By Steve Lapa
Lapcom Communications Corp
We haven’t even hit Q4 of 2021 and we’re talking 2022?
Yes, and yes for sure. As we push into October and the balance of Q4, before you can hit the send button, 2022 will be on your budgeting agenda. Start thinking now about how key metrics will play into your game planning for next year. This cycle will require more thought as we navigate the sales recovery from a COVID-impacted 2021.