pioneers of radio and a longtime supporter of our charitable mission. Starting off with radio stations in small market America and expanding to major cities, George built the company that bears his name with ingenuity, integrity, and innovation. We are delighted to recognize his leadership in our industry.” George Beasley comments, “I fell in love with radio early in my career, and I have been fortunate to be a part of this wonderful business as it has grown and expanded. Giving back is an important tradition in our family, and it is an honor to support the mission of the Broadcasters Foundation to help those in our industry who need it most.”
News Gigs at FOX News. There are three positions that FOX News Radio and FOX News are seeking to fill. The first is an Overnight Freelance Anchor for Fox News Radio that includes on-air duties for FOX News Radio and the FOX News Headlines 24/7 channel on SiriusXM. See that job description here. The second is a Freelance Writer for Fox News Headlines 24/7 that involves writing news for the national news network, conceptualizing, writing, compiling enterprise stories, fact checking, and building show content newscasts for FOX News Headlines 24/7. See that job description here. The third position is a Freelance Producer/News Editor in which the successful candidate will supervise the staff for the FOX network radio news operation, FOX News Headlines 24/7. See that job description here.
Music Radio News and Career Moves. Programming pro Mike Killabrew returns to Indianapolis to serve as SVP of programming and PD of classic rock WFBQ “Q95” and alternative WOLT “Alt 1033” for iHeartMedia, effective January 1. Killabrew had been SVP of programming in Indy until leaving for the company’s Washington, DC cluster to serve as program director for classic rock WBIG “Big 101” and alternative WWDC “DC101” earlier this year…..In March of this year, “Kevin & Bean” show co-host Gene “Bean” Baxter announced he would leave the program at KROQ, Los Angeles to re-locate to Great Britain. Now, we know that his last show will be this Thursday (11/07). The duo has been hosting the successful program on Entercom’s KROQ for the past 30 years. Kevin Ryder will continue to host the morning show on the alternative rock station…..At country KMNB, Minneapolis “102.9 The Wolf,” Lucas Phelan exits the station and the program director position he’s held for the past 18 months. Phelan was also the afternoon drive personality…..Program director and PM drive jock Mike Miller exits iHeartMedia’s CHR WZFT-FM, Baltimore “Z104.3” and embarks on a new career on the sales side of the business with the company’s Harrisburg, Pennsylvania cluster as an account executive…..Premiere Networks’ “Brooke & Jubal in the Morning” – co-hosted by Brooke Fox and Jubal Fresh – are this year’s recipients of the Radio Hall of Fame’s “One to Watch” award. The honor was created last year in honor of radio legend and 2012 RHOF inductee Art Laboe. Each year, the RHOF nominating committee selects a promising radio personality or team who has demonstrated ratings success, audience growth, and impact on one or more radio stations and their communities. RHOF chairman Kraig Kitchin says, “Brooke and Jubal exemplify the inspiration behind this award. While they’ve made ‘Movin’ 92.5,’ KQMV-FM their home in Seattle, the magic they create on the air continues to win audiences far beyond.”
By Holland Cooke
BLOCK ISLAND, RI — If you were the advertiser, how would you feel about being #5 in a 6-spot stopset? It’s a problem that now seems baked-into radio’s business model. And “commercial-free” imaging which offers temporary relief from those dreaded spots only makes it worse. Even saying it glass-half-full (“30 Minute Non-Stop Rock Block”) still implies that a pile of pitches yonder will make-up for lost time.