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Media Broker Spotlight –
Cliff Gardiner, Clifton Gardiner & Company, LLC

| September 10, 2013

Talkers RadioInfo composite 2This week’s spotlighted broker:

Cliff Gardiner  •  Clifton Gardiner & Company, LLC


Bergman, Sandi rev_81313


This interview was conducted by Sandi Bergman


Sandi:  What did you do before becoming a media broker?

Gardiner:  My career in radio began in 1956 as a part time weekend announcer at an Alf Landon-owned station in Liberal, Kansas.  That led to a morning DJ slot at a new AM station in Alva, Oklahoma, where I attended my first two years of college.  I also had an opportunity to work with the consulting engineer on the construction of the four-tower antenna system, including the pattern calculations (using a slide rule!).  After a couple of years I migrated to Oklahoma City and a DJ spot at KOCY, then the only rock station in the market.  Starting with the overnight shift, I graduated to afternoon drive time on the station with about 85% of the audience out of 13 stations.

While at KOMA, I applied for a construction permit for a new AM in Liberal, Kansas, built and launched it, and sold it to a local businessman.  Then back to Oklahoma City and on to a sales slot at the Storz Broadcasting station, KOMA AM.

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