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Stop Using This Word and Start Getting More Website Hits

| February 3, 2014

By Chris Miller
Chris Miller Digital
Owner

millerchrisSHAKER HEIGHTS — How can you get more website visitors?  Here’s an idea you can start using right now.

Quit using the word “details” when you talk about your site on the air.  You know what I’m talking about.  How many times a day does your station say, “for all the details, log on to radio103.com!”

That’s EXACTLY what I need in my life … more details.

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Short Ideas for a Short Week

| January 21, 2014

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS – “Sorry, I quit paying attention!” 

What attention span can we ask for these days to sell something?  One of my clients created a 40-second video for an email project, and I was momentarily concerned it was too lengthy to keep people watching.  Another client buys two :60 spots back-to-back on TV to show mini-documentaries.

And yet … we’re still offering to sell :60 spots, loaded up back-to-back, as if it’s 1990.

Good luck selling a lengthy ad online.  When YouTube lets us skip the rest of an ad a few seconds in, and Facebook measures your ad in characters instead of columns or inches, don’t six-minute sets of :60s make you at least a little nervous?  Roy Williams, the “Wizard of Ads,” says “Clarity is the new creativity.” Or, if I lost you during that last sentence, “Less is more.”

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Mad Social Networking Skills

| September 9, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — There’s more to being a good jock than listening to yourself talk.  There’s more to being a good sales manager than just knowing a lot of clients.  And, there’s more to having mad social networking skills than being passionate about posting a ton of stuff!

Alan Peterson asked me a good question.  This is the Radio World Alan Peterson in Washington, DC, not the news-talk guy in California.  He was getting ready to speak to a college radio conference, and asked me about social media skills.  “So what is it that differentiates ‘mad’ skills from ‘casual’ skills, or just plain competency?”  He suggested it might involve video shooting and editing, coding, HTML, or actual IT knowledge.

Those are all useful skills, but there’s more to it than that.  If you want to be at the top of your social media game, here are the different levels you have to go through.

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It’s Boston, but is it the Herald?

| August 6, 2013

By Chris Miller
Chris Miller Digital
Owner

bostonheraldradiologo 150SHAKER HEIGHTS — As you read here in TALKERS, Boston Herald Radio debuted on Monday 8/5.  The internet-only radio station plans to draw on talent and content from their print and online editions to create a new Boston-based news/talk outlet.

A newspaper used to be just something you held and read.  TV news was what everyone sat down and watched a half-hour of on the tube back in the day.  Radio news was the immediate one, the one that could go with you.  Those days are gone.  We’re no longer defined by our method of distribution.

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The Social Media Trick You Don’t Know
You Know

| July 29, 2013

By Chris Miller
Chris Miller Digital
Owner

SHAKER HEIGHTS — One of the hot phrases in social media and content management right now is “call to action.”  It’s a phrase I remember hearing not long after I first got into radio.  However, now it’s a major buzz word in the digital media world, where it’s a new and rapidly evolving concept.

As I learned it in radio, it was a phrase that basically asked for the sale for whatever was being promoted at the time.  “So join us at noon and phone in your request.”  “Make sure you come early for this special sale.”  “We’re offering free trials of this special new weight loss product, but only if you call before midnight.”

A call to action is the tool that turns a flat spot, promo or jock liner into one that directs the listener to take some action.  Thus, it takes something ineffective and makes it effective.

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