caller | TALKERS magazine - “The bible of talk media.” : TALKERS magazine – “The bible of talk media.”

Tag: "caller"

Broadcasting’s Free Speech Responsibility

| December 2, 2020

By Ron Hartenbaum
WYD Media Management
Crossover Media Group Sales
President

 

NEW YORK — It is unfortunate that during these worst of times that we are all living through, we need to stop and spend time reviewing broadcasting’s free speech responsibility.

This week’s urgent need to review is based on Joe diGenova advocating violence against a former government official while a guest on “The Howie Carr Show.”

Read More

Five Easy Fixes to Improve Your PPM Numbers

| July 30, 2012

By Walter Sabo
Chairman
Sabo Media

NEW YORK – You’ve heard the horror stories about talk stations losing a third of their audience when measured by PPM.  There are talk stations that have gone up in PPM and other formats have benefitted from the new measurement technique.

After tracking the stations that have done better and formats that have improved while being surveyed by PPM, here are simple techniques for you to use today that will boost PPM-measured cume.

Read More