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Monday Memo: Retire ‘Trivia’

| June 24, 2019

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — I’m NOT saying don’t do call-in contests that ask listeners to think.  Do that!  Even folks who don’t call-in will be talking-back to the radio. And with ratings being a memory test, anything that makes people more-active listeners will help.

What I’m saying is don’t call your call-in contest “trivia,” for four reasons:

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