Tag: "Chris Pendl"
Why Some of Radio’s Best Advertisers Are the Most Difficult to Find for Consumers – and How to Fix It.
By Chris Pendl
SEATTLE – One of the things that make radio an effective advertising tool is that it’s often the last message a consumer hears before making a purchase. This point-of-sale proximity drives results for advertisers and keeps radio as part of their marketing mix. With smartphone ownership now 56 percent among American adults, searching on smartphones is increasingly becoming a part of the consumer’s journey before making a purchase. A recent local search study, revealed there’s an 87 percent increase in local searches via mobile apps. It is in this mobile space where some of radio’s best advertisers, local and regional businesses, have poor visibility and are often non-existent.
Local search is a bit different than searching on your computer. Without going into the super-technical details (you can read more at the MOZ blog), know that even when a local business shows up on a desktop search – there’s no guarantee the same will happen on a mobile phone.
Let’s dive into some real-world examples.
KOGO, San Diego Debuts New Lineup; Chip Franklin Exits AM Drive. After a six-year run at KOGO, San Diego, Chip Franklin exits the station as the programming lineup is tweaked at the Clear Channel news/talker. Moving into AM drive is former afternoon personality Chris Merrill. He’s followed by Rush Limbaugh. At 12:00 noon, LaDona Harvey – who had been partnered with Franklin in AM drive – is on air solo from 3:00 pm to 7:00 pm and Bob “Sully” Sullivan moves from the early afternoon slot into PM drive. Franklin came to San Diego after a long and successful run at Hearst’s WBAL, Baltimore. He tells the San Diego Union Times he has no hard feelings about the change. “I had a great run at KOGO, and they have and continue to treat me in a highly professional manner. Believe it or not, I have been very lucky. I still have a lot of great friends there and I sincerely wish them the very best. The new morning guy, Chris Merrill, is a friend and a tremendous talent. Don’t underestimate him.”
Salem Communications to Move New York Stations into Current WOR Facilities. Salem Communications announces it will move its two New York properties – news/talk WNYM “AM 970 The Answer” and Christian talk WMCA – from their current New Jersey location to Lower Manhattan into what is now the studios of Clear Channel’s news/talk WOR in the Trinity Building next to Trinity Church at 111 Broadway where WOR has been located since 2006. Since Clear Channel bought WOR from Buckley Broadcasting more than a year ago, plans have been made for WOR to move into CC’s larger New York studios. Salem VP director of spoken word format and regional VP for New York Phil Boyce says, “Salem has a major commitment to winning in New York and this move will help us take both stations to the next level. We know for years great radio came out of this building when it housed WOR and now we have the opportunity to continue that tradition with both WMCA and ‘AM 970 The Answer.’ As an added plus, WMCA, known as ‘New York’s Christian Talk,’ will be re-locating next door to historic Trinity Church, founded in 1697, as the oldest church in New York City. There is some divine providence going on here, as WMCA, which is licensed to the city of New York now moves next door to the oldest church.” The move is expected to be completed before the end of this year.
CHRIS PENDL: Help Your Best Clients Thrive in Local Searches. Bonneville Seattle creative director Chris Pendl writes that some of radio’s best advertisers can be the most difficult to find when it comes to mobile-based local searches. What’s more, there can be a huge difference between how one of your clients rates on a desktop search and where they rate – if at all – on a mobile search. Pendl notes, “With smartphone ownership now 56% among American adults, searching on smartphones is increasingly becoming a part of the consumer’s journey before making a purchase. A recent local search study revealed, there’s an 87% increase in local searches via mobile apps. It is in this mobile space where some of radio’s best advertisers, local and regional businesses, have poor visibility and are often non-existent.” Pendl offers simple solutions to help your valuable advertisers appear where they should in mobile searches. Read his column here.
KOMO-AM/FM, Seattle Scores Exclusive Interview with ‘Green River Killer.’ This morning, Sinclair Radio’s KOMO-AM/FM, Seattle begins broadcasting an exclusive interview series with serial killer Gary Ridgway, conducted by the station’s Charlie Harger. Titled, “Voice of Evil,” it begins with a special preview at 7:15 am (PT) on ‘KOMO Newsradio.’ Reports will be broadcast at 7:15 am, 12:15 pm and 5:15 pm all this week and mark the culmination of a near year-long investigation. The station says “Harger spoke exclusively with Ridgway on six separate occasions in what are the killer’s only media interviews since his incarceration in 2001. Ridgway was convicted on 49 counts of murder but reveals to KOMO that he committed many more. In his conversation with Harger, Ridgway shares frightening details of his crimes, tells detectives where to look for additional remains and even explains why he did it. Is he sorry? KOMO posed that question to the man serving a life sentence at Washington State Penitentiary in Walla Walla and his answer stunned the veteran reporter.” Harger adds, “I think it’s important that people understand just why we’re giving voice to a guy like this. People deserve answers and the families deserve some kind of closure.” KOMO-AM/FM program director Paul Duckworth adds, “It’s also about justice. There are a number of unsolved cases and we’re hopeful that our investigation will prompt the task force to reopen its investigation.”
KNX, Los Angeles to Present Health Care Town Hall. CBS Radio all-news KNX, Los Angeles “1070 NEWSRADIO” is presenting an “unprecedented town hall event and day-long series of special reports, titled ‘KNX 1070 Healthcare Uncovered,’ on Thursday, October 3 giving Californians a broad range of information about choosing health insurance under the newly enacted Affordable Care Act.” The station reports that more than a dozen guest speakers representing various entities involved with healthcare reform, from federal, state and local officials to health professionals and consumer advocates, will appear at the town hall forum at The Autry in Los Angeles from 12:00 noon to 2:00 pm. Guests will include Peter Lee, the executive director of Covered California, the state’s overseer and marketplace for health insurance coverage beginning in January 2014. Also scheduled to appear are Herb K. Schultz, regional director for the Department of Health and Human Services; Carmen Balber, executive director of Consumer Watchdog; Victor Parker, district director for the U.S. Small Business Administration, Janice Rocco, California’s deputy insurance commissioner; Rocky Delgadillo, CEO of the L.A. County Medical Association, and many others including doctors and consumers of different demographics. The event will be hosted and moderated by KNX news anchors Diane Thompson, Bob McCormick and Frank Mottek and investigative reporter Charles Feldman who is co-producing the event with Laraine Herman. Feldman states, “This is the biggest change to our healthcare system since Medicare was rolled out in 1966 and a lot of people are confused. Because this law is so new, we’re bringing together panelists with knowledge covering a wealth of issues so that whether you’re self-employed, a business owner, the head of household or just entering the workforce, we’ll provide answers to questions you’ve never had to think about before.”
Haaga Gets Nod As NPR’s Acting President/CEO. Two-year NPR board member Paul Haaga, Jr. is named acting president/chief executive officer. The appointment takes effect at the end of this month for Haaga, who most recently was vice chair of the board and finance committee chair. He will succeed Gary Knell, who leaves for similar duties at the National Geographic Society. “Paul has made many valuable contributions to NPR during his tenure on the board,” comments NPR board chair Kit Jensen. “His intimate knowledge of our organization, his unwavering commitment to the highest quality of journalism and programming, and his financial acumen make him particularly well-suited to lead NPR as we begin our search for a permanent chief executive.” The retired chair of the board of Capital Research and Management Company, Haaga is the former chair of the Investment Company Institute, and he was a senior attorney for the Securities and Exchange Commission. “I am thrilled to have the opportunity to lead one of the world’s leading providers of news, music, and cultural programming on an interim basis,” he remarks. “I look forward to working with my colleagues on the board and senior leadership team to help this great organization build on its success.” The former National Public Radio renamed itself NPR in July 2010.
Star Over Orlando Retakes Control of WRSO, Orlovista, Florida; Doubles Transmitting Power. Star Over Orlando operators Carl Como Tutera and his son Carmine announce they have taken back WRSO, Orlovista which operates as a sports talk outlet carrying CBS Sports Radio Network programming. The Tuteras also announce that they have received FCC approval to increase the daytime power to 20 kw and the night-time power to 1 kw — double the power of its original license. Earlier in the week, the FCC placed the Carl Como Tutera FM Translator application for Channel 226 in Orlando on a ‘singleton’ list for the operation of an FM on 93.1 with 250 Watts of Power. The pair built the AM station in 2005 and it began operations in early 2006. WRSO operates from a studio location in Altamonte Springs and at a tower site in Orlando. They say CBS Sports will continue to be an affiliate and be heard on both the AM and FM.
Jerry Sharell Stable After Being Held Hostage, Stabbed. The Los Angeles radio and music communities remain stunned this morning following news that broke last night involving former five-year (1987 – 1992) Westwood One senior vice president of talent marketing Jerry Sharell, who was reportedly held hostage and attacked in Woodland Hills (San Fernando Valley – Los Angeles). Sharell was with his girlfriend when her ex-husband was said to have arrived with flowers and a machete at approximately 8:00 am yesterday (Sunday, 9/15). He apparently held the couple hostage for more than three hours. “Sometime during that time, [Sharell] had been stabbed repeatedly,” Los Angeles Police Department sergeant Jeff Nuttal told KABC-TV, Los Angeles. The woman was injured when she tried to halt the attack, but was able to escape and called authorities. Police say that owing to a history of domestic violence, she had a restraining order against her ex-husband. Sharell, who hosts “Sundays with Sinatra” on Los Angeles public outlet KKJZ “KJazz” – is in critical, but stable condition at Northridge Medical Center with injuries to his head and neck. The unidentified attacker turned the weapon on himself; his condition is listed as critical as well but both he and Sharell are expected to survive. The alleged attacker is in police custody at the hospital. Sharell was co-executive producer of Ronnie Milsap‘s 2004 Grammy-nominated “Just for a Thrill” album. He began his career as a Mercury Records promotion rep, before joining Main Line Distributors in 1962. Sharell held executive positions at Buddah Records and A&M Records. He has helped the careers of artists such as Herb Alpert, Jackson Browne, Carpenters, Cars, Joe Cocker, Eagles, Curtis Mayfield, Joni Mitchell, Queen, Linda Ronstadt, and Carly Simon. He is past president of City of Hope, Entertainment Division, and is on the advisory board of MusiCares. From 2002 – 2010, he was president/CEO for the non-profit Society of Singers. Sharell’s wife of 48 years, Joanne, recently died after losing her fight against cancer.
‘Boomer & Carton’ Off MSG Network as Contract Expires. Last week TALKERS reported that the Yankees-owned YES Network is in talks with WFAN, New York’s Boomer Esiason and Craig Carton to do a cable TV simulcast of their AM drive show on the CBS Radio sports talk station. Up until last week, the duo had been seen on the Madison Square Garden Network (MSG), but that deal elapsed on Friday and for now, Boomer & Carton are only available on the radio.
Odds & Sods. Entercom’s WEEI, Boston adds ESPN “Monday Night Football” play-by-play voice Mike Tirico to its stable of football experts. Tirico will call in to the Salk & Holley show every Thursday afternoon at 4:30 throughout the season…..Plain Talk Radio Network’s internet radio show “Talk Live with Peter Gantenbein” – a “weekly news and commentary program that engages in straight talk not for the faint of heart,” has been recognized as must-hear radio with an “Editor’s Pick” recognition from Windows Media Guide…..Good Karma flips WEFL, Tequesta, Florida to Spanish–language sports talk using ESPN Deportes. The company had been simulcasting English-language sports on WEFL and WUUB-FM, Jupiter and the latter remains English-language sports talk…..CRN Digital Talk Radio‘s popular wine dinners return to Los Angeles on Tuesday, September 17. Tobin James of Tobin James Winery in Paso Robles pairs a variety of wines with a prix fixe menu at Colombo’s Italian Steak and Jazz Club at 1833 Colorado Blvd. in Eagle Rock. CRN CEO and president Michael Horn says, “People still talk about our Tobin James wine dinner from a few years ago. Toby brings a world-class selection of wines people enjoy. He’s also a fun, down-to-earth person that everyone relates to. Colombo’s provides a great atmosphere and delicious food that will make the night all that more special.”…..Today ABC Radio re-launches its popular “Dancing with the Stars” station on Slacker, providing fans with behind-the-scenes access to the ABC hit reality TV show. Now in its third season, “Dancing with the Stars” Radio will deliver an on-demand audio experience and unlimited access to key moments throughout the competition. Each week “Dancing with the Stars” Radio will follow the Season 17 cast as they battle it out on the dance floor for the coveted Mirror Ball trophy. Season 17 of “Dancing with the Stars” premieres on tonight on the ABC Television Network.
Newhouse School Presents Audio Industry Summit. The half-day event will take place in New York City on Friday, September 27 and will feature two panels of experts from 8:30 am to 12:00 noon at Syracuse University Lubin House, 11 E 61st St. The event is free and open to the public but seating is limited. RSVP with your name and professional affiliation to Ed Gorham at firstname.lastname@example.org by Wednesday, September 18. Newhouse Dean Lorraine Branham states, “Given the seismic shifts in radio and newer audio platforms, much attention is being paid to the medium’s future. It is crucial that we understand where the industry is headed so we can appropriately prepare our students. We want to hear from thought leaders in management, programming and other key areas so we can get a better handle on best practices in radio moving forward.” Industry players attending will include: Jeff Smulyan, founder and CEO of Emmis Communications; Dan Mason, president and CEO of CBS Radio; Buzz Knight, vice president of program development for Greater Media; Chris Oliviero, executive vice president of programming for CBS Radio; Deon Levingston, vice president and general manager at WBLS Radio (New York); Kevin Straley, vice president of programming at TuneIn; and Ed Levine, president and CEO of Galaxy Communications, among others.
Bid4Spots: Auction an Alternative to Unsold Inventory. In a piece published today (7/23), TALKERS managing editor and West Coast bureau chief Mike Kinosian profiles Dave Newmark’s successful Bid4Spots digital auction initiative. There was a time when numerous players were getting into the business of using the internet to deal with unsold inventory on radio stations. Dave Newmark tells Mike Kinosian why the others failed and how he struggled to find the right business model that would eventually lead to success. It was during a casual conversation with a software developer when he had an epiphany. “I immediately thought of those ad exchanges and I realized what they all had wrong. They had the supply and demand equation backwards. Forward auctions work well only when the demand is high and the supply is low. If I could figure out when demand would be at its lowest point – when regular airtime buyers were pretty much gone from the store – it would be as close to ‘next week’ as possible.” Newmark’s road to success was not a smooth one. In this fascinating piece he details his trials and tribulations. He also explains why stations and advertisers are happy with his model of moving unsold inventory. Read it all here.
Are You a Thinker or a Feeler? More importantly, are your listeners and callers thinkers or feelers? In a new TALKERS column posted today (7/23) by branding specialist Dr. John Tantillo, he states that understanding the difference between these two approaches to the issues of the day can have an impact on your show and determine how effectively you orchestrate discussions of them on the air. Using the examples of the current Zimmerman verdict and Rolling Stone cover controversy, Dr. Tantillo examines the relationship between branding and controversy pointing out that the most important thing to focus upon is how the controversy directly impacts the customer’s (or fan’s) loyalty to the brand and nobody else’s. He says we should be less concerned about public relations and more interested in “targeted relations.” To read the entire column, please click here.
Emmis CEO Jeff Smulyan Named Among ‘Giants of Broadcasting’ Honorees. This is the 11th annual staging of the “Giants of Broadcasting” that is sponsored by the Library of American Broadcasting. It celebrates “distinguished leadership or performance in television and radio” and will take place October 16 at New York’s Gotham Hall. Smulyan is among 11 honorees this year including Anne Sweeney, Alex Trebek, Barry Diller, Morley Safer, Dick Cavett, Robert L. Johnson, David E. Kelley, Richard E. Wiley, Richard Leibner and Carole Cooper. The Library of American Broadcasting is located at the University of Maryland and the organization states it is “entering its 42nd year serving as the national information resource for the radio and television industries and the academic communities that rely upon it for depth and expertise. Its collections of historic documents, professional papers, oral and video histories, books and photographs are among the nation’s most extensive.”
Red Zebra Re-Tools Afternoons on WTEM, Washington. Recently retired Washington Redskins star Chris Cooley becomes part of the new “The Drive with Cooley and Czabe” afternoon program on Red Zebra-owned sports talk outlet WTEM, Washington “ESPN 980”. Cooley – who just joined the station for Washington Redskins game broadcasts with the company – joins Steve Czaban and WTEM weekend host Al Galdi for the new program that will debut August 1 and will air from 4:00 pm to 7:00 pm. Czaban currently hosts “The Sports Reporters” with Andy Pollin in the afternoon drive slot. Red Zebra says Pollin remains with the station and will sub for the vacationing Tony Kornheiser beginning August 5. About the new show, Czaban jokes, “I will work tirelessly to make Chris Cooley the second-most-beloved ex-Redskin tight end on radio in the DC market.”
MEDIA BROKER SPOTLIGHT: Mark Jorgenson of Jorgenson Broadcast Brokerage. In this week’s installment of Media Broker Spotlight, Sandi Bergman of RadioTVDeals.com interviews media broker Mark Jorgenson of Jorgenson Broadcast Brokerage of Greenville, South Carolina. Jorgenson was a 12-year veteran of television sales and radio ownership in Southeastern markets before deciding that he liked putting deals together better than he did operating stations. He says, “I enjoy matching people up with great opportunities and that’s what the brokerage business is all about.” Jorgenson describes today’s radio station market as “sluggish due to a lack of capital to finance deals.” He says, “There are plenty of potential buyers and even more potential sellers but without institutional financing to make the deals happen, we won’t see the volume of transactions we’ve seen in the past. Brokers have to be creative and persistent to make deals happen in today’s financial climate.” He continues, “There are even radio deals where some portion of the purchase price might be handled with a seller note. The key is for the buyer to have access to at least some cash. Private investors, family, and friends are the most likely source to finance new ventures these days.” To read the entire installment of Media Broker Spotlight, please click here.
Talkers Los Angeles 2013 Is Set for Thursday, October 10. The third annual installment of TALKERS magazine’s West Coast convention has been set for Thursday, October 10 and its outstanding agenda is shaping up to be a blockbuster. It is again being presented in association with the Los Angeles Press Club and held at the historic Steve Allen Theater on Hollywood Boulevard in Hollywood between 9:00 am and 6:00 pm. TALKERS VP/executive editor Kevin Casey states, “We are very enthusiastic about the growth and positive impact of this Southern California gathering. It started out three years ago as an experimental LA regional get-together and blossomed into an exciting companion to our big New York convention.” The event – open only to members of the working media – will feature a power-packed day of panel discussions, keynote addresses, special presentations, technology and services exhibits, tremendous networking opportunities and abundant food and refreshments (lunch is sponsored by Premiere Networks and Fox News Channel star Sean Hannity who will address the attendees from New York). Speakers already set include (in alphabetical order): Robin Bertolucci, PD, KFI, Los Angeles; Phil Boyce, VP spoken word format, Salem Communications; Holland Cooke, radio consultant; Skip Essick, PD, KMJ-AM/FM, Fresno; Erica Farber,CEO/president, RAB; Ron Hartenbaum, president, WYD/WYM Media; Rusty Humphries, host, Talk Radio Network; Kraig Kitchin, CEO, Sound Mind, LLC; Tom Leykis, president, The New Normal; Don Martin, senior VP sports programming, Fox Sports Radio/Clear Channel Media and Entertainment; Kevin McCullough, CEO, XtreMedia; Mike McVay, senior VP programming, Cumulus Media; Harvey Nagler, VP, CBS Radio News; Norm Pattiz, CEO, Courtside Entertainment/Podcast One; Chris Pendl, creative director, Bonneville Seattle; Walter Sabo, CEO, Sabo Media; Eric Stanger, VP of operations and affiliate marketing, The Sean Hannity Show/Premiere Networks; Alan Stock, host, KDWN, Las Vegas; Paul Vandenburgh, president/GM/host, WGDJ, Albany; and Michael Zwerling, owner, KSCO, Santa Cruz with many more to be announced in the coming days. The latest broadcasting equipment and remote gear will be on display as presented by Broadcasters General Store and Comrex Corporation. Registrations – $149 per person – can only be taken over the phone and the event is expected to be a very early sellout. So don’t wait – avoid being shut out. For sponsorship information or to register, call 413-565-5413.
WFAS, White Plains Afternoon Host Lisa Wexler to Run for Judicial Office. Lisa Wexler is an attorney and currently the PM drive talk host on Cumulus Media’s news/talk WFAS, White Plains, New York. She tells TALKERS magazine she’s being nominated to run as a Republican for the Probate Judge of Weston and Westport (Connecticut) in November. “I’ve practiced this area of law for many years, and I’m very excited to run and be able to serve the people with knowledge and compassion.” Wexler notes the position is part time and, if elected, she will be able to continue her radio work.
WRSB, Canandaigua, New York to Flip to Business Talk. The station was purchased earlier this summer by Genesee Media Corporation and has been serving the area south of Rochester with a religious format. According to YNN.com, GMC will brand the station “Business 1310” and will use programming from Bloomberg, NBC News and Marketwatch. The report also indicates that Genesee intends to add the programming to other AM signals in the region.
Sonoma Media Group Announces Kevin Wodlinger Is New Local Business Development Manager. The company says Kevin Wodlinger comes to its five-station Santa Rosa, California cluster from his most recent position in Grand Junction, Colorado as market manager for the Cumulus Media cluster that is now owned by Townsquare Media. Wodlinger replaces longtime employee Jeriann D’Elicio, who recently announced her resignation. Michael O’Shea, president of Sonoma Media Group, comments, “Kevin is the real deal – a consummate sales executive with a great track record of teaching, coaching and leading in local business development. We are delighted to have his expertise and leadership in our building.” The company operates news/talk KSRO, country KFGY “Froggy 92.9,” classic rock KVRV “97.7 The River FM,” hot AC KMHX “Mix 104.9,” and CHr KHTH “Hot 101.7.”
New Motor Sports Network to Begin Operations. The Midwest Racing Radio Network announces it is preparing to begin operations and has named Brian Douglas vice president of broadcast operations. Douglas also serves as host. The company states it will initially feature one two-hour motorsports show via live audio stream and podcast in a format for broadcast stations to air daily five days a week. Also, the network will feature a live one-hour Sunday evening program and a national highlights podcast show containing results, interviews, and the upcoming regional racing schedules as submitted from tracks across the country.
Cigar Dave Goes Live on TV. Nationally syndicated media personality “Cigar Dave” Zeplowitz is pictured here (at right) hosting the first-ever live televised broadcasts from the 2013 International Premium Cigar & Pipe Retailers Convention at the Sands Expo Center in Las Vegas. The telecasts aired live on Sunday, July 14, Monday, July 15 and Tuesday, July 16. Cigar Dave reports his telecasts featured new premium cigar releases and accessories, interviews with premium cigar manufacturers and personalities, and presented viewers a behind-the-scenes look at the IPCPR Convention, that up to now, has been closed to the general public and only open to the trade. “Cigar Dave” says, “This marks the next evolution of the Cigar Dave Show as we transition into a digital, multi-platform provider of relevant content for Alpha Males. Eighteen years ago, I was the first broadcaster to host a radio show dedicated to cigars and the Alpha Male-lifestyle. This year’s live IPCPR telecasts commence a major expansion into televised and digital content that appeals to Alpha Males and a new generation of Millennial Males who enjoy cigars, spirits, manly pursuits, and the Good Life.”
Odds & Sods. Public radio station WKSU, Kent, Ohio drops some of the daily classical music programming to add NPR’s “The Takeaway” with John Hockenberry and “On Point” with Tom Ashford to the midday schedule…..Sun Broadcasting changes the news/talk trimulcast of WFSX-AM and FM and WNOG-AM in Fort Myers. It keeps WFSX-FM news/talk as “92.5 Fox News” and pairs up the AMs as a sports talk duo “The Fan.”
ObamaCare Implementation, Detroit Bankruptcy, Zimmerman Verdict Aftermath, 2016 Presidential Race, U.S. Syria Policy and British Prince Born Among Top News/Talk Stories Yesterday (7/22). The delay of the employer mandate and the implementation of the Affordable Care Act; the bankruptcy case of the city of Detroit; the aftermath of the George Zimmerman verdict; the potential candidates in the 2016 presidential race; the United States’ policy regarding Syria; and the birth of the son of Prince William and Kate Middleton were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.
SEATTLE — What if you knew how much an average listener contributed in daily, monthly, or even annual revenue to your station? And what if you could use that data to help drive decisions in what promotions make sense for existing listeners and which marketing channels are best for new listeners? You can, and here’s how to do it.
The ratings data used in the example below is standard for all Arbitron subscribers. The revenue figures are fictional.