On the “Day of Infamy,” radio news had to grow up in a big hurry
By Mark Wainwright
The concept of news on the radio barely existed in the early days of the medium. While radio had been covering important happenings since its beginning — Roosevelt’s “Fireside Chats,” political conventions, elections, major sports events and such — news, as we know it, was a low priority. It wasn’t until radio’s “Golden Age”in the 1930s that regular updates of the day’s news began to take hold. Americans typically depended on newspapers to get their daily news fix, even more so when “breaking news” happened. Radio wasn’t really equipped to handle these situations, so it fell to the wire services and newspapers to break the news. Those old movie scenes of reporters running in and yelling “stop the presses!” or of street-corner newsboys hawking “extra, extra, read all about it!” were not just dramatic license.
By Holland Cooke
- Broadcasting techniques I recommend are proven to extend Time Spend Listening (“TSL” in radio lingo); and they can earn you more-loyal listeners, and the friends they share your podcast to.
- But your mission is different than – and arguably more-opportune than – broadcasters:’ Unlike AM/FM radio, you’re not just local.
Your road map to success…
…might well have been written by Wired magazine co-founder Kevin Kelly: “1000 True Fans.”
By Steve Lapa
Lapcom Communications Corp
You’re certainly seeing the articles, interviews, research, and industry visibility showcasing the recent resurgence in the host read commercial. Longtime sellers, managers, owners, all know the host read never really went away. From the days of Ed McMahon and Johnny Carson to today’s talk radio talent, many of whom can be identified by just one name – Rush, Howard, Rome – they all kept talking and reading the bullet points.
By Holland Cooke
BLOCK ISLAND, RI — What’s for sale? Clicks, on Facebook and Twitter. Messages on your phone and computer find you based on what you’ve told the world via your posts. Advertisers are also buying Google keywords. They’re telling (or, if they’re smart, asking) you JUST enough to tempt you to click for more of the pitch.