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Tuesday, January 4, 2022

| January 4, 2022

Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR  at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”

Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.

KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.

CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.

Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”

TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM.  “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.

USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died.  USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”

COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Tuesday, August 19, 2014

| August 19, 2014

Don Pardo 150Remembering Don Pardo. “It’s Saturday Night Live.” One extremely simple sentence, yet only one exceptional voice will forever be associated with it or capable of making it sing. Don Pardo. The elegant gentleman with the huge booming pipes passed away Monday night (8/18) at the age of 96. His nearly-40 year association with NBC-TV’s “Saturday Night Live” was only one part of a voluminous resume on the network for which he had a lifetime pact. Only Bob Hope had a similar arrangement deal with the network. Revered by virtually anyone who has been behind a microphone, the beloved — and yes legendary — Pardo began his career in radio. The off-camera announcer for a multitude of game shows from “Jeopardy” to “Jackpot,” Don Pardo truly achieved pop culture status. “SNL” hosts and cast members felt they arrived once they heard their names uttered by him. Click here for managing editor/West Coast bureau chief Mike Kinosian‘s brief retrospective salute to the Massachusetts native and 2010 inductee in the Television Academy Hall of Fame whose voice and persona were a staple for so many.     

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SAG-AFTRA LogoSAG-AFTRA Condemns Arrest/Detention of Reporters Covering Ferguson, Missouri Events. SAG-AFTRA represents more than 165,000 actors, announcers, broadcast journalists, dancers, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers, voiceover artists, and other media professionals. It released the following statement: “As a union that represents broadcast journalists, including many local St. Louis broadcasters, we strongly support the rights of journalists not to be impeded in their efforts to report the news. Journalists have an obligation to report what is happening in their community, and the world. We ask that law enforcement in Ferguson permit journalists the freedom to do their jobs.”

Ferguson Unrest Tops Conversation on News/Talk Radio – KMOX, St. Louis is on the Scene.  As the week develops, TALKERS research indicates the turmoil in Ferguson, MO tops the list of topics of conversation on news/talk radio.  Taking advantage of their relative proximity, CBS’s heritage talker KMOX, St. Louis established a significant presence on the scene with mid-morning host Charlie Brennan and afternoon drive host Mark Reardon broadcasting their shows from the very heart of the troubled area amid the intense protests that have followed the police shooting of Michael Brown.

KMOX table in Ferguson 500

 

KNXMarina del Rey Spotlighted As Next “KNX On Your Corner” Site. In addition to focusing on important issues and happenings in Marina del Rey (“The Marina”), the 14-hour (5:00 am – 7:00 pm) “On Your Corner” profile by CBS Radio all-news KNX, Los Angeles will feature nearby Playa del Rey, Del Rey, Playa Vista, and Westchester. Civic leaders will be interviewed throughout the special day of programming next month (Friday, 9/12) designed to give listeners insight into the unique attributes of the area. KNX will originate programming from Whiskey Red‘s in Fisherman’s Village. Dick Helton and Vicky Moore will anchor the news from 5:00 am – 9:00 am; Frank Mottek will host the “KNX Business Hour” (1:00 pm – 2:00 pm); and Jim Thornton and Diane Thompson will anchor the 2:00 pm – 7:00 pm news broadcast. “KNX On Your Corner” received a 2013 Golden Mike Award for “Best Feature News” from the Radio & Television News Association of Southern California.

SCBASCBA Schedules Awards Luncheon for Outstanding Achievement in Radio Advertising. The special event of the Southern California Broadcasters Association (SCBA) and SCBA’s Sales Management Council will be held in approximately two months (10/16) at the Sheraton Universal Hotel in Universal City (Los Angeles). Selected regional advertisers will be honored with “Outstanding Achievement in Radio Advertising” awards. Former SCBA Lifetime Achievement Award winner – and current chairman and chief operating officer of U.S. International MediaDennis Holt will be this year’s keynote speaker. SCBA president Thom Callahan explains that, “Based on last year’s sold-out event, we have expanded the nominating categories and our winning advertisers. We are absolutely thrilled by both client and agency response to this prestigious luncheon. This year’s winners represent the robust diversity and energy of Southern California radio advertisers; we are so proud to honor them. [This year’s festivities] is on-pace to be another record sell-out. The enthusiasm and commitment to Southern California radio will be showcased by senior client management, their agencies, our member stations, and special guests – all coming together on this one special day to honor this year’s Southern California Radio Award winners.” Being recognized this year are: Children’s Miracle Network; First 5 California; Galpin Ford; Morongo Casino; WaBa Grill; and Westside Rentals. Awards in six categories of creative radio commercials, using both Southern California broadcast radio and its digital platforms, are voted on by the Sales Management Council.

kelly bryanKelly Transfers to Clear Channel WPB as Director of Sales. Clear Channel Sarasota director of sales Bryan Kelly remains in the Sunshine State, but as of next Monday (8/25), he will traverse from the state’s west coast to West Palm Beach on the east coast in a similar capacity. West Palm Beach market manager John Hunt observes, “Bryan produced outstanding sales results in Sarasota and I know he will do the same in West Palm Beach.” Kelly comments, “I look forward to joining the exceptional West Palm Beach team assembled by John Hunt and [Clear Channel regional program manager] Dave Denver. It has been a goal of mine to represent Clear Channel in a fast-paced and competitive market.” Kelly will oversee the sales efforts for Clear Channel’s 10-station West Palm Beach cluster consisting of country WAVW; talk WAXE; talk WBZT; talk WJNO; classic rock WKGR; CHR WLDI; adult contemporary WOLL; oldies WQOL; Spanish contemporary WRLX; and talk WZZR. His previous Clear Channel assignments were in Tampa and Allentown.

wgn.fmWGN.FM To Air “The Big Payoff.” The Suzanne Muchin and Rachel Bellow-hosted show is for entrepreneurs and entrepreneur wannabes; it begins today (Tuesday, 8/19) at 11:00 am on Tribune Chicago’s WGN.FM. “The Big Payoff” will feature guest entrepreneur interviews and conversations about Chicago’s trending innovations and businesses. Video, full show podcasts and segments will be available on demand at WGN.FM. Beginning in roughly four weeks (9/15), segments will air on WGN-AM with Sirott & Murciano. President and general manager Jimmy de Castro advises listeners to, “Get ready for ‘The Big Payoff.’ Two seasoned business and media vets, Rachel Bellow and Suzanne Muchin, tell you like it really is out there in the new business world. It is absolutely worth a listen, whether you are a young entrepreneur; existing business looking for funding; or if you just want entertainment and to learn something.” According to Tribune Media president and chief executive officer Peter Liguori, “‘The Big Payoff’ could not be more timely, as entrepreneurship is a hot topic in Chicago right now.” Muchin remarks, “My roots are here, as are so many people and businesses that I want to bet on with my time, expertise, and network.” Bellow comments that, “Chicago is a special place where money and meaning are both valued which offers the perfect environment for entrepreneurs to launch and grow their businesses. This is the right place and time for us to land at WGN and WGN.FM.” Business partners since 1998, Muchin and Bellow have clarified the brand identity of an $8 billion philanthropy. Over the last seven years, they have founded three consulting agencies with client revenue topping $50 million. Three years ago through a partnership with New York-based 2MarketMedia, they launched “The Dirty Truth.” The two women will maintain a group of brand strategy clients through their consulting firm Mind + Matter Studio. Launched last September, WGN.FM focuses on content development, production, and digital distribution; “.FM” stands for “Freeform Media.”

Billy Madison ShowNineball Radio Logo“Billy Madison Show” and Nineball Radio Enter Syndication Deal. Owing to the just-signed pact with Nineball Radio, the weekday morning “Billy Madison Show” is now available for national distribution. Madison currently airs on Cox Media Group Tampa talker WHPT “The Bone, Real-Raw-Radio” and on CMG San Antonio rocker KISS. Nineball Radio president and chief executive officer Stefan Jones opines, “A show with such chemistry is rare, especially with the support of such a great company like Cox Media Group. Billy is a true professional who preps relentlessly and continually creates a show that is like nothing else being offered in rock syndication. He took KISS from 16th to number one, and he is number one at WHPT. I think the numbers speak for themselves. We are excited to be a part of it.” Madison’s show arrived in San Antonio in late-2011. Jones formed independent creator/clearance house for radio programming and services Nineball Radio as an underground prep service in 2005.

SiriusXMSiriusXM Now Airing “Back-To-School” Programming. The satcaster has a variety of such fare on multiple channels, including “SiriusXM Stars,” “Kids Place Live,” and “Doctor Radio.” Hosts and experts are offering parents practical advice for a stress-free back-to-school season. On “Stars” (SiriusXM channel 109), public health advocate Perri Peltz delves into cyber-bullying and the importance of talking to kids about it, while Denise Albert and Melissa Gerstein provide money-saving back-to-school shopping tips and efficient prepping shortcuts. Alexa Von Tobel shares recommendations to effectively tackle the process of planning/financing higher education and Jenny Hutt offers advice on how to prepare kids transitioning to high school. On “Kids Place Live” (SiriusXM channel 78), “Absolutely Mindy” has a special guest each morning as she encourages a love for school in young listeners, and she shares recipes for healthy lunches. On “Doctor Radio” (SiriusXM channel 81), gastroenterologist Dr. Ira Breite offers advice to prevent stomach problems caused by stress and anxiety related to the start of the school year. Psychiatrist Dr. Michael Aronoff explains how to differentiate the natural rollercoaster of teenage hormones and emotions from the warning signs of depression. For the older child, a cardiac surgeon will discuss sudden cardiac arrest in youth sports and screening kids for heart conditions.

WTMJ LogoWIsports LogoWTMJ, WISports.com Set to Kickoff ”Preps Live.” Live streams of 26 Milwaukee-area high school football games will be available this fall on Journal Broadcast Group’s WISports.com. A Smartphone channel has been created under JBG Milwaukee heritage talker WTMJ’s “Radio League” application, so that listeners can hear the “Preps Live” channel anywhere. Journal Broadcast Group Milwaukee vice president and general manager Tom Langmyer remarks that, “As ‘Wisconsin’s Radio Station,’ WTMJ has a great tradition of sports broadcasting, starting with the Green Bay Packers in 1929. In 2014, we continue to grow in our commitment to play-by-play with the addition of key high school match-ups.” WTMJ sports executive producer Doug Russell declares, “The ability to bring these games to friends and families [who] can’t be in the stands is what WTMJ sports is all about.” Meanwhile, J. Pat Miller, director of marketing & innovation for WTMJ and co-owned adult hits WLWK “The Lake,” points out the “Radio League” app features 10 music formats. “We are excited to add this Wisconsin-based preps sports station to our growing line-up of stations,” Miller notes. Matt Menzl and Alex Uhan headline the team of “Preps Live” football announcers; Journal Broadcast Group Milwaukee plans to offer a full schedule of prep basketball games in the winter.

conwaysimonOdds & Sods. All this week, WHO, Des Moines afternoon drive personality Simon Conway is broadcasting his program from Jerusalem. “The situation in Israel is something my audience comes back to again and again,” remarks Conway, who lived there for a year as a teenager. “I will be bringing some very powerful radio to Iowa.” Conway is part of the “Solidarity Israel” trip organized by former Pennsylvania Senator Rick Santorum.

Affiliate Roundup.  Talk Shows USA-syndicated/Tom Gresham-hosted “Gun Talk” adds the following affiliates: KARN-FM, Little Rock; WBRN, Big Rapids, Michigan; WNDA, New Albany, Indiana & WLRS, Eminence, Kentucky; and WINT, Willoughby, Ohio…. Most recent affiliates of “Free Talk Live” hosted by Ian Freeman and Mark Edge include: WPTK, Raleigh; WEZO, Augusta, Georgia, KZLS, Enid, Oklahoma; KSMD, Searcy, Arkansas; KAWW, Heber Springs, Arkansas; and WZTK, Alpena, Michigan.