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December 2021 PPM Ratings Takeaways – Part Three

| January 3, 2022

December 2021 PPM Data – Information for the December 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s December 2021 sweep covered November 11 – December 8.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are November 2021 – December 2021 (6+).

 

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” flat at 7.1, second to fourth

iHeartMedia-owned KEX “News Radio 1190” 3.1 – 2.5, -.6, unchanged at #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.9 – 7.2, +.3, fourth to third and KOPB’s internet stream steady at 2.2, #19 to #17

Number One 6+: iHeartMedia adult contemporary KKCW, first month, 7.1 – 12.4, +5.3

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KKCW (+5.3)

Largest 6+ November 2021 – December 2021 Decrease: hot AC KRSK (-.8)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 4.5 – 3.8, -.7, #8 to #11

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” (Hornets) 1.0 – 1.1, +.1, remains at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 4.1 – 4.3, +.2, tenth to ninth

South Carolina Educational Television Commission’s WNSC steady at .5, locked at #20

Number One 6+: Beasley Media Group adult contemporary WKQC, first month, 5.0 – 8.8, +3.8

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WKQC (+3.8)

Largest 6+ November 2021 – December 2021 Decrease: classical WDAV (-.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 4.3 – 4.2, -.1, tenth to eighth

Alpha Media-owned KTSA “Stay Connected” 2.1 – 2.2, +.1, #16 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.3 – 3.1, -.2, #13 to #12

Number One 6+: iHeartMedia adult contemporary KQXT, first month, 5.9 – 10.8, +4.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KQXT (+4.9)

Largest 6+ November 2021 – December 2021 Decrease: classic hits-oldies KONO-FM (-1.8)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.1 – 7.3, -1.8, first to third and cluster-mate KSTE “Talk 650” 2.7 – 2.9, +.2, #14 to #12

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” 1.0 – .9, -.1, #18 to #19

Public Radio News/Talk: Capital Public Radio’s KXJZ 4.9 – 4.5, -.4, seventh to eighth

Number One 6+: Audacy classic rock KSEG, first month, 8.3 – 10.2, +1.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KYMX (+3.1)

Largest 6+ November 2021 – December 2021 Decrease: adult contemporary KBEB (-2.2)*

*Represents the largest November 2021 – December 2021 decrease (6+) of any station from these 12 PPM-markets

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.1 – 3.7, -.4, remains in ninth-place

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 8.7 – 7.8, -.9, stays at #4

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.3 – 2.7, -.6, #11 to #13

Number One 6+: iHeartMedia classic hits-oldies WWSW, first month, 8.9 – 11.1, +2.2

Largest 6+ November 2021 – December 2021 Increase:  adult contemporary WSHH (+2.5)

Largest 6+ November 2021 – December 2021 Decrease: sports talk KDKA-FM (-.9)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 7.2 – 7.1, -.1, anchored in second-place

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 7.5 – 6.0, -1.5, first to fifth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER steady at 4.1, repeats at #8

Number One 6+: Bonneville adult contemporary KSFI, first month, 5.5 – 10.9, +5.4

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KSFI (+5.4)

Largest 6+ November 2021 – December 2021 Decrease: news/talk KSL (-1.5)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” 1.9 – 1.8, -.1, #21 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, first month, 6.0 – 13.1, +7.1

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KSNE (+7.1)**

Largest 6+ November 2021 – December 2021 Decrease: contemporary Christian KSOS (-2.1)

**Represents the largest November 2021 – December 2021 increase (6+) of any station from these 12 PPM-markets

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.6 – 5.3, -.3, seventh to eighth

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.1 – 1.9, -.2, flat at #16

iHeartMedia’s WFLF “Orlando News Radio” 1.8 – 1.3, -.5, #18 to #19

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” (Magic) 2.3 – 2.2, -.1, #15 to #14

Public Radio News/Talk: Community Connections’ WMFE 2.5 – 1.7, -.8, #13 to #17

Number One 6+: iHeartMedia adult contemporary WMGF, first month, 6.1 – 12.0, +5.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WMGF (+5.9)

Largest 6+ November 2021 – December 2021 Decrease: rock WJRR (-1.5)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 11.8 – 10.2, -1.6, flat at #2 and cluster-mate WKRC “55 KRC The Talk Station” 5.8 – 5.2, -.6, fourth to sixth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) locked at 1.4, repeats at #17

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU steady at 3.9, tenth to eighth

Number One 6+: Cumulus Media classic hits-oldies WGRR second month in a row, 12.3 – 11.0, -1.3

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WRRM (+1.8)

Largest 6+ November 2021 – December 2021 Decrease: news/talk WLW (-1.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.7 – 4.0, -.7, stays in ninth-place

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” unchanged at .2, #18 to #20

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 5.5 – 4.6, -.9, seventh to eighth and WKRK’s internet steam debuts with a 1.5, #14

Public Radio News/Talk: Ideastream-owned WCPN steady at 2.6, #13 to #12

Kent State University’s WKSU 1.3 – 1.1, -.2, #15 to #17

Number One 6+: Audacy adult contemporary WDOK first month, 9.8 – 10.4, +.6

Largest 6+ November 2021 – December 2021 Increase:  iHeartMedia classic hits-oldies WMJI (+1.4)

Largest 6+ November 2021 – December 2021 Decrease: sports talk WKRK (-.9)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 5.0 – 4.6, -.4, seventh to sixth

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.1 – 2.3, +.2, remains at #16

Public Radio News/Talk: University of Missouri-owned KCUR 6.6 – 6.1, -.5, continues in third-place

Number One 6+: Cumulus Media classic rock KCFX, third consecutive month, 8.9 – 9.7, +.8

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KCKC (+3.4)

Largest 6+ November 2021 – December 2021 Decrease: country WDAF (-1.6)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.5, -.2, remains in fourth-place

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .2 – .1, -.1, locked at #19

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.6 – 10.3, +.7, #1 and cluster-mate WBNS-AM “ESPN 1460 AM” .6 – .5, -.1, #16 to #18

Public Radio News/Talk: Ohio State University’s WOSU 6.2 – 6.5, +.3, sixth to fourth

Number One 6+: sports talk WBNS-FM, fourth successive month, 9.6 – 10.3, +.7

Largest 6+ November 2021 – December 2021 Increase: adult hits WODC (+2.1)

Largest 6+ November 2021 – December 2021 Decrease: classic rock WLVQ (-1.2)

 

Up next: December 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Monday, December 6, 2021

| December 6, 2021

Monday Memo: Humans’ Hubris. With “data now undeniable” about two super-human threats, media continue sending mixed messages instead of what consultant Holland Cooke calls “survival information.” And in this week’s column, he blames corporate cost cuts for confusion broadcasters are causing, and suggests how stations can “earn a reputation, get quoted, drive clicks, and sell sponsorships.” Read it here.

 

Pending Business: Inspect What You Expect. Radio sales pro Steve Lapa says that to “inspect what you expect” is “still one of the foundations of sales, sales management, and beyond. How about in your personal sales work? Do you inspect what you expect of yourself?” In today’s column, Lapa shares a quick study guide in how the “better-change-more” system works. Read it here.

Round Three of November PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s November 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s November 2021 sweep covered October 14 – November 10. Today, TALKERS magazine managing editor Mike Kinosian presents his Rating Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM soars to the #2 rank after climbing 1.6 share for a 7.1 share (weekly, 6+ AQH share) finish while iHeartMedia’s crosstown news/talk KEX is flat at a 3.1 share but falls to the #16 rank. Radio One’s news/talk WBT-AM/FM, Charlotte is up six-tenths for a 4.5 share finish and climbs to the #8 rank. iHeartMedia’s news/talk KFBK-AM/FM, Sacramento continues in the #1 rank after tacking on five-tenths for a 9.1 share finish. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM remains in the #1 spot even though it shed 2.4 shares for a 7.5 share finish while iHeartMedia’s crosstown news/talk KNRS-AM/FM added four-tenths for a 7.2 share good for the #2 rank. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first two rounds) here.

Amy Crossman to Lead ESPN Cleveland. Sales and management pro Amy Crossman is promoted to market manager for Good Karma Brands’ ESPN Cleveland, taking over for Sam Pines who rises to SVP within the organization. Crossman most recently served as director of sales & marketing. In this new role, Crossman will oversee all content, marketing, and sales strategy for ESPN Cleveland and The Land on Demand. She says, “I appreciate the trust Sam Pines and the Good Karma Brands’ leadership team has put in me to lead and continue to grow a legacy brand. ESPN Cleveland has a passionate fanbase, loyal advertising partners and a dedicated team that we will continue to build in 2021 and beyond.” Pines says, “Amy embodies Good Karm Brands’ core values and takes a marketing first approach for our fans, advertising partners and teammates. She directly impacted our growth during a difficult and unique two years. I am excited for the future of ESPN Cleveland and our continued growth with Amy as Market Manager.”

Third Annual Podcast Super Listener Study Results to Be Revealed. On December 15, the results of the third annual Super Listeners study will be revealed during a webinar from Edison Research, iHeartMedia and Ad Results Media. The press release states that “Super Listeners” listen to five or more hours of podcasts weekly and are the people most likely to hear podcasting ads, and to have an opinion about them. Attendees will get an exclusive look at those who spend the most time listening to podcasts, their attitudes towards podcast advertising, and how they view podcasting in the greater media landscape. This year’s in-depth analysis of podcast super listeners further explores the perceptions of podcast advertising with specific insights on how super listeners feel about the number of ads in podcasts and the length of ad breaks; attitudes about host-read ads versus pre-recorded ads versus sponsorships; how podcast advertising affects intent to purchase and other brand fit measures; and ad-skipping behavior. You can register for the webinar here.

NuVoodoo: Omicron Raises Concern About COVID. According to the results of a recent NuVoodoo Media Services Quick Turn Study on Americans’ initial perceptions of the new Omicron variant of COVID-19, among people 18-64, 65% report being at least partially vaccinated for COVID-19, with nearly 1 in 5 who also report having had a booster shot. Of those surveyed who are either undecided, intend to get jabbed but haven’t yet done so, or who have no plans to get the shot, more than one-third of the study sample are still not vaccinated. Geographically, NuVoodoo found that respondents from the U.S. Midwest and South lag the rest of the country in total levels of inoculation but lead with better than 1 in 5 who do not intend to get vaccinated. NuVoodoo president Carolyn Gilbert comments, “The massive Omicron media coverage over the past few days has led to an overall increase in concern about COVID. It’s one-in-four in our sample overall, but increased concern among the vaccinated (29%) nearly doubles the concern among those who have not received their shot (17%). It may not seem intuitive based on the regional breakouts shown earlier, but increased concern since news of Omicron broke is most pronounced in the less-vaccinated South (28%), eclipsing concerns even in the highly vaccinated Northeastern U.S. (25%).” You can see more here.

COVID-19 Omicron Variant, CNN Fires Chris Cuomo, SCOTUS Abortion Arguments, Michigan School Shooting Case, January 6 Investigation, Chinese Military Aggression, Russia-Ukraine Concerns, and Bob Dole Dies Among Top News/Talk Stories Over the Weekend. The rising number of COVID-19 cases in the U.S. and the new Omicron variant; CNN fires Chris Cuomo as it investigates his role in protecting his brother, former New York Governor Andrew Cuomo; the Supreme Court’s hearing of arguments in the challenge to Mississippi’s 2018 restrictive abortion law; the twists and turns in the deadly Michigan school shooting; the House investigation into the January 6 Capitol attack and witnesses pleading “the Fifth”; China’s ongoing military build-up and aggression toward Taiwan; the concern over reports of Russian troops amassing at the Ukraine border; and former U.S. Senator and presidential candidate Bob Dole dies at 98 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

November 2021 PPM Ratings Takeaways – Part Three

| December 6, 2021

November 2021 PPM Data – Information for the November 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s November 2021 sweep covered October 14 – November 10.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are October 2021 – November 2021 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.5 – 7.1, +1.6, fourth to second

iHeartMedia-owned KEX “News Radio 1190” flat at 3.1, #13 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.8 – 6.9, -.9, second to fourth and KOPB’s internet stream 2.8 – 2.2, -.6, #17 to #19

Number One 6+: iHeartMedia classic hits-oldies KLTH, second straight month, 8.1 – 7.2, -.9

Largest 6+ October 2021 – November 2021 Increase: news/talk KXL (+1.6)*

Largest 6+ October 2021 – November 2021 Decrease (Tie): public radio news/talk KOPB and classic hits-oldies KLTH (-.9)

*Represents the largest October 2021 – November 2021 increase (6+) of any station from these 12 PPM-markets

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 3.9 – 4.5, +.6, #11 to #8

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” (Hornets) flat at 1.0, continues at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 3.8 – 4.1, +.3, #12 to #10

South Carolina Educational Television Commission’s WNSC .7 – .5, -.2, remains at #20

Number One 6+: iHeartMedia country WKKT, first month, 6.4 – 6.9, +.5

Largest 6+ October 2021 – November 2021 Increase: classical WDAV (+1.0)

Largest 6+ October 2021 – November 2021 Decrease (Tie): urban contemporary WPEG and CHR WNKS (-.5)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.8 – 4.3, +.5, repeats at #10

Alpha Media-owned KTSA “Stay Connected” 2.5 – 2.1, -.4, stays at #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.8 – 3.3, +.5, unchanged at #13

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, second successive month, 7.2 – 8.2, +1.0

Largest 6+ October 2021 – November 2021 Increase: classic hits-oldies KONO-FM (+1.0)

Largest 6+ October 2021 – November 2021 Decrease: hot AC KSMG (-1.2)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 8.6 – 9.1, +.5, #1 and cluster-mate KSTE “Talk 650” 3.2 – 2.7, -.5, #13 to #14

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” .8 – 1.0, +.2, #19 to #18

Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) .7 – .8, +.1, #21 to #20

Public Radio News/Talk: Capital Public Radio’s KXJZ 5.4 – 4.9, -.5, fifth to seventh

Number One 6+: news/talk KFBK AM & KFBK-FM, fifth straight month, 8.6 – 9.1, +.5

Largest 6+ October 2021 – November 2021 Increase: adult contemporary KBEB (+1.0)

Largest 6+ October 2021 – November 2021 Decrease (Tie): adult contemporary KYMX and urban-rhythmic oldies KHYL (-1.0)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.4 – 4.1, -.3, repeats at #9

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 8.5 – 8.7, +.2, third to fourth

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 2.9 – 3.3, +.4, #12 to #11

Number One 6+: iHeartMedia rock WDVE, sixth consecutive month, 10.8 – 9.7, -1.1

Largest 6+ October 2021 – November 2021 Increase:  alternative WXDX (+1.5)

Largest 6+ October 2021 – November 2021 Decrease: classic hits-oldies WWSW (-1.7)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio” 9.9 – 7.5, -2.4, #1

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.8 – 7.2, +.4, steady in the runner-up slot

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 3.4 – 4.1, +.7, tenth to eighth

Number One 6+: news/talk KSL, third straight month, 9.9 – 7.5, -2.4

Largest 6+ October 2021 – November 2021 Increase: CHR KZHT (+1.0)

Largest 6+ October 2021 – November 2021 Decrease: news/talk KSL (-2.4)**

**Represents the largest October 2021 – November 2021 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, second month in succession, 9.6 – 8.6, -1.0

Largest 6+ October 2021 – November 2021 Increase: contemporary Christian KSOS (+.5)

Largest 6+ October 2021 – November 2021 Decrease: CHR KLUC (-1.2)

@regional Mexican KYLI debuts with a 1.1

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.7 – 5.6, -.1, ninth to seventh

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.6 – 2.1, -.5, #13 to #16

iHeartMedia’s WFLF “Orlando News Radio” 1.4 – 1.8, +.4, #19 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” (Magic) 1.8 – 2.3, +.5, #17 to #15

Public Radio News/Talk: Community Connections’ WMFE 2.3 – 2.5, +.2, #15 to #13

Number One 6+: Audacy classic hits-oldies WOCL, first month, 7.7 – 8.0, +.3

Largest 6+ October 2021 – November 2021 Increase: Spanish tropical WRUM (+.8)

Largest 6+ October 2021 – November 2021 Decrease: urban AC WCFB (-2.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 13.2 – 11.8, -1.4, first to second and cluster-mate WKRC “55 KRC The Talk Station” 5.5 – 5.8, +.3, repeats in fourth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) flat at 1.4, #18 to #17

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 3.3 – 3.9, +.6, #11 to #10

Number One 6+: Cumulus Media classic hits-oldies WGRR first month, 11.1 – 12.3, +1.2

Largest 6+ October 2021 – November 2021 Increase: classic hits-oldies WGRR (+1.2)

Largest 6+ October 2021 – November 2021 Decrease (Tie): news/talk WLW and rock WEBN (-1.4)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 5.4 – 4.7, -.7, eighth to ninth

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” flat at .2, repeats at #18

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 4.3 – 5.5, +1.2, ninth to seventh

Public Radio News/Talk: Ideastream-owned WCPN 3.3 – 2.6, -.7, #12 to #13

Kent State University’s WKSU .9 – 1.3, +.4, #16 to #15

Number One 6+: Audacy classic rock WNCX fifth successive month, 11.1 – 9.9, -1.2

Largest 6+ October 2021 – November 2021 Increase: sports talk WKRK (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: hot AC WQAL (-1.5)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 4.6 – 5.0, +.4, seventh to sixth and cluster-mate KMBZ-AM “Talk 980 AM” flat at .9, stays at #20

Cumulus Media-owned KCMO-AM “Talk Radio 710 AM” .5 – .6, +.1, #22 to #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.6 – 2.1, -.5, repeats at #16

Public Radio News/Talk: University of Missouri-owned KCUR 5.9 – 6.6, +.7, anchored in third-place

Number One 6+: Cumulus Media classic rock KCFX, second consecutive month, 8.6 – 8.9, +.3

Largest 6+ October 2021 – November 2021 Increase: contemporary Christian KJNW (+1.2)

Largest 6+ October 2021 – November 2021 Decrease: country KFKF (-.7)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 5.9 – 6.7, +.8, sixth to fourth

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .1 – .2, +.1, unchanged at #19

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 10.1 – 9.6, -.5, #1 and cluster-mate WBNS-AM “ESPN 1460 AM” flat at .6, #15 to #16

Public Radio News/Talk: Ohio State University’s WOSU 7.3 – 6.2, -1.1, third to sixth

Number One 6+: sports talk WBNS-FM, third successive month, 10.1 – 9.6, -.5

Largest 6+ October 2021 – November 2021 Increase: news/talk WTVN (+.8)

Largest 6+ October 2021 – November 2021 Decrease: adult hits WODC (-1.3)

 

Up next: November 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

 

October 2021 PPM Ratings Takeaways – Part Three

| November 4, 2021

October 2021 PPM Data – Information for the October 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s October 2021 sweep covered September 16 – October 13.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2021 – October 2021 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 5.8 – 5.5, -.3, locked in fourth-place

iHeartMedia-owned KEX “News Radio 1190” 3.2 – 3.1, -.1, #15 to #13

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 8.1 – 7.8, -.3, #1 to #2 and KOPB’s internet stream 1.7 – 2.8, +1.1, #19 to #17

Number One 6+: iHeartMedia classic hits-oldies KLTH, first month, 7.2 – 8.1, +.9

Largest 6+ September 2021 – October 2021 Increase: public radio news/talk KOPB’s internet stream (+1.1)

Largest 6+ September 2021 – October 2021 Decrease: country KWJJ (-1.0)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 4.7 – 3.9, -.8, #8 to #11

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” .9 – 1.0, +.1, remains at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 3.4 – 3.8, +.4, #13 to #12

South Carolina Educational Television Commission’s WNSC .5 – .7, +.2, unchanged at #20

Number One 6+: Beasley Media Group urban contemporary WPEG, first month, 5.5 – 6.6, +1.1

Largest 6+ September 2021 – October 2021 Increase: country WKKT (+1.2)

Largest 6+ September 2021 – October 2021 Decrease: classic rock WRFX (-1.4)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” 5.0 – 3.8, -1.2, seventh to tenth

Alpha Media-owned KTSA “Stay Connected” 2.1 – 2.5, +.4, #17 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.6 – 2.8, -.8, #11 to #13

Number One 6+: Cox Media Group classic hits-oldies KONO-FM, first month, 6.7 – 7.2, +.5

Largest 6+ September 2021 – October 2021 Increase: adult contemporary KQXT (+1.0)

Largest 6+ September 2021 – October 2021 Decrease: news/talk WOAI (-1.2)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.8 – 8.6, -1.2, #1 and cluster-mate KSTE “Talk 650” 3.4 – 3.2, -.2, #12 to #13

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” .5 – .8, +.3, #21 to #19

Public Radio News/Talk: Capital Public Radio’s KXJZ 6.1 – 5.4, -.7, fourth to fifth

Number One 6+: news/talk KFBK AM & KFBK-FM, fourth straight month, 9.8 – 8.6, -1.2

Largest 6+ September 2021 – October 2021 Increase: urban-rhythmic oldies KHYL (+1.4)

Largest 6+ September 2021 – October 2021 Decrease: news/talk KFBK AM & KFBK-FM (-1.2)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.7 – 4.4, -.3, sixth to ninth

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” (Pirates) 8.8 – 8.5, -.3, second to third

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.8 – 2.9, -.9, #11 to #12

Number One 6+: iHeartMedia rock WDVE, fifth consecutive month, 10.4 – 10.8, +.4

Largest 6+ September 2021 – October 2021 Increase:  classic hits-oldies WWSW (+2.0)

Largest 6+ September 2021 – October 2021 Decrease: public radio news/talk WESA (-.9)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio” 8.2 – 9.9, +1.7, #1

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.3 – 6.8, +.5, fourth to second

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 4.7 – 3.4, -1.3, seventh to tenth

Number One 6+: news/talk KSL, second straight month, 8.2 – 9.9, +1.7

Largest 6+ September 2021 – October 2021 Increase: news/talk KSL (+1.7)

Largest 6+ September 2021 – October 2021 Decrease: classic hits-oldies KODJ (-1.8)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” flat at 1.9, repeats at #19

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Beasley Media Group classic hits-oldies KKLZ, first month, 7.3 – 9.6, +2.3

Largest 6+ September 2021 – October 2021 Increase: classic hits-oldies KKLZ (+2.3)

Largest 6+ September 2021 – October 2021 Decrease: adult contemporary KSNE (-1.5)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.7, -.4, seventh to ninth

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.5 – 2.6, +.1, #15 to #13

iHeartMedia’s WFLF “Orlando News Radio” 1.5 – 1.4, -.1, repeats at #19

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” 1.7 – 1.8, +.1, remains at #17

Public Radio News/Talk: Community Connections’ WMFE 2.7 – 2.3, -.4, #13 to #15

Number One 6+: Cox Media Group urban AC WCFB, first month, 7.5 – 7.9, +.4

Largest 6+ September 2021 – October 2021 Increase: Spanish contemporary WOEX (+2.1)

Largest 6+ September 2021 – October 2021 Decrease: classic rock WMMO (-1.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Reds) 14.5 – 13.2, -1.3, #1 and cluster-mate WKRC “55 KRC The Talk Station” 4.5 – 5.5, +1.0, seventh to fourth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.3 – 1.4, +.1, repeats at #18

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU 3.8 – 3.3, -.5, stays at #11

Number One 6+: news/talk WLW seventh successive month, 14.5 – 13.2, -1.3

Largest 6+ September 2021 – October 2021 Increase: classic rock WOFX (+1.3)

Largest 6+ September 2021 – October 2021 Decrease: news/talk WLW (-1.3)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Indians) 6.6 – 5.4, -1.2, repeats in eighth-place

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” .1 – .2, +.1, #19 to #18

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 3.4 – 4.3, +.9, tenth to ninth

Public Radio News/Talk: Ideastream-owned WCPN 3.0 – 3.3, +.3, #13 to #12

Kent State University’s WKSU .7 – .9, +.2, #17 to #16

Number One 6+: Audacy classic rock WNCX fourth successive month, 9.6 – 11.1, +1.5

Largest 6+ September 2021 – October 2021 Increase: classic rock WNCX (+1.5)

Largest 6+ September 2021 – October 2021 Decrease: news/talk WTAM (-1.2)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 4.5 – 4.6, +.1, fifth to seventh and cluster-mate KMBZ-AM “Talk 980 AM” unchanged at .9, remains at #20

News: None in the top twenty

Sports Talk: Audacy-owned KCSP “Sports Radio 610 Our Teams, Our Town” (Royals) 2.8 – 2.6, -.2, #15 to #16

Public Radio News/Talk: University of Missouri’s KCUR 5.7 – 5.9, +.2, locked at #3

Number One 6+: Cumulus Media classic rock KCFX, first month, 7.6 – 8.6, +1.0

Largest 6+ September 2021 – October 2021 Increase: classic rock KCFX (+1.0)

Largest 6+ September 2021 – October 2021 Decrease: classic hits-oldies KCMO-FM (-1.7)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.9 – 5.9, -1.0, fourth to sixth

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” steady at .1, #20 to #19

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” 8.1 – 10.1*, +2.0, #1 and cluster-mate WBNS-AM “ESPN 1460 AM” .5 – .6, +.1, #16 to #15

Public Radio News/Talk: Ohio State University’s WOSU 7.9 – 7.3, -.6, second to third

Number One 6+: sports talk WBNS-FM, second successive month, 8.1 – 10.1, +2.0

Largest 6+ September 2021 – October 2021 Increase: sports talk WBNS-FM (+2.0)

Largest 6+ September 2021 – October 2021 Decrease: adult contemporary WSNY (-1.6)

*In the 36 PPM-markets whose October 2021 data we’ve analyzed thus far, WBNS-FM is the only sports talk station to reach double-digits (10.1, 6+).

 

Up next: October 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.