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Thursday, June 24, 2021

| June 24, 2021

Bill O’Reilly is This Week’s Guest on Harrison Podcast. Longtime radio and TV commentator, as well as prolific author, Bill O’Reilly is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” The conversation took place during a “fireside chat” at the recent TALKERS 2021 conference held June 11 at Long Island’s Hofstra University. The conference was presented in association with Hofstra’s renowned student-run radio station, WRHU. Harrison and O’Reilly discuss topics geared to an audience of professional broadcasters and serious students of communication that include the state of the book publishing industry and its relationship to broadcasters; the shrinking attention span of the younger generations induced by digital technology; maintaining credibility with the core audience without compromising your values or the truth; the state of corporate media in America; and details about his forthcoming limited engagement arena “History Tour” with former President Donald Trump. Don’t miss this! To listen to the interview in its entirety, click here.

WVNN, Huntsville Announces New Program Lineup. Huntsville, Alabama news/talk WVNN-AM/FM announces the new program schedule that will take effect on July 5. Morning personality and station PD Dale Jackson will get a bit of a break as his program will air from 5:00 am to 9:00 am instead of ending at 11:00 am as it does right now. Moving from afternoons to the 9:00 am to 11:00 am slot is Michael Yaffee. Westwood One’s Dan Bongino will air from 11:00 am to 2:00 pm on the Cumulus Media station and former Alabama State Senator Phil Williams will host the news 2:00 pm to 5:00 pm “Rightside Radio” show.

Video Coverage of TALKERS 2021 Begins Next Monday June 28. Every keynote speech, fireside chat, special presentation and panel discussion that took place at the recent 24th annual installment of the talk media industry’s longest running, largest and most important national convention – TALKERS 2021 at Hofstra University – was recorded under the direction of renowned industry videographer and chronicler Art Vuolo. These videos will be posted one per business day beginning next Monday June 28, right here on Talkers.com. If you were unable to attend the event in person, you will not want to miss the opportunity to take in some of the most pertinent industry conversation about the state of radio, talk programming, and related media to take place since the start of the pandemic.

RTDNA Local News Diversity Report Released. The latest segment of the RTDNA/Newhouse School at Syracuse University Survey has been released and it focuses on local news diversity in television and radio. The study concludes that “radio newsrooms now include the highest percentage of people of color in radio since 1998 – and the second highest percentage ever – but nearly 85% of the radio news workforce is still white. The local radio news workforce is 15.8% Black, Indigenous or people of color overall, up just under half a percent. Public radio is significantly more representative, for both women and people of color, than commercial radio news. Public radio newsrooms are 78.8% white compared to commercial newsrooms which are 91.7% white. Representation in radio news improved over the last year for news staff identifying as Native American or Hispanic/Latino, but slipped slightly for African American and Asian American radio staff.” When it comes to radio news management, the study finds that “representation of people of color increased marginally among radio news directors, from 7.1% to 7.2%. This year saw higher percentages of radio news directors who are African American or Hispanic/Latino, but fewer who are Native American.” Looking at women in radio news management, the study concludes that “there are fewer women radio news directors this year, down 3.5 percentage points from close to a third to just over a quarter. The public-commercial gap in representation grew, with women better represented than last year at public stations, but worse at commercial ones. Public radio women news directors now outpace commercial women radio news directors by 18 points.” See the study here.

Audacy Study: Optimizing Audio Increases Return on Ad Spend. The results of a recent study conducted in partnership between Audacy and Neustar titled, “The Audio Amplification: The Return on Ad Spend,” indicates that “a slight shift of advertiser dollars to optimize audio brings significant returns across various industries.” The study assessed the impact of optimizing audio elements, both over-the-air (OTA) and digital audio, of more than 40 national advertisers’ media mix performance. The analysis reveales that a 1.2% shift of media investment to audio would surge brands’ return on audio ad spend by as much as 23%. Across multiple industries, Audio is a high-performance player, having a direct and significant impact on results while boosting other media’s performance – primarily propelling TV, paid search, and online video. Audacy SVP, research and insights Idil Cakim says, “In today’s cluttered landscape, reach alone is not enough to break through, engage and convert. Brands need meaningful connections with their audiences through all the moments that matter and we know that audio powers up media plans. This study shows optimizing OTA and digital audio in the media mix catapults sales to new heights.” Neustar consultant Kayla Coutts adds, “Our findings revealed that there are still untapped ad opportunities in audio media, across key verticals that can be leveraged to drive marketing performance. As consumer needs continue to shift, it’s become increasingly critical that marketers ensure they are constantly evaluating their media spend in relation to these consumer trends so as to ensure they are maximizing the value of their media investments.”

TALKERS News Notes. Chicago sports talker WMVP-AM “ESPN 1000” announces that the station is available to listeners via a new HD2 channel at 100.3 FM. ESPN Chicago market manager Mike Thomas says, “HD Radio has been around since 2002, and today over 50% of new cars have HD Radio as standard equipment. Our partnership with Hubbard Chicago will allow fans to hear our ESPN 1000 shows and White Sox baseball in crystal clear, digital FM. As of today, you can listen to Chicago’s Home for Sports on ESPN 1000, 100.3 HD2 and on your phone from anywhere on the ESPN Chicago app!” The deal with Hubbard Radio allows “ESPN 1000” to broadcast on adult contemporary WSHE-FM’s HD2 channel…..Audacy and the NFL’s New England Patriots announce a multi-year extension to their broadcast partnership. The agreement includes the exclusive continuation of “Patriots Monday” and “Patriots Friday” programming, headlined by New England Patriots six-time Super Bowl champion head coach Bill Belichick and Patriots players on WEEI, Boston. The partnership between WEEI and the Patriots began in 1995. Audacy Boston SVP and market manager Tim Clarke says, “We’re delighted to extend our longstanding partnership with the New England Patriots and continue giving Patriots fans exclusive access to their favorite team every week. We look forward to Coach Belichick and multiple veteran leaders providing perspective and game analysis that only they can share every week on WEEI.”…..Boston public media outlet WBUR reveals Scott Tong is the new co-host of NPR and WBUR’s midday news program “Here & Now.” The program is syndicated to 477 NPR stations nationwide. Tong, who starts his new gig on July 12, has served with “Marketplace” for the past 16 years. “Here & Now” executive producer Carline Watson says, “I am thrilled and excited that Scott is joining our host lineup. The depth of his journalism, his extensive reporting experience and his willingness to be a guide for the listener will complete our already outstanding team comprised of Tonya Mosley and Robin Young.”…..PodcastOne announces that it is teaming up with writer/director Barbara Schroeder (Netflix’s “Evil Genius”) to produce and distribute another true crime podcast titled, “Bad, Bad Thing.”  The six-episode podcast, written and hosted by Schroeder, tells the story of a loving wife, Jennair Gerardot, who spirals into darkness when she suspects that her husband of 24 years, Mark, is having an affair with his dynamic, younger and beautiful boss…..2021 Indianapolis 500 winner Helio Castroneves sits down for a one-on-one interview with former Indianapolis Colts All-Pro punter Pat McAfee for a special “virtual” SiriusXM Town Hall event with an audience of SiriusXM listeners and race fans. The hour-long broadcast event airs on tonight (6/24) at 6:00 pm ET.

Infrastructure Deal, COVID-19, Urban Crime Spike, Big Tech Censorship-Monopolies, Border Crisis-Harris Criticism, SCOTUS Cheerleader Ruling, Afghanistan Pullout, Britney Spears Guardianship Case, and Western Drought/Heatwave Among Top News/Talk Stories Yesterday (6/23). The Senate and the White House agree on a $1.2 trillion infrastructure bill compromise; the rate of vaccinations in the U.S., concerns about the Delta variant, and worries about vaccine side effects; the soaring rate of violent crime in America’s urban areas; claims of bias against conservatives by big tech and the drafting of the Ending Platform Monopolies Act; the migrant crisis at the U.S.-Mexico border and criticism of Vice President Kamala Harris’ failure to visit the border; the Supreme Court rule in favor of the high school cheerleader who was suspended for swearing in an off-campus social media post; the Taliban’s resurgence as the U.S. exits Afghanistan; the Britney Spears guardianship case; and the Western drought and heatwave were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.