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By Bill Brady
Futures & Options, Inc.
JUPITER, FL — The recent Wall Street quarterly earnings calls for radio’s publicly traded companies were pretty alarming. In three quarters radio has gone from slow growth to no growth to negative growth in an astoundingly short period of time.
Those in denial will try to explain it away by blaming it on the Olympics or the World Cup — or because radio is a “mature industry.”
The real worry here is that 15 years of post-consolidation chickens are finally coming home to roost. Homogenized programming, time-spent listening declines and the decimation of sales departments are now taking their toll.
Corporate radio apologists have been heard to say, “Stop talking about the good old days, get used to the industry as it exists today.” Well, the truth is, there’s a lot wrong with how radio operates today.