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WWO: Edison’s Q3 2021 Share of Ear Study Five-Year Report Card. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog highlights some of the key findings from Edison Research’s Share of Ear study for the third quarter of 2021. Among the findings are that Pandora’s free, ad-supported service has lost half its audience over the last five years while Spotify’s similar service has stagnated. Regarding podcasting, the report indicates that “over the last several years, podcast reach and audience shares have exploded. In the last two years, podcast daily reach among persons 18-34 is up 43% and daily reach among persons 25-54 is up an eye popping 51%.” Interestingly, the study suggests that marketers and agencies overestimate the shares of Pandora and Spotify and underestimate the share of AM/FM radio due in large part to their own biases. “In August 2021, Advertiser Perceptions, the gold standard measurement firm of advertiser and agency sentiment, asked 300 media decision makers at brand and media agencies to estimate the audience shares of Pandora, Spotify, and AM/FM radio. Agencies and advertisers estimated that Pandora has a 20% share of listening. This is seven times larger than Pandora’s actual 3% audience share in Edison’s ‘Share of Ear.’ Marketers and media agencies estimate that Spotify has a 25% share of audience. That is over twelve times larger than Spotify’s actual 2% audience share. Among media agencies and brands, the perceived audience share of AM/FM radio is 28%, far smaller than the 45% share of Spotify and Pandora combined. In reality, AM/FM radio’s actual share (40%) far exceeds the 28% perception.” The report cites marketing professor Mark Ritson, who says, “There is increasing global evidence that marketers are basing their media choices on their own behavior or that stoked by the digitally obsessed marketing media, rather than actual audience data.” Edison’s latest Share of Ear data concludes that “AM/FM radio has a massive share of time spent among ad-supported platforms (75%). Podcast shares (11%) now exceed the combined share of Pandora and Spotify (10%).” See the blog here.
Sam Mayes Ousted from Tyler Media’s ‘107.7 The Franchise’ After Anti-Native American Phone Conversation. According to a report by Mediaite, KRXO-FM, Oklahoma City “107.7 The Franchise” sports talk personality Sam Mayes has been fired by Tyler Media after a five-year-old off-air phone conversation between he and another staffer was leaked. In the conversation, Mayes and Tyler Media promotions director and air personality Cara Rice discuss Native Americans’ move to get the Washington NFL franchise to drop the “Redskins” moniker and both use racist tropes. Rice was also fired. Mayes explains his part in the conversation in a tweet and admits to using poor judgement in an effort to get along and not make waves. He says, “I was legitimately curious what sparked the desire for change. My co-worker then responded with distasteful, racially charged comments that I not only did not dispute but made light of…the remarks that came next made me very uncomfortable. This recording is the perfect example of that all too often scenario that was sent to local media outlets with the intent to destroy my career. Maybe it worked. At the end of the day, that’s up to you, my followers.” He adds, “As a person of color, I know all too well how damaging hate speech can be. I also know once we know better, we can do better,” Mayes, whose career with KRXO lasted eight years, says the recording was obtained illegally.
Talk Host Wayne Allyn Root Weds Cindy Parker. Nationally syndicated USA Radio Network talk host Wayne Allyn Root married Cindy Parker in Las Vegas last week. Root tells TALKERS magazine that a number of the 200 guests present included Republican politicians and political leaders. He adds that the highlight of the evening was when former FOX News and CNN host Rita Cosby read a personal letter to the newlyweds from former President Donald J. Trump. The new Mrs. Wayne Root is on the board of many Nevada Republican organizations, including the Nevada Republican Club. Root says, “So this is REALLY a conservative talk radio wedding! Without her choosing me for a political speech, or our mutual support for President Donald Trump, or talk radio host Jerry Doyle’s memorial, or my creative talk show segment starring beautiful women for Trump…this never would have happened!”
KVOI, Tucson Adds ‘The Erick Erickson Show.’ The nationally syndicated “Erick Erickson Show” joins the program lineup at Bustos Media’s KVOI-AM, Tucson on Sunday evenings. Station operations manager Ray Ingegneri comments, “Erick knows what he believes and is willing to challenge friend and foe alike. In an increasingly homogenized political landscape, Erick’s approach is a breath of fresh air and we’re glad to have him.” Stations interested in “The Erick Erickson Show” or “The Erick Erickson Christmas Show” can contact Andrew Kalb at email@example.com or 917-217-4050.
Cumulus Media Presenting at Two Investor Conferences. There are two investors conferences this week in which Cumulus Media president and CEO Mary G. Berner and EVP/CFO Frank Lopez-Balboa will participate. Tomorrow (12/1), the 5th Annual Virtual Wells Fargo TMT Summit happens and the two will present during the Fireside Chat at 10:40 am ET. On Thursday (12/2), Bank of America Securities 2021 Leveraged Finance Conference takes place and Cumulus will present at 7:30 am ET. It will be livestreamed and available on-demand within 24 hours. Management will also be hosting one-on-one investor meetings during both conferences.
Broadcasters Foundation of America Asks for Help on Giving Tuesday. Today is Giving Tuesday, the international day of giving, and the Broadcasters Foundation of America asks that you think of them on this day of philanthropy. For over 70 years, the Broadcasters Foundation has provided medical aid and disaster relief to broadcasters and their families across the United States. This year, the Foundation will give away more than $1.8 million in monthly and emergency grants. Your gift will help them reach every broadcaster in need. One broadcaster says, “We would be lost without the generosity of the Broadcasters Foundation of America. Because of your support, chronic illness has not taken everything from me. From the bottom of our hearts, thank you!” On behalf of everyone at the Broadcasters Foundation of America, thank you and have a safe and happy holiday season. Donate here.
COVID-19 Omicron Variant, Financial Markets, Supply Chain/Inflation, China’s Military Aggression, January 6 Investigation, Chris Cuomo Investigation, SCOTUS Abortion Case, Jussie Smollett Trial, and Ghislaine Maxwell Trial Among Top News/Talk Stories Yesterday (11/29). The Omicron coronavirus variant and concerns about its ability to evade vaccines; the news of the new coronavirus variant hits the world’s financial markets as Dow futures sink again; the effects of the global supply chain problems and soaring retail prices and fuel costs; the U.S.’s response to China’s military aggression toward Taiwan; the investigation into the January 6 Capitol attack; CNN’s probe into personality Chris Cuomo’s connection to Andrew Cuomo’s alleged sexual improprieties; the Supreme Court prepares to hear arguments over Mississippi’s anti-abortion policy that could affect Roe v Wade; the trial of actor Jussie Smollett who is accused of staging an assault on himself; and the trial of Ghislaine Maxwell, accused of assisting Jeffrey Epstein in procuring underaged girls for sex were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.