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Tag: "Brand Management in the COVID-19 Era"

Monday Memo: Freebie of the Year?

| April 27, 2020

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Commercial broadcasters subsist on advertising by businesses, most-of-which are OUT of business now.  But as we watch television, we’re seeing local TV advertisers emulate the pertinent, tasteful way national commercials acknowledge what’s happening, and convey that “we’ve got your back;” or, simply, “Be safe.”  And radio must too.

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