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Shock & Awe(mus)

| December 30, 2019

By Mike Kinosian
TALKERS
Managing Editor

Editor’s Note: This story originally appeared in TALKERS magazine in July of 2011.

NEW YORK — Picture the warm-and-fuzzy wakeup talent who oversees and nurtures a friendly environment.  That standard blueprint for eliciting a feel-good attitude has worked ratings wonders for years and is a cherished cornerstone for some of America’s top-tier heritage stations.

Now imagine pretty much the exact opposite with what some would insist is a cynical, bitter-sounding, often-mumbling personality who berates nearly everyone in his path (his bosses, co-workers, advertisers, guests and listeners are never exempt) and you have a reasonably good feel for “Imus in the Morning.”

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