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Pending Business: Future Sales

| July 6, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — The caption on the screen during a CNBC report read, “The Future is Audio.” The CNBC anchors were breaking down the recent audio integrations on Facebook. Last week another large radio group blended traditional programming and digital content into one executive position.

Agree or disagree with combining is not for us to debate here. As a talk radio seller or sales manager, the real task is to get a better understanding of what’s ahead. The good news in this upcoming convergence is you should be well positioned to sell into a reboot of the talk radio/audio sales landscape. Think about the different ways the talk radio/audio audience engages with the content your on-air talent is creating. Let’s start with the distribution platforms:

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The Ticking of the Clock

| September 10, 2011

By Michael Harrison

SPRINGFIELD, Mass. –– Here are 10 things broadcasters need to know about the enormous changes taking place in talk radio at this very moment, working our way from #10 to #1 in order of importance:

10) Industry conferences need to be downsized and regionalized.  Although there are still some good ones –– including TALKERS’ long-running New Media Seminar –– the day of the three-day, high-cost, national radio convention is clearly coming to an end –– at least for the foreseeable future.  The average broadcaster cannot afford the high cost of registration and travel to these events, nor the commitment of time that they demand.  Sadly, nor can most players in the sponsor pool.  Regional conferences that take place within a single day (eliminating the need for hotel lodging) and are affordable to the industry’s workforce –– exposed nationally by digital audio and video –– will and should be the wave of the future.  The forthcoming “Los Angeles Regional Talkers Forum” being presented by TALKERS in association with the Los Angeles Press Club set for October 20 is an example of this new kind of industry gathering.  We are putting our money where our mouth is.  This event is free.

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