By Walter Sterling
Talk Show Host
NEW YORK — Take a look at real power. The picture here shows the most powerful people in daytime radio in 1955. Mary Margaret McBride (left) and Pegeen Fitzgerald (right).
It took seven secretaries to answer the mail received by Mary Margaret McBride. Her daily NBC/ABC network show, heard on stations like WOR New York, set the agenda for America’s conversation. She did not do a cooking show or a nice show. She was the toughest interviewer in radio and scored the biggest guests. They were afraid to not go on her show. The big guests also did whatever she told them to do.