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“There’s Never Been a Better Time to Buy a Car”

| June 15, 2017

By Holland Cooke
Media Consultant


BLOCK ISLAND, RI — That has gotta be THE – repeat, THE – most worn-out auto copy cliché.  In-one-ear-and-out-the-other.

A dealer who advertises 52 weeks on one of my client stations – and didn’t stop during the Recession – actually mocks this line in his ads.

Ironically, it may now be true.  OK…maybe the ultimate buyer’s market was right after 9/11, when no-interest loans debuted.  But right now dealers will deal, and reward any advertising medium that helps move metal.

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