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Tag: "classic hits-oldies"

April 2018 PPM Analysis: News/Talk

| May 29, 2018

By Mike Kinosian 
Managing Editor
TALKERS

Los Angeles – The fourth and final installment of our special feature summary of April 2018 ratings overviews deals with (commercial, English language) news/talk outlets.

All-news was addressed last Wednesday (5/23); Major League Baseball flagships the following day (Thursday, 5/24); and we highlighted classic hits-oldies last Friday (5/25).

Ratings criteria for PPM-market commercial news/talk facilities is at least a .5 (6+) in the April 2018 ratings period, which covered March 29 – April 25. By contrast, eligibility to appear on the all-news and classic hits-oldies panels is based on a top 20 finish (6+, April 2018); there is no (6+) threshold for the MLB flagships.

Nielsen Audio releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive overview are limited to stations that pay Nielsen Audio for its data.

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September 2017 PPM Analysis:
Adult Contemporary

| October 16, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — Our four-part series of September 2017 ratings overviews concludes with an in-depth examination of adult contemporary.

Posted last week were similar ratings summaries for all-news operations (Wednesday, 10/11); news/talk (Thursday, 10/12); and classic hits-oldies (Friday, 10/13).

This adult contemporary analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the September 2017 ratings sweep, which covered August 17 – September 13.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Bottom-line: Among the two-aforementioned spoken-word formats and two music-intensive genres, our classic hits-oldies base claims both the strongest 6+-share (5.13) and best average 6+-rank (#6.33), narrowly edging out adult contemporary, which is 5.05 and #6.88, respectively, in those two categories.

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March 2017 PPM Analysis:
Adult Contemporary

| May 2, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — A thorough examination of adult contemporary concludes our four-part series of March 2017 ratings overviews.

This AC analysis is comprised of PPM-market facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. For that reason, ratings stats and information in the following charts are limited to stations that pay Nielsen Audio for its data.

Previously posted were March 2017 ratings summaries of all-news operations (Thursday, 4/27); news talk (Friday, 4/28); and classic hits-oldies (yesterday, 5/1).

Bottom-line: Among the two-aforementioned spoken-word formats and two music-intensive genres, our adult contemporary base boasts both the strongest 6+-share (5.56) and best average 6+-rank (#5.45). In each case, classic hits-oldies is the runner-up with 5.11 and #6.38, respectively.

An impressive 85% of the adult contemporary qualifying stations are in their respective markets’ top ten (March 2017, 6+).

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March 2017 PPM Analysis:
Classic Hits-Oldies

| May 1, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — After having posted special feature March 2017 ratings overviews of all-news stations (Thursday, 4/27) and news/talk outlets (Friday, 4/29), we turn our attention to classic hits-oldies.

This summary is comprised of PPM-market facilities that rank in the top 20 (6+) in the March 2017 ratings period, which covered March 2 – 29.

Bottom-line matchup: The typical PPM-market classic hits-oldies station in March 2017 generally notches a 6+-share of 5.11 and finishes in sixth-place (#6.38). Those (6+) rank and share stats are better than both of its aforementioned spoken-word counterparts.

Nielsen Audio only releases audience estimates for facilities that subscribe to its services. Owing to that reason, ratings stats in this exclusive analysis are limited to stations that pay Nielsen Audio for its data.

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“Holiday” 2016 PPM Analysis: Adult Contemporary

| February 6, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES— This is the industry’s most extensive and comprehensive overview of a “Holiday” ratings sweep and, of course, it’s for adult contemporary – the format leading the way for the all-Christmas music programming strategy.

While some hot AC, classic hits-oldies, contemporary Christian, country, and urban AC outlets engage in wall-to-wall Christmas music, adult contemporary was the originator and, by an overwhelming majority, it remains the most common proponent.

Not every adult contemporary station listed here, however, plays all-Christmas music during “Holiday” sweeps and, as you’ll see, some ACs register a December 2016 – “Holiday” 2016 decline. Whether or not they program all-Christmas music roughly between Thanksgiving and Christmas Day, adult contemporary facilities that rank in the top 20 in a PPM-market (6+, “Holiday” 2016) comprise the following scoreboards.

Another parameter is that Nielsen Audio only releases audience estimates for stations that subscribe to its services. Owing to that reason, ratings information in this “Holiday” 2016 report are limited to stations that pay Nielsen Audio for its data.

In “Holiday” 2016, an adult contemporary station is #1 (6+) in nearly eight of every ten PPM-markets (79%) and one AC outlet has once again reached the 20-share threshold (6+).

Especially noteworthy as well are the format’s “Holiday” 2015 – “Holiday” 2016 stats.

To add perspective throughout this analysis, we are including several “Rewind” ratings comparisons from previous “Holiday” sweeps.

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