Tag: "commercial copy"

Monday, March 29, 2021

Monday Memo: Copy Worth Copying. “Make commercial copy you craft for local advertisers THIS crisp,” and, consultant Holland Cooke says, “you will make money.” In this week’s column, he rips-off…er, “compiles” examples. Read it here.

Pending Business: Checking In. Sales and marketing pro Steve Lapa says that you’re more likely get a renewal from that advertiser if you check in regularly instead of adopting the “no-news-is-good-news” approach to gauging a campaign’s effectiveness. “Great sellers are like commercial airline pilots, or cruise ship captains. Everyone is prepared with specific goals, timelines, and once the journey (schedule) begins, ready to control the mission.” Read his column here.

The ‘Todd Starnes Podcast’ Joins Salem Podcast Network. Beginning April 5, the “Todd Starnes Podcast” joins the Salem Podcast Network. Salem Media Group SVP of spoken word Phil Boyce says, “SPN is delighted to join in this partnership with Todd Starnes, one of the leading voices in conservative America. His courage in saying what needs to be said is unmatched. His knowledge and ability to explain what is really going on is his forte.” With this deal, the Salem Podcast Network assumes distribution, marketing, and sales representation duties for the “Todd Starnes Podcast.” Starnes also hosts a daily, syndicated radio program and he previously spent more than a decade at the FOX News Channel, hosting a daily radio program on the FOX Radio Network. He comments, “Salem is known for its cutting-edge platforms and excellence-driven programming. I’m honored to join such a well-respected industry leader like the Salem Podcast Network.”

WJR-AM, Detroit Takes Station of the Year Honor. Detroit news/talk WJR-AM is named “Commercial Radio Station of the Year” by the Michigan Association of Broadcasters for the 17^th time since 2000. The Cumulus Media station also received 17 other awards, including eight “Merit Awards,” as well as nine “Best Awards.” Some of the “Best Awards” include: Regularly Scheduled Broadcast Personality/Team – “The Guy Gordon Show”; Sports – “Lions Pregame: Around the League”; Special Show Broadcast Personality/Team – “War of the Worlds” live stream event; and Continuing News Coverage – COVID-19 Replay.

iHeartMedia Names Barbara Latham Area President for Central Florida. Sales and management pro Barbara Latham is promoted to area president for iHeartMedia Central Florida in which she’ll oversee the Orlando and Melbourne markets that include talk WTKS-FM “Real Radio 104.1,” news/talk WFLF “WFLA,” sports talk WYGM “FM 96.9 The Game,” plus 10 music brands. She’s most recently been serving the Orlando cluster as SVP of sales. Latham reports to division president Linda Byrd, who says, “I am thrilled to be able to promote Barb to this position. We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team, that I’ve managed for the last 21 years in her capable hands.”

WABC, New York Recognizes Greek Independence Day. Pictured above (from l-r) are Chad Lopez, president of Red Apple Media and 77 WABC; Margo and John Catsimatidis, owners of Red Apple Media and 77 WABC, and Renee Cassis, owner of RC Communications Marketing on March 25 as the radio station hosted a celebration for the 200th anniversary of Greek Independence Day. The event was held in WABC’s event space, Studio 77. During his opening remarks, John Catsimatidis noted the diversity of America and stated that the celebration was for every ethnicity and race.

Josh Innes Returns to iHeartMedia as Morning Host at WNRQ-FM, Nashville. Sports radio talk host Josh Innes is joining iHeartMedia’s Nashville classic rock WNRQ-FM “105.9 The Rock” as morning drive host, effective April 5. The station says “The Josh Innes Show” will be a Nashville-focused blend of classic rock, news, sports and commentary and will broadcast weekday mornings from 6:00 am to 10:00 am. WNRQ program director Jonathan Shuford says, “Josh is wildly talented as a personality, idea generator, and storyteller. He’s unconventional, creative, and exceptionally compelling. We’re beyond excited to welcome him to Nashville and foster in the next great classic rock morning show!” Innes was most recently afternoon host on Gow Media’s sports talk KFNC-FM, Houston. He’s also served with iHeartMedia’s sports talk KBME-AM, Houston, and Entercom’s WIP-FM, Philadelphia. He hosts “The Josh Innes Show” podcast live on Twitch and heard on iHeartRadio.

iHeartMedia Issues Statement on FCC Ruling. The company’s statement issued on Friday (3/26) is in regard to the approval of its pending applications to acquire certain radio stations, and the temporary shareholder restrictions required by the FCC to be imposed upon Global Media & Entertainment Investments Ltd. The company says, “iHeartMedia values its shareholder relationships and we welcome all new shareholders to iHeartMedia. However, because GMEI is a foreign shareholder, its recent investment was inconsistent with the FCC’s foreign ownership rules and created an operating issue for us under the FCC’s regulatory framework. As background, GMEI’s purchase of an 8.7% position in our Class A Common stock, as reported in its Schedule 13D filed with the Securities and Exchange Commission on February 5, 2021, caused a violation of the FCC’s foreign ownership regulations and the FCC’s November 5, 2020 declaratory ruling related to the company’s foreign ownership, both of which limit a foreign investor in GMEI’s position to 5% without prior FCC approval. To address this issue, over which iHeartMedia had no prior knowledge or control, we filed a remedial petition for declaratory ruling requesting FCC approval for GMEI to have the ability to increase its ownership to up to 9.99%. Notwithstanding the GMEI investment, the FCC has approved iHeartMedia’s acquisitions of certain stations, including stations for BIN: Black Information Network. However, the FCC has required that the company impose temporary shareholder restrictions on GMEI as a condition of approving those radio station acquisitions. To comply with the FCC order, iHeartMedia’s Board of Directors resolved to take action consistent with the FCC’s conditional requirements. These actions include imposing temporary voting and other shareholder restrictions on GMEI which will apply during the pendency of the Petition. iHeartMedia respects the FCC process and will, as a matter of consistent policy, ensure the company’s compliance with the FCC’s foreign ownership and other regulations.”

COVID-19 Stats & Vaccines, CNN’s COVID War Special/WHO Origin Report, Suez Ship Jam, Border Crisis-Immigration Policy, Hedge Fund Failure-Financial Markets, Chauvin Trial, U.S. Afghanistan Operations, and Nashville Floods Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., rising cases in some states, and the rollout of vaccines; CNN’s Sunday special featuring the six doctors leading the U.S. COVID program and the WHO’s report concluding the coronavirus likely came from an animal at a Chinese wildlife market; the status of the container ship blocking the Suez canal and its effect on the global economy; the crisis of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; the failure of a major hedge fund causes problems for Credit Suisse and Nomura that could reverberate through the global economy; today’s beginning of the trial of former Minneapolis police officer Derek Chauvin; the United States’ Afghanistan operations and the Doha agreement that calls for U.S. troop removal by May 1; and the historic floods in Nashville and Middle Tennessee were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.