Tag: "commercial copy"
Monday Memo: Copy Worth Copying. “Make commercial copy you craft for local advertisers THIS crisp,” and, consultant Holland Cooke says, “you will make money.” In this week’s column, he rips-off…er, “compiles” examples. Read it here.
Pending Business: Checking In. Sales and marketing pro Steve Lapa says that you’re more likely get a renewal from that advertiser if you check in regularly instead of adopting the “no-news-is-good-news” approach to gauging a campaign’s effectiveness. “Great sellers are like commercial airline pilots, or cruise ship captains. Everyone is prepared with specific goals, timelines, and once the journey (schedule) begins, ready to control the mission.” Read his column here.
The ‘Todd Starnes Podcast’ Joins Salem Podcast Network. Beginning April 5, the “Todd Starnes Podcast” joins the Salem Podcast Network. Salem Media Group SVP of spoken word Phil Boyce says, “SPN is delighted to join in this partnership with Todd Starnes, one of the leading voices in conservative America. His courage in saying what needs to be said is unmatched. His knowledge and ability to explain what is really going on is his forte.” With this deal, the Salem Podcast Network assumes distribution, marketing, and sales representation duties for the “Todd Starnes Podcast.” Starnes also hosts a daily, syndicated radio program and he previously spent more than a decade at the FOX News Channel, hosting a daily radio program on the FOX Radio Network. He comments, “Salem is known for its cutting-edge platforms and excellence-driven programming. I’m honored to join such a well-respected industry leader like the Salem Podcast Network.”
WJR-AM, Detroit Takes Station of the Year Honor. Detroit news/talk WJR-AM is named “Commercial Radio Station of the Year” by the Michigan Association of Broadcasters for the 17th time since 2000. The Cumulus Media station also received 17 other awards, including eight “Merit Awards,” as well as nine “Best Awards.” Some of the “Best Awards” include: Regularly Scheduled Broadcast Personality/Team – “The Guy Gordon Show”; Sports – “Lions Pregame: Around the League”; Special Show Broadcast Personality/Team – “War of the Worlds” live stream event; and Continuing News Coverage – COVID-19 Replay.
iHeartMedia Names Barbara Latham Area President for Central Florida. Sales and management pro Barbara Latham is promoted to area president for iHeartMedia Central Florida in which she’ll oversee the Orlando and Melbourne markets that include talk WTKS-FM “Real Radio 104.1,” news/talk WFLF “WFLA,” sports talk WYGM “FM 96.9 The Game,” plus 10 music brands. She’s most recently been serving the Orlando cluster as SVP of sales. Latham reports to division president Linda Byrd, who says, “I am thrilled to be able to promote Barb to this position. We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team, that I’ve managed for the last 21 years in her capable hands.”
WABC, New York Recognizes Greek Independence Day. Pictured above (from l-r) are Chad Lopez, president of Red Apple Media and 77 WABC; Margo and John Catsimatidis, owners of Red Apple Media and 77 WABC, and Renee Cassis, owner of RC Communications Marketing on March 25 as the radio station hosted a celebration for the 200th anniversary of Greek Independence Day. The event was held in WABC’s event space, Studio 77. During his opening remarks, John Catsimatidis noted the diversity of America and stated that the celebration was for every ethnicity and race.
Josh Innes Returns to iHeartMedia as Morning Host at WNRQ-FM, Nashville. Sports radio talk host Josh Innes is joining iHeartMedia’s Nashville classic rock WNRQ-FM “105.9 The Rock” as morning drive host, effective April 5. The station says “The Josh Innes Show” will be a Nashville-focused blend of classic rock, news, sports and commentary and will broadcast weekday mornings from 6:00 am to 10:00 am. WNRQ program director Jonathan Shuford says, “Josh is wildly talented as a personality, idea generator, and storyteller. He’s unconventional, creative, and exceptionally compelling. We’re beyond excited to welcome him to Nashville and foster in the next great classic rock morning show!” Innes was most recently afternoon host on Gow Media’s sports talk KFNC-FM, Houston. He’s also served with iHeartMedia’s sports talk KBME-AM, Houston, and Entercom’s WIP-FM, Philadelphia. He hosts “The Josh Innes Show” podcast live on Twitch and heard on iHeartRadio.
iHeartMedia Issues Statement on FCC Ruling. The company’s statement issued on Friday (3/26) is in regard to the approval of its pending applications to acquire certain radio stations, and the temporary shareholder restrictions required by the FCC to be imposed upon Global Media & Entertainment Investments Ltd. The company says, “iHeartMedia values its shareholder relationships and we welcome all new shareholders to iHeartMedia. However, because GMEI is a foreign shareholder, its recent investment was inconsistent with the FCC’s foreign ownership rules and created an operating issue for us under the FCC’s regulatory framework. As background, GMEI’s purchase of an 8.7% position in our Class A Common stock, as reported in its Schedule 13D filed with the Securities and Exchange Commission on February 5, 2021, caused a violation of the FCC’s foreign ownership regulations and the FCC’s November 5, 2020 declaratory ruling related to the company’s foreign ownership, both of which limit a foreign investor in GMEI’s position to 5% without prior FCC approval. To address this issue, over which iHeartMedia had no prior knowledge or control, we filed a remedial petition for declaratory ruling requesting FCC approval for GMEI to have the ability to increase its ownership to up to 9.99%. Notwithstanding the GMEI investment, the FCC has approved iHeartMedia’s acquisitions of certain stations, including stations for BIN: Black Information Network. However, the FCC has required that the company impose temporary shareholder restrictions on GMEI as a condition of approving those radio station acquisitions. To comply with the FCC order, iHeartMedia’s Board of Directors resolved to take action consistent with the FCC’s conditional requirements. These actions include imposing temporary voting and other shareholder restrictions on GMEI which will apply during the pendency of the Petition. iHeartMedia respects the FCC process and will, as a matter of consistent policy, ensure the company’s compliance with the FCC’s foreign ownership and other regulations.”
COVID-19 Stats & Vaccines, CNN’s COVID War Special/WHO Origin Report, Suez Ship Jam, Border Crisis-Immigration Policy, Hedge Fund Failure-Financial Markets, Chauvin Trial, U.S. Afghanistan Operations, and Nashville Floods Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., rising cases in some states, and the rollout of vaccines; CNN’s Sunday special featuring the six doctors leading the U.S. COVID program and the WHO’s report concluding the coronavirus likely came from an animal at a Chinese wildlife market; the status of the container ship blocking the Suez canal and its effect on the global economy; the crisis of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; the failure of a major hedge fund causes problems for Credit Suisse and Nomura that could reverberate through the global economy; today’s beginning of the trial of former Minneapolis police officer Derek Chauvin; the United States’ Afghanistan operations and the Doha agreement that calls for U.S. troop removal by May 1; and the historic floods in Nashville and Middle Tennessee were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
BLOCK ISLAND, RI — The email subject line from Staples.com included one of the two magic words that I nag…er, “recommend” radio hosts use when they ask for callers: “Want Your Marketing Materials to Work Harder?”
You (the other magic word) can learn from Staples’ marketing, whether you’re on-air or podcasting asking listeners’ precious time, and especially if you write promo or commercial copy, or if you sell.
By Holland Cooke
So, as we craft commercial copy for local advertisers, and imaging to describe our programming, here are some examples that set-the-bar:
“Apartments.com, the most popular place to find a place.”
“At Fidelity, a change in plans is always part of the plan.”
GREAT tag lines from TV commercials.
Memo: Copy Copy Like This. While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. For this week’s column, consultant Holland Cooke has collected examples instructive to commercial copy we craft for local retailers, and station imaging. Read it here.
Re-Opening Across America, Memorial Day Holiday, Michigan Protests, COVID-19 Tests/Vaccine Research, Presidential Race, Brazil Travel Ban, and ‘The Match’ Among Top News/Talk Stories Over the Weekend. States across the country begin cautiously re-opening their economies; the Memorial Day holiday takes place without the usual parades and observances; Michigan Governor Gretchen Whitmer’s battle against lockdown protesters; the number of COVID-19 tests being done in the U.S. and the global work being done to create a vaccine; the November presidential election; President Trump puts a ban on flights from Brazil as the coronavirus sweeps through the South American nation; and “The Match” featuring Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady playing golf were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Pending Business: What’s All the Fuss About? Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that great sellers have always been built to work remotely. He draws a sports analogy. “High-performing athletes are regularly well-coached and prepared. Then, on their own, away from the head coach – remotely – often with private coaches, they practice. When they return for the next session they are better… the takeaway here is the individual commitment to practicing ‘remotely.’” Read his column here.
PPM Analysis: News/Talk. TALKERS magazine managing editor Mike Kinosian presents a look at the performances of radio stations based on data from Nielsen Audio’s April PPM survey, today focusing on news/talk formatted stations. It appears that radio listeners shifted from wanting straight news about the pandemic in March – when all-news outlets saw their weekly, 6+ AQH shares shoot up – to wanting to hear analysis and discussion about the COVID-19 pandemic in April. Seventy-eight percent of news/talk stations saw their AQH shares go up during the April survey, led by big gainers such as iHeartMedia’s WISN-AM, Milwaukee (+3.5, 9.3 share), Bonneville’s KSL-AM/FM, Salt Lake City (+2.8, 8.8 share), and Cumulus Media’s WPRO-AM, Providence (+2.3, 6.1 share). It’s important to note that radio cume was down across the board in April and that dramatic increases in time spent listening are driving these AQH spikes. With that said, some impressive year-over year AQH increases happened in April. Cox Media Group’s WSB-AM/WSBB-FM, Atlanta was up 7.3 shares over April 2019 (13.9 share, #1), iHeartMedia’s KFBK, Sacramento shot up 5.6 shares (11.6 share, #1), and Emmis Communications’ WIBC-FM, Indianapolis was up 5.1 shares (10.3 share, #1). Also, in April there were 11 news/talk outlets that ranked #1 in their respective markets. See Mike Kinosian’s entire report here.
Erick Erickson Interviews Mike Pence in Sanitized Space at Waffle House HQ. Pictured above is Georgia talk radio host Erick Erickson (left) conducting an in-person interview with Vice President Mike Pence (right) on Friday (5/22) at Waffle House corporate headquarters in Norcross, Georgia. The interview aired on Erickson’s WSB-AM/WSBB-FM, Atlanta afternoon drive show on Friday and on his statewide syndicated late morning show today (5/26). Erickson says of preparing for the interview, “I didn’t have to wear a mask. The Secret Service took my temperature, made me set up all my equipment, then made me leave the room so they could sanitize everything themselves. I was not allowed back to my equipment until the interview. It was a new twist on these sorts of interviews.” The two discussed the progress being made in re-opening Georgia, the what-ifs of a potential flare-up of coronavirus cases, and what might be expected for college football this year.
KOIL, Omaha Launches New ‘Local 1290’ Program. Omaha news/talk KOIL “News Talk 1290” says it is debuting a new, daily two-hour program “focusing on the local community as our friends, neighbors and businesses begin to face the new normal.” The live program is being hosted by Neil Nelkin and will focus on everything “local” in Omaha, Nebraska and Council Bluffs, Iowa as businesses start to re-open and figure out how to go forward. Other NRG Media on-air talent will join the program as co-hosts, including Nikki and Laura from KQKQ-FM “Sweet 98.5,” Mike’l Severe and Damon Benning from KOZN-AM “1620 The Zone,” and Matt Tompkins from KOOO-FM “101.9 The Keg.” Neil Nelkin comments, “Finally a positive show about our listeners, our community and businesses within the Omaha and Council Bluffs area. We want to highlight the local business and hear their stories about how they are doing and re-opening. It’s a community feel good, as we are all in this together.”
TALKERS News Notes. The global pandemic can’t keep Stephanie Miller’s “Sexy Liberal Tour” down. Miller’s SM Radio Productions says, “Until it’s safe to travel and gather in large groups again, the hysterically funny ‘Sexy Liberal Tour’ is now set to come into fans’ homes with ‘Stephanie Miller’s Sexy Liberal Virtual Tour.’” It will debut virtually on Saturday, June 6 at 9:00 pm ET / 6:00 pm PT and will feature Stephanie Miller, John Fugelsang, Hal Sparks, Frances Callier, and Angela V. Shelton…..Nationally syndicated talk host Buck Sexton interviewed President Trump in the Oval Office for a conversation that aired on his Premiere Networks-syndicated show. Among the topics discussed were the president’s thoughts on the intelligence community, the judiciary, the “deep state,” “Russiagate,” Michael Flynn, and more. The president also told Sexton the country will “never do this again” and will deal with the coronavirus issue by employing the country’s “best resources” to put out any fires as they emerge…..The Times-Union of San Diego reports that Mexican signal XEPRS-AM, Tijuana could be back on the air as “The Mightier 1090” around July 4, to coincide with the return of Major League Baseball. As has been reported, Flagstaff, Arizona-based marketing executive Bill Hagen is leasing the former sports talk outlet and plans to build a lifestyle and sports talk station around afternoon personality – and former longtime “Mighty 1090” personality – Scott Kaplan. The sports talk format on XEPRS ended 13 months ago when Broadcasting Company of the Americas lost its lease on the signal…..GCN-syndicated host Kate Delaney is honored with a 2020 Communicator Award for Excellence from the Academy of Interactive and Visual Arts. Her DelaneyMediaGroup won in the Commercial Campaign category for “Her Story.” Delaney tells TALKERS magazine the feature airs on 70 stations and Amazon’s Echo…..Last Friday (5/22), WTKS-FM, Orlando’s “The News Junkie” radio show – hosted by Shawn Wasson, Sabrina Ambra, and Chris “C-lane” Lane – held “the World’s First Live Radio Broadcast With Social Distancing.” Pictured below is the trio at their broadcast booth. They say that fans arrived at staggered times to prevent a large crowd outside and those feeling sick were urged not to attend. Each table was limited to only a few guests and hand sanitizer and optional masks were available for all guests. Wasson says, “The show featured plenty of drinks, plenty of fun and games. What we didn’t do is have people shaking hands and hanging all over each other. We showed that with enough planning and preparation you can juggle being safe and having a blast.”
Music Radio News and Career Moves. Last week’s WKQX, Chicago radiothon supporting the Chicago Independent Venue League netted $34,000 for the association and its live music venues. The morning show trio of Brian, Ali, and Justin were on air for 34 hours and interviewed artists including Billy Joe Armstrong from Green Day, Grouplove, Silversun Pickups, Cage The Elephant, Local H, KFlay, All Time Low, Powfu, Chip Z’Nuff, and Jerry from JBTV. The event was sponsored by Goose Island Beer Company, supporting Chicago music venues since 1988…..iHeartMedia flips classic hits WJDX, Jackson, Mississippi to hip hop as “The New Real 105.1.” The station’s lineup includes “The Breakfast Club,” with DJ Envy, Angela Yee, and Charlamagne Tha God in morning drive. iHeartMedia Jackson market president Mike Comfort says, “We are excited to launch ‘The New Real 105.1’ in Jackson and bring another choice for hip hop and R&B to the market. Based on our research, we know not only is this going to connect with our market’s audience, but this format is also going to produce a strong listener base for our advertisers – things just got real!”…..iHeartMedia Philadelphia re-brands alternative WRFF as “ALT 104.5.” Station PD and midday personality Amber Miller says, “Who doesn’t love the big reveal at the end of a makeover show. Well, ta-da! Philly’s Alternative Rock station is now sounding bigger and better than ever, combining the music and personalities our listeners love with this fresh, energetic new aesthetic. The station offers listeners the same music and entertainment they crave, just with a fresh new coat of paint.”
By Holland Cooke
BLOCK ISLAND, RI — While listeners – whom your advertisers want to meet – have been disrupted, NOTHING resonates like empathy, succinctly conveyed. These examples are instructive to commercial copy we craft for local retailers, and station imaging:
“Thank you for making us part of your together.”
DQ ad, promoting drive-through service
“If you’re over mac & cheese and PB&J’s…”
Pizza Hut delivery TV commercial