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Tuesday, October 5, 2021

| October 5, 2021

Round One of September PPMs Released. The first of four rounds of ratings information from Nielsen Audio’s September 2021 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s September 2021 sweep covered August 19 – September 15. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. iHeartMedia’s New York City news/talk WOR adds four-tenths to finish with a 2.4 share (weekly, 6+ AQH share) and rises to the #16 rank while Red Apple Media’s crosstown news/talk WABC climbs three-tenths for a 2.2 share finish and the #18 rank. iHeartMedia’s news/talk KFI, Los Angeles dips three-tenths to a 3.8 share but remains in the #7 rank. In Chicago, Nexstar Media Group’s news/talk WGN tacks on two-tenths for a 3.6 share and stays ranked #9 while Audacy’s crosstown all-news WBBM-AM/WCFS-FM adds nine-tenths for a 6.6 share finish and recaptures the #1 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

iHeartMedia Names Dalena Pajares VP of Sales for St. Louis Cluster. Sales pro Dalena Pajares joins iHeartMedia’s St. Louis station group as vice president of sales. The cluster includes news/talk KTLK-FM “104.9 The Patriot” and KATZ-HD2/W279AQ “BIN: Black Information Network” as well as eight music brands. Pajares was most recently an account executive with The Center for Sales Strategy. Previously, she’d served with Hubbard Radio, Emmis Communications, CBS Radio, and Cox Radio. She comments, “I am so blessed to be given the opportunity to join this talented group of people. iHeartMedia St. Louis has powerful solutions to offer emerging brands, our local business community and nationwide advertisers. I’m committed to making a positive contribution and can’t wait to grow and help others as they grow.”

CUMULUS MEDIA | Westwood One Audio Active Group Develops Audio Planning Guide. This week’s blog from the CUMULUS MEDIA | Westwood One Audio Active Group shares data sourced from Edison Research’s “Share of Ear” Report, Nielsen’s Nationwide, and the Scarborough Podcast Buying Power study that makes up its Audio Planning Guide. Some of the key findings include: 1) Many media strategists and planners mistakenly believe Pandora and Spotify have the largest share of ad-supported audio listening. At a 76% share, Edison Research’s “Share of Ear” reveals AM/FM radio is the dominant ad-supported audio platform; 2) From the Q2 2021 “Share of Ear” study, Edison reports the 76 share of AM/FM radio is 13 times larger than Pandora and 19 times larger than Spotify; 3) According to the Nielsen Commspoint, the media planning platform, a reallocation of 20%-30% of the TV budget to AM/FM radio generates significant lift in incremental reach; and 4) One of biggest misperceptions of AM/FM radio is that it is a “drive time” medium. The reality is only 40% of U.S. AM/FM radio listening occurs during mornings and afternoon drive times. 60% of U.S. AM/FM radio listening occurs outside of drive times. See more here.

Audacy and Osiris Media Partner for ‘Breaking Waves’ Podcast Series. A new podcast series from Audacy, in partnership with Osiris Media, titled “Breaking Waves” launches on October 12. The series centers around stories and anecdotes revisited by bands, Audacy talent, stations and friends who watched, lived and defined a particular music scene or movement. The first episode is “Breaking Waves: Seattle” and focuses on the emergence and growth of grunge and alternative music in the city in the 80s and 90s. Audacy SVP of programming Dave Richards says, “We are so excited to introduce the ‘Breaking Waves’ podcast series to our audience. This music was such a defining genre in the history book of American culture and set the stage for so many bands that followed. We’re thrilled to bring the genuine storytelling from the people who created and lived the scene – from its start in the 80s into the groundbreaking 90s, to now. This is the first of many podcasts that will give our audience the story of a time and place, that went from local to worldwide.”

Biden Spending Bills/Debt Crisis, COVID-19, Facebook Whistleblower, Pandora Papers, China’s Taiwan Aggression, California Oil Spill, Fed Insider Trading Allegations, France Catholic Church Scandal Among Top News/Talk Stories Yesterday (10/4). The status of President Joe Biden’s $1 trillion infrastructure bill and his $3.5 trillion reconciliation bill and the fate of the country’s debt ceiling; the rate of COVID-19 cases in the U.S., the controversy over booster shots, and mask & vaccine mandates; the aftermath of Facebook “whistleblower” Frances Haugen’s appearance on “60 Minutes”; the release of the “Pandora Papers” that reveal how the global elite hide their money in off-shore accounts to avoid taxes; China’s military jet flights over Taiwan; the oil spill off the coast of Southern California; the allegations of insider trading by some Federal Reserve officials; and France is rocked by the revelation of decades long sexual abuse of children by Catholic Church employees were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.