By Steve Lapa
Lapcom Communications Corp
The one that drills down on a sales technique, just like a “How To” YouTube video. Except this one sales technique in particular may have been presented a little out of context, yet brags about success.
Somebody somewhere must have force fed the “assumptive close” on innocent sellers around the country. I know because the assumptive close was forced into four different negotiations just this past week. Awkward! It went something like this: ”Can I put the schedule in to hold this package (rates) for you?” Whoa! Where did that come from? We didn’t authorize anything, here. The paperwork alone of cancel before start will take more time to unravel than my mortgage documents. And by the way, closing any deal should be organic, not manufactured or presented in an ambush email.