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An analysis of today’s news consumer by research firm Bridge Ratings
Bridge Ratings, the media consumption analysis firm, has been annually monitoring the consumption patterns of News/Talk radio and this is the first year we are able to publish part of the latest trending related to this historically important radio format.
When we research the “News/Talk” format, we are focusing on talk radio stations that deliver programming that is topical and generally covers a range of topics germane to the current news cycle.
While there are elements of information related to News stations, for the sake of this discussion, News-only stations are not included.
News/Talk Radio and the Oversaturated News Cycle – Study Reveals Listener Fatigue. Highly respected media research firm Bridge Ratings has been annually monitoring the consumption patterns of news/talk radio and has just released its latest findings which shed light on the perceived softening of listenership to this format that remains one of the most popular broadcast radio formats among Americans. The study, which analyzed perceptions and behavior from a national news/talk listener panel, uncovered a significant level of listener FATIGUE – not only with the format but with news coverage; more specifically, talk radio topics related to politics and the frequency with which they air. To read the entire report on the study and how a general national news coverage malaise has affected American radio listening, please click here.
KOGO, San Diego Gets Newsier. The programming at iHeartMedia’s KOGO, San Diego was tweaked on Monday to reflect its “commitment to news programming,” according to program director Brian Long. To accomplish that, the station shuffles some of the talk shows to different dayparts and moves talent accordingly. LaDona Harvey leaves her midday talk show and is paired up with Ted Garcia to host “San Diego’s Morning News.” Moving out of morning drive is Chris Merrill who is now heard from 7:00 pm to 9:00 pm. In afternoon drive, Bob “Sully” Sullivan vacates that daypart and is now heard from 1:00 pm to 4:00 pm and Ernie Brown and Marilyn Hyder are hosting “KOGO’s Afternoon News.” Premiere’s Rush Limbaugh remains in the 9:00 am to 12:00 noon slot. Finally, former longtime program director Cliff Albert is back at the station hosting the 12:00 noon to 1:00 pm “KOGO’s News at Noon” program. Brian Long comments, “We have assembled a fantastic lineup that will keep our audience informed on-air, online and through social media platforms.”
Tantaros and Talk Radio Network Settle. The terms of the settlement will remain confidential as they almost always do in cases such as these, but a US District Court in New Jersey has dismissed the suit brought by Fox News Channel personality Andrea Tantaros against Talk Radio Network with prejudice after the two sides settled the matter. Tantaros had claimed in her suit that Talk Radio Network had breached its contract with her and that it had misrepresented its operations – including its ability to market her radio talk show – and that it had neglected to make her aware of its suit against ad rep firms working with it when it wooed her to begin hosting a nationally syndicated program. Tantaros is a host of “The Five” on Fox News Channel.
WBT, Charlotte’s John Hancock Videos Bold Look at Legal Pot. The experience of WBT, Charlotte talk show host John Hancock buying weed at a legal marijuana shop in Colorado while on vacation has been chronicled on video and the Greater Media news/talk outlet posted the video on its site here. TALKERS asked Hancock, who does a tremendous job walking the viewer through the process of buying legal pot and asking questions of the proprietor in the video, how his decidedly conservative audience has responded to his posting a video of himself buying marijuana to consume. He says, “My older demo is either ‘disappointed’ in me, or vowing to quit listening. The majority seem intrigued by the process of buying weed legally. Many wonder how I enjoyed ‘experimenting’ again! Bill Clinton may have never inhaled, I still haven’t exhaled…” Hancock laughs when he tells TALKERS that a listener called in to say, “Can’t wait for the video of your trip to Nevada,” joking about exploring legal prostitution!
Odds & Sods. At the Toledo operations of Cumulus Media, Norm Wamer exits his positions as host of “The Front Row with Norm Wamer” heard on sports talker WLQR-FM, and as program director for sister news/talk WLQR-AM, the latter a post he’d held for the past 14 years…..WPEN-FM, Philadelphia host Mike Missanelli is catching flak from the media, football fans and more after his Tweet following the season-ending knee injury of Giants wide receiver Victor Cruz. Missanelli Tweeted, “Hey Giants Fans: Victor Cruz is over. Dance to that.” Missanellli removed the Tweet minutes later and apologized claiming he thought Cruz just dropped the ball and that he was unaware Cruz was injured on the play.
U.S. Ebola Cases/Pandemic Threat, Battle Against ISIS, Financial Markets Activity, Mid-Term Elections/2016 Presidential Prospects, Oregon ‘First Fiancee’ Scandal, NFL and MLB Playoffs Action Among Top News/Talk Stories Yesterday (10/13). The heightened concern over the CDC’s and U.S. hospitals’ ability to combat Ebola in America; the battle against ISIS and the Obama Administration’s ability to build a coalition of nations in the region to fight the organization; the dipping U.S. stock market and the state of the global financial markets; the looming mid-term elections tied with the prospects for the 2016 presidential race; the scandal plaguing Oregon Governor John Kitzhaber and his fiancée; and the weekend’s NFL and MLB playoffs action were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.