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Pending Business: Old Habits

| July 12, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s been over 260 years since Benjamin Franklin warned American sellers.

“Old habits die hard,” he wrote and so we are reminded every time we see him on the largest denomination of American currency, the $100 bill.

Yet our digital PayPal, Venmo, Zelle, ACH, wire transfer, direct deposit, etc. society has leapfrogged way beyond anything Ben could have imagined. And so that visual reminder isn’t as present as you may think. But his phrase has stood the test of time and stands tall as a warning to every seller in the radio/audio business. Why do most sellers still ignore someone who organized the first fire department, post office, library and creator of that all time best seller, the lightning rod?

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Pending Business: Next

| May 24, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Ready for the next round of re-discovering audio? I hope so, because it’s arrived and ready for your sales talent. Or, are you still stuck selling 60- or 30-second packages? Wake up, smell the coffee, and read on.

Last week Amazon and Group M opened the door to a next level opportunity for audio. You know where this all winds up, right?

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Pending Business: One Year Later

| March 22, 2021

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Last weekend, as the Uber left a bustling Florida airport and headed towards my home, in the distance, hovering overhead in a perfect spring sky was the iconic Goodyear blimp. Since the 1955 Rose Bowl, when the Goodyear blimp responded to the NBC request to carry a TV camera, the blimp means live sports and that means sponsorships.

There you have it. In one brief sentence, more clues that business is coming back.  Masked Uber drivers are out and about again, masked travelers are filling airlines, hotels, and airports.  Albeit at a tempered pace, sponsored outdoor sporting events are feeding local economies. It may not be at past levels, but remember last year at this time? Take what you can, when you can.

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