Ratings Takeaways

July 2023 PPM Ratings Takeaways – Part Three

imJuly 2023 PPM Data – Information for the July 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s July 2023 sweep covered June 22 – July 19.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are June 2023 – July 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.6 – 5.8, +.2, repeats in fourth-place

iHeartMedia-owned KEX “News Radio 1190” steady at 1.4, #21 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 5.9 – 6.2, +.3, locked in third-place

KOPB’s internet stream 1.7 – 1.4, -.3, continues at #20

Number One 6+: iHeartMedia classic hits-oldies KLTH, second month in a row, 9.1 – 9.5, +.4

Largest 6+ June 2023 – July 2023 Increase: classical KQAC (+.8)

Largest 6+ June 2023 – July 2023 Decrease: country KWJJ (-1.0)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 4.8 – 6.1, +1.3, seventh to fourth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” 1.7 – 1.9, +.2, ensconced at #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.8 – 3.6, -.2, repeats at #11

Number One 6+: Urban One urban-rhythmic oldies WOSF, third straight month, 7.6 – 8.0, +.4

Largest 6+ June 2023 – July 2023 Increase: news/talk WBT AM & WBT-FM (+1.3)

Largest 6+ June 2023 – July 2023 Decrease: adult contemporary WKQC (-1.3)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 2.8 – 2.6, -.2, #14 to #15

Alpha Media-owned KTSA “Stay Connected” 2.4 – 2.5, +.1, #17 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.8 – 1.7, -.1, repeats at #19

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, seventh consecutive month, 8.9 – 9.1, +.2

Largest 6+ June 2023 – July 2023 Increase: rhythmic hot AC KVBH (+.7)

Largest 6+ June 2023 – July 2023 Decrease: country KCYY (-1.1) 

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.6 – 12.6, +3.0, second to first

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.6 – 3.7, -.9, sixth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.1 – 2.1, -1.0, #12 to #15

Number One 6+: news/talk KFBK-AM & KFBK-FM, first month, 9.6 – 12.6, +3.0

Largest 6+ June 2023 – July 2023 Increase: news/talk KFBK-AM & KFBK-FM (+3.0)*

Largest 6+ June 2023 – July 2023 Decrease: public radio news/talk KXJZ (-1.0)

*Represents a tie for the largest June 2023 – July 2023 increase (6+) of any station from the 36 PPM-markets analyzed thus far

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.3 – 3.6, +.3, #12 to #10

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 7.1 – 6.7, -.4, third to fourth

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.3 – 4.6, +.3, eighth to sixth

Number One 6+: iHeartMedia classic hits-oldies WWSW, eighth month in a row, 11.2 – 12.8, +1.6

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies WWSW (+1.6)

Largest 6+ June 2023 – July 2023 Decrease: rock WDVE (-.7)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.6 – 4.6, -1.0, third to fourth

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.1 – 4.3, +.2, eighth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 1.8 – 2.1, +.3, #21 to #20

Number One 6+: Bonneville adult contemporary KSFI, ninth straight month, 11.0 – 11.6, +.6

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KRSP (+1.2)

Largest 6+ June 2023 – July 2023 Decrease: country KSOP-FM (-1.1) 

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” unchanged at 2.3, #17 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.9 – 1.8, -.1, #19 to #18

Number One 6+: iHeartMedia adult contemporary KSNE, first month, 6.4 – 8.1, +1.7

Largest 6+ June 2023 – July 2023 Increase: adult contemporary KSNE (+1.7)

Largest 6+ June 2023 – July 2023 Decrease: regional Mexican KISF (-1.9)**

**Represents a tie for the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 4.6 – 4.0, -.6, anchored in tenth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” flat at 3.9, remains at #11

WTKS’ cluster-mate WFLF “Orlando News Radio” 1.3 – 1.6, +.3, #19 to #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” unchanged at 1.3, carries on at #19

Public Radio News/Talk: Community Connections-owned WMFE steady at 2.4, #16 to #14

Number One 6+: iHeartMedia adult contemporary WMGF, second consecutive month, 8.7 – 8.5, -.2

Largest 6+ June 2023 – July 2023 Increase: urban AC WCFB (+1.3)

Largest 6+ June 2023 – July 2023 Decrease: country WWKA (-1.9)**

**Represents a tie for the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 13.0 – 16.0, +3.0, #1

WLW’s cluster-mate WKRC “55 KRC The Talk Station” 4.5 – 4.2, -.3, sixth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.2 – 4.1, -.1, seventh to eighth

Number One 6+: news/talk WLW, 18th consecutive month, 13.0 – 16.0, +3.0

Largest 6+ June 2023 – July 2023 Increase: news/talk WLW (+3.0)*

Largest 6+ June 2023 – July 2023 Decrease: classic hits-oldies WGRR (-1.8)

*Represents a tie for the largest June 2023 – July 2023 increase (6+) of any station from the 36 PPM-markets analyzed thus far

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 5.8 – 5.1, -.7, seventh to eighth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 2.9 – 3.1, +.2, remains at #12

WKRK’s internet stream .3 – .4, +.1, #21 to #18

Public Radio News/Talk: Kent State University-owned WKSU 5.7 – 4.9, -.8, eighth to ninth

Number One 6+: iHeartMedia classic hits-oldies WMJI, ninth month in a row, 10.2 – 10.3, +.1

Largest 6+ June 2023 – July 2023 Increase: urban AC WZAK (+1.2)

Largest 6+ June 2023 – July 2023 Decrease: CHR WAKS (-.9)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.3 – 4.9, +.6, seventh to fifth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.4 – 1.2, -.2, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.7 – 2.6, -.1, #15 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 3.8 – 3.4, -.4, #10 to #12

Number One 6+: Cumulus Media classic rock KCFX, second successive month, 10.5 – 10.3, -.2

Largest 6+ June 2023 – July 2023 Increase: country KFKF (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: country WDAF (-1.3)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.2 – 6.9, +.7, fourth to third   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” steady at 4.9, seventh to sixth

Public Radio News/Talk: Ohio State University’s WOSU unchanged at 4.5, ninth to eighth

Number One 6+: iHeartMedia country WCOL, ninth straight month, 11.0 – 10.9, -.1

Largest 6+ June 2023 – July 2023 Increase: adult hits WODC (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: rock WRKZ and classic rock WXZX (-.6)

Up next: July 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Round Three of June PPMs Released

imThe third of four rounds of ratings information from Nielsen Audio’s June 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s June 2023 sweep covered May 25 – June 21. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In San Antonio, iHeartMedia news/talk WOAI dips three-tenths to finish the survey with a 2.8 share (weekly, 6+ AQH share) that leaves it ranked #14, while Alpha Media’s crosstown news/talk KTSA loses nine-tenths for a 2.4 share finish and falls to the #17 rank. In Salt Lake City, iHeartMedia’s news/talk KNRS-AM/FM sheds one-tenth for wrap the survey with a 5.6 share and remains ranked #3, while Bonneville’s crosstown news/talk KSL-AM/FM loses eight-tenths for a 4.1 share finish and falls one spot to the #8 rank. In Orlando, iHeartMedia’s talk WTKS-FM adds one-tenths to finish with a 4.6 share and remains ranked #10, while Cox Media Group’s news/talk WDBO tacks on two-tenths for a 3.9 share finish that keeps it ranked #11. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

June 2023 PPM Ratings Takeaways – Part Three

imJune 2023 PPM Data – Information for the June 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s June 2023 sweep covered May 25 – June 21.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are May 2023 – June 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.8 – 5.6, -.2, third to fourth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 5.8 – 5.9, +.1, anchored in third-place

KOPB’s internet stream 2.1 – 1.7, -.4, #18 to #20

Number One 6+: iHeartMedia classic hits-oldies KLTH, first month, 8.6 – 9.1, +.5

Largest 6+ May 2023 – June 2023 Increase: country KWJJ and similarly-formatted KUPL (+1.3)

Largest 6+ May 2023 – June 2023 Decrease: adult contemporary KKCW and news/talk KEX (-.6)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 4.7 – 4.8, +.1, repeats in seventh-place

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” 2.0 – 1.7, -.3, locked at #16

Public Radio News/Talk: University Radio Foundation’s WFAE 4.6 – 3.8, -.8, #8 to #11

South Carolina Educational Television Commission-owned WNSC .5 – .4, -.1, #20 to #19

Number One 6+: Urban One urban-rhythmic oldies WOSF, second straight month, 6.9 – 7.6, +.7

Largest 6+ May 2023 – June 2023 Increase: country WKKT (+.9)

Largest 6+ May 2023 – June 2023 Decrease: public radio news/talk WFAE (-.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 3.1 – 2.8, -.3, repeats at #14

Alpha Media-owned KTSA “Stay Connected” 3.3 – 2.4, -.9, #12 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.7 – 1.8, +.1, #21 to #19

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, sixth consecutive month, 7.6 – 8.9, +1.3

Largest 6+ May 2023 – June 2023 Increase: classic hits-oldies KONO-FM (+1.3)

Largest 6+ May 2023 – June 2023 Decrease: country KCYY and news/talk KTSA (-.9) 

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.9 – 9.6, -.3, first to second

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.2 – 4.6, +.4, ninth to sixth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” 1.6 – 1.0, -.6, #17 to #20

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.2 – 3.1, -.1, anchored at #12

Number One 6+: Audacy classic rock KSEG, first month, 8.5 – 10.2, +1.7

Largest 6+ May 2023 – June 2023 Increase: classic rock KSEG (+1.7)

Largest 6+ May 2023 – June 2023 Decrease: adult contemporary KBEB (-1.0)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.7 – 3.3, -.4, #11 to #12

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 7.3 – 7.1, -.2, fourth to third

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.1 – 4.3, +.2, repeats in eighth-place

Number One 6+: iHeartMedia classic hits-oldies WWSW, seventh month in a row, 11.5 – 11.2, -.3

Largest 6+ May 2023 – June 2023 Increase: rock WDVE (+1.4)

Largest 6+ May 2023 – June 2023 Decrease: adult hits WRRK (-2.3)*

*Represents the largest May 2023 – June 2023 decrease (6+) of any station from these 12 PPM-markets

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.7 – 5.6, -.1, repeats in third-place

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.9 – 4.1, -.8, seventh to eighth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KSFI, eighth straight month, 11.3 – 11.0, -.3

Largest 6+ May 2023 – June 2023 Increase: rock KBER (+1.4)

Largest 6+ May 2023 – June 2023 Decrease: hot AC KBZN (-.9) 

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 1.9 – 2.3, +.4, #18 to #17

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.8 – 1.9, +.1, repeats at #19

Number One 6+: Lotus Spanish adult hits KWID, first month, 5.2 – 8.4, +3.2

Largest 6+ May 2023 – June 2023 Increase: Spanish adult hits KWID (+3.2)**

Largest 6+ May 2023 – June 2023 Decrease: CHR KLUC (-1.4)

**Represents the largest May 2023 – June 2023 increase (6+) of any station from all 36 PPM-markets analyzed thus far

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 4.5 – 4.6, +.1, repeats in tenth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” 3.7 – 3.9, +.2, continues at #11

WTKS cluster-mate WFLF “Orlando News Radio” .4 – 1.3, +.9, #22 to #19

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game”.7 – 1.3, +.6, #20 to #19

Public Radio News/Talk: Community Connections-owned WMFE 2.5 – 2.4, -.1, #15 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, first month, 7.6 – 8.7, +1.1

Largest 6+ May 2023 – June 2023 Increase: adult contemporary WMGF (+1.1)

Largest 6+ May 2023 – June 2023 Decrease: classic rock WMMO (-2.0)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 12.0 – 13.0, +1.0, #1

cluster-mate WKRC “55 KRC The Talk Station” 4.2 – 4.5, +.3, seventh to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.9 – 4.2, -.7, sixth to seventh

Number One 6+: news/talk WLW, 17th consecutive month, 12.0 – 13.0, +1.0

Largest 6+ May 2023 – June 2023 Increase: news/talk WLW (+1.0)

Largest 6+ May 2023 – June 2023 Decrease: public radio news/talk WVXU (-.7)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 5.9 – 5.8, -.1, eighth to seventh

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.1 – 2.9, -1.2, #11 to #12

Public Radio News/Talk: Kent State University-owned WKSU 6.5 – 5.7, -.8, sixth to eighth

Number One 6+: iHeartMedia classic hits-oldies WMJI, eighth month in a row, 10.0 – 10.2, +.2

Largest 6+ May 2023 – June 2023 Increase: CHR WAKS (+1.0)

Largest 6+ May 2023 – June 2023 Decrease: sports talk WKRK (-1.2)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.8 – 4.3, -.5, fifth to seventh

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.5 – 1.4, -.1, flat at #19

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.8 – 2.7, -.1, #14 to #15

Public Radio News/Talk: University of Missouri-owned KCUR steady at 3.8, repeats in tenth-place

Number One 6+: Cumulus Media classic rock KCFX, first month, 9.0 – 10.5, +1.5

Largest 6+ May 2023 – June 2023 Increase: classic rock KCFX (+1.5)

Largest 6+ May 2023 – June 2023 Decrease: urban contemporary KPRS (-.8)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 7.1 – 6.2, -.9, second to fourth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.8 – 4.9, -.9, fifth to seventh

Public Radio News/Talk: Ohio State University’s WOSU 4.3 – 4.5, +.2, repeats in ninth-place

Number One 6+: iHeartMedia country WCOL, eighth straight month, 10.2 – 11.0, +.8

Largest 6+ May 2023 – June 2023 Increase: country WCOL (+.8)

Largest 6+ May 2023 – June 2023 Decrease: news/talk WTVN and sports talk WBNS-FM (-.9)

Up next: June 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Round Three of May PPMs Released

imThe third of four rounds of ratings information from Nielsen Audio’s May 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s May 2023 sweep covered April 27 – May 24. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In San Antonio, Alpha Media’s news/talk KTSA falls three-tenths and finishes the survey with a 3.3 share (weekly, 6+ AQH share) that leaves it ranked #12, while iHeartMedia’s crosstown news/talk WOAI also dips three-tenths to wrap with a 3.1 share good for the #14 rank in the market. iHeartMedia’s talk WTKS-FM, Orlando declines six-tenths for a 4.5 share finish and the #10 rank, while Cox Media Group’s crosstown news/talk WDBO adds two-tenths to finish with a 3.7 share that leaves it locked in the #11 position. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

May 2023 PPM Ratings Takeaways – Part Three

imMay 2023 PPM Data – Information for the May 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s May 2023 sweep covered April 27 – May 24.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are April 2023 – May 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.3 – 5.8, +.5, fourth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.5 – 5.8, -1.7, locked in third-place

KOPB’s internet stream 2.0 – 2.1, +.1, #19 to #18

Number One 6+: iHeartMedia adult contemporary KKCW, third straight month, 10.4 – 9.0, -1.4

Largest 6+ April 2023 – May 2023 Increase: triple A KINK (+1.1)

Largest 6+ April 2023 – May 2023 Decrease: public radio news/talk KOPB (-1.7)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.2 – 4.7, -.5, fifth to seventh

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” flat at 2.0, anchored at #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.7 – 4.6, +.9, tenth to eighth

South Carolina Educational Television Commission-owned WNSC .7 – .5, -.2, remains at #20

Number One 6+: Urban One urban-rhythmic oldies WOSF, first month, 6.0 – 6.9, +.9

Largest 6+ April 2023 – May 2023 Increase: urban contemporary WPEG (+1.2)

Largest 6+ April 2023 – May 2023 Decrease: urban AC WBAV (-2.1) 

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.6 – 3.3, -.3, #10 to #12

iHeartMedia’s WOAI “News Radio 1200” 3.4 – 3.1, -.3, #12 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, fifth consecutive month, 8.3 – 7.6, -.7

Largest 6+ April 2023 – May 2023 Increase: country KCYY (+1.6)*

Largest 6+ April 2023 – May 2023 Decrease: country (-.8)

*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.4 – 9.9, +.5, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 3.7 – 4.2, +.5, repeats in ninth-place

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” 1.7 – 1.6, -.1, flat at #17

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.1 – 3.2, +.1, unchanged at #12

Number One 6+: news/talk KFBK-AM & KFBK-FM, fifth month in succession, 9.4 – 9.9, +.5, #1

Largest 6+ April 2023 – May 2023 Increase: adult contemporary KBEB (+1.5)

Largest 6+ April 2023 – May 2023 Decrease: country KNCI (-1.5)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.8 – 3.7, -.1, repeats at #11

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 7.1 – 7.3, +.2, locked in fourth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.0 – 4.1, +.1, ninth to eighth

Number One 6+: iHeartMedia classic hits-oldies WWSW, sixth month in a row, 10.1 – 11.5, +1.4

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies WWSW (+1.4)

Largest 6+ April 2023 – May 2023 Decrease: alternative WXDX (-1.4)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.0 – 5.7, +.7, sixth to third

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 6.5 – 4.9, -1.6, second to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.0 – 2.6, -.4, #14 to #17

Number One 6+: Bonneville adult contemporary KSFI, seventh straight month, 11.9 – 11.3, -.6

Largest 6+ April 2023 – May 2023 Increase: classic rock KAAZ (+.9)

Largest 6+ April 2023 – May 2023 Decrease: news/talk KSL (-1.6)

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 1.8 – 1.9, +.1, #20 to #18

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, eighth successive month, 11.2 – 7.5, -3.7

Largest 6+ April 2023 – May 2023 Increase: country KWNR and classic rock KXPT (+1.1)

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KSNE (-3.7)**

**Represents the largest April 2023 – May 2023 decrease (6+) of any station from all 36 PPM-markets analyzed thus far

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.1 – 4.5, -.6, eighth to tenth

Cox Media Group-owned WDBO “Orlando’s News Talk” 3.5 – 3.7, +.2, locked at #11

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” flat at .7, continues at #20

Public Radio News/Talk: Community Connections-owned WMFE 2.2 – 2.5, +.3, #14 to #15

Number One 6+: Cox Media Group classic rock WMMO, second month in a row, 9.4 – 9.5, +.1

Largest 6+ April 2023 – May 2023 Increase: classic rock WOMX (+1.6)*

Largest 6+ April 2023 – May 2023 Decrease: country WWKA (-.7)

*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 11.6 – 12.0, +.4, #1

cluster-mate WKRC “55 KRC The Talk Station” 3.5 – 4.2, +.7, ninth to seventh

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU flat at 4.9, repeats in sixth-place

Number One 6+: news/talk WLW, 16th consecutive month, 11.6 – 12.0, +.4

Largest 6+ April 2023 – May 2023 Increase: news/talk WKRC and classic country WNKR (+.7)

Largest 6+ April 2023 – May 2023 Decrease: rock WEBN and classical WGUC (-1.2)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Guardians) 6.6 – 5.9, -.7, sixth to eighth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.4 – 4.1, -.3, #10 to #11

WKRK’s internet stream 1.1 – .6, -.5, #16 to #18

Public Radio News/Talk: Kent State University-owned WKSU 6.0 – 6.5, +.5, ninth to sixth

Number One 6+: iHeartMedia classic hits-oldies WMJI, seventh month in a row, steady at 10.0

Largest 6+ April 2023 – May 2023 Increase: classic rock WNCX’s internet stream (+.6)

Largest 6+ April 2023 – May 2023 Decrease: news/talk WTAM (-.7)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.6 – 4.8, +.2, ninth to fifth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.5, +.2, #20 to #19

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.2 – 2.8, -.4, #13 to #14

Public Radio News/Talk: University of Missouri-owned KCUR 4.6 – 3.8, -.8, ninth to tenth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 8.4 – 10.0, +1.6

Largest 6+ April 2023 – May 2023 Increase: classic hits-oldies KCMO-FM (+1.6)*

Largest 6+ April 2023 – May 2023 Decrease: adult contemporary KCKC (-1.6)

*Represents a (three-way) tie for the largest April 2023 – May 2023 increase (6+) of any station from these 12 PPM-markets

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.4 – 7.1, +.7, third to second   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 5.3 – 5.8, +.5, fourth to fifth

Public Radio News/Talk: Ohio State University’s WOSU 4.9 – 4.3, -.6, eighth to ninth

Number One 6+: iHeartMedia country WCOL, seventh straight month, 9.2 – 10.2, +1.0

Largest 6+ April 2023 – May 2023 Increase: country WCOL and classic rock WLVQ (+1.0)

Largest 6+ April 2023 – May 2023 Decrease: classic hits-oldies WNND (-.8)

Up next: May 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. 

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Round Three of April PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s April 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s April 2023 sweep covered March 30 – April 26. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In San Antonio, Alpha Media’s news/talk owned KTSA is unchanged at a 3.6 share (weekly, 6+ AQH share), but rises to the #10 rank, while iHeartMedia’s crosstown news/talk WOAI also remains steady at a 3.4 share and moves up to the #12 rank. iHeartMedia’s KFBK-AM/FM, Sacramento is steady with a 9.4 share that keeps it ranked #1, while sister news/talk KSTE-AM falls half a share for a 3.7 share finish good for the #9 rank. In Salt Lake City, Bonneville’s news/talk KSL-FM adds 1.4 shares to finish the survey with a 6.5 share and shoots up to the #2 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM tack on two-tenths for a 5.0 share and remains ranked  #6. See Mike Kinosian’s complete Ratings Takeaways here.

Ratings Takeaways

April 2023 PPM Ratings Takeaways – Part Three

imApril 2023 PPM Data – Information for the April 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s April 2023 sweep covered March 30 – April 26.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2023 – April 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.7 – 5.3, -.4, anchored in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 2.4 – 1.7, -.7, #16 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.4 – 7.5, +.1, remains at #3

KOPB’s internet stream steady at 2.0, #20 to #19

Number One 6+: iHeartMedia adult contemporary KKCW, second straight month, 10.2 – 10.4, +.2

Largest 6+ March 2023 – April 2023  Increase: country KWJJ (+1.2)

Largest 6+ March 2023 – April 2023  Decrease: news/talk KEX and jazz KMHD’s internet stream (-.7)

CHARLOTTE

News/Talk: Urban One-owned WBT-AM/FM “Charlotte’s News Talk” flat at 5.2, fourth to fifth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.6 – 2.0, -.6, repeats at #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.8 – 3.7, -.1, #11 to #10

South Carolina Educational Television Commission-owned WNSC .5 – .7, +.2 #21 to #20

Number One 6+: Beasley Media Group urban AC WBAV, fourth straight month, 7.9 – 8.7, +.8

Largest 6+ March 2023 – April 2023  Increase: urban-rhythmic oldies WOSF (+1.3)

Largest 6+ March 2023 – April 2023  Decrease: hot AC WLNK (-1.0)

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” unchanged at 3.6,  #13 to #10

iHeartMedia’s WOAI “News Radio 1200” (Spurs) steady at 3.4, #14 to #12

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.8 – 2.0, +.2, repeats at #18

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, fourth consecutive month, 7.8 – 8.3, +.5

Largest 6+ March 2023 – April 2023  Increase: adult contemporary KQXT (+1.3)

Largest 6+ March 2023 – April 2023  Decrease: rhythmic hot AC KVBH (-1.0)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” steady at 9.4, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.2 – 3.7, -.5, sixth to ninth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.3 – 1.7, +.4, #19 to #17

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.5 – 3.1, -.4, #10 to #12

Number One 6+: news/talk KFBK-AM & KFBK-FM, fourth month in succession, steady at 9.4

Largest 6+ March 2023 – April 2023  Increase: urban-rhythmic oldies KHYL (+1.0)

Largest 6+ March 2023 – April 2023  Decrease: classical KXPR (-.6)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.5 – 3.8, +.3, #13 to #11

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.8 – 7.1 +.3, anchored in fourth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.9 – 4.0, +.1, #12 to #9

Number One 6+: iHeartMedia classic hits-oldies WWSW, fifth month in a row, 10.8 – 10.1, -.7

Largest 6+ March 2023 – April 2023  Increase: CHR WKST and hot AC WLTJ (+.6)

Largest 6+ March 2023 – April 2023  Decrease: country WDSY (-.8)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.1 – 6.5, +1.4, fourth to second

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.8 – 5.0, +.2, repeats in sixth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.3 – 3.0, -.3, #11 to #14

Number One 6+: Bonneville adult contemporary KSFI, sixth straight month, 12.0 – 11.9, -.1

Largest 6+ March 2023 – April 2023  Increase: news/talk KSL (+1.4)

Largest 6+ March 2023 – April 2023  Decrease: country KSOP-FM (-1.5)

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 2.0 – 1.8, -.2, #19 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, seventh successive month, 10.0 – 11.2, +1.2

Largest 6+ March 2023 – April 2023  Increase: CHR KLUC (+1.6)

Largest 6+ March 2023 – April 2023  Decrease: Spanish contemporary KRGT  (-.8)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.0 – 5.1, +.1, locked in eighth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” 3.7 – 3.5, -.2, repeats at #11

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) .4 – .7, +.3, #21 to #20

Public Radio News/Talk: Community Connections-owned WMFE 2.1 – 2.2, +.1, #16 to #14

Number One 6+: Cox Media Group classic rock WMMO, first month, 6.3 – 9.4, +3.1

Largest 6+ March 2023 – April 2023  Increase: classic rock WMMO (+3.1)*

Largest 6+ March 2023 – April 2023  Decrease: urban contemporary WTKS-HD2 (-1.5)

*Represents the largest March 2023 – April 2023  increase (6+) of any station from all 36 PPM-markets analyzed thus far

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 11.1 – 11.6, +.5, #1

cluster-mate WKRC “55 KRC The Talk Station” 3.3 – 3.5, +.2, #11 to #9

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.4 – 4.9, +.5, seventh to sixth

Number One 6+: news/talk WLW, 15th consecutive month, 11.1 – 11.6, +.5

Largest 6+ March 2023 – April 2023  Increase: rock WEBN (+.7)

Largest 6+ March 2023 – April 2023  Decrease: rhythmic hot AC WREW (-.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers, Guardians) 5.2 – 6.6, +1.4, tenth to sixth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.8 – 4.4, -4, #11 to #10

WKRK’s internet stream flat at 1.1, remains at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.7 – 6.0, +.3 eighth to ninth

Number One 6+: iHeartMedia classic hits-oldies WMJI, sixth month in a row, unchanged at 10.0

Largest 6+ March 2023 – April 2023  Increase: rock WMMS (+1.9)

Largest 6+ March 2023 – April 2023  Decrease: urban contemporary WENZ (-3.1)**

**Represents the largest March 2023 – April 2023  decrease (6+) of any station from all 36 PPM-markets analyzed thus far

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.4 – 4.6, +.2, repeats in ninth-place

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.3, +.1, stays at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.1 – 3.2, +1.1, #16 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 5.0 – 4.6, -.4, fifth to ninth

Number One 6+: Cumulus Media classic rock KCFX, first month, 7.8 – 8.5, +.7

Largest 6+ March 2023 – April 2023  Increase: sports talk KCSP (+1.1)

Largest 6+ March 2023 – April 2023  Decrease: classic hits-oldies KCMO-FM’s internet stream (-.9)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.0 – 6.4, +.4, sixth to third   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 6.2 – 5.3, -.9, repeats in fourth-place

Public Radio News/Talk: Ohio State University’s WOSU 6.2 – 4.9, -1.3, fourth to eighth

Number One 6+: iHeartMedia country WCOL, sixth straight month, 9.5 – 9.2, -.3

Largest 6+ March 2023 – April 2023  Increase: rock WRKZ (+1.0)

Largest 6+ March 2023 – April 2023  Decrease: classic rock WLVQ and public radio news/talk WOSU (-1.3)

Up next: April 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Attracting Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Reaching younger listeners requires a combination of topics, pacing, and production values. As a consultant, when launching talk stations the client had an opportunity to identify the target demo.  Based on their target, the station was built to own that demo.  To attract a specific target, they followed these steps:

— Identify the target listener: sex, age, preferences and which stations are they currently listening to?

— Commit to attract the specific listener 24/7. A music station can’t win if it plays Taylor Swift in the morning and Pavarotti at night. Consistency of all format elements delivers a consistent audience profile.

— Topics. From experience, younger listeners have no time for theoretical discussions of politics or the contents of the op-ed page. Any op-ed page. Topics must be based on urgent, current eye-level aspects of a younger person’s life in order to attract them to a radio show. On “Sterling On Sunday” I mentioned that my 14-year-old daughter was going into the slime business. That was followed by 10 lines lit of 30-year-old fathers who were coaching their 14-year-olds on managing a – slime business!

Respect that whatever topic the target listener cares about is an important, serious topic. 

— Production. The competition for younger listeners are music stations. The production on your station should be as good or better than any music station. That means, no stale promos, they have to be freshened every day, or every hour.

— Pace. Match the pace of the life of your target listener. If you want to reach a 30-year-old (and you can), remember that they have to drop off the kids at school, get milk, take the back way to get to work on time and make that call to the dentist – all between a given moment and your next weather report. Kudos to Bill Wills morning host on WTAM, Cleveland who delivers a fast-fast-paced show – worth a listen.

When taking phone calls, screen them for age. Let the caller say one thing and then bye. The more calls you take the more calls you’ll get. The shorter the calls, the younger the callers will be. And PLEASE do not thank callers for “holding on.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Rounds Three and Four of March PPMs Released

Rounds three and four of Nielsen Audio’s March 2023 PPM survey have been released for 24 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2023 sweep covered March 2 – March 29. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from these markets. In Portland, Alpha Media news/talk KXL-FM falls 1.3 shares to a 5.7 share (weekly, 6+ AQH share) but stays in the #4 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips a full share for a 2.4 share finish that leaves it ranked #16. Bonneville’s Salt Lake City news/talk KSL-AM/FM adds one-tenth for a 5.1 finish that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM dips three-tenths to finish the survey with a 4.8 share good for the #6 rank. And in Milwaukee, iHeartMedia news/talk WISN falls one-tenth to a 9.7 share that leaves it ranked #2, while Good Karma Brands’ news/talk WTMJ rises four-tenths for a 7.4 share repeating in the #4 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Ratings Takeaways

March 2023 PPM Ratings Takeaways — Rounds 3 and 4

March 2023 PPM Data – Information for the March 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, Columbus, Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s March 2023 sweep covered March 2 – March 29.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are February 2023 – March 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.0 – 5.7, -1.3, locked in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 3.4 – 2.4, -1.0, #9 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 7.4, +.2, repeats at #3

KOPB’s internet stream 1.3 – 2.0, +.7, #21 to #20

Number One 6+: iHeartMedia adult contemporary KKCW, first month, 8.7 – 10.2, +1.5

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KKCW (+1.5)

Largest 6+ February 2023 – March 2023 Decrease: news/talk KXL and triple A KINK (-1.3)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 5.5 – 5.2, -.3, remains in fourth-place

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.0 – 2.6, +.6, #15 to #16

Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.8, +.3, #13 to #11

Number One 6+: Beasley Media Group urban AC WBAV, third straight month, 8.7 – 7.9, -.8

Largest 6+ February 2023 – March 2023 Increase: gospel WPZS (+.9)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WRFX (-.9)

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.7 – 3.6, -.1, #10 to #13

iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.3 – 3.4, +.1, continues at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.8, -.2, #15 to #18

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, third consecutive month, 8.9 – 7.8, -1.1

Largest 6+ February 2023 – March 2023 Increase: country KCYY (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies KONO-FM (-1.1)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.5 – 9.4, -.1, #1

KFBK-AM & KFBK-FM cluster-mate KSTE-AM “Talk 650” 4.7 – 4.2, -.5, fifth to sixth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.2 – 1.3, +.1, steady at #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.8 – 3.5, -.3, ninth to tenth

Number One 6+: news/talk KFBK-AM & KFBK-FM, third month in succession, 9.5 – 9.4, -.1

Largest 6+ February 2023 – March 2023 Increase: rock KRXQ (+1.1)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary KYMX (-.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.9 – 3.5, -.4, #10 to #13

KDKA-AM’s internet stream .9 – .7, -.2, flat at #20

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 6.0 – 6.8 +.8, locked in fourth place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.2 – 3.9, -.3, #9 to #12

Number One 6+: iHeartMedia classic hits-oldies WWSW, fourth month in a row, 11.3 – 10.8, -.5

Largest 6+ February 2023 – March 2023 Increase: country WDSY (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WWSW and hot AC WLTJ (-.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.0 – 5.1, +.1, sixth to fourth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.1 – 4.8, -.3, fifth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.2 – 3.3, +.1, #14 to #11

Number One 6+: Bonneville adult contemporary KSFI, fifth straight month, 10.8 – 12.0, +1.2

Largest 6+ February 2023 – March 2023 Increase: adult contemporary KSFI (+1.2)

Largest 6+ February 2023 – March 2023 Decrease: hot AC KBZN (-1.2)

LAS VEGAS

News/Talk: Audacy-owned KMXB-HD3 “101.5 K-Dawn The Talk Of Las Vegas” 2.3 – 2.0, -.3, #18 to #19

KMXB-HD3 cluster-mate KXNT “News Talk 840” 1.8 – 1.7, -.1, repeats at #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.9 – 1.7, -.2, #19 to #20

Number One 6+: iHeartMedia adult contemporary KSNE, sixth successive month, 9.3 – 10.0, +.7

Largest 6+ February 2023 – March 2023 Increase: regional Mexican KLUC-HD3 (+.8)

Largest 6+ February 2023 – March 2023 Decrease: contemporary Christian KSOS and classic rock KXPT  (-.9)

Note: KDWN signed off on March 2; its news/talk programming segued to KMXB-HD3.

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.2 – 5.0, -.2, repeats in eighth-place

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.0 – 3.7, -.3, #10 to #11

WTKS cluster-mate WFLF “Orlando News Radio” .6 – .7, +.1, #22 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections-owned WMFE 2.6 – 2.1, -.5, #15 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, fifth consecutive month, 8.5 – 8.9, +.4

Largest 6+ February 2023 – March 2023 Increase: urban AC WCFB (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: country WWKA (-1.3)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 10.9 – 11.1, +.2, #1

cluster-mate WKRC “55 KRC The Talk Station” 4.1 – 3.3, -.8, #8 to #11

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.3 – 4.4, +.1, repeats in seventh-place

Number One 6+: news/talk WLW, 14th consecutive month, 10.9 – 11.1, +.2

Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WGRR (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: news/talk WKRC (-.8)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers and Guardians) 5.1 – 5.2, +.1, anchored in tenth-place

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 4.0 – 4.8, +.8, #12 to #11

WKRK’s internet stream 1.5 – 1.1, -.4, flat at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.5 – 5.7, +.2 seventh to eighth

Number One 6+: iHeartMedia classic hits-oldies WMJI, fifth month in a row, 11.1 – 10.0, -1.1

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WENZ (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WMJI (-1.1)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 4.8 – 4.4, -.4, sixth to ninth

KMBZ-FM cluster-mate KMBZ-AM “Talk 980 AM” 1.3 – 1.2, -.1, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 3.0 – 2.1, -.9, #14 to #16

Public Radio News/Talk: University of Missouri-owned KCUR 3.8 – 5.0, +1.2, ninth to fifth

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, 8.1 – 8.3, +.2

Largest 6+ February 2023 – March 2023 Increase: country KFKF (+1.3)

Largest 6+ February 2023 – March 2023 Decrease: sports talk KCSP (-.9)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.0, -.7, third to sixth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 5.8 – 6.2, +.4, fifth to fourth

Public Radio News/Talk: Ohio State University’s WOSU 7.2 – 6.2, -1.0, second to fourth

Number One 6+: iHeartMedia country WCOL, fifth straight month, 8.9 – 9.5, +.6

Largest 6+ February 2023 – March 2023 Increase: classic hits-oldies WNND (+.9)

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WOSU (-1.0)

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.5 – 5.6, +.1, fifth to fourth

News: None in the top twenty

Sports Talk: Genuine Austin Radio-owned KTXX “The Horn” steady at 1.9, #19 to #18

Public Radio News/Talk: University of Texas’ KUT 5.6 – 5.3, -.3, fourth to fifth

Number One 6+: Waterloo Media Group adult hits KBPA, third month in succession, 9.6 – 8.7, -.9

Largest 6+ February 2023 – March 2023 Increase: classic rock KLBJ-FM (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: adult hits KBPA (-.9)

 RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.0 – 8.3, +.3, anchored in the runner-up slot

News: Curtis Media Group-owned WPTF “News Radio 680” 2.4 – 2.5, +.1, #14 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.1, +.4, #13 to #11

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.4 – 7.5, +.1, repeats in third-place

Number One 6+: Urban One urban AC WFXC, third straight month, 10.5 – 9.6, -.9

Largest 6+ February 2023 – March 2023 Increase: regional Mexican WYMY (+.9)

Largest 6+ February 2023 – March 2023 Decrease: urban AC WFXC (-.9)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.0 – 8.1, +.1, third to second

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” steady at 2.9, remains at #12

iHeartMedia’s WNDE “Fox Sports 1260” .5 – .7, +.2, #19 to #18

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.8 – 4.9, +.1, eighth to seventh

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 9.2 – 9.0, -.2

Largest 6+ February 2023 – March 2023 Increase: urban contemporary WZRL (+.5)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WJJK (-1.3)

MILWAUKEE

 News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.8 – 9.7, -.1, first to second

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks and Brewers) 7.0 – 7.4, +.4, repeats in fourth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” 1.0 – 1.3, +.3, #18 to #16

Good Karma Brands-owned WKTI “ESPN Milwaukee” flat at 1.1, #15 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 3.9 – 2.1, -1.8, #11 to #15

Wisconsin Educational Communications Board’s WHAD 1.1 – 1.0, -.1, #15 to #18

Number One 6+: Saga Communications classic rock WKLH, first month, 9.2 – 10.6, +1.4

Largest 6+ February 2023 – March 2023 Increase: urban AC WJMR (+2.1)*

Largest 6+ February 2023 – March 2023 Decrease: public radio news/talk WUWM (-1.8)

*Represents the largest February 2023 – March 2023 increase (6+) of any station from these 24 PPM-markets

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.6 – 6.9, +.3, repeats in fourth-place

iHeartMedia-owned WLAC “Talk Radio 1510” 1.1 – 1.0, -.1, #18 to #20

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.4 – 4.9, +.5, eighth to sixth  

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) flat at 1.1, anchored at #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 3.0 – 2.8, -.2, continues at #12

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 14.3 – 14.7, +.4

Largest 6+ February 2023 – March 2023 Increase: country WSM-FM (+.9)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WUBT (-.5)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 4.9 – 6.0, +1.1, seventh to sixth

iHeartMedia-owned WHJJ “News Radio 920” .4 – .3, -.1, flat at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins and Celtics) 3.8 – 3.6, -.2, locked in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.5 – 2.3, -.2, #11 to #10

The internet stream of Cumulus Media’s WPRV “790 The Score” .1, #20; unlisted in February 2023

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.8 – 3.2, -.6, eighth to ninth

Rhode Island Public Radio’s WNPN 2.0 – 1.7, -.3, #13 to #14

Number One 6+: Cumulus Media adult contemporary WWLI, sixth month in succession, 8.2 – 9.8, +1.6

Largest 6+ February 2023 – March 2023 Increase: adult contemporary WWLI (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: classic hits-oldies WNBH (-1.2)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” flat at 2.6, #12 to #13

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” steady at .3, anchored at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” unchanged at 1.8, remains at #16

Sinclair’s WTAR “Sports Radio 850” flat at .3, stays at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, third straight month, 10.0 – 10.9, +.9

Largest 6+ February 2023 – March 2023 Increase: urban AC WVKL (+.9)

Largest 6+ February 2023 – March 2023 Decrease: country WGH-FM (-1.4)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.4 – 7.0 -.4, third to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.8 – 3.3, -.5, #10 to #11

Number One 6+: iHeartMedia country WQIK, first month, 9.2 – 8.7, -.5

Largest 6+ February 2023 – March 2023 Increase: rock WWJK (+.9)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WEJZ (-1.2)

 WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.9, -.2, #10 to #11

WZZR cluster-mate WJNO “News Radio 1290” 1.5 – 1.6, +.1, #13 to #12

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.0 -1.1, +.1, continues at #14

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .7 – .5, -.2, #16 to #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, #20 to #19

Public Radio News/Talk: Dade County School Board’s WLRN 2.6 – 2.1, -.5, eighth to tenth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, second straight month, 10.2 – 10.4, +.2

Largest 6+ February 2023 – March 2023 Increase: regional Mexican WLLY (+1.0)

Largest 6+ February 2023 – March 2023 Decrease: urban AC WMBX (-.9)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.9 – 5.1, +.2, locked in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.4 – 2.6, +.2, #10 to #11

University of North Carolina at Chapel Hill-owned WUNC 1.5 – 1.3, -.2, repeats at #15

Number One 6+: Audacy adult hits WSMW, third month in a row, 12.5 – 12.8, +.3

Largest 6+ February 2023 – March 2023 Increase: CHR WKZL (+.6)

Largest 6+ February 2023 – March 2023 Decrease: classic rock WKRR (-.8)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.9 – 2.3, -.6, #13 to #11

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” .4 – .2, -.2, #23 to #20

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 4.0 – 3.8, -.2, repeats in seventh-place

WFMS’ internet stream .5 – .7, +.2, #19 to #16

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.1 – 1.6, +.5, #16 to #13

Number One 6+: iHeartMedia urban AC KJMS, first month, 10.4 – 10.1, -.3

Largest 6+ February 2023 – March 2023 Increase: gospel WHAL (+.6)

Largest 6+ February 2023 – March 2023 Decrease: urban contemporary WHRK (-.8)

Note: Number one the past 15 months, Cumulus Media urban-rhythmic oldies WRBO is unlisted in March 2023

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.7 – 5.4, -.3, repeats in sixth-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.0 – 1.3, +.3, #16 to #15

WTIC-AM’s internet stream .2 – .4, +.2, #21 to #19

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.6 – 1.7, +.1, continues at #14

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.3 – 5.4, +.1, seventh to sixth

New England Public Media’s WFCR flat at .4, carries on at #19

Number One 6+: Audacy adult contemporary WRCH, 38th month in a row, 13.7 – 11.7, -2.0

Largest 6+ February 2023 – March 2023 Increase: hot AC WTIC-FM (+1.6)

Largest 6+ February 2023 – March 2023 Decrease: adult contemporary WRCH (-2.0)**

**Represents the largest February 2023 – March 2023 decrease (6+) of any station from these 24 PPM-markets

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry News

Round Three of February PPMs Released

The third of four rounds of ratings information from Nielsen Audio’s February PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s February 2023 sweep covered February 2 – March 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises four-tenths to finish with a 7.0 share (weekly, 6+ AHQ share) good for the #4 rank, while iHeartMedia’s crosstown news/talk KEX-AM also goes up four-tenths and finishes with a 3.4 share that lifts it to the #9 rank. Urban One’s news/talk WBT-AM/FM, Charlotte shoots up 1.2 shares to finish the survey with a 5.5 share that moves it from the #8 rank to #4. In San Antonio, Alpha Media’s news/talk KTSA-AM is up half a share, wrapping the survey with a 3.7 share good for the #10 rank, while iHeartMedia’s crosstown news/talk WOAI-AM falls two-tenths for a 3.3 share that sees it decline from the #9 rank to #14. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Three

February 2023 PPM Data – Information for the February 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 6.6 – 7.0, +.4, repeats in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 3.0 – 3.4, +.4, tenth to ninth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.9 – 7.2, -.7, steady at #3

Number One 6+: iHeartMedia classic hits-oldies KLTH, first month, 9.1 – 8.9, -.2

Largest 6+ January 2023 – February 2023 Increase: classical KQAC; alternative KNRK; and rhythmic CHR KXJM (+.7)

Largest 6+ January 2023 – February 2023 Decrease: adult hits KYCH (-1.6)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” 4.3 – 5.5, +1.2, eighth to fourth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 3.1 – 2.0, -1.1, #14 to #15

Public Radio News/Talk: University Radio Foundation’s WFAE 3.3 – 3.5, +.2, #12 to #13

Number One 6+: Beasley Media Group urban AC WBAV, second straight month, 8.3 – 8.7, +.4

Largest 6+ January 2023 – February 2023 Increase: news/talk WBT AM & WBT-FM (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WFNZ (-1.1)

SAN ANTONIO

News/Talk: Alpha Media-owned KTSA “Stay Connected” 3.2 – 3.7, +.5, #13 to #10

iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.5 – 3.3, -.2, #9 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.2 – 2.0, -.2, #16 to #15

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, second consecutive month, 7.2 – 8.9, +1.7

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies KONO-FM (+1.7)

Largest 6+ January 2023 – February 2023 Decrease: CHR KXXM (-1.6)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 10.9 – 9.5, -1.4, #1

cluster-mate KSTE-AM “Talk 650” 3.8 – 4.7, +.9, eighth to fifth

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.6 – 1.2, -.4, #17 to #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.9 – 3.8, -.1, seventh to ninth

Number One 6+: news/talk KFBK-AM & KFBK-FM, second month in succession, 10.9 – 9.5, -1.4

Largest 6+ January 2023 – February 2023 Increase: news/talk KSTE (+.9)

Largest 6+ January 2023 – February 2023 Decrease: news/talk KFBK-AM & KFBK-FM (-1.4)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.5 – 3.9, +.4, #12 to #10

KDKA-AM’s internet stream 1.1 – .9, -.2, #19 to #20

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 6.2 – 6.0 -.2, repeats in fourth place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 4.5 – 4.2, -.3, eighth to ninth

Number One 6+: iHeartMedia classic hits-oldies WWSW, third month in a row, 9.9 – 11.3, +1.4

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies WWSW (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: rock WDVE (-1.3)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 5.9 – 5.1, -.8, third to fifth

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.5 – 5.0, -.5, fifth to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.1 – 3.2, +.1, remains at #14

Number One 6+: Bonneville adult contemporary KSFI, fourth straight month, 9.9 – 10.8, +.9

Largest 6+ January 2023 – February 2023 Increase: hot AC KBZN (+1.1)

Largest 6+ January 2023 – February 2023 Decrease:  news/talk KNRS-AM & KNRS-FM (-.8)

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 3.0 – 2.3, -.7, #13 to #18

co-owned KXNT “News Talk 840” 1.6 – 1.8, +.2, #23 to #20

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.7 – 1.9, +.2, #20 to #19

Number One 6+: iHeartMedia adult contemporary KSNE, fifth successive month, 7.8 – 9.3, +1.5

Largest 6+ January 2023 – February 2023 Increase: adult contemporary KSNE and classic hits-oldies KKLZ (+1.5)

Largest 6+ January 2023 – February 2023 Decrease: Spanish adult hits KWID (-1.8)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.2, -.9, fifth to eighth

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.7 – 4.0, -.7, eighth to tenth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Community Connections-owned WMFE 2.4 – 2.6, +.2, #16 to #15

Number One 6+: iHeartMedia adult contemporary WMGF, fifth consecutive month, 8.2 – 8.5, +.3

Largest 6+ January 2023 – February 2023 Increase: country WWKA (+2.5)*

Largest 6+ January 2023 – February 2023 Decrease: Spanish news/talk WRSO (-1.0)

*Represents the largest January 2023 – February 2023 increase (6+) of any station from these 12 PPM-markets

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 12.3 – 10.9, -1.4, #1

cluster-mate WKRC “55 KRC The Talk Station” 3.8 – 4.1, +.3, ninth to eighth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” 3.1 – 1.4, -1.7, #11 to #20

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 4.8 – 4.3, -.5, fifth to seventh

Number One 6+: news/talk WLW, 13th consecutive month, 12.3 – 10.9, -1.4

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WRRM (+1.1)

Largest 6+ January 2023 – February 2023 Decrease:  sports talk WCKY (-1.7)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 5.0 – 5.1, +.1, repeats in tenth-place

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” 5.5 – 4.0, -1.5, #8 to #12

WKRK’s internet stream 1.6 – 1.5, -.1, #15 to #16

Public Radio News/Talk: Kent State University-owned WKSU 4.2 – 5.5, +1.3 #11 to #7

Number One 6+: iHeartMedia classic hits-oldies WMJI, fourth month in a row, steady at 11.1

Largest 6+ January 2023 – February 2023 Increase: public radio news/talk WKSU (+1.3)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WKRK (-1.5)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.6 – 4.8, +1.2, #11 to #6

Cumulus Media’s KCMO-AM “Talk Radio 710 AM” .8 – 1.3, +.5, #21 to #19

Audacy-owned KMBZ-AM “Talk 980 AM” 1.4 – 1.3, -.1, #20 to #19

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 3.2 – 3.0, -.2, #13 to #14

Public Radio News/Talk: University of Missouri-owned KCUR 4.1 – 3.8, -.3, seventh to ninth

Number One 6+: Cumulus Media classic rock KCFX, first month, 7.8 – 8.2, +.4

Largest 6+ January 2023 – February 2023 Increase: news/talk KMBZ-FM (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: alternative KCJK (-.5)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 7.0 – 6.7, -.3, fourth to third   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.7 – 5.8, -2.9, second to fifth

Public Radio News/Talk: Ohio State University’s WOSU steady at 7.2, third to second

Number One 6+: iHeartMedia country WCOL, fourth straight month, 9.5 – 8.9, -.6

Largest 6+ January 2023 – February 2023 Increase: urban contemporary WZCB-HD2 (+.6)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WBNS-FM (-2.9)**

**Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

Up next: February 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 Email Mike Kinosian at Mike.Kinosian@gmail.com. 

Industry Views

The Uniqueness of the American Radio Talk Show Host

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

WABC - Bruce MorrowTalk show talent, program directors, show producers and broadcast business decision-makers represent the core readership of this publication. Sometimes we are so close to something that we fail to see it for what it really is. That is the case of the “talk show host” in American radio. Michael Harrison refers to the often-shameless targeting of audiences as “the daily dance of affirmation.” I view the daily process of radio talk show hosting at its very core, as “the daily dance of freedom.”

Talk show hosts are a rare breed and endangered species who enjoy a unique freedom in American radio. Hosts can actually talk about whatever they want! Of course, they are subject to both the rewards and consequences of this freedom – but the process of doing a live talk show, sparked by opinion and controversy, is so spontaneous and uniquely dynamic that it cannot be controlled on a minute-to-minute level without losing the flavor that makes it so special and long-lived.

During a decade as a top-five market and network talk show host, no one has ever told me what to talk about. And for zillions of years as a programming executive prior to that, I never told a host what to talk about on their next show.

Talk hosts are granted remarkable radio freedom!  Music jocks haven’t had that freedom since the 1960s. Music jocks have to get up the courage to ask permission to merely change the order of songs on their play list. Talk show hosts “own” three or four hours a day on a significant station or stations to say whatever they wish. That’s amazing! At first that freedom was a daunting, humbling challenge for me. However, I have been guided by my experience in programming or having launched some of the world’s most successful talk stations.

Based on that experience from both sides of the mic, here’s what works: Talk can entertain a listener of any age and demographic if the host talks about the listener’s day. I talk about my day framed for a listener, one listener – water in the basement, trouble with the sister-in-law, the parent-teacher conference, more trouble with the sister-in-law, the check engine light in the car never wants to go out, life at Walmart. I talk from a place of trust.

Trust that events that poke the landscape of our lives are a very big deal. Trust that I will never find the “right” topic on any editorial page. Trust that you, dear listener, already know who you are going to vote for in any election and that this English major does not have the magic wand to change your mind. Trust that my on-air opinion must never waiver or we have no show.

Listen to talk shows and stations that reach demos under 50:  WMMS, Cleveland; KFI’s John and KenCasey Bartholomew at WBAP, Dallas; KMBZ, Kansas City; KFBK, Sacramento; the Elvis Duran Show; and streaming with Bubba the Love Sponge or Phil Hendrie. Those successful shows embrace the scope of conversation two best friends would have on the phone today. If two best friends would discuss a topic, why wouldn’t you share it on the air? If two best friends would never discuss it, why would you ever put it on the air?

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. 

Industry News

Audacy Names Chase Daniels OM for Cleveland Stations

Audacy announces that programming pro Chase Daniels is the new operations manager for the Cleveland station group that includes sports talk WKRK-FM “92.3 The Fan” and four music stations. Daniels moves toAudacy - WOLX-FM Cleveland from the company’s Madison, Wisconsin cluster where he served in a similar role. He takes over for Dave Popovich, who recently retired. Audacy Cleveland SVP and market manager Tom Herschel says, “Having Chase join us from our stations in Madison is a testament to the depth of talent at Audacy and the work he’s done there. We couldn’t be more pleased to welcome Chase to Cleveland.”

Industry News

Round Three of January PPMs Released

Barry Farber - usedThe third of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises six-tenths to finish the survey with a 6.6 share (weekly, 6+ AQH share) that lifts it to the #4 rank, while iHeartMedia’s crosstown news/talk KEX is up eight-tenths for a 3.0 share finish good for the #10 rank. Urban One’s news/talk WBT-AM/FM, Charlotte adds six-tenths to finish the sweep with a 4.3 share that boosts it to the #8 rank. In San Antonio, iHeartMedia’s news/talk WOAI rises nine-tenths for a 3.5 share finish that puts it in the #9 position, while Alpha Media’s crosstown news/talk KTSA adds seven-tenths to finish with a 3.2 share good for the #13 rank. iHeartMedia’s news/talk KNRS-AM/FM, Salt Lake City grows 1.5 shares to finish with a 5.9 share that lifts it to the #3 rank, while Bonneville’s crosstown news/talk KSL-AM/FM rises nine-tenths to finish the survey with a 5.5 share as it remains ranked #5. See Mike Kinosian’s complete Ratings Takeaways here.

Features

January 2023 PPM Ratings Takeaways – Part Three

Barry Farber - usedJanuary 2023 PPM Data – Information for the January 2023 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s January 2023 sweep covered January 5 – February 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are “Holiday” 2022 – January 2023 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 6.0 – 6.6, +.6, fifth to fourth

iHeartMedia-owned KEX “News Radio 1190” 2.2 – 3.0, +.8, #16 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.7 – 7.9, +1.2, repeats in third-place and KOPB’s internet stream 1.4 – 1.7, +.3, continues at #20

Number One 6+: iHeartMedia adult contemporary KKCW, third month in a row, 16.7 – 9.2, -7.5

Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A KINK (+1.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KKCW (-7.5)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 3.7 – 4.3, +.6, tenth to eighth

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.8 – 3.1, +.3, #13 to #14

Public Radio News/Talk: University Radio Foundation’s WFAE 3.5 – 3.3, -.2, flat at #12

South Carolina Educational Television Commission-owned WNSC .3 – .6, +.3 steady at #19

Number One 6+: Beasley Media Group urban AC WBAV, first month, 7.4 – 8.3, +.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban AC WBAV and urban-rhythmic oldies WOSF (+.9)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WKQC (-4.4)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 2.6 – 3.5, +.9, #13 to #9

Alpha Media-owned KTSA “Stay Connected” 2.5 – 3.2, +.7, #14 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 1.7 – 2.2, +.5, #19 to #16

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, first month, 8.1 – 7.2, -.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: CHR KXXM (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KQXT (-8.5)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.8 – 10.9, +2.1, second to first and cluster-mate KSTE-AM “Talk 650” 3.2 – 3.8, +.6, repeats in eighth-place

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) 1.5 – 1.6, +.1, #19 to #17

Public Radio News/Talk: Capital Public Radio-owned KXJZ 2.9 – 3.9, +1.0, #12 to #7

Number One 6+: news/talk KFBK-AM & KFBK-FM, first month, 8.8 – 10.9, +2.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk KFBK-AM & KFBK-FM (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KYMX (-7.7)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 2.8 – 3.5, +.7, #13 to #12 and KDKA-AM’s internet stream .7 – 1.1, +.4, repeats at #19

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.4 – 6.2, +.8, fifth to fourth and KDKA-FM’s internet stream .5 – .6, +.1, #21 to #20

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.1 – 4.5, +1.4, #11 to #8

Number One 6+: iHeartMedia classic hits-oldies WWSW, second month in a row, 13.3 – 9.9, -3.4

Largest 6+ “Holiday” 2022 – January 2023 Increase: adult hits WRRK (+2.2)*

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WSHH (-4.5)

*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 4.4 – 5.9, +1.5, sixth to third

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 4.6 – 5.5, +.9, repeats in fifth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.1 – 3.1, +1.0, #17 to #14

Number One 6+: Bonneville adult contemporary KSFI, third straight month, 20.0 – 9.9, -10.1

Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative KXRK (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease:  adult contemporary KSFI (-10.1)**

**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 2.3 – 3.0, +.7, #16 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Nevada Public Radio’s KNPR 1.4 – 1.7, +.3, #22 to #20

Number One 6+: iHeartMedia adult contemporary KSNE, fourth successive month, 14.1 – 7.8, -6.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KYLI (+1.3)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KSNE (-6.3)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.1 – 6.1, +1.0, seventh to fifth

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.6 – 4.7, +.1, repeats in eighth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) .9 – 1.2, +.3, #20 to #18

Public Radio News/Talk: Community Connections-owned WMFE 1.6 – 2.4, +.8, #17 to #16

Number One 6+: iHeartMedia adult contemporary WMGF, fourth consecutive month, 13.1 – 8.2, -4.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: alternative WQMP (+1.8)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WMGF (-4.9)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.7 – 12.3, +1.6, #1 and cluster-mate WKRC “55 KRC The Talk Station” 2.8 – 3.8, +1.0, #13 to #9

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 2.6 – 3.1, +.5, #14 to #11

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.0 – 4.8, -.2, sixth to fifth

Number One 6+: news/talk WLW, 12th consecutive month, 10.7 – 12.3, +1.6

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WLW (+1.6)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WRRM (-4.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.6 – 5.0, +.4, eighth to tenth

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.0 – 5.5, -.5, sixth to eighth and WKRK’s internet stream 1.2 – 1.6, +.4, #16 to #15

Public Radio News/Talk: Kent State University-owned WKSU flat at 4.2, repeats at #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, third month in a row, 14.1 – 11.1, -3.0

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary WENZ (+2.1)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WDOK (-3.7)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.2 – 3.6, +.4, remains at #11 and cluster-mate KMBZ-AM “Talk 980 AM” flat at 1.4, locked at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.5 – 3.2, +.7, #15 to #13

Public Radio News/Talk: University of Missouri-owned KCUR 4.4 – 4.1, -.3, sixth to seventh

Number One 6+: Cumulus Media classic hits-oldies KCMO-FM, first month, flat at 7.9

Largest 6+ “Holiday” 2022 – January 2023 Increase: urban contemporary KPRS (+1.2)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KCKC (-4.4)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 5.3 – 7.0, +1.7, eighth to fourth   

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 8.0 – 8.7, +.7, anchored in the runner-up slot

Public Radio News/Talk: Ohio State University’s WOSU 5.9 – 7.2, +1.3, seventh to third

Number One 6+: iHeartMedia country WCOL, third straight month, 9.2 – 9.5, +.3

Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WTVN (+1.7)

Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult hits WODC (-3.0)

Up next: January 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

Good Egg Promotion

Propose Day - Marriage proposal

Consultant Holland Cooke cites a very clever radio promotion that ties into inflation and the rising cost of eggs. The wholesale price of a dozen eggs has more than quadrupled as the U.S. Department of Agriculture reports that avian influenza has killed nearly 40 million chickens, some 5% of the U.S. flock.  Cooke says, “Applause to WKXY, Cleveland MS owner Larry Fuss, whose station is giving away…EGGS! Text-to-win.”  Cooke adds, “HOW cool was this idea? WCBS, New York reported it in morning drive. Tip: Rip-off this bit ASAP! #MakeRadioFUNagain.”

Front Page News Industry News

Thursday, November 3, 2022

Urban One Net Revenue Up 8.9% in Q3 of 2022. The company issues its third quarter 2022 financial data and reports net revenue of approximately $121.4 million, an increase of 8.9% from the same period in 2021. Urban One reports net income of approximately $4.2 million compared to the net income of $13.9 million it reported in the third quarter of 2021. The company says broadcast and digital operating income was approximately $50.8 million, an increase of 3.5% over the same period in 2021. Urban One CEO and president Alfred C. Liggins, III says, “Q3 was another very solid quarter, during which we grew both revenues and Adjusted EBITDA. Following a soft July for radio advertising, August and September rebounded and we finished the quarter +1.4% on a same station basis, and -1.3% excluding political. Same station radio pacings for Q4 excluding digital are currently +16.0% including political and +0.1% excluding political. Layering in the recent Indianapolis acquisition should push radio revenues to a double-digit percentage increase for Q4. Political spending has steadily gathered momentum, and we anticipate net political advertising revenues to be between $12-$13 million, of which radio is $9-$10 million, which is significantly ahead of both our budget and the 2018 cycle. Our cable TV business had another successful broadcast upfront season, and we were able to increase both our CPM’s and total dollars committed. Our Digital segment posted growth of approximately 40% in both revenue and Adjusted EBITDA as demand for our audience and digital products remained strong. Our liquidity and leverage profile remained robust, and we continued to opportunistically repurchase our 7.375% bonds in the open market.”

Saga Communications’ Third Quarter 2022 Net Revenue Rises 3.9%. Third quarter 2022 financial results for Saga Communications, Inc. reveal net revenue of $30 million – and increase of 3.9% over the same period in 2021. Station operating expense increased 2.8% for the quarter to $22.3 million compared to the same period last year. For Q3 of this year, station operating income increased 4.1% to $8.9 million, and operating income was $1.1 million compared to $4.6 million for the same quarter last year. Free cash flow was $1.6 million for the quarter compared to $4.0 million for the same period last year. Saga reports a net loss of $104,000 for the quarter compared to net income of $3.5 million for the third quarter last year. The company says, “Despite strong underlying performance the results were impacted by one-time payments related to the passing of our founder Ed Christian. As a result, the company is required to make several payments to his estate as outlined in his employment agreement. These expenses were accrued as of September 30, 2022 increasing the reported corporate general and administrative expense line item by $3.8 million for both the quarter and nine-month period ended September 30, 2022. Without these expenses operating income would have increased 5.8% to $4.9 million, free cash flow would have increased 36.5% to $5.4 million and net income would have increased 7.9% to $3.7 million.” Saga’s balance sheet reflects $58.3 million in cash and short-term investments as of September 30, 2022 and $45.3 million as of October 31, 2022.

Round Three of October PPMs Released. The third of four rounds of ratings data from Nielsen Audio’s October 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s October 2022 sweep covered September 15 – October 12. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM drops 1.1 shares to finish with a 7.3 share (6+, weekly AQH share) but remains ranked #4 in the market, while iHeartMedia’s crosstown news/talk KEX adds four-tenths to wrap the survey with a 3.9 share that lifts it to the #9 rank. iHeartMedia’s news/talk WOAI, San Antonio stays ranked #10 after dipping three-tenths for a 3.6 share, while Alpha Media’s crosstown news/talk KTSA sheds one-tenth for a 3.3 share finish and falls to the #12 rank in the market. In Salt Lake City, iHeartMedia’s news/talk KNRS-AM/FM puts up seven-tenths for a 12.3 share that cements its #1 rank as Bonneville’s crosstown news/talk KSL-AM/FM adds six-tenths for a 7.3 share finish that puts it in the #2 slot. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first two rounds) here.

Andrew Colton to Host Mornings on WIOD, Miami. Taking over for longtime South Florida broadcasting legend Jimmy Cefalo on January 9, 2023 as host of the morning program on iHeartMedia’s WIOD “NewsRadio 610 AM” is Andrew Colton. He comes to iHeartMedia from his most recent work as CEO of Colton Legal Media Worldwide. He’s also been an award-winning national correspondent for ABC News, CBS Newspath, and hosted the nationally syndicated “Wall Street Journal This Morning” program. Cefalo will continue to provide commentary on WIOD as well as his role as play-by-play announcer for the Miami Dolphins. “South Florida First News with Andrew Colton” will include veteran news anchor Nathalie Rodriguez, William Althoff with more news and sports, Doug Lindsay with traffic and the Weather Channel’s Ray Stagich. Vice president of news and AM programming Florida Region and iHeartMedia NTS brand coordinator Grace Blazer says, “Jimmy and Andrew both share a passion for news, information, commonsense, and our South Florida lifestyle. We are excited and fortunate to have Andrew Colton continue WIOD’s spoken-word tradition and digital expansion.”

Philadelphia Sports Radio Broadcasters Honored with Hall of Fame Inductions. Two Audacy Philadelphia sports radio personalities are being recognized for their contributions to the Philadelphia sports media landscape. Longtime WIP radio host Howard Eskin is being inducted into the Philadelphia Sports Hall of Fame on November 3. Eskin says, “It’s an honor to be selected and to be in such great company – really overwhelming. They say do what you love and you’ll never work a day in your life. As hard as I work, I have to admit, it is a labor of love.” Al Morganti, co-host of WIP’s morning show, is being honored by the Hockey Hall of Fame and will receive the Elmer Ferguson Memorial Award for excellence in hockey journalism. Morganti comments, “It’s the honor of a lifetime to be inducted in the Hockey Hall of Fame, and a huge part of any success I have had is because of the fans of Philadelphia. Having been on WIP for so many years and working at the Philadelphia Inquirer, I can attest that the emotional investment Philadelphia fans make to their teams makes everyone raise their game. Thank you!”

TALKERS News Notes. Legendary college basketball coach Mike Krzyzewski and SiriusXM ink a multi-year agreement for Krzyzewski to continue hosting his exclusive weekly SiriusXM show, “Basketball and Beyond with Coach K.” Krzyzewski has been hosting the show since 2005 and today (11/3) the first episode of the show’s 18th season drops. Krzyzewski says, “This will be the first fall in nearly 50 years that I’m not on the sidelines, and I’m so pleased to extend my long relationship with SiriusXM and continue hosting ‘Basketball and Beyond.’ Having the creative freedom to do a really unique show has been incredibly important and rewarding to me. I can be a part of the national conversation on basketball, while also exploring interesting topics with a variety of guests who make an impact far beyond the basketball court.”…..Red Apple Audio Networks announces it is signing 17 stations to its affiliate roster, including 11 Saga Communications stations. The newly added stations are carrying shows hosted by Larry Kudlow, Rudy Giuliani, and Judge Jeanine Pirro, as well as Frank Morano, host of “The Other Side of Midnight.”…..Compass Media Networks partners with Wisebuddah and its sister company imager – European providers of sonic branding, radio imaging and jingles. The London-based companies currently curate the sound of BBC Radio 1, BBC Radio 2, Bauer Media and Virgin Radio alongside dozens of radio stations (iHeartMedia, Alpha Media Group) in the United States.

Midterms/Trump in 2024, The Economy/Fed Rate Hike, Elon Musk’s Twitter, Russia-Ukraine War, and Pelosi Attack Aftermath Among Top News/Talk Stories Yesterday (11/2). The campaigning ahead of the November 8 midterm elections and expectations that former President Donald Trump will announce his 2024 presidential campaign shortly thereafter; the state of the U.S. economy and the Fed’s decision to hike interest rates again; the spate of celebs claiming they are leaving Twitter as a result of Elon Musk’s taking ownership of the social media platform; Russia’s war on Ukraine and its relationship with Iran, North Korea and China; and the conspiracy theories surrounding the attack on Paul Pelosi were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.