collect | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

You are here: Home » Archives for collect

Tag: "collect"

Pending Business: Reminder

TALKERS | February 15, 2021

By Steve Lapa
Lapcom Communications Corp
President

PALM BEACH GARDENS, Fla. — Sometimes we forget what we get paid to do. Sounds silly, but it’s true.

A recent experience reminded me of the temptation every seller and manager faces when presented with seemingly impossible buying parameters.

The knee-jerk reaction is to simply pass, without thinking twice about everyone downstream impacted by the decision, especially your on-air talent. They may be earning fees connected with the decision to pass. Your on-air talent are typically disconnected from your decision flow and only know their monthly talent fee check shrunk. Let’s back up and revisit the fast decision to pass.