Tag: "business"
Pending Business: Next
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Ready for the next round of re-discovering audio? I hope so, because it’s arrived and ready for your sales talent. Or, are you still stuck selling 60- or 30-second packages? Wake up, smell the coffee, and read on.
Last week Amazon and Group M opened the door to a next level opportunity for audio. You know where this all winds up, right?
Pending Business: One Year Later
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Last weekend, as the Uber left a bustling Florida airport and headed towards my home, in the distance, hovering overhead in a perfect spring sky was the iconic Goodyear blimp. Since the 1955 Rose Bowl, when the Goodyear blimp responded to the NBC request to carry a TV camera, the blimp means live sports and that means sponsorships.
There you have it. In one brief sentence, more clues that business is coming back. Masked Uber drivers are out and about again, masked travelers are filling airlines, hotels, and airports. Albeit at a tempered pace, sponsored outdoor sporting events are feeding local economies. It may not be at past levels, but remember last year at this time? Take what you can, when you can.