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Tuesday, August 16, 2022

| August 16, 2022

iHeartMedia Launches Sports Talker in Tallahassee. The company flips classic hip hop WTLY-AM/W243EG to sports talk as “96.5 THE SPEAR – Tallahassee’s Sports Radio” using content from FOX Sports Radio. iHeartMedia says, “Tallahassee is home to a variety of elite sports programs, both high school and college, and iHeartMedia is giving Tallahassee what it is missing, ‘96.5 The SPEAR – Tallahassee’s Sports Radio.’ With the market’s already established partnerships with FSU and Learfield, ‘The Spear name symbolizes iHeartMedia Tallahassee’s commitment to the fans, alumni, athletes, coaches, and faculty of one of America’s best universities.” iHeartMedia Tallahassee market president Paul Rogers comments, “Tallahassee has been without a full-time sports radio station for over a year. The fans deserve a radio station that highlights the numerous elite athletic programs here, and ‘96.5 THE SPEAR’ is that station. We just staked our claim on the sport’s real estate here in Tallahassee, and now it’s time to build the stadium with the support of Tallahassee sports fans.”

Finding Your Next Great Salesperson. Longtime radio sales professional Kathy Carr, president of the Howie Carr Radio Network, writes today in an exclusive piece for TALKERS magazine about the most important quality to look for in your next great salesperson. She says, “Recently, I had lunch with some top executives from one of our major affiliates. Our discussion quickly turned to the subject of what makes a successful radio salesperson in 2022. Is it age, personality, good looks or experience, or some combination thereof? After a while, we all agreed that it was none of the above. The one trait that matters above all others is passion for the product.” Read more here.

KFI, Los Angeles Debuts Season Three of Unsolved with Steve Gregory.’ The third season of “Unsolved with Steve Gregory” is being launched by iHeartMedia Los Angeles news/talk station KFI-AM 640. The weekly true crime podcast series features cold cases, challenging cases, missing persons, and high-profile criminals. iHeartMedia says it is one of the most successful in Los Angeles radio, with more 59,000 podcast downloads in the first month. Listeners can hear season three of “Unsolved with Steve Gregory” beginning Saturday, August 20 from 8:00 pm to 10:00 pm on KFI as well as on iHeartRadio and all other platforms. The podcast is hosted and produced by the award-winning team of Steve Gregory (pictured at right) and Jacob Gonzalez. For more than 30 years, host Gregory has established a trusted working relationship with detectives, chiefs of police, and county sheriffs. In season one, Gregory explored cases like the unsolved murder of Mark Leonard, the father of NBA superstar Kawhi Leonard. In addition, Gregory also observed the 75th Anniversary of the Black Dahlia, the most notorious unsolved case in the history of the LAPD. The LAPD’s Tear Drop Rapist case remains one of the show’s most popular downloads. In the season three opener, Gregory will focus on the 2013 case of Bryce Laspisa, a missing student who was driving home from college to visit his family in Orange County. He was last seen in Kern County, but his overturned SUV was found in north Los Angeles County off Lake Hughes Road near Castaic Lake. The evidence inside the vehicle included blood stains which matched those of the college sophomore. The case remains one of the most unusual missing persons cases in Los Angeles County. Season three will also explore forensics, including a medical examiner, a cybercrimes detective, and the science of arson investigation. Gregory was invited to attend the US Forest Service’s Arson Investigation School – the first time a journalist has ever been allowed to do so. A case from the US Department of State’s Cyber Security division will also be featured. Several agencies have participated in the program including the Los Angeles County Sheriff’s Department, the Los Angeles Police Department, the US Forest Service, the San Bernardino County Sheriff’s Department, the Fontana Police Department, the Pomona Police Department, the Orange County Sheriff’s Department, the DEA, and the FBI. It is estimated there are more than 10,000 unsolved cases in Southern California.

iHeartMedia Promotes Taylor Walet to Area President for Nebraska-Iowa. Company executive Taylor Walet is promoted to area president for iHeartMedia’s Nebraska-Iowa area. Walet has been serving as market president for Omaha since 2007. In this new role, Walet will oversee more than 36 stations the Des Moines, Cedar Rapids and Davenport markets as well as the Sioux City, Omaha, and Ogallala markets. He will continue to report to Shosh Abromovich, division president for iHeartMedia. Abromovich says, “We have an exceptional team of talent and leaders throughout the states of Nebraska and Iowa. The synergy of this new area will help drive additional cohesion and shared success. Taylor’s leadership skills, focus on a collaborative and winning culture, along with attention to our local communities, will drive more success across these six markets.”

TALKERS News Notes. This week’s Westwood One Audio Group blog looks at Big Audio Datamine, an enormous AM/FM radio ad effectiveness report from UK radio industry group Colourtext and Radiocentre. The study of 1,002 campaigns finds that AM/FM radio can strongly impact the two jobs of marketing: Converting existing demand and creating future demand. The study concludes that AM/FM radio “consistently delivers significant uplifts for advertisers across a wide range of long- and short-term effectiveness outcomes”; AM/FM radio creates future demand by increasing awareness and building positive brand sentiment: The 1,002 studies reveal AM/FM radio campaigns generate significant lift in crucial top funnel metrics such as ad recall, brand relevance, and brand trust; and AM/FM radio converts existing demand by increasing purchase consideration and stimulating online response: Among those in the market to buy now, the 1,002 studies reveal AM/FM radio advertising drives significant lower funnel impact. See the blog here…..AdLarge announces the addition of the “Don’t Keep Your Day Job” podcast to the AdLarge Podcasting Network. Hosted and created by national best-selling author Cathy Heller, the “Don’t Keep Your Day Job” podcast is the “authentic shot of honesty and inspiration aimed directly at women to find true purpose in their life and get paid for doing what they love to do.” Weekly episodes include conversations with A-list celebrities and well-known entrepreneurs and game-changers, such as Matthew McConaughey, Rob Lowe, and Jenna Fischer, as well as authors Malcolm Gladwell and Seth Godin, and Starbucks CEO, Howard Schultz. Heller says, “I’m so excited to work with the expert team at AdLarge. With their knowledge and industry acumen, we’ll be able to take my podcast to the next level. I often remind my audience that life is too short to be building someone else’s dream. This is just another example of building upon my true purpose and happiness.”

FBI Raid, Primaries/2024 Race, Giuliani Targeted, Biden Climate Change & Healthcare Bill, Gas & Food Prices, and U.S. Drought Among Top News/Talk Stories Yesterday (8/15). The controversy over the FBI’s raid on former President Donald Trump’s residence at Mar-a-Lago; today’s primary races for the November midterm elections and speculation about the 2024 presidential nominees; Trump attorney Rudy Giuliani is notified he’s a target in the probe into the attempt to change Georgia’s 2020 election outcome; the passage of President Joe Biden’s climate change & health care bill; the falling gasoline prices and the still-rising cost of groceries; and the drought affecting most of the U.S. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.