Tag: "breaking news story"
By Holland Cooke
BLOCK ISLAND, RI — And isn’t that question the ultimate consultant caricature? Actually, the coaching process is more often pointing to what-WORKED on-air and why. Catch ‘em in-the-act-of getting it right.
To that end, some shortcuts, the George Constanza Method: “Do the opposite” of…
- Failure to engage quickly after on-hour news. Smart news/talk stations train listeners to check-in on-hour, for a quick news update, “THROUGHOUT YOUR BUSY DAY.” Do this well, and you’ll add diary entries and PPM hits.