RTDNA/Newhouse School: 2020 A Dangerous Year for Journalists. The annual survey of broadcast newsrooms from the RTDNA and the Newhouse School of Public Communications at Syracuse University notes that during the past year, the job of seeking and reporting the truth became increasingly dangerous. “Journalists were threatened, assaulted and arrested at an alarming rate while on the job. We faced unprecedented levels of verbal and physical violence at the hands of civilians, police and the leaders we are meant to hold accountable.” This is the first year that the survey included a section on media safety. The survey’s research team says it wanted to understand how repeated, targeted acts of violence have impacted newsrooms across the country and learned that one in five television news directors reported attacks on employees. 86% of news directors changed newsroom procedures to protect employees. They purchased bullet-proof vests and gas masks and more often sent security teams with reporters. As far as radio is concerned, the study concludes, “Not surprisingly, the level of attacks at radio stations and on radio news people is much lower. Four percent of radio news directors and general managers reported attacks on newsroom employees. It was primarily a problem in major markets, with one million and more people, where 13.8% of news directors and general managers reported attacks on employees.” You can see the complete survey here. Commenting on the study, National Association of Broadcasters president and CEO Gordon Smith says, “Broadcast journalists play an essential role in documenting pivotal moments in American history from the front lines. That has never been more important than during the past year. NAB is gravely troubled by this study reporting the unprecedented level of harassment, intimidation and violence directed at journalists covering the historical events of 2020. These unacceptable attacks on our nation’s free press undermine our very democracy by preventing journalists’ ability to report the facts and keep the public informed. We are grateful to the dedicated broadcast journalists bringing the truth to Americans during these dangerous times.”
Nick Craig to Host Mornings on WAAV-AM, Cape Fear. Beginning May 3, Nick Craig begins hosting “Wilmington’s Morning News with Nick Craig” on Cumulus Media’s news/talk/sports WAAV-AM, Cape Fear, North Carolina “980 The WAAV.” The station says the show is “a live and local morning show hosted by fresh conservative talk personality Nick Craig. The show focuses on the day’s biggest stories including Wilmington and the Cape Fear region. The show will feature a wide variety of topics, guests, and listener interaction.” Cumulus Wilmington VP and market manager Eric McCart comments, “We’re excited to have Nick join our 980 WAAV Cumulus family! He brings a fresh new energy and excitement to weekday mornings that our listeners will really enjoy. If it’s happening in Wilmington and the Cape Fear region, it’s happening on Wilmington’s Morning News with Nick Craig!” Craig adds, “Traveling on the road paved by the likes of Rush Limbaugh, I’m excited to bring the next generation of conservative talk to the Wilmington region and beyond. To be part of a legacy talk station like WAAV and Cumulus Media is quite the opportunity at my age. Looking forward to using these platforms to engage and interact with traditional talk listeners and the next generation.”
Ron Slay Joins WGFX-FM, Nashville’s Afternoon Drive Show. Nashville sports talker WGFX-FM “104.5 The Zone” announces that former University of Tennessee basketball star Ron Slay is joining the “3HL” afternoon drive program alongside current hosts Brent Dougherty and Dawn Davenport. Paul Mason is program director for the Cumulus Media station, and he says, “Our listeners have made it clear that they want us to hire Ron Slay. I am happy to say we listened, and we are thrilled Ron Slay will be joining Brent Dougherty and Dawn Davenport on ‘3HL.’ ‘3HL’ is already a great show and I look forward to seeing it go to even higher levels.” Slay comments, “I am both delighted and eager to join the ‘104.5 The Zone’ and ‘3HL’ families. I hope to bring joy, energy, and insight to Nashville sports enthusiasts each day.”
SiriusXM Reports 2021 Q1 Financials; Revenue Up 5%. Satellite radio and digital audio broadcaster SiriusXM releases its financial data for the first quarter of 2021 and reports total revenue of $2.06 billion, a 5% increase from the $1.95 billion reported during the same period a year ago. However, net income for the quarter was $219 million, a decline of 29% from the $293 million reported in Q1 of 2020. SiriusXM added 126,000 self-pay subscribers to hit its all-time high of 31 million self-pay subscribers. New chief executive officer Jennifer Witz comments, “I am pleased to announce SiriusXM has started the year impressively – we added 126,000 self-pay net subscribers, an 83% increase as compared to the period a year ago, saw a first quarter record-low churn rate of 1.6%, and are reporting a new record-high quarterly adjusted EBITDA figure. These strong results reflect the value we bring to our listeners through the breadth and depth of our content. Our advertising revenue grew 24%, driven by robust monetization of both on- and off-platform opportunities, as well as the growing podcast market. While we are benefiting from the broader reopening of the economy and the acceleration of consumers’ digital adoption, the meaningful long-term investments we’ve been making are also paying off. This includes creating and delivering compelling content, strengthening our digital product experiences, and scaling a full suite of end-to-end distribution and monetization solutions for content creators and publishers. We are extremely focused on achieving our 2021 goals and reinforcing our long-term position as North America’s premier audio entertainment company. Across SiriusXM, Pandora and Stitcher, we have added new channels, shows, hosts, and podcasts, enhancing the expertly curated audio entertainment experience across all formats from music to sports… We are working with highly regarded creators on new podcasts; earlier this week we announced the acquisition of 99% Invisible, the acclaimed and popular podcast from Roman Mars and his creator team. This was our first year as the exclusive audio broadcaster of the Masters Tournament, and we have expanded our streaming rights with both the NBA and MLB. We also created special music and talk programming that honored both Black History and Women’s History months back-to-back.”
RAB Announces ‘Radio Works for Automotive’ Presentations. As part of RAB’s Business Accelerated initiative, it is presenting a two-part live series for May’s featured automotive category, one of radio’s most important advertising categories. The first presentation titled, “What’s Driving the Auto Industry?” takes place at 1:00 pm ET on May 19. As Americans return to school and work, the demand for vehicles grows. Parts shortages, as well as chip scarcity, are hindering inventory on lots and yet, auto sales remain high despite the supply-demand imbalance. In this presentation, hear from experts in both automotive and auto dealership industries including Tyson Jominy, vice president, data and analytics, J.D. Power, and Dick Parrish, dealership management consultant, NADA, who will share insights into the auto industry’s growth and challenges. The second live presentation will feature broadcasters discussing automotive client success stories to help sellers prospect and support their clients. The session, titled “Radio Works for Automotive Part 2,” takes place at 1:00 pm ET on May 26. The presentation will also be available for on-demand viewing. Both presentations are free for RAB members. You can register here.
TALKERS News Notes. The Media Sales Institute announces its strategic alliance with Media Staffing Network that will bring MSN’s media recruiter’s expertise to the MSI curriculum at the 2021 NABOB MSI, being held at the Atlanta University Center and hosted by Morehouse College from October 25 to November 4, 2021. Media Staffing Network founder and CEO Laurie Kahn comments, “With our tutelage, we can better prepare the MSI graduates to address the position for which they are applying. Sadly, many colleges and universities are not as up to date on what a recent graduate should include on their resumes. Nor do they teach their students how to best stand out and showcase their value when they have little to no work experience.”…..iHeartMedia and media personality Chelsea Handler have entered into a deal for a new podcast called “Dear Chelsea” to be produced as a new iHeartRadio Original Podcast. The comedian, best-selling author, and television host will give listeners the opportunity to submit questions about life and get candid answers on the podcast. “Dear Chelsea” – also featuring Handler’s co-host and longtime assistant Brandon Marlo – debuts on May 6. Handler says, “iHeartRadio has been a great place for me to share all of my wild, unvarnished thoughts. I’m excited to start this journey with ‘Dear Chelsea’ to help people figure out what they need in life – I’m more than happy to be that kick in the pants or shove that will give someone a new perspective on a situation and help them to make a decision.”…..SiriusXM announces it is again offering listeners nationwide comprehensive coverage of the Kentucky Derby this Saturday (5/1). SiriusXM, through its broadcasting agreement with Horse Racing Radio Network, airs all Triple Crown races – the Kentucky Derby, Preakness Stakes and Belmont Stakes – as well as the Breeders’ Cup World Championships. The wire-to-wire race broadcast of the Kentucky Derby is provided by NBC Sports Audio Network and produced in collaboration with HRRN.
Biden Addresses Congress, COVID-19, Police Violence, Fed Search Giuliani’s Home and Office, John Kerry Iran Allegation, Feds Investigate Direct Energy Attack, and Boris Johnson Scandal Among Top News/Talk Stories Yesterday (4/28). President Joe Biden’s address to Congress and his wide-ranging $1.8 trillion “American Families Plan”; the rate of COVID cases in the U.S., the rollout of vaccines, and the exploding cases in India; the spate of high-profile cases of deadly police violence against citizens; the FBI’s search of former NYC mayor and former Donald Trump attorney Rudy Giuliani’s home and office in an investigation of his ties to Ukraine; the allegation that then-Secretary of State John Kerry shared Israeli military intelligence with Iran; the Pentagon’s investigation into a mysterious “direct energy attack” near the White House; and the scandal over Boris Johnson’s refurbishing of 10 Downing St. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Monday Memo: Staples’ Savvy. Whether you’re a broadcaster or podcaster – “and ESPECIALLY if you write promo or commercial copy or if you sell” – consultant Holland Cooke urges humility about the listener’s attention. In this week’s column, he shares success tactics from the office supply superstore. Read it here.
Pending Business: Habits. Sales and marketing pro Steve Lapa is a fan of those books and articles that detail the habits of successful people and in today’s column he boils them down to three that have been used by successful radio sellers but are not always practiced these days. Read more here.
Will Marotti Announces Exit from WTIC-AM, Hartford. On today’s radio program, Pastor Will Marotti told his listeners of Entercom’s news/talk WTIC-AM, Hartford that he’s leaving his radio program after this Friday’s show in order to focus on his role with the New Life Church in Meriden, Connecticut. Marotti hosts the late morning show (9:00 am to 12:00 noon) but he’s held numerous positions with WTIC over the years. He partnered with former Connecticut Governor John Rowland from 2010 to 2012 in the afternoon drive daypart. He took over that program hosting it solo after Rowland resigned from the station after being brought up on charges of campaign fraud and corruption. Marotti continued to serve as a fill-in personality but returned to WTIC to host late mornings full time after Jim Vicevich retired from his show in December of 2019 to focus on his battle with Lupus.
Debating Dr. Seuss. The brand-new weekly podcast dedicated to tackling the education crisis in America – produced and hosted by WPHT, Philadelphia midday host Dom Giordano – is off to a flying start. In this week’s “Readin’ Writin’ and Reason” podcast, Giordano sits down with American University professor Omekongo Dibinga, one of America’s leading critics of Dr. Seuss. They debate Seuss, cancel culture, and critical race theory. Giordano also speculates on people who might still read Dr. Seuss to kids in public settings. This podcast series is particularly timely and potent drawing upon Giordano’s well-established reputation as one of the leading experts on education in talk radio. It can be heard at 1210WPHT.com and Radio.com.
January PPM Spoken-Word Summary. TALKERS magazine managing editor Mike Kinosian presents his final analysis of Nielsen Audio’s January 2021 PPM survey with today’s report highlighting the news/talk, news, sports talk, and public radio news/talk stations that finished in the top five (weekly, 6+ AQH share) as well as the five stations in each of those four formats that posted the highest AQH share. See his report here.
Bloomberg Radio Marks Pandemic Anniversary with Month-Long Daily Series. Radio news service Bloomberg Radio is launching a special daily series titled, “A Year Like No Other,” that examines how the COVID-19 pandemic has changed life and business in America. Syndicator Key Networks says the series “will draw upon Bloomberg’s vast resources to provide radio listeners with daily glimpses of what has changed over the past year, how it has changed, and whether it will ever again be the same.” The series debuts on Monday, March 15 and will take a look at a different industry or way of life that underwent a monumental change in the past year due to COVID-19. Al Mayers, global head of Bloomberg Television and Radio says, “The series will showcase the range of Bloomberg’s business journalism and our wide reporting on the COVID-19 pandemic and its effects. We look forward to bringing this new content marking the past year to our audience.” Key Networks chief revenue officer Dennis Green adds, “Bloomberg’s news team has once again produced content for our affiliates that provides an in-depth look at a story that impacts listeners across the country. This is the type of service and information that Bloomberg affiliates receive 24/7, 365 that is second to none.”
Hubbard Radio’s WTOP Launches PodcastDC. Washington, DC all-news WTOP and sister WFED-AM owner and operator Hubbard Radio announce the debut of PodcastDC – a new podcast app built specifically for the Washington DC region. Hubbard says the new mobile app, which soft launched in January, showcases podcasts that feature voices, topics and stories that are rooted in the nation’s capital. Hubbard Radio VP of digital strategy Jeremy Sinon says, “In a world with 800,000 podcasts available, it’s easy to understand how local can get lost. If your main source of discovery for podcasts is one of the big podcast apps, you would have a hard time knowing that local content even exists. We’re trying to solve that problem by giving Washingtonians an app that is dedicated to serving them audio that caters to their local interests.” Hubbard says the new app is also aimed at making locally produced audio more discoverable and more profitable for its creators. Users will find hundreds of podcasts from independent local content creators like PodcastDC’s own marketing strategist Elly Rowe, who also produces and hosts the podcast “Women-Owned Wednesday By Elly Jane,” which highlights local female entrepreneurs, artists, creators and more. “The sheer number of podcasts and audio content available makes it hard to stand out on a more local level,” Rowe says. “PodcastDC creates an excellent opportunity to help highlight independent D.C. podcasters with content that is not only relevant to local listeners but also deserves more national attention.”
WHBY-AM, Appleton, Wisconsin Talk Host Kathy Keene to Retire. Longtime WHBY-AM, Appleton, Wisconsin talk host Kathy Keene announces she’ll retire from the station and her role as host of the “Good Neighbor Show” on May 28. Keene joined the Woodward Communications station in January of 1981 and on September 6 of that year became the host of the “Good Neighbor Show.” Woodward Communications says that during her time with the station, she was awarded the Social and Digital Media “Best Personality” award at the 2016 Wisconsin Broadcasters Association awards. She was recently honored in 2018 with the Wisconsin Broadcasters Local Legend Award. Keene comments, “Time has come for me to leave my career in radio. It’s been 40 years and it’s been a great 40 years, let me tell you. I have met so many wonderful people along the way. I have spoken with thousands of people: authors, teachers, historians, community leaders, artists and entertainers, experts in every imaginable field. And you, the ‘Good Neighbor’ listeners have always been a large part of the essence of the show. And I will miss you.”
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Stimulus Bill, COVID-19 Stats & Vaccines, Relaxed Mandates & School Openings, Andrew Cuomo Sexual Harassment Allegations, Voting Rights Issues, Chauvin Trial, and Harry & Meghan Interview Among Top News/Talk Stories Over the Weekend. The Joe Biden COVID stimulus bill passes the Senate and returns to the House for a final vote on Tuesday; the plateauing COVID cases in the U.S., concerns about variants, and the rollout of vaccines; worries about relaxed mask and gathering mandates and the opening of schools; the growing number of sexual harassment allegations against New York Governor Andrew Cuomo and his refusal to resign; Joe Biden’s voting rights bill passes the House and Georgia’s bill to alter voting times and requirements; the looming trial of former Minneapolis police officer Derek Chauvin; and Sunday’s Oprah interview with Prince Harry and Duchess Meghan were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Grace Curley Show Adds Three-Station News/Talk Network in New Hampshire. The new Grace Curley Show is adding the three-station news/talk network consisting of WTSN-AM, Dover; WEMJ-AM, Laconia; and WTPL-FM, Hillsboro in New Hampshire operated by Binnie Media. The Grace Curley Show is being rolled out in syndication by The Howie Carr Radio Network and the Binnie stations join iHeartMedia’s WRKO, Boston which also begins airing the program on January 4. Binnie Media director of programming & operations Dave Andreesen says, “We are thrilled to offer our listeners The Grace Curley Show across our three news/talk stations in New Hampshire. The Howie Carr Show has been a popular mainstay in our lineup for years and I think Grace’s show will be the perfect addition to round out our weekday lineup. Anyone who has listened to Howie can tell you what a fine broadcaster and commentator Grace has evolved into. I’m looking forward to her fresh perspective on the issues everyone is talking about.” The Grace Curley Show will air live from 12:00 noon to 3:00 pm ET.
Beasley Media Group Promotes Five Programmers. In the programming department of Beasley Media Group, five current staffers have been promoted. WMMR-FM and WMGK-FM, Philadelphia program director Bill Weston is upped to vice president of talent development in which he’ll work directly with certain personalities to help improve their content as well as assist the company’s PDs with talent assessment and recruitment. Beasley Boston director of programming Cadillac Jack adds VP of strategy & analytics to his role with the company. Beasley Charlotte director of operations John Reynolds rises to VP of music & entertainment in which he’ll serve as the company’s record label liaison for multi-market artist opportunities and company events. Beasley Detroit director of programming Scott Jameson adds VP of national content to his duties. He’ll now also work to identify opportunities for content sharing and manage a national database of talent. Beasley Augusta and Fayetteville OM Tee Gentry adds VP of brand strategies to his responsibilities and he’s charged with working to seek out creative ideas for imaging, promotions, and sales integrations to share with stations across the company. Beasley Media Group Justin Chase comments, “It is such a pleasure to elevate these first-class programmers within our company. Each of them has already made a major positive impact to our company as well as the industry. It’s a privilege to have them on our team!”
TALKERS News Notes. Los Angeles news/talker KFI AM 640 announces that its 10th annual “KFI PastaThon” fundraiser that helps feed local children in need raised a record of more than $770,000 and 75,980 pounds of pasta and pasta sauce. The charitable organization Caterina’s Club – an organization that feeds more than 25,000 underprivileged children each week in over 30 cities throughout Southern California – was the beneficiary. Robin Bertolucci is program director for the iHeartMedia station, and she says, “We are in awe at the generosity of our listeners and so grateful for their support of this worthy cause. Over the past 10 years, they have helped us raise more than $3.5 million and over 586,000 pounds of pasta and pasta sauce in support of Chef Bruno Serato and his outstanding organization as they feed thousands of children in Southern California and help end the cycle of poverty.”…..Cumulus Media’s WBAP, Dallas “News Talk 820AM” raised more than $225,000 (and counting!) for the Denton State Supported Living Center from its “42nd Annual Christmas Is for Caring Radiothon” that took place from December 7-11. Station PD Kevin Graham comments, “This is a testament to the giving nature of our listeners to find it in their hearts in such a difficult year to donate to those that are in desperate need of the holiday spirit. Big thank you to our passionate staff and those at the Denton State Supported Living Center for allowing us to be a part of such a wonderful mission.”…..Also at Cumulus Dallas, news/talker KLIF partnered with Ed Wallace from KLIF’s Saturday morning show, “Wheels with Ed Wallace,” and Kwik Kar Industries for the “32nd Annual KLIF Kids Toy Drive.” Sponsors contributed $44,600, which the station will use to purchase toys for more than 800 underprivileged children attending two different schools in the Dallas-Fort Worth area…..Among the numerous year-end features listeners will find on spoken-word radio stations across the country this time of year is the WNYC 2020 Time Capsule from the Brian Lehrer Show. WNYC says that the show “plans to end the year doing what public radio is uniquely able to do: to capture the oral history of this year through the voices of the people who lived through it all.” The WNYC 2020 Time Capsule “is a place for listeners to voice their grief – but also their hopes for the future. In mid-March, a year from when the pandemic took hold in the region – the Time Capsule will be stored atop the Empire State Building next to the WNYC transmitter, not to be opened until 2030.” It will contain the voices of New Yorkers; an Audio Timeline of 2020 that tells the story of the year stitched together from listener calls; a reading of the names of the over 1,900 New Yorkers that died from COVID-19; listener-submitted photographs that best capture the year; and select news stories from the WNYC and Gothamist newsrooms.
Hartmann: Democrats Can’t Win If They Don’t Play. In a piece published in The Nation, progressive talk radio host Thom Hartmann writes about the success Republicans have enjoyed winning political races with the help of the “roughly 1,500 right-wing talk-radio stations that saturate every corner, no matter how remote or rural, of America.” Hartmann says the takeaway from this is: Radio works. He adds, “Good talk show hosts know their job isn’t to find or interview ‘good guests’; it’s to build a trust relationship with their audience, cemented over years, caller after caller, day after day. Truly effective hosts like Limbaugh and Michael Savage talk to their listeners as if they’re close and trusted friends.” He notes that – aside from Bernie Sanders – most Democrats have avoided talk radio. And that, he says, needs to change. “If Democrats want to effectively counter the relentless spread of hard-right ideology in America, talk radio has to be part of that strategy.”
Ashok Sinha Joins Entercom as Head of Corporate Communications. Corporate communications pro Ashok Sinha is named SVP, head of corporate communications and PR for Entercom Communications. In this role, Sinha will lead the communications strategy and execution across Entercom’s entire portfolio of assets. He’ll have direct oversight of internal and external communications, media and press relations, corporate messaging, crisis communications and issues management, and executive thought leadership management. He will serve as a member of Entercom’s executive leadership team, reporting to Paul Suchman, chief marketing officer. Sinha says, “As a lifelong consumer of music and the spoken word, I believe in the power of audio and its ability to engage, entertain and inform the world. I’m delighted for this opportunity to join Entercom and its award-winning corporate communications team, and lead the charge as we tell the story of audio in this dynamic time for media.” Sinha was most recently VP, communications lead, technology at WarnerMedia.
iHeartMedia Names Gabe Fleet EVP of Business Affairs and Chief Music Licensing Counsel. Attorney Gabe Fleet joins iHeartMedia as EVP of business affairs and chief music licensing counsel, effective January 11. Fleet transitions to iHeartMedia from his role as a partner at Greenberg Traurig law firm. In his new role, Fleet will lead iHeartMedia’s business affairs team and focus on strategic deals and relationships with the company’s music and entertainment partners and be responsible for business and legal affairs across the company’s divisions, multiplatform assets and tentpole events. Fleet will also spearhead the company’s music licensing strategy, including maintaining and renewing all music industry licenses for iHeartRadio’s digital services and performance licenses through PRO agencies.
COVID-19 Stats & Projections, Vaccines, Economy & Shutdowns, Biden Transition/Nominations, Georgia Runoff Elections, Stimulus Negotiations, and U.S. Government Hack Among Top News/Talk Stories Yesterday (12/15). The fast-rising number of COVID-19 cases in the U.S. and projections for post-holidays cases; the beginning of the distribution of COVID vaccines in the U.S.; the state of the U.S. economy, job losses, and mandated business shutdowns; the Joe Biden administration’s transition and cabinet nominations; January’s Georgia U.S. Senate runoff elections; the ongoing stimulus negotiations; and the Russian hack of U.S. government computer systems were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Music Radio News and Career Moves. Details are few but WMC-TV, Memphis is reporting that Chris Jarman, morning drive co-host at Cumulus Media’s rock WXMX, Memphis “98.1 The Max” has died after a “tragic accident” at age 50. Jarman co-hosted the “Danni & The Jar” morning show. The report cites Cumulus VP Morgan Bohannon saying that Jarman was transported to a hospital in Batesville, Arkansas because no ICU beds were available in Memphis…..AL.com reports that triple A WZEW-FM, Mobile air personality Lee Ann Camp has died after a short battle with cancer. Camp, who along with her husband Tim Camp, hosted radio shows on the .Com+ LLC-owned stations, was first diagnosed earlier this fall after experiencing back pain and subsequent tests revealed she had advanced cancer. The couple have two children, ages 12 and 15…..Hubbard Radio’s hot AC WTMX, Chicago “101.9fm THE MIX” announces that morning show cast member Melissa McGurren is declining a contract renewal with the station and will leave after a 22 years. Hubbard Chicago VP and market manager Jeff England says, “Our plans for the future of ‘Eric in the Morning’ definitely included Melissa. We were disappointed by her decision not to renew her contract, but also know that this year has led all of us to assess our lives in different ways. When she informed me of her decision, she described her time at the station as ‘a privilege’ and that feeling is completely mutual. We wish her the best.”…..Cumulus Media promotes Tish Boden to vice president and market manager for its six-station Shreveport, Louisiana cluster. She was previously director of sales…..Sun Broadcast Group is now exclusively representing the syndicated urban AC afternoon drive program “The Jeff Foxx Show with Keke Brown and Nina” for network sales. The program was formerly syndicated on Superadio.
By Howard B. Price
- 14 named storms predicted between June 1 and Nov. 30.
- Of those, researchers expect seven hurricanes, with three of those likely to be major storms (Saffir/Simpson category 3-4-5, with sustained winds of 111 MPH – plus)
The team bases its forecasts on over 60 years of historical data. And right now, they say 2018 hurricane activity could be about 135 percent of the average season. Last season’s hurricane activity, which produced four major hurricanes – Harvey, Irma, Maria and Nate — was about 245 percent of average.