Industry News

Triton Digital Releases U.S. Podcast Report 2023

Triton Digital released its second annual U.S. Podcast Report that “provides insights into the evolving U.S. podcast landscape over the course of 2023, including listening habits, audience demographic data, and insights into the top podcasts, networks, and debuts from the Triton U.S. Podcast Ranker.” The report indicates the number of monthly podcast listeners continues to rise with 12% growth over the past two years. In 2023, 40% of the U.S. population reported listening to a podcast within the past month.im Other notable findings: 1) Older Americans and women are listening to podcasts at a faster rate, with a 22% increase in listeners over the age of 55 and a 19% increase in female listeners 18+ over the past two years; 2) Top podcast genres of 2023 were News (22% of downloads), True Crime (18%), and Comedy (15%). Of True Crime podcast listeners, 67% were female, of Comedy podcast listeners 62% were male, and of News podcast listeners 58% were male; 3) The top sales networks of 2023 in the Triton U.S. Podcast Ranker were SiriusXM Podcast Network at #1, NPR at #2, and Wondery at #3. The top podcast of the year was “NPR News Now.” Triton Digital SVP measurement products & strategy Daryl Battaglia says, “2023 was another year of significant growth for the podcast industry, and with increasing female and over 55+ audiences, we can expect more content production to serve those groups in the coming year. As podcast listenership continues to rise and reach new audiences, we’ll continue to provide our customers with in-depth insights around podcast consumption and listener habits in the coming year.” Get the full report here.

Industry News

IAB: 2022 Podcast Revenue Rises 26%

At this year’s IAB Podcast Upfront, the IAB released the results of its U.S. Podcast Advertising 2022 Revenue & 2023-2025 Growth Projections study and concludes that “podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall.” The report, byim PricewaterhouseCoopers LLP, “quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.” The study says the top revenue-generating content genres are Sports (15%), Society & Culture (14%), and Comedy (14%) and have taken the lead from News and Political Opinion content (down from 19% to 12%). IAB VP, media center Eric John says, “In-person sports, lifestyle events, and in-store shopping have come back in a big way, taking the lead from news which held the top revenue genre spot since 2018. Podcasting revenue naturally reflects that shift in consumer behavior and it will be interesting to watch how the balance changes going forward.” He adds, “Both mass and niche advertisers like the audiences, targeting, and ROI along with the brand-safe and suitable environments that podcasting offers.” See the complete report here.

Industry News

SiriusXM and Kevin Hart Ink New Deal

SiriusXM extends its relationship with comic Kevin Hart and his entertainment company Hartbeat via new multi-year deal. Under the agreement, Hartbeat will continue to curate content at the intersection of comedy and culture for Kevin Hart’s Laugh Out Loud Radio channel. Hart will also continue to host his popular podcast,Kevin Hart - Straight From the Hart “Gold Minds with Kevin Hart,” which debuts its new season featuring Hart in conversation with Ryan Coogler. In addition, Hartbeat will produce a slate of new, talent-led programs, including “Love Thang with Punkie Johnson” and “One Song with Diallo and LUXXURY,” hosted by Diallo Riddle and Blake “LUXXURY” Robin. SiriusXM president and chief content officer Scott Greenstein comments, “Over the last five years, Kevin has become a cornerstone of SiriusXM’s comedy programming, and we’re absolutely thrilled to deepen our relationship with Kevin and the whole Hartbeat team. As they’ve proven time and again, they have their finger on the pulse of the new, exciting, diverse voices in comedy, and our audience has clearly responded. We’re excited to remain Kevin’s audio home as he continues to expand his comedy brand and listenership.”

Industry News

Edison Research: Comedy Top Podcast Category in Q3 2022

Ranking the Top Podcast Genres for the third quarter of 2022, Edison Research says that Comedy remains the genre most consumed by weekly podcasts listeners, based on audience size. Edison says its researchLogo - Graphics indicates that #2 genre was Society & Culture (up from #3 in Q2 2022); #3 was News (down from #2 in Q2 2022), followed by True Crime at #4, Sports at #5, Business at #6, Arts at #7, History at #8 (up from #11 in Q2 2022), Religion & Spirituality at #9 (up from #10 in Q2 2022) and Education at #10 (down from #9 in Q2 2022). Podcasts are classified according to the self-identified genre submitted by the podcast to Apple Podcast API. Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+ for Q3 2022.

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Thursday, September 1, 2022

KOGO, San Diego Launches ‘Slater & Lou’ Show. As part of a realignment of programming and a frequency swap in San Diego, iHeartMedia announces the launch of the new “Slater & Lou” program on news/talk KOGO-AM. Starring Mike Slater and Lou Penrose, the program will air daily from 5:00 pm to 7:00 pm beginning today (9/1). Penrose had been hosting a one-hour show on KOGO and Slater had been hosting on co-owned KGB-AM “The Patriot.” iHeartMedia says, “The duo will join forces for a fast-paced, news-driven talk program for San Diegans that will focus on the day’s top stories both local and national. Slater’s extensive knowledge of history combined with Lou’s background in politics will provide listeners with an accurate understanding of topics and the impact they may have on people’s lives.” iHeartMedia San Diego director of news and programming Brian Long says, “Mike and Lou represent a fresh approach to talk radio. Joining KOGO’s lineup on the drive home next to ‘champion of government reform’ Carl DeMaio will provide the show with a great forum to deliver their unique perspectives to the KOGO audience.”

iHeartMedia San Diego Flips Frequencies; Adjusts Programming on News/Talk and Sports Outlets. Today (9/1), the frequency swap of iHeartMedia San Diego AM stations takes effect as the sports talk format heard on KLSD-AM “XTRA 1360” moves to KGB-AM where it will become “San Diego Sports 760” and conservative news/talk “The Patriot” moves to KLSD-AM’s 1360 signal as “The Patriot 1360 AM.” iHeartMedia president San Diego/Riverside region Noreen Ippolito states, “We are committed to delivering an audio sports platform with massive reach for our listeners and partners. Our goal is to reach fans wherever they are through the iHeartRadio App, KGB-FM HD2 simulcast, and on 760 AM’s massive day and nighttime signal which can be heard all over the West Coast.” The lineup on “San Diego Sports 760” remains the same, while the show lineup on “The Patriot 1360 AM” is now all syndicated with the move of Mike Slater to KOGO as noted in the story above. Talk host Mark Larson tweets that he also moves from KGB-AM to KOGO-AM to host the 7:00 pm to 9:00 pm “KOGO at Night” program.

Salem Appoints Tara Loring Eastern Regional Digital Sales Director. Audio sales pro Tara Loring is named Eastern regional digital sales director for Salem Media Group, effective September 12. Loring most recently served with Hubbard Broadcasting as general sales manager and director of digital media for the company’s West Palm Beach cluster. Salem VP and general manager Jon Latzer says, “Tara has been an active hands-on leader in both the broadcast and digital media industries for several years and her wealth of experiences will provide tremendous growth to our digital marketing firm – Salem Surround. In Tara, we have an individual who has experience working with multiple sales staffs and managing high-performance individuals. We are thrilled that Tara is joining our growing sales and operational efforts and will lead a team who is dedicated to helping Salem and our advertisers grow and thrive.” Loring comments, “I am thrilled to be joining the Salem Media team, one that truly embraces forward-thinking initiatives to produce real results for clients and partners. A big thank you to Jon Latzer, Jamie Cohen, and Dave Santrella for welcoming me with open arms. I look forward to taking my passion for building winning teams to Salem Surround and working with Jon to help continue their incredible revenue and operational growth.”

Edison Research: Top Podcast Genre is Comedy. Based on Edison Research’s data collected continuously from Q3 2021 through Q2 2022 by surveying weekly podcast consumers ages 18 and older in the U.S., the company reveals its list of the Top Podcast Genres in the U.S. and comedy once again takes the top spot as the genre consumed by most weekly podcast listeners. Here’s the updated Top 10 Genres for Q2 2022 in full:  1) Comedy, 2) News, 3) Society and Culture, 4) True Crime, 5) Sports, 6) Business, 7) Arts, 8) TV and Film, 9) Education, and 10) Religion and Spirituality.

TALKERS News Notes. Journalist Greta Van Susteren – host of the nightly Newsmax TV program “The Record with Greta Van Susteren” – has been honored by Ukraine President Volodymyr Zelenskyy, who awarded her the Order of Merit, III Degree for her in-depth and hard-hitting project, “Putin’s Atrocities: Horror in Ukraine.” Newsmax says, “Much of the mainstream media has focused on weapons and the billions in financial aid given to Ukraine by the global community to fend off Moscow’s aggression. Van Susteren’s series, though, took a different tack, exploring the savagery displayed by Putin’s forces. Intriguing segments looked at reports of POWs being tortured and executed, alleged war crimes by Moscow, and the Kremlin’s campaign of terror against Ukraine’s women and children. Van Susteren says, “I have been on the ground in Ukraine and seen this war with my own eyes. Once you see it with your own eyes, you can’t turn your back. The world needs to know what is going on… especially the atrocities. This is why I am at Newsmax — the opportunity to do these important stories with great colleagues.”…..The WSB-AM, Atlanta-based, nationally syndicated Erick Erickson show adds new affiliate stations as KJJR, Kalispell, Montana and WETR, Knoxville add the program on weekends; WMAY, Springfield, Illinois puts the show on weekday evenings; and WDBO, Orlando moves the program into the 12:00 noon to 3:00 pm daypart…..The Milwaukee Business Journal reports that Colleen Valkoun has exited her role as market president for iHeartMedia’s Milwaukee radio station operations that includes news/talk WISN, sports talkers WRNW-FM and WOKY-AM, plus four music brands. The Journal reports that Valkoun’s duties will be absorbed by iHeartMedia Area president Jeff Tyler…..Nielsen Holdings plc announces that at a court meeting and special meeting of its shareholders, its shareholders have approved the previously announced definitive agreement for Nielsen to be acquired by a private equity consortium composed of Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfield Business Partners L.P. together with institutional partners. Shareholders approved the $28.00 per share in an all-cash transaction valued at approximately $16 billion, including the assumption of debt. The transaction, which is expected to close in October 2022, remains subject to customary closing conditions. Upon closing, Nielsen will become a private company, and its shares will no longer be traded on the New York Stock Exchange.

FBI Documents Investigation, Midterms/2024 Presidential Race, Biden Philly Speech, Student Loan Forgiveness, China COVID Lockdown, Migrant Busing, Russia-Ukraine War, and Jackson Water Woes Among Top News/Talk Stories Yesterday (8/31). The FBI and Department of Justice investigation into the documents retrieved from former President Donald Trump’s residence at Mar-a-Lago; the midterm elections, Sarah Palin’s special election loss, and speculation about the nominees for the 2024 presidential race; President Joe Biden’s planned prime-time speech tonight in Philadelphia; criticism of Biden’s student loan forgiveness plan; China’s COVID lockdown of 21 million in Chengdu; Texas Governor Greg Abbott’s busing of migrants to New York, Washington, and Chicago; the ongoing Russian invasion of Ukraine and the attempt to inspect the Zaporizhzhia nuclear plant; and Jackson, Mississippi’s water system failure were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.  

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Thursday, May 12, 2022

Michele Tafoya Joins Salem Podcast Network. National sports media figure Michele Tafoya is joining Salem Media Group’s Salem Podcast Network to host a new podcast titled, “Sideline Sanity.” The former NBC Sports sideline reporter’s new show – focusing “life, politics, and world news” will be produced four times per week, beginning on May 23. Tafoya’s broadcasting career includes a lot of radio in addition to her TV work. She served with iHeartMedia’s sports talk “KFAN,” hosted afternoon drive on Audacy’s WCCO-AM, and worked alongside morning star Tom Barnard at Cumulus Media’s KQRS-FM. She says, “I’m thrilled to launch my first podcast with the Salem Podcast Network. It’s exciting to join the chorus of talented Salem voices discussing the historic issues facing America and the world.” Salem Twin Cities general manager Nic Anderson comments, “I cannot wait for the rest of the country to get to know Minnesota’s own Michele Tafoya beyond her successful years of reporting from the sidelines. She’s full of insight, passionate about her platform, and she’s ready to speak her mind. And Salem Media-Twin Cities is eager to help as we produce her podcast for a national audience and look forward to working with her locally as opportunities arise.” Tafoya announced her retirement from NBC Sports in February of this year and has joined the campaign of Republican Minnesota gubernatorial candidate Kendall Qualls as campaign co-chair.

 

David ‘Mad Dog’ DeMarco to Exit ‘The Game’ in Lansing After 26 Years. Sports talk personality David “Mad Dog” DeMarco is leaving his role as afternoon drive host on Townsquare Media’s WVFN, Lansing, Michigan after tomorrow’s program, capping a 26-year sports talk career in the market. According to a story in the Lansing State Journal, DeMarco began his sports talk gig in 1996 as part of “The Sports Guys” on WVFN. For four years in the early aughts, the “Mad Dog & Company” show aired on crosstown WQTX-FM, returning to WVFN in 2007. For the past 12 years, DeMarco has been selling for the station, as well. He says, “I had to be like Clark Kent and then go into sales mode and hit the streets as a salesman. That’s what a lot of people don’t understand. They just think that I did the show for three hours and I go home and smoke cigarettes and get high and stuff. I had to really buckle down and be disciplined that I was going to do this. And I did. It’s not even ratings anymore. It’s how much money that you can bring in. It’s like the mafia — you’re an earner is what you are. And if you can’t earn, you’re not going to be around.”

 

Edison: Comedy Top Podcast Genre for First Quarter of 2022. According to data from Edison Research’s Edison Podcast Metrics, the top podcast genre in the U.S. during the first quarter of 2022 was comedy. This list of podcast genres is based on weekly audience size. (Nineteen genres are identified as having at least one percent reach among those in the U.S. age 18+.) The list of the Top 10 Genres for Q1 2022 is: 1) Comedy, 2) News, 3) Society and Culture, 4) True Crime, 5) Sports, 6) TV and Film, 7) Business, 8) Arts, 9) Religion and Spirituality, and 10) Education. Edison Research SVP Melissa Kiesche comments, “As advertisers increasingly seek to target podcast listeners, it becomes more important to understand the appeal of various genres in the space.”

 

TALKERS News Notes. There’s special programming available from ABC Audio for the coming Memorial Day weekend. ABC News Radio will present, “Honor, Hope and Healing,” hosted by correspondents Aaron Katersky and Alex Stone. The program reports on America’s heroes, including those who lost their lives serving their country and individuals performing good deeds at home. It features Katersky’s interviews with Gold Star families who lost loved ones last summer in Afghanistan as the U.S. withdrew its troops. The special also shines a light on COVID-19’s toll on the country as well as the resilience of Americans trying to emerge from the pandemic and recover from the past two years…..WNYC Studios announces that Kenya Young is appointed to the newly created position of SVP, WNYC Studios – part of New York Public Radio. In this position, Young will oversee a portfolio that includes “The New Yorker Radio Hour,” “The Takeaway with Melissa Harris-Perry,” “The United States of Anxiety with Kai Wright,” “Death, Sex and Money with Anna Sale,” “La Brega: Stories of the Puerto Rican Experience,” and the “Blindspot” series co-produced with HISTORY. Young was most recently managing editor for collaborative journalism at NPR. Young will be responsible for setting the strategic direction for WNYC Studios’ portfolio of podcasts, and leading and supporting the teams developing and producing shows. In partnership with Emily Botein, VP, original programming, she will manage and grow current Studios productions and build out WNYC Studios new documentary unit devoted to producing longform nonfiction audio works…..Stephanie Miller’s Sexy Liberal “Save Democracy” Tour 2022  will make a Los Angeles appearance at The Saban Theatre in Beverly Hills. Joining Miller will be Hal Sparks, Frangela, and John Fugelsang on Saturday, October 22 at 8:00 pm for an evening of standup comedy and special guests. Miller says, “We have a lot of work ahead of us supporting the Democratic agenda that moves all of America forward by delivering an even bigger majority to Capitol Hill.”…..“The Regular Joe Show,” hosted by Joe Giganti and syndicated by Genesis Communications Network, adds two new stations to its roster of affiliates. Pan American Broadcasting’s KDAZ-AM/K245CD, Albuquerque adds the program to air from 7:00 am to 10:00 am and WPA Radio LLC’s KTLR-AM/K279CR, Oklahoma City is now airing two hours of the program daily. Giganti says, “These are exciting opportunities to bring our upbeat, witty take on some of the most pressing and challenging issues of the day. I think it’s so important to maintain your ability to laugh and have a little fun, especially when tackling some of the heavier hot topics – perhaps now, more than ever.”

 

The Economy, Russia-Ukraine War, Midterms/Trump & the GOP, Roe v Wade, COVID-19, Elon Musk & Twitter, and Western Drought/Wildfires Among Top News/Talk Stories Yesterday (5/11). The high cost of food and gasoline, the roiling stock market & plunging value of cryptocurrency, and concerns about a recession; Russia’s invasion of Ukraine, rumors of Vladimir Putin’s poor health, and Putin’s warning to Finland over plans to joins NATO; the Trump-approved primary candidates for the November midterms and Trump’s influence over the GOP; the protests over the leaked draft of a Supreme Court decision to overturn Roe v Wade; the rate of COVID-19 cases in the U.S., concerns about new variants, and the Chinese zero-COVID policy; the controversial attempt by Elon Musk to acquire Twitter; and the drought and wildfires affecting the U.S. West were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.