Entercom Enlists Claritas to Assist with Attribution. This collaboration between Entercom and data-driven marketing firm Claritas will “enable advertisers to measure attribution and accurately determine the portions of their podcast and streaming campaigns that contributed to a purchase, store visit. or app download.” Entercom EVP of digital sales Ken Lagana says, “Podcasting is a critical and exciting business segment with exponential growth opportunities. We are thrilled to partner with Claritas and integrate their measurement technology capabilities into our existing radio and digital audio attribution suite. This new tool helps us fill a critical gap in the industry and allows us the ability to offer clients the opportunity to accurately measure ROI for podcasts and other digital campaigns.” Entercom says that with its podcast footprint growing exponentially, it needed to expand its existing over-the-air and digital attribution capabilities to include the podcast medium. The partnership with Claritas will allow advertisers to “calculate the total lift in business outcomes directly attributable to podcast and digital streaming and break out lift by the different components of a campaign, like target audiences, creative, geographic location visit, and more. The measurement tools provide a valuable component to advertisers for their attribution capabilities to tie multichannel exposures to offline and online conversions and revolutionize the way campaign effectiveness is measured.”
WIP’s Angelo Cataldi Honored by Philadelphia Sports Writers Association. WIP-FM, Philadelphia morning drive host Angelo Cataldi was honored on Monday (1/20) with the Bill Campbell Broadcast Award from the Philadelphia Sports Writers Association. The award is named after the legendary Philadelphia broadcaster and recognizes local sportscasters, talk show hosts, and radio and television reporters who display an excellence in broadcasting. Cataldi says, “This award has great meaning to me for several reasons. First, it falls on the exact date of my 30th anniversary at WIP. Second, it comes from the Philadelphia sports writers, a role which I’m very proud to have had. Last, but not least, this award bears the name of one of my inspirations in broadcasting, Bill Campbell. I will never live up to Bill’s legacy, but this award gives me more reason than ever to try.” Cataldi has hosted mornings on the Entercom sports talk station since 1990. Prior to that he was the Philadelphia Eagles beat writer for the Philadelphia Inquirer, where he earned two Pulitzer Prize nominations.
Round One of Nielsen’s Holiday PPM Survey Released. The first of four rounds of ratings data from Nielsen Audio’s Holiday PPM survey is released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey period was December 5 through January 1. The Holiday book is rarely good news for news/talk, all-news, or sports stations as the all-Christmas music stations grab a lot of the cume in each market and listeners’ routines are disrupted by holiday activities. Still, there are some positive stories to tell from this year’s Holiday survey. iHeartMedia’s news/talk KTRH, Houston posted a half share increase over the December survey to land at a 4.6 share (weekly, 6+ AQH share). Entercom’s sports talk WZGC, Atlanta “92.9 The Game” added a one-tenth share – the fifth positive move over the last six surveys to rise from July’s 2.8 share to the Holiday survey’s 5.0 share. Entercom’s WIP-FM, Philadelphia rises six tenths to finish the Holiday survey at a 7.3 share and the #2 rank in the market. See all the 6+ numbers from subscribing stations here. Meanwhile, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways here.
Talking Freedom in Hong Kong. Pictured above is “Free Talk Live” co-host Mark Edge (right) with a freedom activist (left) in Hong Kong. Edge tells TALKERS magazine that he went to Hong Kong to report on its freedom movement, noting that “at ‘Free Talk Live’ we care about freedom everywhere in the world.” Edge says that since the activists were asking Western media to come and report on their movement, they thought it was important. He says there were about 400 people in attendance for an event on a Wednesday at noon and about 20 counter-protestors waving Chinese flags that the activists believe were paid to be there. The five-finger hand gesture seen above symbolizes the five demands the activists are making: withdrawal of the extradition bill (which has happened), amnesty for arrested protesters, an independent inquiry into alleged police brutality, implementation of complete universal suffrage, and democratic elections for Hong Kong’s leader.
TALKERS News Notes. News pro Katie Couric and iHeartMedia announce the “Next Question with Katie Couric” podcast is returning to the iHeartRadio platform for season two. iHeartMedia says that in the second season, “Couric will continue to examine critical issues like America’s staggering maternal mortality rate, the environmental impact of meat consumption, the most cutting-edge health and wellness regimens, and the 2020 presidential election.” The first episode drops today and examines the Equal Rights Amendment and the history of an effort that began in 1923. Season two will also debut additional bonus episodes called “Next Question Live” – taped in front of a live audience in which Couric hosts intimate conversations with CEOs, entrepreneurs and business trailblazers. Allbirds co-founder and co-CEO Tim Brown kicks off the series discussing how his career in professional sports inspired him to make sustainable, fashionable shoes…..Satellite broadcaster SiriusXM announces its plans for coverage of Super Bowl LIV week in Miami. Its NFL Radio channel will be broadcasting live from Miami with personalities Gil Brandt, David Diehl, Bruce Gradkowski, Torry Holt, Pat Kirwan, Ed McCaffrey, Jim Miller, Kirk Morrison, Brady Quinn, Charlie Weis, Solomon Wilcots, Alex Marvez, Bruce Murray, John Clayton and Howard Balzer on site. Additionally, the play-by-play of Super Bowl LIV will be broadcast in seven languages, including: Spanish, Chinese (Mandarin), German, French, Hungarian, and Portuguese…..The nationally syndicated home show “The Money Pit Home Improvement Program” with host Tom Kraeutler adds new affiliate stations WMOV-AM, Ravenswood, West Virginia; WBLF-AM, Bellefonte, Pennsylvania; and KMAD-AM, Madill, Oklahoma…..Condolences to the family and friends of media broker Glenn Serafin, who passed away on Monday (1/20) at 69 after suffering a massive stroke. Serafin served two terms as president of the National Association of Media Brokers from 2013-2017. Prior to founding Serafin Bros in 1993, he spent eight years specializing in domestic broadcast brokerage and finance as a vice president of international investment banking firm Communications Equity Associates. Earlier in his career, he served in news, sales, and management at The Associated Press.
SRN News to Cover Trump at March for Life. When President Trump becomes the first U.S. president to make a live appearance at the annual March for Life in Washington, DC tomorrow (1/24), Salem Radio Network will provide live coverage. The network will provide an unanchored audio feed of the president’s remarks for affiliate stations beginning at 12:00 noon ET. SRN VP/news & talk programming Tom Tradup says, “Donald Trump will be the first president to address the pro-life march in its 47-year history. Previous occupants of the Oval Office have only sent written messages or addressed the annual March for Life via speakerphone.”
Impeachment, Presidential Race, Wuhan Coronavirus, Davos 2020, and Hawaii Cop Slayings Among Top News/Talk Stories Yesterday (1/22). The impeachment process taking place in the U.S. Senate; the Democrats vying to challenge President Trump in November and Hillary Clinton’s attacks on Bernie Sanders; concerns about the Wuhan Coronavirus and China’s quarantine of Wuhan City; the subject of climate change at the World Economic Forum in Davos, Switzerland; and Hawaiian legislators’ response to the killing of two Honolulu police officers were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
WOR, New York, Morning Co-Host Michael Riedel Is This Week’s Guest on Harrison Podcast. Longtime Broadway theater critic-turned-political-news/talker Michael Riedel is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Riedel, along with Len Berman, is the co-host of the morning show on WOR, New York in which he presents the conservative perspective and Berman expresses the liberal point of view on today’s hottest issues. Harrison and Riedel talk about the state of today’s highly polarized national conversation focusing on the nature of Donald Trump and the extraordinary role he is playing as an agent of change in these turbulent times. To listen to the podcast in its entirety, please click here or click on the player box marked “The Michael Harrison Interview” located in the right-hand column of the TALKERS email newsletter and on every page of Talkers.com.
Music Radio News and Career Moves. Portland hot AC KKCW “K103” announces the new morning show is “K103 Mornings with Stacey & Mike,” effective February 3. Mike Chase joins iHeartMedia after exiting Entercom’s crosstown country KWJJ “99.5 The Wolf” in October where he co-hosted the morning show. Chase is being partnered with “K103” afternoon personality Stacey Lynn for the new AM show. iHeartMedia Portland market president Pete Landry says, “‘K103’ has a long history of extraordinary morning shows and I couldn’t be more excited about this next chapter. Both Stacey and Mike are experienced broadcasters who love what they do.”…..In Dallas, Mac Daniels exits Cumulus Media’s country KPLX “99.5 The Wolf” and sister country KSCS “New Country 96.3” where he’d been program director since 2016…..Cochise Media Licenses enters into an agreement to sell classic rock KDVK-FM, Dove Creek, Colorado to Desert Explorer Communications, LLC.