Tag: "commercial news/talk"
By Mike Kinosian
LOS ANGELES — This time last month, we highlighted “Holiday” 2017 success achieved by stations programming all-Christmas music, as well as the significant consequence that proven programming strategy had across-the-board.
The following recaps the falloff (in some cases, particularly steep) that many of those all-Christmas music stations (the majority of which are adult contemporary) experienced in January 2018 and how stations in certain formats, including those in the spoken-word arena, have quickly rebounded.
Included below are all PPM-stations that either improved – or decreased – by one full-share (“Holiday” 2017 – January 2018, 6+).
We have broken out this interesting data market-by-market; format-by-format; highs to lows; and (6+) AQH share and ranking.
This supplements our earlier in-depth January 2018 ratings overviews of all-news (Wednesday, 2/28); sports talk (Thursday, 3/1); commercial news/talk (Friday, 3/2); and rhythmic CHR (Monday, 3/5).
By Mike Kinosian
The third in our four-part special feature summary of January 2018 ratings overviews deals with (commercial, English language) news/talk outlets.
All-news was addressed on Wednesday (2/28) and sports talk facilities were highlighted yesterday (3/1).
Heightening the scope of our already expansive analysis, we’ve extended the ratings criteria for PPM-market news/talk facilities to those registering at least a .5 (6+) in the January 2018 ratings period, which covered January 4 – 31.
While at the same time robustly inflating the eligible news/talk sample base by approximately one-third, it slightly lowers the format’s (6+) AQH share and raises the typical (6+) market rank.
By way of perspective, an all-news station in our January 2018 sample usually has a Monday-Sunday (6+) average-quarter-hour share of 4.74 and ranks eighth (#8.29), whereas a sports talk outlet is 3.06/#13.00 (6+), and a representative qualifying news/talk property is 3.19/#14.67 (6+).
It’s imperative to note that the threshold for inclusion for all-news and sports talk remains the same from past overviews – a top-twenty finish (6+) in any PPM-market; this marks the first time we are implementing the .5 or higher yardstick (6+) for news/talk (only).
Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that consistent reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.
By Mike Kinosian
LOS ANGELES — We conclude our four-part series of extensive overviews of the June 2017 ratings period with a look at hot AC.
Previous such analyses were posted for public news/talk (Friday, 7/21); commercial news/talk (Monday, 7/24); and urban contemporary (yesterday, 7/25).
Breakouts shown here consist of data from hot ACs that rank in the top 20 in any PPM market (6+, June 2017).
Over and above that particular ratings caveat, Nielsen Audio only releases audience estimates for stations that subscribe to its services. Thus, ratings stats in this analysis are limited to facilities that pay Nielsen Audio for its data.
By Mike Kinosian,
LOS ANGELES — A thorough examination of urban contemporary represents the third in our four-part series of June 2017 ratings overviews. Previously posted were June 2017 ratings summaries of public news/talk stations (Friday, 7/21) and commercial news/talk (yesterday, 7/24)
This urban contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the June 2017 ratings period, which covered May 25 – June 21.
Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.