Tag: "classic rock"
Monday Memo: Copy Worth Copying. “Make commercial copy you craft for local advertisers THIS crisp,” and, consultant Holland Cooke says, “you will make money.” In this week’s column, he rips-off…er, “compiles” examples. Read it here.
Pending Business: Checking In. Sales and marketing pro Steve Lapa says that you’re more likely get a renewal from that advertiser if you check in regularly instead of adopting the “no-news-is-good-news” approach to gauging a campaign’s effectiveness. “Great sellers are like commercial airline pilots, or cruise ship captains. Everyone is prepared with specific goals, timelines, and once the journey (schedule) begins, ready to control the mission.” Read his column here.
The ‘Todd Starnes Podcast’ Joins Salem Podcast Network. Beginning April 5, the “Todd Starnes Podcast” joins the Salem Podcast Network. Salem Media Group SVP of spoken word Phil Boyce says, “SPN is delighted to join in this partnership with Todd Starnes, one of the leading voices in conservative America. His courage in saying what needs to be said is unmatched. His knowledge and ability to explain what is really going on is his forte.” With this deal, the Salem Podcast Network assumes distribution, marketing, and sales representation duties for the “Todd Starnes Podcast.” Starnes also hosts a daily, syndicated radio program and he previously spent more than a decade at the FOX News Channel, hosting a daily radio program on the FOX Radio Network. He comments, “Salem is known for its cutting-edge platforms and excellence-driven programming. I’m honored to join such a well-respected industry leader like the Salem Podcast Network.”
WJR-AM, Detroit Takes Station of the Year Honor. Detroit news/talk WJR-AM is named “Commercial Radio Station of the Year” by the Michigan Association of Broadcasters for the 17th time since 2000. The Cumulus Media station also received 17 other awards, including eight “Merit Awards,” as well as nine “Best Awards.” Some of the “Best Awards” include: Regularly Scheduled Broadcast Personality/Team – “The Guy Gordon Show”; Sports – “Lions Pregame: Around the League”; Special Show Broadcast Personality/Team – “War of the Worlds” live stream event; and Continuing News Coverage – COVID-19 Replay.
iHeartMedia Names Barbara Latham Area President for Central Florida. Sales and management pro Barbara Latham is promoted to area president for iHeartMedia Central Florida in which she’ll oversee the Orlando and Melbourne markets that include talk WTKS-FM “Real Radio 104.1,” news/talk WFLF “WFLA,” sports talk WYGM “FM 96.9 The Game,” plus 10 music brands. She’s most recently been serving the Orlando cluster as SVP of sales. Latham reports to division president Linda Byrd, who says, “I am thrilled to be able to promote Barb to this position. We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team, that I’ve managed for the last 21 years in her capable hands.”
WABC, New York Recognizes Greek Independence Day. Pictured above (from l-r) are Chad Lopez, president of Red Apple Media and 77 WABC; Margo and John Catsimatidis, owners of Red Apple Media and 77 WABC, and Renee Cassis, owner of RC Communications Marketing on March 25 as the radio station hosted a celebration for the 200th anniversary of Greek Independence Day. The event was held in WABC’s event space, Studio 77. During his opening remarks, John Catsimatidis noted the diversity of America and stated that the celebration was for every ethnicity and race.
Josh Innes Returns to iHeartMedia as Morning Host at WNRQ-FM, Nashville. Sports radio talk host Josh Innes is joining iHeartMedia’s Nashville classic rock WNRQ-FM “105.9 The Rock” as morning drive host, effective April 5. The station says “The Josh Innes Show” will be a Nashville-focused blend of classic rock, news, sports and commentary and will broadcast weekday mornings from 6:00 am to 10:00 am. WNRQ program director Jonathan Shuford says, “Josh is wildly talented as a personality, idea generator, and storyteller. He’s unconventional, creative, and exceptionally compelling. We’re beyond excited to welcome him to Nashville and foster in the next great classic rock morning show!” Innes was most recently afternoon host on Gow Media’s sports talk KFNC-FM, Houston. He’s also served with iHeartMedia’s sports talk KBME-AM, Houston, and Entercom’s WIP-FM, Philadelphia. He hosts “The Josh Innes Show” podcast live on Twitch and heard on iHeartRadio.
iHeartMedia Issues Statement on FCC Ruling. The company’s statement issued on Friday (3/26) is in regard to the approval of its pending applications to acquire certain radio stations, and the temporary shareholder restrictions required by the FCC to be imposed upon Global Media & Entertainment Investments Ltd. The company says, “iHeartMedia values its shareholder relationships and we welcome all new shareholders to iHeartMedia. However, because GMEI is a foreign shareholder, its recent investment was inconsistent with the FCC’s foreign ownership rules and created an operating issue for us under the FCC’s regulatory framework. As background, GMEI’s purchase of an 8.7% position in our Class A Common stock, as reported in its Schedule 13D filed with the Securities and Exchange Commission on February 5, 2021, caused a violation of the FCC’s foreign ownership regulations and the FCC’s November 5, 2020 declaratory ruling related to the company’s foreign ownership, both of which limit a foreign investor in GMEI’s position to 5% without prior FCC approval. To address this issue, over which iHeartMedia had no prior knowledge or control, we filed a remedial petition for declaratory ruling requesting FCC approval for GMEI to have the ability to increase its ownership to up to 9.99%. Notwithstanding the GMEI investment, the FCC has approved iHeartMedia’s acquisitions of certain stations, including stations for BIN: Black Information Network. However, the FCC has required that the company impose temporary shareholder restrictions on GMEI as a condition of approving those radio station acquisitions. To comply with the FCC order, iHeartMedia’s Board of Directors resolved to take action consistent with the FCC’s conditional requirements. These actions include imposing temporary voting and other shareholder restrictions on GMEI which will apply during the pendency of the Petition. iHeartMedia respects the FCC process and will, as a matter of consistent policy, ensure the company’s compliance with the FCC’s foreign ownership and other regulations.”
COVID-19 Stats & Vaccines, CNN’s COVID War Special/WHO Origin Report, Suez Ship Jam, Border Crisis-Immigration Policy, Hedge Fund Failure-Financial Markets, Chauvin Trial, U.S. Afghanistan Operations, and Nashville Floods Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., rising cases in some states, and the rollout of vaccines; CNN’s Sunday special featuring the six doctors leading the U.S. COVID program and the WHO’s report concluding the coronavirus likely came from an animal at a Chinese wildlife market; the status of the container ship blocking the Suez canal and its effect on the global economy; the crisis of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; the failure of a major hedge fund causes problems for Credit Suisse and Nomura that could reverberate through the global economy; today’s beginning of the trial of former Minneapolis police officer Derek Chauvin; the United States’ Afghanistan operations and the Doha agreement that calls for U.S. troop removal by May 1; and the historic floods in Nashville and Middle Tennessee were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the vibrant, one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS magazine, is now posted on the website of its flagship station, WONK-FM in Washington, DC. This new episode titled, “Statues, Statutes, Face Masks and Facebook!” looks back at this past week of July 6 – July 10, 2020. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Dom Giordano, talk show host, WPHT, Philadelphia; Jim Bohannon, talk show host, Westwood One; Jennifer Horn, talk show host, Salem Media Group / VP, CRN Digital Talk; Jamie Metzl, consultant, World Health Organization; and Victoria Jones, executive director, DC Radio Company. This acclaimed news/talk radio show airs each week on its flagship, WONK-FM, Washington, DC, Friday evenings at 6:00 pm ET. It also airs throughout the weekend on WRKO, Boston; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD (“Freedom 93.7”), Denver; KFNX, Phoenix; WVLY, Wheeling, WV; WVOX, Westchester, NY; KBDT, Dallas; KQSP, Minneapolis; KBKW, Aberdeen, WA; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED (“Connect FM”), DuBois, PA; the Virginia Talk Radio Network; Pioneer Valley Radio in Springfield, MA; Podcast Radio, UK and many more. To listen to this week ’s episode, please click here. To view the latest TALKERS magazine topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
Westwood One News to Cease Operations on August 30. TALKERS magazine has learned that Westwood One News affiliates have been notified that the company will cease operations of the Westwood One News service after the 11:30 pm newscast on Sunday, August 30 due to “extraordinary circumstances in the current marketplace.” In the memo, Westwood One president Suzanne Grimes states, “As you can imagine, this was an extraordinarily difficult decision not only given the strength and quality of our award-winning news product, but also the depth and experience of the impeccable Westwood One News team.” Westwood One EVP Bart Tessler adds, “Thank you to our 962 stations and the Westwood One affiliate sales team. It has been a pleasure leading this division of great broadcast journalists. In just 5 and ½ years, Westwood One News went from launch to winners of leading industry honors, including Edward R Murrow, Sigma Del Chi, National Headliner, New York Radio Festivals, and Golden Mike awards. We are very proud of the coverage and programming we provided, as well as your support and participation in our success.” The memo further adds that “Westwood One remains enthusiastically committed to our strong portfolio of talk personalities including Mark Levin, Ben Shapiro, Michael Savage, Jim Bohannon, Chris Plante, Dan Bongino, Clark Howard, and Red Eye Radio.”
Outer Banks Rocker WZPR-FM Flips to Talk. WZPR-FM, Nags Head, North Carolina will flip from classic rock to news/talk, effective July 13. Station owner Jam Media Solutions says the station will feature a live and local morning drive show called “The OBX Today” hosted by Sam Walker. He says, “I’m excited to be able to bring to the Outer Banks a news-oriented radio show every morning that will be able to expand on our coverage at OBXToday.com of what’s happening not only locally, but across all of North Carolina.” The rest of the lineup includes: FOX News Radio’s Brian Kilmeade, Westwood One’s Chris Plante and Ben Shapiro, The Dave Ramsey Show, Ramsey Solutions’ Ken Coleman, and WWO’s “Red Eye Radio.” Jam Media Solutions owner Jonathan Mason adds, “We are very excited to introduce the all-new, news/talk WZPR to the Outer Banks. We believe it is exactly what the market needs. Our on air lineup will be informative and engaging from the time you get up to the time you go to bed.”
Midway Broadcasting Announces Launch of VON-tv. The acquisition of an OTT digital streaming platform by Midway Broadcasting Corporation gives the company a video component when it launches VON-tv in August. Midway says VON-tv “will deliver culturally relevant content to its new television audience. With the launch of VON-tv, the company will conduct a nationwide search for a new morning host. The newly designed live morning show will originate from Chicago and will be simulcast on VON-tv and WVON Radio.” Midway chair and CEO Melody Spann Cooper comments, “We are excited to be in the digital space, originating from our hometown of Chicago. Having earned a reputation for cultivating nationally recognized programs and talent, Midway Broadcasting Company will continue to use its expanding platforms to showcase the many voices throughout Black America.”
Round Three of June PPM Data Released. The third of four rounds of ratings data from Nielsen Audio’s June 2020 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s June 2020 survey period covered May 21 – June 17. You can see all the 6+ ratings info from subscribing stations here. Additionally, TALKERS magazine managing editor Mike Kinosian presents his “Ratings Takeaways” from this batch of markets. In Portland, Alpha Media’s news/talk KXL-FM inches up four-tenths to finish ranked #3 with a 6.4 share. Entercom’s WBT-AM/FM, Charlotte sheds three-tenths to finish with a 6.0 share and the #4 rank. iHeartMedia’s WOAI, San Antonio loses six-tenths to wrap June with a 6.5 share and the #2 rank in the market. Although dropping a half share for an 8.9 share finish, iHeartMedia’s KFBK, Sacramento remains ranked #1 in the market. As the result of Bonneville news/talk KSL-AM/FM’s half-share dip to a 5.5 share and #6 rank, there’s a close race between it and iHeartMedia’s KNRS-FM (5.3 share, #7 rank). See Mike Kinosian’s complete “Ratings Takeaways” here.
Talk Host Jay Severin Dead at 69. TheBlaze reports that longtime conservative talk radio personality and Republican operative Jay Severin has died at age 69 after a battle with cancer. After years of working as a Republican political consultant, Severin began his talk radio career in the mid-1990s filling in for Gene Burns on the WOR Radio Network, eventually becoming the afternoon drive host, calling himself the “rock ‘n’ roll Republican.” He briefly hosted evenings at WRKO, Boston before joining crosstown news/talk WTKK-FM, where he would work hosting afternoons until 2011. In 2012, he joined Glenn Beck’s TheBlaze Radio Network where he would host a program until 2016.
TALKERS News Notes. After a 14-hour fundraiser for the families of a fallen officer and a second injured officer Cox Media Group Tulsa, the Tulsa Police Department, and the Tulsa Police Department Foundation announce they raised more than $515,000 dollars for the Johnson-Zarkeshan Family Fund. Cox Tulsa’s news/talk KRMG, its four music-formatted sister radio stations and sister TV station KOKI-TV “FOX23” broadcast live from LaFortune Park on Wednesday to encourage donations…..Chicago media writer Robert Feder reports that Midway Broadcasting Company has hired former KADN-TV, Lafayette, Louisiana reporter Hannah Neely as the new morning news anchor for news/talk WVON, Chicago. Neely is a Chicago native who is taking over for Annette Flournoy, who resigned from the position…..ABC Audio announces that in the aftermath of the arrest and charges against Ghislaine Maxwell for her alleged role in facilitating Jeffrey Epstein’s abuse, it is releasing a bonus episode of the podcast “Truth and Lies: Jeffrey Epstein,” featuring details about Maxwell’s arrest and charges. The podcast is hosted by ABC News’ Mark Remillard.
IBA Says It Will Be Active Within Two Weeks. Broadcasters spearheading the foundation of Independent Broadcasters Association say they will officially form the organization within the next two weeks. Adams Radio Group president Ron Stone has been leading the movement to form the IBA. He says that there will be a conference call scheduled for all members in the next few weeks with him and the initial board to discuss the mission and goals. Issues that have already been broached are revenue generation, digital services, shared resources, proprietary systems and services, and group employee benefits. Stone says, “We have 496 owners/operators representing just under 3,000 stations that have signed up supporting the idea of the organization. The next step is the actual formation of the IBA into a legal entity, forming an initial board and getting to work on all the elements we have been discussing that will benefit independent operators choosing to be members of the IBA.” Cromwell Group president Bud Walters says, “Independent broadcasters outside the major markets have a lot in common as we seem to be in a different business than large market broadcasters. There is good reason to explore this idea of working more closely together.” Interested owners/operators can sign up here.
COVID-19 Statistics and Projections Top News/Talk Story for Week of July 6-10. The spiking cases of COVID-19 in many states and projections for future infections remained the most-talked-about story on news/talk radio this week, landing atop the Talkers TenTM. At #2 this week was health care, the mask debate and the search for COVID-19 meds. Coming in at #3 was President Trump’s school opening order and the CDC’s guidelines, followed by the economy and the re-opening of America at #4. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
NEED A GUEST? We’ve Got Some Good Ones for You at ‘Expert Guests.’ Talk media hosts, producers, and bookers are advised to check out the newly expanded “Expert Guests” section of TALKERS. It is updated on a regular basis with outstanding experts and personalities available by telephone, Skype, or Zoom for booking on radio, TV, and online talk shows. This week you’ll find a wide array of guests that includes experts on the Chinese Communist Party, police abuse, race relations, psychology, doing business during the COVID-19 pandemic and much more. To visit “Expert Guests,” please click here.
iHeartMedia Fires ‘Kimberly & Beck’ from WAIO, Rochester. The Rochester Democrat & Chronicle has the story today after iHeartMedia took immediate action against classic rock WAIO, Rochester “Radio 95.1” afternoon duo “Kimberly & Beck” – Kimberly Ray and Barry Beck – for racist language used on the show during a discussion of the looting taking place in Rochester. The paper quotes iHeartMedia president Upstate New York Robert J. Morgan issued the following statement, “We made the decision to terminate Kimberly and Beck yesterday as soon as we learned of their comments and informed them early this morning. We will not tolerate this kind of behavior, which is antithetical to our core values and beliefs and to our commitment to our community and everyone in it.” At issue was the duo’s discussion about the viral video of local shop owners being beaten by looters in which they did not use the “N-word” but referred to it in comments such as when Kimberly Ray said, “Okay, let me ask you a question. Were they acting N-word-ish?” And, were they acting “N-word-ly.” The incident quickly blew up on social media and the duo were dismissed this morning (6/3).
Grant Napear and Bonneville’s KHTK, Sacramento Part Ways. In a public statement, Bonneville International announces its sports talk outlet KHTK, Sacramento and longtime Sacramento Kings play-by-play voice Grant Napear have severed their ties. In addition to no longer handling Kings broadcasts, Napear loses his afternoon drive program on KHTK. This comes after Napear, in a Twitter back-and-forth with former Kings player DeMarcus Cousins stated, “all lives matter.” Napear apologized but less than 24 hours later, his status with the radio station changed. Bonneville says, “We were saddened by the comments Grant Napear recently made on Twitter. While we appreciate Grant’s positive contributions to KHTK over the years, his recent comments about the Black Lives Matter movement do not reflect the views or values of Bonneville International Corporation. The timing of Grant’s tweet was particularly insensitive. After reviewing the matter carefully, we have made the difficult decision to part ways with Grant.”
Rudy Giuliani to Host Sunday Morning Show on WABC, New York. Beginning this Sunday (6/7), former New York City Mayor and current personal attorney to President Donald Trump, Rudy Giuliani, will host a one-hour show on Red Apple Media’s WABC “TALKRADIO 77” titled, “Uncovering the Truth with Rudy Giuliani.” The show airs at 10:00 am immediately following “The Cats Roundtable” hosted by Red Apple CEO John Catsimatidis. WABC says, “‘Uncovering the Truth with Rudy Giuliani’ will take a unique approach to talk radio. Each week, Giuliani will discuss a hot topic with a guest expert and explore all sides of the story as they strive to get to the truth. Giuliani will then take calls from listeners who will act as jurors by sharing their perspective. The show will conclude with a wrap-up and closing argument from Giuliani.” John Catsimatidis adds, “New Yorkers want to hear the truth, and that’s exactly what we’re going to give them on 77 WABC. As U.S. Attorney for the Southern District of New York, Rudy prosecuted numerous high-profile cases, and his leadership as Mayor of New York, especially post 9/11, has been unparalleled. I am delighted that he is joining our on-air team.”
PPM Analysis: A Sweep Unlike Any Other. TALKERS magazine managing editor Mike Kinosian presents an “extra” look at the performances of radio stations during Nielsen Audio’s April 2020 PPM survey. He notes that when looking at news/talk radio stations there were nearly four times as many weekly, 6+ AQH share jumps of one full share or more from the previous month than there were in the April 2019 PPM survey. However, that doesn’t mean all-news news, news/talk, or public radio news/talk stations were shoe-ins for the #1 rank in their markets. What appears unprecedented is that 29% of news/talk outlets achieved a rating boost of a full share or more during the April sweep. Interestingly, the format that had the second-best increase was classic rock, with 15% of those stations going up by a full share or more. See Mike Kinosian’s complete report here.
NAB and RAB Cancel 2020 Radio Show. A joint announcement from Radio Advertising Bureau president and CEO Erica Farber and National Association of Broadcasters president and CEO Gordon H. Smith reveals the organizations have decided to cancel the Radio Show planned for Nashville this September. Their statement says, in part, “As the radio industry and our entire nation face an unprecedented crisis, the Radio Advertising Bureau and the National Association of Broadcasters commend radio broadcasters for your dedication to serving local communities and advertisers while enduring considerable hardship. Just as you put your listeners’ interests first, your wellbeing is our top priority. With that in mind and considering the circumstances of the ongoing pandemic, we have decided not to move forward with the 2020 Radio Show in Nashville as previously scheduled for September 13-16. Instead, we will produce a digital event incorporating the best of what the Radio Show has to offer… Despite our disappointment at not being able to gather in person this year, we are excited to announce the future locations and dates for the Radio Show, which in 2021 will be held September 21-24 in New Orleans. In 2022, we will return to Nashville October 5-7.”
TALKERS News Notes. WABC, New York midday personality and Guardian Angels founder Curtis Sliwa may have suffered a broken jaw last night in a melee with looters in the East Village, according to a piece in the New York Daily News. Sliwa tells the paper he figured the Foot Locker store would be a target. “This was the jewel in the crown. They were looking for the sneakers, limited edition. This neighborhood has everything they want as looters.” He said, “We ran inside and started throwing guys out the door. There was loot on the floor.” He added that “the looters carried aluminum baseball bats, lock cutters, and backpacks with tools to pry off plywood.”…..Brian Kilmeade hosted President Trump on his FOX News Radio nationally syndicated talk show today (6/3). The president and Kilmeade discussed New York Mayor Bill de Blasio’s decision not to call in the National Guard to deal with looters and the president’s experience during Sunday evening’s chaos in Washington, DC in which he said he did not spend any time in the White House bunker that night but inspected it earlier in the day. He also responded to criticism of his visit to St. John’s Episcopal Church saying many religious leaders “loved” his visit but that the “fake news makes everything bad.” Also discussed was the record of his putative Democratic opponent Joe Biden and Trump promised a robust economy by the time of the election in November.
George Floyd Protests, COVID-19 Statistics & Projections, Trump vs Social Media, and the Presidential Race/GOP Convention Dominate News/Talk Radio Conversation Yesterday (6/3). The continuing protests over the death of George Floyd in cities across America and the destruction from the violence and looting in many places; the number of confirmed COVID-19 cases in the U.S., the death toll, and projections as the country re-opens its economy; President Trump’s war against Twitter and Facebook; and the November presidential election, tied with the Republican National Committee’s moving its convention out of North Carolina were the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. A signal swap takes place at iHeartMedia’s West Palm Beach cluster as talk WZZR-FM “Real Radio 92.1” moves to the class C3 FM signal 92.1 and Spanish Hits WRLX-FM “Mia” takes over the class C2 FM signal at 94.3. iHeartMedia West Palm Beach market president Mark McCauley comments, “While both frequencies do a great job of reaching Palm Beach County, 94.3 has better penetration in some of our most southwestern communities and will help serve the growing Hispanic communities there as the new ‘Mia 94.3.’ Naturally, both ‘Mia 94.3’ and ‘Real Radio 92.1’ can be heard anywhere via iHeartRadio, including simply asking your smart speaker to play those stations on iHeartRadio.”…..A new Gospel outlet is launching in Philadelphia from JAMJACKJR ENTERPRISES, LLC on WJBR-HD3/W264BH at 100.7 FM. The station is branded “Favor 100.7.” The station is the brainchild of JAMJACKJR ENTERPRISES, LLC. president and CEO Jonathan A. Mason, Sr. and will feature inspirational music and gospel hits highlighting artists such as Marvin Sapp, Kirk Franklin, Kanye West, Fred Hammond, Travis Greene, Kierra Sheard, and Anthony Brown.
By Holland Cooke
BLOCK ISLAND, RI — Sales managers: Come down off the ledge! While nervous sales reps are REACTING to cancellations as the economy dives, smart sellers are PROACTIVELY turning-lemons-into-lemonade. And canny clients are using radio to sound relevant, helpful, and like we’re-all-in-the-same-boat…
“We want to keep our people working.”
This is a commercial copy point we’re using at client stations, in spots for local service retailers. Another empathy message pertains to restaurants, increasingly restricted to take-out and drive-thru business. They’re really hurting; and I’ve heard several offering gift cards “that never expire.”