Benz To Depart WEEI-FM. Revealing on Twitter that he “underestimated the difficulties that go along with working a job in one city while trying to maintain a home and marriage in another,” Entercom sports WEEI-FM, Boston mid-day “MFB” co-host Tim Benz will return to Pittsburgh early next month. Boston-born Benz joined WEEI-FM approximately 14 months ago from iHeartMedia Pittsburgh. In addition to being sports director of that company’s six-station “Steel City” cluster, Benz did morning drive on alternative WXDX “The X.” According to Benz, Boston was “every bit the city” he wanted to experience; however, he notes that it is best for him “personally and professionally” to be back in Pittsburgh with his wife Kate. No details were released about his new assignment in Pittsburgh, where the two sports outlets are iHeartMedia’s WBGG “970 ESPN” and KDKA-FM “The Fan,” owned by CBS Radio – the parent of WEEI-FM format rival WBZ-FM “The Sports Hub.” Benz – who angered many locals by remaining partial to the Pittsburgh Steelers – will do his final “MFB” show tomorrow (Thursday, 7/30). The other members of “MFB” are former Boston Red Sox super-sub Lou Merloni, and ex- New England Patriots tight end Christian Fauria. Benz’ father is Dr. Edward Benz Jr., the president and chief executive officer of Boston’s renowned Dana Farber Cancer Institute.
WW1’s Bouvard: What If Brand Advertising Were Based on ‘Cost Per Awareness?’ In the current edition of his regular blog post, Westwood One chief marketing officer Pierre Bouvard uses recent data from an Ipsos study of the media campaign for the July 15 Amazon Prime Day Sales event to illustrate the effectiveness of radio versus TV and online in this campaign. Bouvard notes (as TALKERS published last week) that Ipsos reports “radio advertising was the most effective at converting awareness into Prime Day purchases when compared to TV and online. Of those exposed to radio ads, 52% made a purchase versus TV (39%) and online (48%).” He goes on to say that, contrary to what one might expect, radio did a better job of targeting 18-34s than TV or online. But what Bouvard really gets at is how much was spent by Amazon on each medium and he posits that if brand advertising were sold on cost-per-awareness basis, radio would have come out on top in this case. Here’s why: Amazon spent $6 million on TV for a 34% ad recall (among 18-34s), resulting in a $177,000 cost-per-awareness point, while it spent $1.4 million on the radio campaign for a 14% ad recall that results in just $100,000 for each cost-per-awareness point. Read Bouvard’s entire piece here.
Odds & Sods. Radio consultant Kipper McGee’s new book, Brandwidth: How Big Broadcasting Missed the Mediamorphosis, is out and ready for shipment. McGee describes the book saying he “reveals the common traits of the biggest failures and offers powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order.”…..Former North Carolina State tight end and NFL player Mark Thomas is leaving sports talk WCMC, Raleigh “99.9 FM The Fan” after almost eight years to join the marketing and ad firm Krash Creative. Thomas hosts the Mark and Mike show with Mike Maniscalco…..The NHL’s Florida Panthers radio play-by-play broadcasts will continue to be heard on flagship WQAM, Miami after CBS RADIO reached an agreement to extend their deal. “Red Deer” Randy Moller will continue to call the action from the booth. As part of the partnership, WQAM will air a 30-minute pregame show and a 15-minute postgame show. The station will also broadcast weekly updates, and exclusive interviews with Panthers head coach Gerard Gallant, Panthers players and other hockey personalities. A 60-minute “Panthers Insider” program hosted by Moller will air on Saturday mornings. The Panthers will also receive comprehensive promotion on CBS RADIO stations country WKIS and hip hop WPOW…..Greater Media sports talker WPEN-FM, Philadelphia “97.5 The Fanatic” will be the radio outlet for the Arena Football League’s 2015 East Division Champion Philadelphia Soul as it enters the playoff round of competition. The station’s Joe DeCamara and Soul general manager Tom Goodhines will provide color commentary…..Univision takes over Spanish-language broadcasts of Chicago Bears games from SBS as its WVIX and WVIV simulcast and WRTO-AM have acquired the rights in a new multi-year deal. Hector Lozano and Omar Ramos will be in the booth for play-by-play duties.
Former WWL and WRNO, New Orleans Host Andre Trevigne Dead at 66. Longtime New Orleans TV and radio personality Andre Trevigne got her start in radio in Chicago but rose to prominence after moving back to her hometown of New Orleans and shifting from radio to television. She worked at WWL-TV where she partnered with Eric Paulsen to co-host that station’s morning news program. She went back to radio as a talk show host at WWL-AM in 1999 and stayed there through 2004. She hosted a radio talk show on WRNO from 2006 through 2009. Trevigne died in hospice after a long illness.
KMOX, St. Louis’ Charlie Brennan Spearheads Ferguson Clean-Up. As the one-year anniversary of the death of Michael Brown in Ferguson, Missouri approaches, KMOX, St. Louis mid-morning personality Charlie Brennan came up with the idea of a community clean-up to help the community bounce back. Almost 400 volunteers turned out for a massive clean-up of West Florissant, the street that became ground zero for the protests, looting and fighting that would occupy the area for weeks. Pictured here is Brennan (standing) broadcasting from the station’s remote base during the clean-up.
2016 Presidential Candidates-Trump Criticisms, Obama’s ‘Could Win Third Term’ Comment, Planned Parenthood Videos Scandal, Bill Cosby Rape Allegations, Minnesota Dentist Lion Hunt Controversy, Iran Nuclear Deal, Immigration Policy-Syrian Refugee Influx, Tom Brady Suspension Upheld Among Top News/Talk Stories Yesterday (7/28). The activities of the candidates for president in 2016 and the intense scrutiny of Donald Trump; President Obama’s statement that if he could run again, he’d win; the ongoing controversy over the videos showing Planned Parenthood doctors haggling over the price for body parts from aborted fetuses; the ballooning allegations of rape against Bill Cosby; the case of a Minnesota dentist who paid to kill and African lion; the uncertain state of the nuclear deal with Iran; ongoing debate over America’s immigration policy and concerns over an influx of Syrian refugees; and the upholding of the four-game suspension of New England Patriots quarterback Tom Brady were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.