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Monday Memo: Empathy? Sympathy?

| August 23, 2021

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — No names: Last week a top-5 market morning talker I coach asked listeners, “Can this country get ANYTHING right anymore?” I later asked him, “What was your hoped-for outcome asking that?” Crickets.

No names, and I’m not making this up: Same day, another brother in the talk radio family posted on Facebook: “Thank goodness Americans see the collapse of leadership.”

I’ll skip the obvious question (Has the format degenerated into misery-loves-company?) and ask the obvious consultant question: If today sounds like yesterday, how much would the listener think he/she misses by not-listening tomorrow?

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Monday Memo: Meet Meg

| May 3, 2021

By Holland Cooke
Consultant

 

WAUSAU, WI — Client stations are sharing feedback from listeners increasingly uncomfortable with “guided” Rush Limbaugh Show reruns. “Morbid,” “forced,” “clinging to the past,” and “icky” are among verbatim comments, as, for instance – three months after Rush passed – aircheck clips react to President Biden’s address to Congress.

Non-iHeart stations (allowed to) are bailing, most to one of a half-dozen other syndicated keepers of the flame. Some stations, however, are recovering the network inventory and reallocating Limbaugh cash clearance dollars to fund live-N-local hosts in his former hours. Last week’s column suggested a creative financing model.

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Monday Memo: Coronavirus Conundrum

| March 9, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Keywords have never been more important – not just in composing and posting digital content – but in on-air content too.  Especially now.

Non-AM/FM audio competition is SO formidable, and ratings methodology is a memory test.  So being noticed is the ballgame, earning repeat use for what earned you that notice is a big win, and being quoted or referred by a user is winning the World Series.

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