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Monday Memo: Profiting from the Pandemic

| June 15, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You know the story. You’ve probably told it for years. “WHO made money during the 1849 Gold Rush?” It was the guys who sold the maps and picks and shovels… and Levi Strauss.

I thought of Levi the other day when I was having some printing done at FedEx Office, where they sell “Social Distancing Floor Decals,” those big dots we stand on everywhere now. Next door at the gas station, a big sign between pumps: “Feel safe in your car,” with their viral disinfectant “Interior Fogging Service.”

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