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October 2017 PPM Analysis: NFL Flagships

| November 9, 2017

By Mike Kinosian
Managing Editor
TALKERS

LOS ANGELES —Now might be the perfect time to do our first-ever PPM-era assessment of National Football League radio flagships.

While we will not address in any way the recent heated controversy surrounding certain NFL players (vis-à-vis the national anthem), it is worth mentioning that earlier this week, Bob Costas, who hosted “Football Night in America” on NBC-TV for more than a decade, said the decline of football, once “a cash machine,” is the most significant story in American sports.

The following analysis is comprised of the performance of (certain) NFL radio flagships in the October 2017 sweep, which covered September 14 – October 11.

Whereas Major League Baseball flagships deal with a 162-game regular season schedule that stretches over the course of six months, their NFL counterparts cover a team that (generally) plays once per week. This year’s NFL 16-game regular season schedule runs from early-September through the final day of 2017.

Moreover, unlike what we see throughout the vast majority of MLB, nearly half the NFL teams have multiple radio flagships, so highlighting one flagship per team is much more daunting with the NFL than MLB.

Add to that this full disclosure: In our trade paper arrangement with Nielsen Audio, we are strictly limited to use only 6+ Monday-Sunday 6:00 am – 12:00 midnight stats. Thus, we cannot isolate day-part or demo information for any station – or group of stations.

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