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Tag: "Christmas music"

Radio’s Reach Extends to Day 1

| March 9, 2020

By Mike Kinosian
TALKERS
Managing Editor

 

LOS ANGELES — Several history of radio-related queries are virtually guaranteed to induce spirited disputes.

As an example, even if the greatest authorities on the subject were to be asked, you probably wouldn’t get a straightforward consensus on which station began the wall-to-wall Christmas music programming strategy.

Bigger picture: Where was the actual birthplace of American radio and exactly when should we celebrate its birthday?

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“Holiday” 2019 PPM Analysis: News/Talk

| February 5, 2020

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —   A comprehensive news/talk analysis concludes our four-part series of “Holiday” 2019 overviews.

Included in this thorough synopsis are all commercial, English-language news/talk outlets (including online streams, if applicable) that appeared in any of Nielsen Audio’s 48 PPM-markets (“Holiday” 2019).

Unless otherwise noted, information for each station and stream was factored into all of our highlighted charts.

Spoiler Alert: In a sweep dominated by FM outlets playing wall-to-wall Christmas music (please see yesterday’s adult contemporary summary), news/talk stations are either down or flat in more than eight of ten cases (84%, December 2019 – “Holiday” 2019, 6+).

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PPM Analysis: January 2019’s Pacesetters

| March 8, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —  It has become a clear-cut “given” that adult contemporary facilities that play continuous Christmas music from mid-November through late-December will (with rare exceptions) enjoy substantial success in Nielsen Audio’s “Holiday” ratings periods.

Several weeks ago, we confirmed that annual ratings tradition by detailing the magnitude of AC’s strength and which formats were most adversely impacted by the juggernaut that is this proven all-Christmas music strategy.

To be clear, adult contemporary doesn’t have an exclusive patent on all-Christmas music, but even several decades into this basic yet highly-rewarding phenomenon, AC remains the single most strident partisan.

When Christmas tunes were returned to storage, stations reverted to their regular format.

Now it’s time to examine how things shook out in the January 2019 ratings sweep (January 3 – 30) and see which formats/specific stations are in the lead (#1 and #2) positions in their respective PPM-markets.

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January 2019 PPM Analysis:
Major Movers

| March 6, 2019

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — In a special feature piece at about this time last month, we noted that – owing to a wildly popular programming strategy of playing wall-to-wall Christmas music from (roughly) Thanksgiving week through December 25 – Nielsen Audio’s “Holiday” survey period can be known for reflecting some especially noteworthy wobbles.

The same can certainly be said for the ratings company’s January sweeps when listening habits revert to pre-Christmas levels.

If, for example, you sensed there were copious Holiday” 2018 – January 2019 (6+) improvements of nine-tenths, your perception was exceptionally well-founded, as 29 stations posted such gains.

Additionally, 21 stations registered a +1.2, while another 21 a +1.1 (Holiday” 2018 – January 2019, 6+); the January 2019 ratings period covered January 3 – 30.

The following summarizes which formats benefitted the most from turning the calendar to January and which wished the “Holiday” sweep could have continued even longer. Gold star if you blurted out “adult contemporary” for the latter.

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“We’re Number One!” … and Runners-Up

| December 17, 2018

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES — For our final scoreboard of 2018, we offer a hat-tip to stations that finished first or second in the November 2018 sweep, which covered October 11 through November 7.

In addition to giving these stations their due recognition, it will be interesting to see how things will shift in the December 2018 survey period (November 8 – December 5), when a number of FM music stations suspended their customary format to play wall-to-wall Christmas music.

Watch this space for that analysis at roughly the same time next month.

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