Tag: "commercial copy"
Monday Memo: Repeat After Me
By Holland Cooke
Consultant
QUICK QUIZ, from the auto insurance battle-royal:
“Fifteen minutes could save you fifteen percent or more on car insurance.”
Geico…slugging-it-out with…
Monday Memo: The Lightning Round
By Holland Cooke
Consultant
- Effective commercial copy point: “It’s time to get together again.”
Seen those Applebee’s TV spots featuring the old “Cheers” theme? Instant feel-good.
Pandemic fatigue = cabin fever. So restaurants – and other retailers offering an experience – want to sound inviting.
Monday, March 29, 2021
Pending Business: Checking In. Sales and marketing pro Steve Lapa says
The ‘Todd Starnes Podcast’ Joins Salem Podcast Network. Beginning April 5, the “Todd Starnes Podcast” joins the Salem Podcast Network. Salem Media Group SVP of spoken word Phil Boyce says, “SPN is delighted to join in this partnership with Todd
WJR-AM, Detroit Takes Station of the Year Honor. Detroit news/talk WJR-AM is named “Commercial Radio Station of the Year” by the Michigan Association of
iHeartMedia Names Barbara Latham Area President for Central Florida. Sales and management pro Barbara Latham is promoted to area president for iHeartMedia Central Florida in which she’ll oversee the Orlando and Melbourne markets that include talk WTKS-FM “Real Radio 104.1,” news/talk WFLF “WFLA,” sports talk WYGM “FM 96.9 The Game,” plus 10 music brands. She’s most recently been serving the Orlando cluster as SVP of sales. Latham reports to division president Linda Byrd, who says, “I am thrilled to be able to promote Barb to this position. We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team, that I’ve managed for the last 21 years in her capable hands.”
WABC, New York Recognizes Greek Independence Day. Pictured above (from l-r) are Chad Lopez, president of Red Apple Media and 77 WABC; Margo and John Catsimatidis, owners of Red Apple Media and 77 WABC, and Renee Cassis, owner of RC Communications Marketing on March 25 as the radio station hosted a celebration for the 200th anniversary of Greek Independence Day. The event was held in WABC’s event space, Studio 77. During his opening remarks, John Catsimatidis noted the diversity of America and stated that the celebration was for every ethnicity and race.
Josh Innes Returns to iHeartMedia as Morning Host at WNRQ-FM, Nashville. Sports radio talk host Josh Innes is joining iHeartMedia’s Nashville classic rock WNRQ-FM “105.9 The Rock” as morning drive host, effective April 5. The station says “The Josh Innes Show” will be a Nashville-focused blend of classic rock, news, sports
iHeartMedia Issues Statement on FCC Ruling. The company’s statement issued on Friday (3/26) is in regard to the approval of its pending applications to acquire certain radio stations, and the temporary shareholder restrictions required by the FCC to be imposed upon Global Media & Entertainment Investments Ltd. The company says, “iHeartMedia values its shareholder relationships and we welcome all new shareholders to iHeartMedia. However, because GMEI is a foreign shareholder, its recent investment was inconsistent with the FCC’s foreign ownership rules and created an operating issue for us under the FCC’s regulatory framework. As background,
COVID-19 Stats & Vaccines, CNN’s COVID War Special/WHO Origin Report, Suez Ship Jam, Border Crisis-Immigration Policy, Hedge Fund Failure-Financial Markets, Chauvin Trial, U.S. Afghanistan Operations, and Nashville Floods Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., rising cases in some states, and the rollout of vaccines; CNN’s Sunday special featuring the six doctors leading the U.S. COVID program and the WHO’s report concluding the coronavirus likely came from an animal at a Chinese wildlife market; the status of the container ship blocking the Suez canal and its effect on the global economy; the crisis of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; the failure of a major hedge fund causes problems for Credit Suisse and Nomura that could reverberate through the global economy; today’s beginning of the trial of former Minneapolis police officer Derek Chauvin; the United States’ Afghanistan operations and the Doha agreement that calls for U.S. troop removal by May 1; and the historic floods in Nashville and Middle Tennessee were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Monday Memo: Staples’ Savvy
By Holland Cooke
Consultant
You (the other magic word) can learn from Staples’ marketing, whether you’re on-air or podcasting asking listeners’ precious time, and especially if you write promo or commercial copy, or if you sell.
Monday Memo: Copy Worth Copying
By Holland Cooke
Consultant
So, as we craft commercial copy for local advertisers, and imaging to describe our programming, here are some examples that set-the-bar:
“Apartments.com, the most popular place to find a place.”
“At Fidelity, a change in plans is always part of the plan.”
GREAT tag lines from TV commercials.